Open Access

Drei von vier der digitalen Transformationsprojekte scheitern. Über ein geplantes Vorgehen zu verfügen, welches Maßnahmen zur Mitarbeitereinbindung, dem Umgang mit Widerstand und Nutzerakzeptanz beinhaltet, ist somit für Unternehmen, welche digitale Transformationen bei Unternehmen begleiten bzw. durchführen ein unerlässliches Gut. Bisher gibt es nur wenig Literatur und wenige Studien zur praktischen Umsetzung eines solchen Prozesses. Die vorliegende Bachelorarbeit entwickelt anhand des aktuellen Forschungsstands und qualitativer Forschung in Form von Experteninterviews, ein Change Management Konzept für digitale Transformationen. Das Unternehmen Advellence Solutions AG soll dadurch Handlungsempfehlungen für die Einbindung von Mitarbeitenden, dem Umgang mit Widerstand und dem Erreichen von Nutzerakzeptanz, erhalten. Die Studie zeigt, dass im Konzept ein besonderes Augenmerk auf die Vorbereitung des Transformationsprojekts gelegt werden sollte, damit eine Veränderung erfolgreich verläuft. Eine solche Vorbereitung beinhaltet insbesondere das Formulieren und Kommunizieren einer Vision, die Einbindung von Beteiligten und das Schulen der Mitarbeitenden.

Knowledge about consumer buying behavior is of high importance to companies. Being able to accurately identify customers' willingness to pay (WTP) helps to optimize one of a company's core goals - to make profit. The objective of this study is to apply the implicit method NeuroPricing Online to an example in the tourism sector in order to be able to determine the buying behavior of consumers and their WTP more precisely. In a bottom-up data mining approach, individual attitudes towards several price points for a given product of the vacation resort "Weissenhäuser Strand" were determined by means of reaction time measurement. We were then able to model curves with price points per product and their corresponding individual response times per product. The Feel-Good Price (FGP) as well as the Area under the curve (AUC) of an individual provide information about a subject's WTP for a given product. Using independent two-sample t-tests, we found that gender has an influence on WTP for some products. In addition, we found a difference between subjects who have previously visited the "Weissenhäuser Strand" and those who have not for some products. AUC average is larger for those who have already visited the resort than for those who have not. Furthermore, we examined the factors age and personality traits for their effect on subjects' purchasing behavior. However, none of these correlation analyses showed a significant relationship with FGP or AUC. These results suggest that the "Weissenhäuser Strand" should specifically advertise to different groups of people in order to increase profits and skillfully apply the different WTP of some groups as a basis for pricing. In addition, the study shows that the implicit method of response time measurement is sufficient for investigations in purchasing behavior in general, and that NeuroPricing Online has the potential to become a valuable tool for sophisticated pricing in the future.

Mergers and acquisitions are effective strategies for corporations to accomplish their financial and strategic goals. They can, for example, assist businesses in increasing economies of scale or decreasing rivalry. The annual growth in the value of all mergers and acquisitions highlights the continued trend of M&As. Researchers differ on the role of national culture in post-merger integration. Some argue that national culture significantly influences post-merger integration, making it more difficult to create synergies. Other scholars argue that national culture should be viewed as a competitive advantage that leads to a more positive M&A outcome. National culture is not a major factor in post-merger integration, and other variables, like the firm's desire to adapt and corporate culture, dictate its complexity. Another viewpoint on the influence of national culture is that it relies on the level of connectivity, which means that the more tightly a firm integrates with another, the more probable cultural disputes develop. Therefore, this study aims to look at a wider prospect of the impact of national culture on post-merger integration. The research methodology used in this research work is the qualitative research design which involves a naturalistic study intended to collect, analyze, and interpret non-numerical to understand individual opinions, phenomena, concepts, or experiences. Primary and secondary data were used in this investigation. Semi-structured interviews were used to acquire primary data from the research sample. On the other hand, secondary data for the research study was gathered from existing sources such as prior study results, journal articles, reports, and other recorded literature on the role of national culture in post-merger integration. The results of this research were categorized in the form of the three themes, which forms the basis central basis of the research.

Climate change is an extremely relevant topic nowadays in everyday life, politics and even economy. Therefore, it is important to understand the dimension of this topic and be conscious about how it is affecting everyone’s life. Many people’s base of living is fading through for example crop failure or natural disasters. Next, businesses must also adapt since many governments have implemented emission caps which force organizations to restructure business processes to meet those goals. Adapting to new circumstances or ways of working is crucial to fight back menacing environmental changes and without coherent enforcement, the goal of combating global warming and tackling climate change can’t be achieved. But how can these challenges be fought against in a meaningful way and matter in a long-term perspective? There were already some attempts made like setting a maximum for global warming worldwide. On the other hand, there is no country which can meet those in the required period of time. Next to battle the problem of global warming every country in the world has to take part and work together, or else the goals can’t be fulfilled, which can occur to be difficult and hard to execute in reality. If there is no coherency in enforcement the aim of fighting the global warming and climate change can’t be attained. The essential query I want to obtain with this thesis is what the possibilities for countries through sustainability and digitalization to live and operate in a more renewable way are. Part of this work will be assessing Sweden’s progress and development in this field since they are pioneers in both key areas. Afterwards there will be a comparison to Morocco and Singapore which at first glance differ completely from each other to work out differences and common ground. In the end contrasting key factors like climate and geography, politics or economy etc. will give insights about opportunities and unused potential in making the world more sustainable with the help of digitalization. The technique of acquiring the data is mainly focused on news articles, tech, and business publications as well as governmental proclamation and reporting of environmental portals. The reasoning for this is that the topic is very up to date and the source of information needs to be as recent as possible. The intention of the project is to generate understanding and awareness about how sustainability and digitalization can be drivers and work together in a complex sphere like environmental change.

The purpose of this thesis is to determine which factors of the German entrepreneurial attitude can ensure a successful transition onto the Mexican market, defining the values and characteristics of a German entrepreneur. In this context, explanations of the characteristics of the German entrepreneur, his "entrepreneurial attitude", "entrepreneurial characteristics" and "entrepreneurial intention" are of importance for the further investigation. Through the literature research, this content was composed and defined. The Mexican market was taken as the focus and considered in the context of culture, values, and characteristics. Subsequently, the findings were verified and discussed through several expert interviews. By that, the research questions were aimed to be answered. The results show that the terms of achievement, sense of duty and time-dominated are relevant success factors of German entrepreneurial attitude. There is a need for adaption for those terms and especially for the terms of authoritarian leadership style and hierarchical. The results of the literature review with regard to the content of the definition of German entrepreneurship were seen by some of the experts as outdated and not up to date. Finally, this work provides recommendations for a successful transition of German entrepreneurs to the Mexican market to promote entrepreneurial activities. Here, reference is made to the values and characteristics that have found approval or rejection through the interviews. The literature research was limited to the dimension model of Hofstede and is not including other cultural models. The sample amount of five experts permits only a general analysis and conclusion.