Andere/Other
Refine
Year of publication
Document type
- Bachelor Thesis (167)
- Master's Thesis (20)
Is part of the Bibliography
- No (187)
Keywords
- Nachhaltigkeit (8)
- China (5)
- Change Management (4)
- Führung (4)
- Germany (4)
- Sustainability (4)
- COVID-19 (3)
- CSR (3)
- Climate change (3)
- Culture (3)
Course of studies
- IBW - Internationale Betriebswirtschaft (89)
- IBM - International Business Management (49)
- BMP - Business Management and Psychology (26)
- IMM - International Management (12)
- MBA - International Business Management (6)
- EMBA - Executive Master of International Business Management (2)
- IEB - International Engineering (2)
- IRCD - International Relations and Cultural Diplomacy (1)
When translanguaging, individuals use and combine all their available language repertoires in order to increase comprehension. The use of different languages together
implies that there is no strict language separation. First studied in a school context, the primary purposes of this concept are the complete understanding of subject matter and the simultaneous development of additional languages. Recent studies in different business contexts show the concept’s transferability to other environments. This brings forth questions about, firstly, the implementation of translanguaging in a workplace and, secondly, the possible effects of translanguaging on interpersonal relationships in work teams. The focus of the analysis hereby lies on work teams with intellectual and creative
tasks. The transferability of International High School’s eight core principles, which are meant to improve students’ translanguaging skills, into a business context is discussed. The theoretical analysis results show that the eight principles are, in theory, all applicable
to creative and intellectual teams, but further challenges may arise. No definite answer is presented regarding the effect on interpersonal relationships; both positive and negative effects are possible. Results are all context-dependent, and further empirical research is needed to study the theoretical assumptions made in the present paper.
Important prior studies regarding customers purchasing behaviour proved that customers tend to avoid products showing extreme deflections in attributes and feel more comfortable purchasing articles with a balance in attributes (compromise option). Hence, for marketers, supermarket chains etc., it can be of an advantage knowing whether this effect can also be measured or even be amplified in where the spatial middle of a shelf is occupied with the compromise option. We hypothesized that the tendency towards the compromise option, eventually even higher in the spatial middle position, can also be observed in an in-store experiment with real-life circumstances. In order to fulfil our study, we worked with a hardware store in southern Germany. In total, we sold 610 items consisting of 5 different products with each 3 alternatives. The result corroborated our hypothesis partly as it showed in some cases, the compromise option was indeed preferred when in the middle of a choice set. Nevertheless, in many cases, products on extreme position with “extreme” attributes were preferred. Leading to the conclusion that other factors like the brand may have higher importance in purchasing decisions.
Starting from the direct exchange of goods and services to the first traces of money almost 3,000 years ago to contactless payments with our smartphones and bank cards in the 21st century. Along the way we have recorded a lot of innovation in the field of payments like the invention of the credit card in the 1940s or the implementation of a debit system for debit cards in the 1980s.
Each of those innovations was greeted with skepticism at the time of their introduction. The concerns of the people are understandable since the innovation in this field touches a very important topic to most humans: money.
At first people did not trust physical money when they did not exchange goods and services directly anymore since it did not feel like it is a fair exchange. Then people were not believing that plastic cards will one day substitute cash. Now people are pessimistic about contactless payment methods that don’t even require those plastic cards anymore.
Yet experts agree on the idea that the future of payment is contactless.
In my thesis I am focusing one of the technologies used for contactless payments called NFC.
The goal of this thesis is to give an overview over the usage, chances, risks and the competitors of this contactless technology, highlight the impact of the COVID-19 pandemic and answer the following question based on empirical data:
“Is NFC the best method to handle contactless payments?”
Do Meat-Eating Consumers Use Organic Meat to Rationalize the Consumption of Conventional Meat?
(2021)
This thesis explores how meat-eating consumers may be able to rationalize the consumption of conventional meat by believing to substitute a certain amount of it for organic meat. The underlying rationale is that the positive associations elicited by the organic label and the favorable beliefs consumers have formed about organic meat enable them to use it as a moral license. Building on cognitive dissonance theory, this work specifically investigated whether (1) meat-eaters perceive organic meat better than vegetarians and (2) meat-eaters overestimate how much organic meat they consume. German meat-eating and vegetarian participants were recruited for a study (n=156) to answer these questions. The results show, first, that organic was generally rated as better than conventional meat on all dimensions surveyed, and to a greater extent by meat-eating than by vegetarian respondents. Second, meat-eating participants on average reported estimates of organic meat consumption that were significantly higher than the population mean, indicating that consumers may not eat as much organic meat as they believe. Overall, the findings of this study suggest that organic meat might be used to rationalize unsustainable food choices.
Pro-environmental attitude is, on many occasions, a weak indicator for pro-environmental behavior. Personal interests interfere with the human desire to follow normative goals during the decision-making process, which may result in the unpleasant state of attitudinal ambivalence. The more balanced two contrary attitudes are, the higher is the chance for external persuasion as it may decrease the internal ambivalent conflict. However, moral informational interventions seem not to cause the desired behavioral change but may instead increase the sense of resignation and guilt. This paper aims to set focus on the attitude-behavior relationship in the concrete example of plastic-packed food and how post-decisional evaluations vary when either individual (hedonic or gain goal) or collective motives (normative goal) are being followed. Measured indications for actual disengagement or attitude adaption are relatively weak but felt ambivalence in the case of immoral decisions could be demonstrated in the form of response times. Practical conclusions that may facilitate pro-environmental behavior are being presented at the end of the work.
The aim of this research is to investigate the impact of potential change in consumer behaviour on the carbon footprint in the beverage industry.
This research comprises two fundamental components. The first component establishes a scientific basis through an in-depth literature review by referring to the main concepts. The second component comprises a research study based on the hypothesis of whether consumers who engage in climate-neutral behaviours also demonstrate conscious beverage consumption. The findings of the literature review illustrate that the beverage industry contributes to high levels of emissions and global plastic pollution. Not only does this endanger marine and terrestrial ecosystems, but also humans. For example, through microplastics that enter organisms and contribute to illnesses. The results imply that the impact of human activities will influence environmental development. The nature of consumer behaviour is considered to be the key to society's impact on the environment. Findings obtained through the research study emphasise that environmental awareness exists among the respondents. Furthermore, it is indicated that a statistical relationship exists between climate neutral consumption patterns and conscious beverage consumption. By fundamentally changing the way beverages are consumed, emissions can be mitigated and consequently the goal of achieving climate neutrality in the beverage industry can be achieved. This furthermore contributes to the achievement of global climate neutrality and supports sustainable development.
In this bachelor thesis, the basis as well as the methodology of a life cycle assessment are explained. In particular, the focus is on the approach to create a carbon footprint, which can be seen as part of a life cycle assessment. The aim of this thesis is the creation of a product-related carbon footprint for a product of the Marquardt Group in accordance with the DIN EN ISO 14067 standard. For the determination of the product-related carbon footprint, the relevant processes are identified and the necessary data are collected through interviews with individual employees, supplier request and calculation. As a result, a partial product carbon footprint can be calculated. In order to close the gaps identified in this work, it is recommended to improve data availability and to build up the required knowledge within the company. Consequently, Marquardt will then be able to determine a complete product-related carbon footprint in the future.
The current mechanisms and information sources for international students in Germany are insufficient. This thesis aims to evaluate the need for potential substitutes of preexisting information sources. Specifically, it analyzes if a commercial service provider can operate as a successful alternative. To investigate current mechanisms and their shortcoming, former information sources were assessed and evaluated. Additionally, five expert interviews were conducted gaining a time accurate evaluation of the present situation. The results show that current information sources are too bureaucratic and restricted in their actions. Nonetheless, the findings also display that there is a great need for optimal and effective access points. This thesis concludes with an analysis of a likely business model, and how it would successfully operate within the Chinese market. Conclusively, a commercial service provider has the optimal prerequisites to fulfill the current demands of international students.
This research paper aims to provide an overview of companies listed in the German DAX, MDAX and SDAX indices that have been involved in prosecution procedures directly contradicting their Corporate Social Responsibility strategies and how they present themselves as a Corporate Citizen. The terms Corporate Citizenship and Corporate Social Responsibility will be further defined and the reasons companies implement them elaborated. The results will be structured according to the stock index they belong to and whether they had any active prosecution procedures by government organizations against them during the last ten years that would go against their Corporate Citizenship strategy. The end result will be judged in terms of how a company can propagate certain values while being investigated for actions that directly contradict them and whether it could be considered hypocritical for companies to be involved in them while claiming to be a “good” Corporate Citizen.
The topic of traditional fashion retailers fighting for their position against growing e-commerce suppliers has been omnipresent in recent years. Therefore, it is important to understand what possibilities modern technology and innovation has to offer, and how these innovative technologies can be leveraged to achieve traditional brick-and-mortar-retailer’s goal of staying relevant and competitive.
The objective of this thesis is to examine and compare the effectiveness of different in-store digitalization concepts and technologies in retail organisations, analyzing different challenges such as the practical implementation in stores, customer adoption and acceptance factors in context of socio-demographic, and measuring the success of the concepts. Also, the current situation will be explored to see what is already being done today and where there is more potential using different approaches and technologies. For this purpose, a variety of studies, papers and other literature will be analyzed and put into context with the research topic.
Concluding the thesis, we find that all technologies and its practical applications affect relevant variables in different models such as TAM, the convenience/social presence model, and the customer decision-making process. Besides that, the socio-demographic variables geography, age and gender all influence adoption and readiness towards technology to a certain extent. Finally, we give examples on how the technologies can influence classic fashion retail KPIs.