Open Access

The bachelor’s thesis deals with the question of whether a treatment with neurofeedback could provide a benefit for the members of an organization during a change process. In particular, the motives and challenges of change projects were identified. Furthermore, the methods which can be used to reduce and even prevent these problems were examined. The non-achievement of basic human needs, the associated fear, the loss of trust and stress plays a major role here. A good change management is able to address some of these issues, for example through good communication and the implementation of a change vision. The difficulty is that people may be too stuck in their views, including previous bad experiences, to be helped by current methods. It could be shown, that the training with neurofeedback achieves positive and fast lasting effects. The thesis explains how the person to be treated must be prepared and what a training might look like. Various areas in which neurofeedback has already been successfully used are briefly described and it is investigated whether there are treatments for disorders that are similar for the resistances in change processes. Expert interviews have examined these assumptions more closely and provided a practical and concrete perspective on the treatment with neurofeedback in an organizational context. Finally, it was found that training with neurofeedback in companies is quite an interesting option. At this stage, however, there is a lack of studies that can prove the concrete benefits. Until now, neurofeedback has been applied almost exclusively to the medical field and this will probably not change in the upcoming years due to the high complexity of the procedure. Other methods, such as yoga or meditation, are on the one hand easier to carry out and the other hand already established in society. However, since positive results have already been achieved with biofeedback and people are beginning to take an interest in it, this could be a first step towards neurofeedback.

The interest in topics such as understanding the communication between product design and customer has increased dramatically in recent years. Researchers have been dedicated to understanding more of product design, its dimensions and the consumer perception of it. The spirits industry competition is dominating in the alcoholic beverages, and the second largest spirit which has a highly competitive market, is vodka. Companies are struggling to stand out from the competition and grab the consumer attention. The following study will explore the aesthetic and symbolic dimensions of a product design and it will show how the design of the vodka bottles is communicating with the consumer. The research questions that are going to be explored are: Which parts of the aesthetic dimension are positively influencing the consumer and how does the consumer perceive the bottle shape when there is no brand influence? In answering these questions, a secondary data has been reviewed and a questionnaire has been developed where participants will be answering attitudinal questions, open-ended questions and picture choice questions. The questionnaire has been completed from a random sample group of 92 participants of whom mostly are students. The findings of the questionnaire indicate that angular shape and thin body of a vodka bottle are most positively appraised by the customer. In combination with a bright colour, the bottle express feelings of excitement and elegance. However, the questionnaire has been conducted with no brand logos, shapes or descriptions, and consumers still have found similarities in the shapes because of the strong influence of some world-famous brands. This research shows that consumers are affected of how a product is designed and, that certain shapes and colours do not seem to be an option for a vodka bottle. The findings in this study are important, because a better understanding of colour-shape composition could potentially improve vodka company’s marketing strategy.

Dem Informationsaustausch zwischen verschiedenen Abteilungen, den Kunden und den Lieferanten sämtlicher Unternehmungen, ob gewerblicher oder gemeinnütziger Art, kommt heutzutage in Anbetracht der ständig fortschreitenden Digitalisierung der Industrie eine zentrale Rolle in der strategischen Planung der Unternehmensentwicklung zu. Es besteht ein wachsender Bedarf an nachvollziehbaren und transparenten Informationsprozessen, sodass vor allem im Projektmanagement eine Grundlage für die Planung, Umsetzung und Kontrolle der Projekte gegeben ist. In Anbetracht dieser Entwicklungen befasst sich diese Bachelor-Thesis mit der Prozessanalyse im Projektmanagement hinsichtlich der Optimierung der Abläufe durch den Einsatz entsprechender Informationssysteme. Nach einer detaillierten Analyse des IST-Zustands der Prozesse im Projektmanagement der betrachteten gemeinnützigen Stiftung ist es das Ziel dieser Abschlussarbeit, einen SOLL-Zustand der Prozesse zu entwerfen und darzustellen. Auf der Basis dieser Analyse wird mithilfe definierter Anforderungen erörtert, ob und in wie fern zwei betrachtete, auf dem Markt etablierte Produkte die Bedürfnisse der Stiftung erfüllen oder ob es sinnvoller ist eine selbst entwickelte Lösung für die Zielerreichung einzusetzen. Die Ergebnisse dieser Erörterungen ergaben, dass die Anforderungen der Stiftung fast vollständig durch die Anwendung PROGRANTA erfüllt werden können, wobei der Bedarf an spezifischen Programmierungen und zusätzlichen Konfigurationen den Ausgangspunkt zur Diskussion liefert, ob nicht doch eine In-House-Lösung der Medialine Enterprise IT Solutions GmbH vorzuziehen wäre.