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Smart Condition Monitoring for Industry 4.0 Manufacturing Processes: An Ontology-Based Approach
(2019)
Cultural considerations for Germans working with Japanese in virtual teams for project management
(2019)
In today’s globalized and multinational working world, being part of a team that uses technology in order to cross distance, time zones and even organizations, a so-called virtual team is becoming increasingly common. While extensive research on this topic is available, most of the current research is very theoretical and only in part useful for a member of a virtual team in order to enhance performance. A clear guideline on how to effectively work in an intercultural virtual team is not existent at this point.
This research, aims to produce a clear guideline for Germans working in virtual teams with Japanese in the style of the Project Management Body of Knowledge Guide. Identifying the key challenges of virtual teams and the specific cultural differences of Germans and Japanese, based on Hofstede’s cultural dimensions model are the starting point for this research. Due to the specificity and the novelty of this research a grounded theory approach has been taken and in-depth qualitative interviews were conducted with 12 Japanese employees, who regularly work in virtual teams with Germans. Grounded in the experiences and challenges of the participants, the findings help construct a guideline for Germans working with Japanese in virtual teams.
Results are structured according to 4 of the key challenges virtual teams face: trust, communication, leadership and technology/knowledge sharing. The guideline addresses the different communication styles of Japanese and Germans, differences in hierarchical thinking as well as the more collectivistic point of view of many Japanese. The guideline, that has been produced, is intended as a quick guide including recommendations for Germans to enhance their virtual team work with Japanese.
Die vorliegende Arbeit untersucht, ob und wie Gender-Marketing in der deutschen Automobilindustrie angewandt wird. Es wird der Zusammenhang zwischen biologischen Erkenntnissen und deren Implikationen für das Marketing hergestellt und untersucht, ob große deutsche Automobilhersteller diese auch in der Praxis anwenden.
Schließlich sind Frauen eine Käufergruppe mit noch viel ungenutztem Potenzial, die allerdings nicht unbedingt mit denselben, auf Männer ausgerichtete Marketingmaßnahmen begeistert werden können. Mit dem Einsatz von sozialen Bindungen und Emotionalisierung können bei vielen Frauen positive Reaktionen hervorgerufen werden.
Des Weiteren wird auch klar, dass Gender-Marketing ein komplexes Thema ist, dessen Erfolg schwer messbar ist, da es in Verbindung mit anderen Marketingaspekten steht.
Die vorliegende Bachelorarbeit soll einen Überblick geben, was Neurolinguistisches Programmieren ist, ob es funktioniert und wie man es effektiv bei der Entwicklung von Personal verwenden kann. Durch eine Analyse der Literatur werden Ansätze, Theorien und Studien untersucht und ausgewertet. Die Recherche zeigt, dass Studien auf dem Gebiet kein klares Ergebnis zur Wirksamkeit des NLP haben. Dennoch wird es weit verbreitet angewendet. Die Ergebnisse wurden dann in Zusammenhang mit der Personalentwicklung gebracht und diskutiert. Schlussfolgerung ist, dass NLP Techniken die Personalentwicklung effektiver gestalten können, aber mit Bedacht anzuwenden sind.
Resulting from the rapid technological advancement in the field of artificial intelligence and its implementation in the business world, intelligent systems are gradually adopted in recruitment. As this development is fast evolving and recent, there is comparatively little research about artificial intelligence in conjunction with recruitment. Hence, this thesis aims at exploring the effects of intelligent algorithms on the recruitment process and the biases involved.To investigate the topic, existing literature was analysed and primary research in form of expert interviews was conducted.The thesis describes the current state of implementation, effects on recruiters and bias as well as potential drawbacks. Overall, it was identified that artificial intelligence cannot prevent bias in personnel selection.The findings imply the need to further research the topic, particularly the implications of algorithmic bias.
The main focus of this thesis will be to shed light on the existence of cognitive biases. As many researchers, such as Daniel Kahneman and Amos Tversky, have proven in the last five decades, people are not always as rational as they would like to believe. It is important to understand the origin of this irrational behaviour as well as its implications on judgements and decisions. Furthermore, cognitive biases also have a significant influence on consumers’ buying behaviour and decision-making. Through extensive research in secondary as well as primary data it will be shown how much of an influence the cognitive biases anchoring, hyperbolic discounting, loss aversion, endowment effect and decoy effect have on consumer buying behaviour. Additionally, recommendations of how these influences can be used in marketing will be given.
Creating effective cross-cultural advertising campaigns is one of the most challenging ongoing topics in international marketing. This paper aims to apply the insights of cross-cultural neuroscience of emotion to advertising in China and Germany.
Examining the differences in cross-cultural perception of emotions will be instrumental for models used in advertisements across China and Germany, help understand the role of consumer age for the emotional reaction to advertisements and elucidate the influence of emotions on cross-cultural prejudices and memory.
Based on an expert interview conducted with the neuroscientist Dr. Henning Beck, several hypotheses were generated. In order to investigate the hypotheses, a cross-cultural survey in China and Germany was conducted testing the influence of the own-race bias on emotional advertising using the Self-Assessment Manikin (SAM). The results of the primary research suggest that the perception of emotions is culturally trained and can lead to a different emotional experience of advertising for Chinese and German citizens.