Business Strategy
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Diese Bachelorarbeit widmet sich der Entwicklung eines Businessplans für ein gesundes, fitnessgerechtes und nachhaltiges Fast-Casual-Restaurant in Freiburg im Breisgau. Die Forschungsfragen, die dieser Arbeit zugrunde liegen, untersuchen die Faktoren und Strategien, die dazu beitragen können, den Konsum von ungesundem Fast-Food zu reduzieren und ein gesünderes Ernährungsverhalten zu fördern. Darüber hinaus wird erforscht, wie ein Geschäftsmodell entwickelt und gestaltet werden kann, um gesundes, fitnessgerechtes und nachhaltiges Fast-Food für die breite Öffentlichkeit zugänglich zu machen. Schließlich wird untersucht, wie dieses Geschäftsmodell nachhaltigen Wert schaffen und langfristigen Erfolg gewährleisten kann. Die Forschungsmethodik umfasste Interviews im kleinen Kreis sowie eine Online-Umfrage unter den potenziellen Zielgruppen. Basierend auf den Ergebnissen dieser Forschung wurde ein umfassender Businessplan entwickelt, der alle wesentlichen Aspekte des geplanten Restaurants abdeckt, von der Geschäftsidee und dem -modell bis hin zur Marktanalyse, Marketingstrategie, Organisationsstruktur und Finanzplanung. Die vorliegende Arbeit kommt zu dem Schluss, dass das Geschäftskonzept zwar umsetzbar ist und eine klare Nachfrage besteht, jedoch eine enge Zusammenarbeit und Unterstützung von Experten erforderlich ist, um die langfristige Nachhaltigkeit und den Erfolg des Unternehmens zu gewährleisten. Die Ergebnisse dieser Arbeit bieten einen wertvollen Beitrag zur Förderung einer gesünderen Ernährung und eines nachhaltigeren Lebensstils in der Region Freiburg im Breisgau. Dieses Fast-Casual-Restaurant hat das Potenzial, nicht nur die Ernährungsgewohnheiten der Bevölkerung zu verbessern, sondern auch positive Auswirkungen auf die Umwelt und die Gesundheit der Menschen zu erzielen.
Die ursprünglichen Forschungsfragen der Bachelorarbeit lauteten: Bietet der Raumakustikmarkt Potenzial für die Gründung und das Wachstum eines Unternehmens in diesem Bereich? Welche Produkte haben das größte Potenzial? Wie sind die ersten Schritte zur Markterschließung zu gestalten? In der vorliegenden Arbeit wurde das Marktpotenzial von Lärmschutzsystemen untersucht. Die Ergebnisse zeigen, dass es sich um eine vielversprechende Marktnische handelt. Mit einer ausgewählten Produktpalette, die ein breites Spektrum an Produkten aus einem Material anbietet, und einem effektiven Servicekonzept kann ein nachhaltiger wirtschaftlicher Erfolg erzielt werden. Insbesondere im B2B-Bereich zeigt die Marktforschung ein wachsendes Potenzial in den kommenden Jahren. Die steigende Nachfrage nach Schallschutz und nachhaltigen Produkten, verstärkt durch gesetzliche Anforderungen, bietet Chancen. Diese Chancen wurden in die Praxis umgesetzt, indem erste Schritte zur Unternehmensgründung eingeleitet wurden. Zusätzlich wurde an einer Ausschreibung teilgenommen, die Theorie und Praxis verbindet. Somit wurden die Forschungsfragen nicht nur in der Theorie beantwortet, sondern auch in die Praxis umgesetzt. Mit dieser Bachelorarbeit wurde nicht nur der erste Schritt in den Markt der Raumakustik getan, sondern auch der Weg in die Selbständigkeit nach dem Studium geebnet.
This bachelor thesis examines the emerging concept of re-commerce in the fashion industry with a particular focus on the factors influencing its adoption in the German market. In the context of changing economic dynamics and the increasing importance of sustainability, the thesis analyzes the basic principles of the circular economy in relation to the fashion industry and discusses the role of re-commerce initiatives in promoting resource conservation.
The study uses a comprehensive PEST analysis of the German market to uncover political, economic, sociocultural, and technological factors influencing the adoption of re- commerce. In addition, a detailed market analysis reveals the current state and growth prospects of re-commerce in Germany. This includes an examination of trends, target groups, demand for sustainable fashion and the acceptance of second-hand goods.
Using the case study of the fashion brand Levi's, which has successfully integrated a re- commerce platform, the study shows how established companies can achieve their sustainability goals and discover new business opportunities.
Finally, the paper concludes by summarizing the identified factors and the opportunities and challenges for companies looking to enter the German re-commerce market. The assessment of the potential benefits and risks associated with launching re-commerce initiatives in Germany provides a comprehensive basis for future decision-making. All in all, the German fashion resale market offers promising prospects. The current expansion and future potential of this sector are strongly influenced by consumer behavior and driven by extrinsic factors.
Thus, this work contributes to a deeper understanding of the relevance of re-commerce practices in the fashion industry and provides valuable insights for companies in the German fashion market aiming at sustainable business strategies.
Die vorliegende Bachelorarbeit untersucht den digitalen Wandel in kleinen und mittelständischen Unternehmen und dessen Auswirkungen auf die Arbeitspro-zesse und Mitarbeiter. Durch den Einsatz von qualitativen Interviews wurden Erkenntnisse darüber gewonnen, wie Unternehmen den digitalen Wandel erle-ben und welche Herausforderungen und Chancen sie dabei sehen. Die Arbeit beleuchtet, wie die Digitalisierung die Arbeitsweise in Unternehmen verändert, welche Change-Management Methoden eingesetzt werden und wie Mitarbeiter auf diese Veränderungen reagieren. Es wurde festgestellt, dass die Digitalisie-rung nicht nur technologische, sondern auch kulturelle und organisatorische Veränderungen mit sich bringt. Die erfolgreiche Implementierung digitaler Tools erfordert eine klare Kommunikation, Schulung der Mitarbeiter, die Berücksichti-gung ihrer Bedenken und Feedbacks und ein Kulturwandel. Die Ergebnisse dieser Arbeit können Unternehmen dabei unterstützen, den digitalen Wandel effektiv zu gestalten und die Vorteile der Digitalisierung voll auszuschöpfen.
This thesis addresses the relationship between sustainability action and firm competitiveness. Through the analysis of literature and by conducting a survey on consumer demands and preferences, the question whether sustainability action can help companies in the consumer electronics sector gain a competitive advantage is answered.
This thesis comes to the conclusion, that sustainability action can yield many advantages for companies, when executed properly. In general, companies with a strong sustainability performance reduce their production cost, have easier access to capital and labor, show financial and stock performance on the same level or higher than less sustainable companies, reduce stakeholder risk and gain consumer goodwill which can materialize into a competitive advantage. Regarding the consumer electronics sector,
this thesis shows that most consumers would prefer more sustainable products over less sustainable ones and would be willing to pay a price premium. What seems to be a big issue in the consumer electronics market is, that even though companies like Apple already act on the issue of sustainability, they are either doing a bad job or having a hard
time communicating their sustainability initiatives to consumers.
The platform business model replaces the traditional linear value chain model, demonstrating how value can be created differently. The emergence of new platforms in various industries during the last decade has made it difficult to imagine a business without naming at least a handful of active platforms. The platform business model has been proven to revolutionize industries, and this study investigates the possibility of launching a platform business model in unprecedented arenas which still use conventional pipeline business models.
The study explores the process of generating ideas for a new opportunity in the platform business model. After generating 11 ideas, screening and evaluating methods were studied.
The German financial market is being disrupted by financial technology and the progression of AI.
This thesis will look at Sparkasse Deutschland as an industry leading firm in the German financial market and analyse the effect of there currently relevant disruptive technologies employed by FinTech companies on their business model. Following a qualitative, exploratory research approach, utilizing comparative analysis, literature review and exploratory interviews, disruptive effects and managerial implications are outlined.
Research showed that Sparkasse Deutschland is currently confronted with different, digitally operating, disruptive FinTech business models attacking different parts of the three main areas of Sparkasse’s value proposition. Besides through cheaper and technologically superior product solutions FinTechs employ the characteristics speed, specialized solutions and platforms, transparency, flexibility and connectivity, user experience, simplicity, interactive and intelligent systems and reliability and security to disrupt the Sparkasse business model.
While currently hedged by their wholistic business model and experience in navigating the German regulatory financial system, Sparkasse is challenged with developing along the by FinTech introduced characteristics to stay competitive in the digital banking industry. Challenged by the transformation to a more digital business model, Sparkasse is tasked with simultaneously retaining existing customers and investing into their digital future.
Further research could be conducted regarding a strategical implementation for Sparkasse Deutschland navigating the outlined challenges and planning action towards increasing competitive strength pertaining the digitally product environment.
Heart leadership is a leadership style which focuses on finding purpose and
passion in one’s life and job. The generation Y (Millennials), as a rather
technophile generation entered companies around of the turn of the
millennium. On the one hand, nowadays generation Z with new values, ideas
and requests to their work environment enters companies, and on the other
hand companies need to be attractive for skilled personnel. The heart
leadership concept addresses these requirements. This concept refers to the
ability to use one’s awareness and heart energy to create a culture focused on
exceptional relations, trust, care, spirituality, compassion, positivity, and
development.
The aim of this thesis is to answer the question of how heart leadership impacts
a business in the long run. To answer the research question “How can doing
things in a heart way impact the future of modern businesses?”, a literature
review was conducted.
The beginning of this work provides an explanation of what leadership means,
followed by explaining different leadership styles based on the Full Range of
Leadership Model with a concrete explanation of transformational leadership.
By defining the context of heart leadership with the meaning of the heart, what
aspects this kind of leadership includes, and the definition of human potential,
eleven heart factors that influence a business were derived through repeated
and overlapping attributes which a heart-led leader should have. These factors
show that heart leadership has a positive long-term impact on several areas of
a business, including the increase of overall work performance, mental health,
commitment, engagement, employee retention, resilience, profit and more.
The outcome of this thesis recommends integrating heart leadership in actual
leadership principles in companies. Heart leadership is an extension of
transformational leadership that meets the needs of a new generation,
positively changes the work environment, and enables employees’ full potential
in order to survive as a company in a competitive market and the race for
qualified employees.
This study investigates the interrelationship between Knowledge Management (KM) and employee satisfaction and proposes strategic implementation steps for the further development and acceptance improvement of a new Operational Framework (Blueprint) at Robert Bosch GmbH, Power Electronics. Two primary research questions are addressed: (1) whether KM offers insights into and explanations for employee satisfaction issues, and (2) what strategic implementation steps can be derived for the development and acceptance of the Blueprint. The research commenced with an analysis of existing employee satisfaction surveys, supplemented by in-depth interviews, to understand the current state of employee satisfaction in the business unit undergoing transformation. The literature review was then conducted to ascertain the connection between KM and employee satisfaction. Subsequently, the study engaged in multiple interviews with top management in the Power Electronics business unit to identify implementation measures and best practices across various industries. A comprehensive set of practices was established and subsequently evaluated in a workshop involving line employees from the business unit, integrating theoretical findings with practical experiences. The final recommendations were grouped into three categories: Meeting Structure, Culture and Leadership, and Knowledge Management Guidance. The findings underscore the significance of KM in promoting employee satisfaction and suggest that the proposed strategic steps can foster the further development and acceptance of the Blueprint at Robert Bosch GmbH, Power Electronics.
Nowadays, companies face a major challenge in keeping customers loyal in the long term. This paper attempts to address this problem in more detail by considering the following objective. Social media presence is intended to create awareness among users, who may also be customers, in order to build trust towards the brand. Following questions are posed: Which elements of a post are perceived as high-quality? How are social media interaction and high-quality posts related? To what extent is there a relationship between customer loyalty and social media interactions? To answer these questions, a survey was conducted with 102 participants and the results were positively related. Thus, customer loyalty can be achieved through content marketing and further areas, which will now be explained in more detail within this paper