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Selbstnominierung bedeutet, dass sich Mitarbeiter eigenständig für vakante Stellen oder ein Talentprogramm innerhalb des eigenen Unternehmens vorschlagen. Die vorliegende Arbeit beschäftigt sich mit der Fragestellung, ob es lukrativ ist, diesen innovativen Ansatz der internen Talentidentifikation als Alternative zur klassischen Nominierung durch den Vorgesetzten zu nutzen. Hierzu werden zunächst die Schwachstellen des klassischen Ansatzes der Nominierung herausgearbeitet. Als mögliche innovative Alternative wird im Folgenden die Selbstnominierung erläutert und analysiert. Unterstützt wird die Theorie durch Praxisbeispiele von Unternehmen, welche Selbstnominierung ausprobiert haben. Abschließend wird zudem auf mögliche Lösungsansätze hingewiesen, um eine gelungene Integration der neuen Alternative zu gewährleisten.
International terrorist attacks have led to growing concerns of governments, companies and societies and there is barely any other topic which is exploited by the mass media that extensively. Due to security reasons holiday plans are increasingly questioned by private consumers who are scared by the politically motivated violence, which seems to appear everywhere. The following bachelor thesis investigates the impacts of terrorist attacks on the international tourism sector, especially which consequences changing tourist demand has on dependent companies. Furthermore, there is taken a closer look to the crisis management of travel agencies when responding to attacks in certain destinations. Thereby, adjustments of the marketing mix can play an important role for long-term success and competitiveness. Despite the fact that analysing effects of terrorism on economic markets is a well discussed topic, little research is devoted to the implications for the tourism sector and international travel agencies in particular. For this reason, this thesis is based on examining published data and conducted surveys to develop a set of recommendations for travel agencies in case of terrorism in tourist destinations. Nevertheless, further research is recommended to gain a deeper understanding about the effects of security concerns and derived marketing actions on consumer patterns.
Relevanz und Anforderungen des E-Commerce im Internationalen Key Account Management der SICK AG
(2018)
Die Arbeit beschäftigt sich mit dem Thema E-Commerce im Internationalen Key Account Management. Dabei wurde untersucht, welche Relevanz dem E-Commerce im B2B Geschäft zugeschrieben wird, welche Herausforderungen sich aus dem E-Commerce für die Lieferanten ergeben und wie der E-Commerce mit dem klassischen Key Account Management vereinbar ist. Das Thema wurde am Beispiel der SICK AG untersucht. Als Untersuchungsverfahren wurde intern eine Onlinebefragung der Tochtergesellschaften und Experteninterviews mit Spezialisten aus verschiedenen Bereichen durchgeführt.
Resultierend aus den Untersuchungen nimmt die Bedeutung des E-Commerce weltweit deutlich zu. Die elektronische Vernetzung mit dem Lieferanten ist zu einem wichtigen Kriterium für die Lieferantenauswahl geworden. Gleichzeitig konnte aufgezeigt werden, dass die rein elektronische Abwicklung aller Geschäftsprozesse Nachteile birgt, die für den Key Account nur schwer erkennbar sind.
Abschließend sind Handlungsempfehlungen spezifisch für die SICK AG abgeleitet worden.
Die Besetzung von Schlüsselpositionen in der IT-Branche, erfordert durch den akuten Fachkräftemangel eine aktive Herangehensweise in der Personalbeschaffung. Für das Herausfiltern aktuell vakanter Schlüsselpositionen der IBsolution GmbH, wurde diesbezüglich eine Schlüsselfunktions-Engpass-Matrix erstellt. Die daraufhin definierte Zielgruppe, wurde mithilfe von Experteninterviews anschließend analysiert. Aufbauend darauf, ergaben sich bezüglich den Faktoren Vorbereiten, Finden und Gewinnen konkrete Handlungsempfehlungen. Die Steigerung der Recruiter IT-Affinität, die Integration der Fachbereiche, das Nutzen ausgewählter Online Plattformen und die zielgruppenspezifische Förderung der Arbeitgebermarke stellen dabei die wesentlichen Aspekte dar.
Even though women and men have entered the managerial ranks of organizations
to the almost same numbers, women still remain drastically underrepresented. Of
the Fortune 500 CEO positions only 5.2% and about 21.2% (Catalyst 2018) of the
board seats are held by female leaders. For women of color the numbers are
shockingly low. These women are almost absent on most Fortune 500 companies
and only hold 3.1% of board seats in this category (Catalyst 2015). In Europe
however, the percentage of female director at STOXX 600 companies has
increased constantly over the past years and therefore resulted in slightly better
numbers. By 2015 almost 25% of directors were female and the average
percentage of female holding board seats made 2.8% (EWoB 2015). Research of
Carter, N.M. and Silva, C. (2010) shows, that even if women are graduating from
global leading business schools their career progress lags in comparison to their
male counterparts. This means that despite the organizations efforts of
implementing gender discrimination policies and focusing on gender equality, they
have not been able to fuel women´s career development (Ely et al. 2011).
But why do organizations still struggle to increase the number of female leaders
today? This report will elaborate possible factors that are causing failing attempts
of organizations in general to then conclude a strategic solution for Philips to
successfully change their people strategy towards gender equality. Research
shifted from the assumption of intentional gender discrimination within companies
towards invisible barriers that cause thriving women not to reach the top (Ely et al.
2011). Those barriers are deeply rooted assumptions about gender that have a
long history in the evolution of our society. Starting with how society is influencing
how people think about women being leaders and the assumptions they make
about the ability one being a leader based on gender (Anderson et al. 2006; Eagly,
Carli 2003). The key to success might be a shift in people´s mindset. Here fore, this report will introduce the reader to the problematic of the unconscious bias
(Cheryl Staats 2014). Speaking of invisible barriers this theory might be the most
important factor for organizations to make a difference. However, the question of
why so many women get stuck in the c-suite remains unanswered. One answer to
this question repeatedly pops up in research reports and papers which is “Glass
Ceiling” (Susan Chira 2017).
Because gender equality becomes more and more important for organizations in
order to stay competitive, Philips decided to shift its people strategy towards
“Inclusion & Diversity” in 2017 (Jong, de 2017). The reason for this shift also lies
within the innovative aspect. Diversity fosters creativity and therefor innovation
which is a differentiator for Philips. However, this report tries to answer the
question on how Philips can actually increase the number of senior female leaders.
It will identify possible barriers that need to be removed in order to support the
development of female employees to the top ranks of management.
The structure or this report is as followed. Chapter 1 will introduce the reader to the
research structure to set expectations and give an overview about how the content
has been created. Chapter 2 will introduce Philips as an organization after the split
of Philips Lighting in 2012. Showing how the function of Human Resource
Management is structured and what parts of it are directly influenced by the set
KPI. To give an overview on the literature that has been conducted and therefore
methodology, chapter 3 will offer explanation on basic concepts that have a direct
impact on women in leadership. Here the report will start to focus on gender
diversity and two major obstacles women have to overcome in today’s workplace in
order to be successful. Chapter 4 will provide a deep dive into the internal talent
management processes of Philips and identify possible improvement areas.
Chapter 5 will then analyze common concepts on how to support the development
senior female leaders and show opportunities as well as limitations for Philips.
Moreover it will be discussed how to best merge external concepts with internal processes in order to build a framework for the organization and its workforce.
Finally, the importance of engaging men into the discussion of gender diversity will
be underlined. Analyzing possible barriers men experience to determine what
prevented them in the past to join the gender discussion. Possible solutions will be
identified on how to remove those barriers. Chapter 6 will summarize the findings
of this report. It will be discussed how the new approach can be realized for Philips
as an organization.
Social media has become inseparable from our daily lives thanks to the widely use of internet and mobile technological advancement. Travel and tourism has benefited a lot from social media, especially the travelers. Not only can they find travel-related information on social media platforms, but they can also discuss and exchange necessary and relevant opinions and information.
The purpose of this research study is to examine how social media influences where German millennials determine their holiday destination. This dissertation analyzes to what extend social media influences the individual German millennial’s decision and whether reviews and comments affect their decisions.
The research study comprises of 5 chapters which represent the analytical process from beginning to end. The first chapter is the introduction, then literature reviews, then the methodology for primary research of this research is identified and explained. Results from the online questionnaire are then presented followed by an analysis and interpretation. Finally, the conclusion and limitation of the research have been discussed.
This research study concludes that social media does influence German millennials when they use social media to compare the holiday destinations in comparison to those who do not use social media for this purpose. It is clear that social media is the main source of information when they are looking for holiday destination information and is preferred compared to travel books and travel agencies. The results have shown that TripAdvisor is the most used holiday destination information page among other social media platforms. Furthermore, most of German millennials are passive users of travel-related social media platforms. That means they only consume information but do not necessarily write reviews or comments after their holiday experience.
There was an increased in the number of high-skilled Spaniards that decided to leave their home country. The economic situation and the high unemployment rate have complicated the chances to find a well-paid job and responsibilities according to their level of education. Therefore, Spaniards with a tertiary education find new opportunities in foreign countries like Germany with a robust and stable labour market.
This issue is gaining importance and must be deeply analysed. Thus, the purpose of this thesis is, by the use of secondary and primary data, to describe what are the push and pull factors, and what are the consequences of the Spanish brain drain for Germany and Spain. The conclusion, will confirm and give possible recommendations that the Spanish government may apply in the future.
Die personalisierte Medizin wird in der Zukunft ein relevantes Thema sein. Die Medizintechnikbranche und die Pharmaziebranche spielen dabei eine große Rolle. Durch moderne Technologien und neue Geschäftsmodelle entstehen hier enorme Potentiale im Hinblick auf die Massenpersonalisierung. Die Fraunhofer Gesellschaft führt zurzeit ein Projekt zu genau diesem Thema durch. Bei diesem Projekt geht es um die Massenpersonalisierung und der Hinführung zum „Business-to-User“ Prinzip. In der vorliegenden Arbeit werden Impulse, die durch dieses Projekt gesetzt werden, berücksichtigt. Das Ziel dieser Arbeit ist es, die Chancen und Potentiale sowie die Herausforderungen bezüglich der Implementierung der Massenpersonalisierung und des „Business-to-User“ Prinzips in der Medizintechnik und in der Pharmazie zu diskutieren und im Zuge dessen eine Prognose aufzustellen. Der Fokus liegt dabei auf der technologischen und wirtschaftlichen Durchführbarkeit, sowie auf der Perspektive des Konsumenten. Prognostiziert wird, wie sich die Massenpersonalisierung in der Medizintechnik und in der Pharmazie in den nächsten 15 – 20 Jahren voraussichtlich entwickeln wird. Die Informationen zur Erstellung dieser Arbeit wurden aus Experteninterviews, Literaturrecherche und internen Quellen der Fraunhofer Gesellschaft gewonnen.
Surge pricing is a dynamic pricing strategy which has been developed by the American ride-sharing platform Uber. Based on demand and supply, the surge pricing algorithm calculates a trip fare for both, riders and drivers. In times when demand outstrips supply in a certain geographic area, the algorithm applies a so-called “surge factor” which is multiplied by the basic trip fare. This way, the provider can calibrate demand and supply until they reach the market equilibrium again. This paper examines whether dynamic surge pricing can also be applied to the offline food retail market. Consequently, it starts by giving some theoretical background on dynamic and surge pricing, and with the aid of a PESTEL analysis, highlights all the factors presenting opportunities and limitations for the implementation of surge pricing in supermarkets. In addition to that, by conducting a SWOT analysis of dynamic surge pricing, this thesis investigates what the prerequisites are to a successful implementation strategy. In the end, it outlines possible consequences for consumers if surge pricing is used in grocery stores. It will be found that, from a theoretic point of view, a dynamic surge pricing strategy is feasible in the offline food retail market. However, it does not present the optimal pricing method for neither of the market participants.
Die Sportartikelbranche ist eine extrem dynamische Branche, seit Jahren durch enormes Wachstum und nahezu unerschöpfliches Potential geprägt. Für den Kunden ist der stationäre Handel nach wie vor die erste Anlaufstelle und somit spielen persönliche Verkäufer in dieser Branche eine besondere Rolle und benötigen wie andere Fachkräfte Motivation.
Diese Arbeit zeigt, dass allein monetäre Anreize kein taugliches Mittel sind um die Motivation dieser Mitarbeitenden positiv zu beeinflussen. Durch die Auswertung von Expertengesprächen, sowie einer großzahligen Mitarbeiterbefragung wird deutlich, dass rein monetäre Anreize eine Vielzahl an negativen Auswirkungen mit sich bringen.
Diese Auswirkungen werden dargelegt und auch quantifiziert. Am Ende ergibt sich eine Übereinstimmung mit anderen Untersuchungen und Studien. Es kann das Fazit gezogen werden, dass es zusätzlich immer auch der Mittel der intrinsischen Motivation bedarf um Mitarbeitende zur vollen Entfaltung ihrer Leistungsfähigkeit zu bewegen.
The awareness of environmental issues is growing worldwide. Accordingly, green marketing is becoming increasingly essential for the strategies and competitive advantage of international companies.
However, although the public is voicing concerns about the state of the environment and stating their intention to purchase green products, only a small percentage of consumers does so.
The analysis of several studies and relevant literature aims to find the barriers to green buying behavior, as well as counteractive influences. Additionally, opportunities for green marketing in China and the United States are explored.
The findings show relevant hindrances to green buying behavior, as well as influences, which could support the spanning of the green gap, and suggest significant opportunities for green marketing in the Chinese market.
The study explores the factors relevant to enticing consumers to purchase goods online at German drugstores and the measures the drugstores can take to address these factors. Based on the Online Shopping Acceptance Model and sector characteristics, enticing factors are derived and corresponding measures relevant to B2C e-commerce are identified. Qualitative research to support the validity is done in the form of in-depth and expert interviews, and of a case study on a company successful in e-commerce, Zalando SE. Results show that currently few factors are enticing and measures to target these are limited, and that only certain aspects of Zalando’s success can be transferred to drugstores. Given the current situation drugstores are advised not to aim at shifting large parts of their business to online channel. Nevertheless, the study provides drugstores a number of measures to improve their online offering in the context of their multi-channel strategy.
CSR-Marken- Erfolgsfaktoren für die Markenführung und Einfluss auf das Kaufverhalten von Konsumenten
(2018)
CSR-Marken sind Marken, die ihre Positionierung durch CSR-Aktivitäten erweitern oder ihre gesamte Unternehmensführung nach CSR ausrichten. Allerdings ist die Frage, wie CSR in ein Unternehmen integriert werden muss, um als CSR-Marke erfolgreich zu sein. Ziel dieser Arbeit ist es, darzustellen, was die Erfolgsfaktoren für die CSR-Markenführung sind, und wie das Kaufverhalten von Konsumenten hierdurch beeinflusst werden kann. Eine Literaturrecherche und Experteninterviews konnten Aufschluss darüber geben, was die Erfolgsfaktoren für die CSR-Markenführung sind. Es zeigte sich, dass es für den Erfolg einer CSR-Marke entscheidend ist, dass zuerst eine Strategie entwickelt wird, ein Dialog mit den Stakeholdern stattfindet, die Unterstützung des gesamten Unternehmens vorhanden ist, inklusive dem Management, sich CSR entlang der gesamten Wertschöpfungskette wiederfindet, CSR langfristig stattfindet, und sich eine CSR-Marke weiterentwickelt. Durch die großzahlige Befragung dieser Arbeit wurde überprüft, wie CSR-Marken das Kaufverhalten von Konsumenten beeinflussen und was den Konsumenten hierfür wichtig ist. Es wurde untersucht, welchen Einfluss die Glaubwürdigkeit, die Produktqualität, die altruistische Motivation zur Ausübung von CSR-Aktivitäten, der Zusammenhang zwischen Unternehmenstätigkeit und CSR-Aktivität und die Authentizität einer CSR-Marke auf die Kaufabsicht, die Loyalität und die Zahlungsbereitschaft von Konsumenten hat. Festgestellt wurde, dass vor allem die Glaubwürdigkeit einer CSR-Marke Einfluss darauf hat, ob CSR- Marken das Kaufverhalten von Konsumenten positiv beeinflussen können.
Die Umwelt ist im Wandel durch den Einfluss der Digitalisierung, kaum ein Bereich ist davon ausgenommen. Auch dem Bereich der Wirtschaftsprüfung stehen bedeutende Änderungen bevor. Diese Änderungen stellen die gesamte Branche vor große Herausforderungen und Risiken, bietet jedoch auch viele Chancen. Die vorliegende Arbeit erforscht und evaluiert genau diese Risiken, beziehungsweise Chancen der Digitalisierung und gibt einen Einblick auf die momentan größten Technologie Trends und Anwendungen.
Die vorliegende Arbeit beschäftigt sich mit der Frage, wie das Berufsbild des Wirtschaftsprüfers zukünftig ändern wird und inwiefern Risiken und Chancen diese Entwicklung beeinflussen. Zur Verdeutlichung der derzeitigen Vorgehensweise der Großen Wirtschaftsprüfungsgesellschaften werden die verschiedenen IT Perspektiven anhand eines Praxisbeispiels erklärt. Die Resultate der Arbeit werden zu einem Fazit und Ausblick zusammengefasst.
The influence of quality labels on perceived product value - Marketing to the conscious consumer
(2018)
Quality labels are an important cue for customers in their search for indications of product quality. They provide consumers with valuable information about production standards. Whether the value-added by labels directly translates into price premiums is still an open question, as researchers could not reach consensus so far. Moreover, the use of multiple labels on one product is another topic discussed controversially in the research literature. Current research has further identified multiple factors affecting consumers’ willingness to pay for labelled food products. For this paper, a survey among 400 shoppers from the Villingen-Schwenningen area has been conducted, in an attempt to identify the significance of various influencing factors on willingness to pay for labelled products. Four distinct food products have been tested in this survey, each in four different labelling situations. Two labels were used on the products, one indicating social standards and another certifying ecological production standards. The study identified the following factors as influential on participants’ expressed willingness to pay: product type, information and label type. The influence of missing reference prices could not be proven to be significant. The marginal effect of a second label was found to decrease for only two of the products. As the effects of each of the factors varied between the products, no general conclusion about the effects of either of them could be drawn. Therefore, the paper concludes on the note, that a general assumption about label value should not be made.
Im Rahmen dieser Bachelorarbeit wird untersucht, ob ein Outsourcing der Rekrutierungsprozesse unter Zugrundelegung der Annahmen der Transaktionskostentheorie und des Resource-based View eine geeignete Alternative zur internen Leistungserbringung ist. Hierbei werden die Aspekte Kosten, Leistung, Qualität und Außenwirkung näher beleuchtet, um darauf aufbauend einen theoriebasierten Entscheidungsrahmen in Bezug auf ein sinnvolles Recruitment Process Outsourcing (RPO) abzuleiten.
Mit Hilfe gezielter Literaturrecherche konnten einige Faktoren identifiziert werden, die einen starken Einfluss auf den Erfolg eines kompletten Recruitment Process Outsourcings besitzen. Wichtige Faktoren sind hierbei der Personalbedarf, die Arbeitgebermarke, der Ruf des RPO-Anbieters und der Einsatz detaillierter Kooperationsvereinbarungen. Ebenso zeigte die Untersuchung unter welchen Voraussetzungen eine selektive Auslagerung der Rekrutierungsprozesse erfolgsversprechend ist.
In times of talent shortage and increasing competition, companies are constantly
looking for methods to recruit better fits in a more time and cost-efficient manner. One
such method, which an increasing number of companies turn towards, are so called
“Robot Recruiters”, or more specifically, artificial intelligence enhanced digital
recruiting tools. However, the impact of the associated automation and dehumanization
of parts of the recruitment process on the candidate experience, remains unclear. In order to assess the potential influence of mentioned tools, candidate experience influencing factors are elaborated, to then analyze how these factors are affected in an artificial intelligence supported recruiting process.
The analysis has shown, that AI recruiting tools do have the potential to satisfy
candidates’ needs by automating simple, yet time consuming tasks like scheduling or initial communication. However, candidates are likely to show adverse reaction to their
usage in later stages of the recruitment process, which are traditionally characterized
by personal interaction.
The main goal of the study is to analyze students’ buying intention towards e-learning program by developing a structural model of e-learning acceptance by the students and analyzing perceived usefulness, perceived ease of use, attitudes, subjective norms, motivations and buying intentions according to the developed model.
Digitalization is one of the global megatrends of the 21st century. With the increase of mobile technology, constant connectivity, and data analytics, organizations are forced to become more digital to keep up with the increasingly digital world.
This research addresses the changing role of leadership due to digitalization. It examines factors which need to be considered when driving digital transformation in organizations as well as leadership competencies necessary in the digital age. Finally, the research addresses the resistance to digital transformation in organizations.
To investigate how leadership is affected by digitalization, qualitative research is carried out. The research is based on published secondary data.
The findings of this research suggest the growing importance of leadership in the digital age. Leadership needs to approach digitalization actively, thus driving digital transformation in organizations to stay competitive in the increasingly digital world. Further, the research suggests six leadership competencies which are essential in times of digital transformation and identifies two leadership roles which have arisen in recent years due to digitalization. Finally, the research proposes ways to overcome resistance to digital transformation.
The changes between Taiwan and China since 1979 have closer both countries in many aspects. This study seeks for evidence proving the impact of cross-strait political events on Taiwan Stock Market. Major events from 1995 to 2017 are identified and examined with event study using market model and both parametric and non-parametric test. By defining 19 events into two groups- Good news and Bad news, the results present significant abnormal returns on event day [0] or after. This suggests that there is significant impact of cross-strait political events on Taiwan Stock Market. Moreover, due to the limited amount of events, this study can only weakly support that Taiwan Stock Market is semi-strong form.
Konzeption einer Social-Media-Strategie am Beispiel der Firma BMSC für den französischen Markt
(2018)
Die vorliegende Bachelorarbeit befasst sich mit der Konzeption einer Social-Media-Strategie für den französischen Markt. Die Firma BMSC dient hierzu als Praxisbeispiel. Zunächst werden Grundlagen von Social Media und Social-Media-Strategien thematisiert. Anschließend wird eine Social-Media-Strategie mit Unterstützung einer Social-Media-Strategie-Methode schrittweise erarbeitet. Grundlage für die Entwicklung der Social-Media-Strategie stellt eine Zielgruppen- und Konkurrenzanalyse, eine Ressourcen- und Kompetenzanalyse des Unternehmens sowie eine prägnante Marktanalyse, gestützt durch Experteninterviews, dar. Die Definition der Ziele, die durch einen Social-Media-Auftritt erreicht werden sollen, hilft bei der Entwicklung von Handlungsempfehlungen, der Auswahl der Kanäle und der Entwicklung von passenden Inhalten in den sozialen Netzwerken. Abschließend werden ein Redaktionsplan und Social-Media-Guidelines entwickelt und Kennzahlen definiert, die dem Unternehmen helfen den Social-Media-Erfolg zu messen.
Due to the globalization and talent shortage in Germany, companies are starting to recruit their new employees from abroad. These skilled professionals are relocating from abroad to Germany to live and work, leaving everything behind. Therefore, a successful integration into the company and into the community is essential.
This bachelor thesis is dealing with the different ways of how foreign professionals can be and should be integrated into the German workplace to be considered as successfully integrated. The aim of this thesis is to have a set of suggestions, a roadmap for companies to use as a guide to integrate foreign professionals in Germany.
To gain an inside into the current integration techniques of German companies, that are at the same time recruiting internationally, in-depth interviews have been conducted. On the other hand, to get an inside into the integrated employees minds and their experience with the German integration techniques, an online survey has been executed. Based on the findings, a set of recommendations have been made for companies.
The results of the empirical research have shown that there are already techniques and procedures that are more or less successfully used in integrating foreign professionals, but those techniques are general and not tailored towards the needs of an international. Hence, there is still a need for improvements. Furthermore, personnel and time, both two of the main reason for the missing structure, are scarce.
Die Bedeutung des Risikomanagements für Unternehmen hat in den letzten beiden Jahrzehnten aufgrund einer immer komplexer werdenden Umwelt sowie steigenden Anforderungen an Risikomanagementsysteme vonseiten der Stakeholder stark zuge-nommen. Welche wesentlichen Anforderungen erfüllt werden müssen und wie ein an-forderungskonformes Risikomanagementsystem umgesetzt werden kann, gehören dabei zu den zentralen Fragestellungen, mit denen deutsche, mittelständische Unternehmen konfrontiert sind und die deshalb im Rahmen dieser Arbeit untersucht werden. Die Auswertung der zu diesen Themen vorhandenen Literatur zeigt, dass die wesentlichen Anforderungen vonseiten des Gesetzgebers entstehen, diese allerdings häufig wenig konkret sind und deshalb durch Normen und Standards konkretisiert werden. Es wird analysiert, dass eine funktionierende Risikomanagementorganisation und ein implemen-tierter Risikomanagementprozess, in dessen Rahmen Risiken identifiziert, bewertet, aggregiert, gesteuert sowie kommuniziert und überwacht werden, die maßgeblichen Anforderungen der Stakeholder erfüllen. Für jeden dieser Aspekte des Risikomanage-mentsystems werden Empfehlungen und Instrumente zur möglichen Ausgestaltung ge-geben, jedoch geschlussfolgert, dass die Wahl der konkreten Umsetzung beim jeweili-gen Unternehmen verbleibt. Wie der Ausbau eines integrierten Risikomanagementsystems in der Praxis umgesetzt werden kann, wird am Beispiel des deutschen Automobilzulieferers IMS Gear SE & Co. KGaA aufgezeigt. Aufbauend auf der Analyse des Status quo wird ein Soll-Konzept definiert, praktische Schritte umgesetzt und weitere Handlungsempfehlungen gegeben. Es zeigt sich, dass trotz einiger Grenzen der Praxistauglichkeit der Risikomanagement-Theorie, insbesondere der Risikomanagementprozess gut in die Praxis umsetzbar ist. Der Ausbau eines integrierten Risikomanagementsystems kann Unternehmen einen Nutzen bringen, der über die Erfüllung von Anforderungen hinausgeht.
This research explores the efficiency or effectiveness of video interviewing. It checked the effectiveness of video interviewing in the assessment of skills and the prediction of future performances. The research was comparative, meaning that video interviewing was compared to the other media of interviewing. This was done in terms of their advantages, innovativeness, efficiency and practicality. It describes what video interviewing is all about, what qualities and benefits it possesses and what downsides does have. 6 Recruitment Specialists and HR experts [Industry experts] took part in a survey. Results show that video interviewing has many benefits that emulate the basic characteristics of a face to face interview. However, video interviewing has even more advantages that make it more practical than face to face interviews at some stages of the recruitment process. All these observations led to the conclusion that video interviewing is a very effective interviewing media.
The creation of a positive organizational culture has become of increasing interest during the past decades. Various studies have assessed the impact of organizational culture and employee satisfaction in relation to individual and organizational performance. A cross-comparison of these studies is difficult, as the results strongly depend on the definition of the investigated variables. Additionally, the concept of organizational culture remains a unique concept within the group and is influenced by the respective organizational structures and processes.
Therefore, this bachelor thesis attempts to investigate the concept of organizational culture and its determinants in general, as well as making the case of the critical im-portance of organizational culture, specifically for the company MS Plastic Welders, LLC (MSPW).
In this context, to form a comprehensive analysis and theoretical framework, secondary data was examined. In line with the qualitative findings, the application of a descriptive employee survey at MSPW intended to examine the employees’ perceptions towards their job satisfaction and the overall working environment. The aim of the study was to uncover the main areas for improvement, forming the basis of leading a positive culture change. Following the survey, conclusions about the organizational culture at MSPW were drawn and put into perspective in the form of recommendations for the company. The survey results indicated that the company needs to communicate a clear organizational mission and additionally needs to determine and communicate their organizational values, in order to clearly direct the employees’ mindsets, behavior and actions. After determining the organizational direction, the internal structures and processes need to be aligned to support the desired behavior patterns and in order to enhance the long-term organizational performance perspectives through positive culture change.
With the rise of the internet and the flood of information it provides at no cost, print is no longer the main source of information. The German magazine market has been highly affected by this change. Publishers are faced with declining sales volumes, loss of advertising income and increasing costs. The implementation of Augmented Reality technology could make print magazines less static by providing the opportunity to add extra content and create an interactive reading experience. However, so far the use cases of this technology in print magazines have been rare, which might be due to the deficiency of information publishers have about its likelihood of success. To reduce this information gap and provide some recommendations for publishers, a web survey and expert interviews were conducted to establish the consumer perspective on an implementation of AR technology and to provide a potential future outlook based on the opinions of German AR solution providers. It was concluded that an implementation of AR would lead to a value addition for consumers and would result in an increase in purchase intention. Despite also resulting in an improved perceived image of the magazine, it should only be implemented if it does not lead to an increase in price or the reduction of editorial content, to avoid losing readers, who will not access the additional content. The substantial costs involved in implementing AR as well as existing technological limitations, which affect the ease of use for consumers, will likely prevent many publishers from realising such an implementation. AR glasses will play a significant role in the decision if AR technology will have a future in German print magazines according to the interviewed experts, in case they are accepted by the general public.
Mit dem Fitnessboom in Deutschland profitiert auch die Nahrungsergänzungsmittelindustrie. Auf Social-Media-Kanälen wie Instagram wird immer sichtbarer wie Influencer der Fitnessbranche mit Produktplatzierungen für Nahrungsergänzungsmittel werben. Diese Arbeit untersucht das neue Marketingphänomen des Influencer Marketings bezogen auf die Nahrungsergänzungsmittelindustrie der Fitnessbranche in Deutschland. Für die Untersuchung wurde eine persönliche Befragung von Fitnessstudiobesuchern durchgeführt. Die Ergebnisse der Studie zeigen, dass das Influencer Marketing eine Rolle für den Erfolg von Herstellern der Nahrungsergänzungsmittelindustrie haben kann und diese neue Marketingdisziplin voller Potenzial steckt.
Globalisation and technological advancements over the last decade have changed the way that business organisations operate. In response to these developments many companies have opted for a global strategy which usually entails a form of standardisation. This thesis will focus on standardisation of human resources software. There are many articles and journals on the field of human resources management, the impact of technology of human resources and standardisation of processes in general but very little literature on standardisation of human resources software despite the huge role that it plays in supporting global HR strategy.
Using mainly qualitative research and primary first-hand experience this thesis will look into the factors affecting standardisation of human resources software. The assumption is that standardisation of HR software is the only option for global strategy and that it will increase efficiency, reduce costs and create other benefits for an organisation.
The research shows that when technical and non-technical factors are not equally considered standardisation of HR software is likely to take longer than intended and according to the measurements put in place it may fail completely or the perceived benefits are not fully realised. Additionally, constant technological innovations could redefine standardisation and the role of HR software in an organisation.
It has been common for retail firms to simultaneously operate multiple channels.
However, customers are increasingly demanding a seamless shopping experience and
cross-channel strategies have gained in importance for retailers across industries. It has
become evident that successful integration of online and offline channels can increase
customer loyalty and ensure a retailer’s long-term profitability. Although opportunities
presented by cross-channel retailing are diverse, until today only few retail companies
have successfully implemented such a strategy, as they face firm- and customer-related
limits. Thus, the purpose of this bachelor thesis is to provide a general understanding of
the concept of cross-channel retailing and to examine how new technologies can link
retailers’ sales channels on the one hand, but also pose major challenges on the other.
A literature review using academic journals, trade publications and academic books
provides valuable insights on the changes in customer shopping behaviour due to the
prevalence of new technologies and the consequences for retailers. Furthermore,
opportunities and limits of cross-channel retailing are critically examined following a
customer-centric approach. Primary research is conducted to illustrate customers’
experience with Artificial Intelligence in the form of a chatbot implemented by an US
apparel retailer. The thinking aloud method is used to gain insights into participants’
thought processes and to analyse the chatbot’s potential to replicate the experience
offered in a physical store. Findings include that showrooms and emerging technologies
such as artificial intelligence, big data analytics and beacons may present an opportunity
for retailers in the apparel industry, while privacy concerns, technology acceptance,
demographics and firm-related challenges need to be taken into account.
The present study examines stock split announcements with regard to the semi-strong form of the efficient market hypothesis. Daily security price data and a sample of 262 stock split announcements observed on the New York Stock Exchange during the ten-year period from January 2006 to December 2015 are applied on parametric as well as nonparametric tests. The test results provide empirical evidence in favor of the semi-strong form of market efficiency. This implies that the marketplace immediately and efficiently reacts to stock split announcements by adjusting security prices. Therefore, it is not possible to generate significant abnormal returns by trading on the information content implicit in stock split announcements.
The thesis introduces a case study research presenting the transfer pricing problem of a selected MNE. Hereby, the researcher derives an appropriate method for the case and concludes with a comparison of theory and practice. The theoretical part of the thesis evaluates existing transfer pricing methods as explained by the OECD, Germany and the USA. The second part is about the choice of the research methodology, case study research and expert interview.
The third part first introduces the case study, analyzes a theoretical framework of the transfer pricing process and evaluates the existing transfer pricing methods, which allows for the derivation of the most appropriate transfer pricing method for the case. The fourth part concludes the research by applying the derived transfer pricing method, the Cost Plus Method, to the particular case study. By combining theoretical and practical approaches, a solution to the problem is determined.
For a long time, car sharing has been known as a niche market, not able to attract a significant number of people. The cause of this has not only been car sharing services being inflexible with their offers, but also the high societal value of owning a car. Today, car sharing is more flexible with its offers and enjoys a rising popularity within the Federal Republic of Germany. A steadily increasing number of citizens is registered with local car sharing providers. This trend represents one of the many sub-categories resulting from the sharing economy, which stands for community consumption. Instead of owning an object, the customer pursues the objective of temporary use. Using an online survey as well as expert interviews, this thesis investigates if car sharing has an impact on car ownership. In addition, this research aims to find out if and how the endowment effect, which describes the phenomenon of people valuing something higher that they own than something they do not own, impacts the connection between car sharing and car ownership. Results suggest that a low degree of psychological ownership potentially could lead to a higher tendency to select a car sharing vehicle over a private vehicle. Relevant factors, as suggested by research results, are price and convenience. This implies that the endowment effect and the related factors should be taken into consideration when trying to establish car sharing services and reach customer groups, which have not been reachable so far.
This bachelor thesis deals with the changing qualification requirements caused by In-dustry 4.0 and provides an overview of the current qualifications of employees and the accompanying future training measures to improve their qualifications, using Daimler and its strategies as an example. The results regarding necessary future qualifications are derived from an extensive literature research as well as an employee survey and qualitative expert interviews. Previous studies depict that due to Industry 4.0 and the transformation from internal combustion engines to electrical engines many current job positions are dissolving, but in return new fields of work are being created. Conse-quently, to see what challenges companies and employees will face in the future, the-oretical concepts were described and analyzed. As theoretical basis the resource-based, competence based and knowledge-based view as well as the strategic leader-ship approach were chosen, which explain how companies grant their competitive ad-vantage and future success. Afterwards, the theoretical foundations were applied to the resources, competences, knowledge and leadership styles relevant to Industry 4.0. In addition, the company, which served as the research object, was presented with its business units, departments and strategies. Conclusively, the results state that it is necessary and possible to invest primarily in basic knowledge using further training measures. Additionally, more intensive communication is required for the effi-cient implementation of the company's strategy. Lastly, recommendations regarding training measures to increase competences, limitations and further measures are dis-cussed.
The employee referral program and the relation of extrinsic and intrinsic motivation to referrals
(2018)
The aim of this bachelor thesis is to give an overview of current practices in employee referral programs and to establish the link between motivation and propensity to refer on the basis of motivational theories in order to identify which methods a company can use to obtain the highest possible quality referrals from its employees. On the basis of relevant scientific literature, the employee referral program is described, related rewards explained and relevant motivational theories outlined. The factors of intrinsic, prosocial and extrinsic motivation, as well as the overjustification effect are evaluated, to understand their impact on an employee’s propensity to refer and to draw conclusions for practical implications.
Gamification has been a hotly debated topic since 2010, when it was coined as an official term. The promising effects of the application of gaming elements in a non-game context include enhancement of motivation and performance. For this reason, interest aroused especially for the application of gamification in a corporate context. However, to date there has been only little academic research on the assessment of particular gaming elements and their motivational implications in specific fields of management. On this status quo grounds the aim of this thesis. In a comprehensive literature review the motivational background of games is assessed. Based on this analysis, the particular gaming elements were matched with the theories of motivation to assess the ways in which game elements that can trigger motivation. To gain further insights into valuable application fields of gamification, the previous findings about the analyzed gaming elements are matched with the critical success factors of knowledge management, change management and performance management. The information acquired of the respective application fields reveal relevant insights to consider for a practical implementation.
Die vorliegende Arbeit behandelt das Thema der Talentakquisition der Fachkräfte von Morgen. Es wird die Forschungsfrage bearbeitet ob durch teamspezifisches Active Sourcing die Qualität und Quantität der Bewerber am Beispiel des Teams der Funktionalen Sicherheit der MBtech erhöht werden kann. Hierfür werden verschiedene Methoden des Active Sourcings ausprobiert um die Auswirkung auf den Recruiting Prozess messen zu können und ob teamspezifisches Active Sourcing in unbekannten Bereichen nötig sowie sinnvoll ist. Diese Arbeit baut auf die momentane Situation der MBtech im Bereich der Personalbeschaffung durch Active Sourcing und beinhaltet mögliche Strategien und Handlungsempfehlungen.
Die vorliegende Arbeit beschäftigt sich mit der Preisfestsetzung im Bankengeschäft. Aufgrund aktueller Marktentwicklungen, wie der Niedrigzinsphase und wachsender Konkurrenz, müssen Finanzinstitute mehr Wert auf das Preismanagement legen. In diesem Zusammenhang wurden die Methoden der Preisbildung gegenübergestellt und kritisch betrachtet. In einem weiteren Schritt wurde empirisch untersucht, wie Banken aktuell mit diesem Thema umgehen und inwiefern die theoretischen Ansätze in der Praxis angewendet werden. Hierzu wurden über 150 deutsche Bankinstitute befragt. Die Ergebnisse der Onlineumfrage zeigen auf, dass es einen Trend hin zur präzisen Sollmargenkonzeption gibt. Immer mehr Institute wechseln von einer ungenauen Bruttomargenkalkulation zu einer genaueren Deckungsbeitragsrechnung. Zudem erkennen Banken den Bedarf, dass der Fokus zukünftig mehr auf den Kunden gelegt werden muss, um Preisbereitschaften besser ausschöpfen zu können. Nichtsdestotrotz dominieren zurzeit immer noch die Dimensionen Kosten und Wettbewerb bei der Preisfestsetzung.
Ziel der vorliegenden Bachelorthesis ist die Entwicklung einer evidenzbasierten Marketing-Strategie des gebündelten Produktportfolios der Aesculap AG für die OPCAB-Indikation. OPCAB wird die Operationsmethode der koronaren Bypass-Operation ohne Herz-Lungen-Maschine genannt. Zur Realisierung des sogenannten Scientific Marketings, die Implementierung von evidenzbasierten Ergebnissen in die Marketing-Strategie, wurde eine Analyse ausgewählter klinischer Studien und Meta-Analysen durchgeführt. Neben dieser Studienanalyse ergeben die Ergebnisse einer Repräsentativbefragung der Anwender, welche einen Teil des erarbeiteten Buying-Centers darstellen, Informationen zur Entwicklung der Marketing-Strategie und Planung des Produktportfolios. Die Zusammenstellung dieses Produktportfolios erfolgte durch die Festlegung des benötigten Instrumentariums zur Durchführung der OPCAB-Operation, welches mit dem bestehenden Aesculap Portfolio abgeglichen und zu schließende Lücken identifiziert wurden. Darüber hinaus wurden die internen und externen Faktoren innerhalb der strategischen Situationsanalyse untersucht, um eine erfolgreiche Marketing-Strategie zu implementieren. Das letzte Kapitel bildet der evidenzbasierte Marketing-Mix, welcher auf die klinischen Ergebnisse abgestimmt ist.
Im Rahmen dieser Bachelorarbeit wird untersucht, welche Chancen und Risiken ein Markteintritt in China für ein deutsches mittelständisches Unternehmen haben kann. Hierzu wird beispielhaft eine Internationalisierung für die S. Siedle & Söhne OHG betrachtet. Die Chancen und Risiken werden anhand der Analyse des Potenzials des chinesischen Marktes, der Analyse der Unternehmensstärken und –schwächen, sowie einem Vergleich der chinesischen mit der deutschen Kultur herausgearbeitet und anschließend einander gegenübergestellt. Die Arbeit wird in einen theoretischen und einen praktischen Teil gegliedert. Durch eine Kombination aus qualitativen und quantitativen Forschungsmethoden wird das theoretische Grundlagenverständnis eines Markteintritts gelegt, sowie eine Bestandsaufnahme der Unternehmenssituation erstellt. Anschließend werden diese beiden Themenbereiche kombiniert, woraus sich der praktische Teil der Arbeit, die Bewertung eines Markteintritts in China für die Siedle OHG, ergibt. Die Gegenüberstellung der zu erwartenden Chancen und Risiken zeigt, dass die Risiken eins Markteintritts in China die möglichen Chancen überwiegen, weshalb derzeit von einer Internationalisierung in China abgeraten wird.
Schlüsselwörter: Internationalisierung, Chancen, Risiken, Markteintritt, China
This paper seeks to understand how the financing market for the technology sector has grown from the early 2000s until recently. It seeks to understand how the private equity firms and the venture capital firms view the technology market and what attracts the new entrants into this market. This paper will outline the market situation before the financial crisis and after the financial crisis. It will also seek to define what or how the financing firms view the current market and give a definition of the current market situation for any private equity firm or venture capital firm. This paper will also identify the risk associated and the latest trends of financing done by the Private Equity and Venture Capital Firms
Die folgende Bachelorthesis befasst sich mit der Frage nach den Auswirkungen frugaler Innovationen auf die Wettbewerbsfähigkeit deutscher Unternehmen. Anhand einer Recherche von Literatur und Sekundärdaten, sowie einer beispielhaften Sammlung frugaler Innovationen aus verschiedenen Branchen, kann die Relevanz zu Deutschland aufgezeigt werden. Frugale Innovationen erhöhen den Wettbewerb auf dem Weltmarkt und somit auch für deutsche Unternehmen. Auch der deutsche Binnenmarkt weist Potenzial für frugale Innovationen auf. Ein erhöhter Wettbewerbsdruck auf dem Heimatmarkt ist die Folge. Frugale Innovationen haben das Potenzial, Markstrukturen neu zu ordnen. Man kann sie nutzen, um neue Märkte und Kundengruppen zu erschließen. Das hat positive Auswirkungen auf Expansion, Wachstum und stärkt die deutsche Position sowohl im In- wie auch im Ausland. Aus diesem Grund stellen frugale Innovationen Chancen und Risiken gleichermaßen für deutsche Unternehmen dar. Um ihre Marktposition und ihr Wachstum zu sichern, dürfen deutsche Unternehmen diesen Trend nicht ignorieren. Des Weiteren gibt es große Unterschiede im Voranschreiten und der Relevanz frugaler Innovationen in den verschiedenen, für Deutschland bedeutenden, Branchen. Besonders die Automobilbranche, der Pharmazie- und Gesundheitssektor und die erneuerbaren Energien sind von frugalen Innovationen betroffen. Wenn deutsche Unternehmen ihre hervorragende Stellung auf dem Weltmarkt behalten wollen, müssen sie sich dieser Herausforderung stellen.
The topics of entertainment and tourism became more and more important over the last years and seem to grow more in the next years. There are studies that are exploring factors which influence customer experience during or after a music festival, but there is not much content about the role of Marketing in this specific case. How important is marketing in the organisation of a music festival? What marketing tools are used to attract possible participants? And what factors influence the customer experience in general?
The bachelor thesis aims to investigate the role that marketing has before, during and after a music festival situation and to provide an overview of factors that influence the customer experience on the example of the New Fall Festival in Stuttgart, Germany.
Secondary data adopted from academic studies, journals and books are used to provide general background and the research developments. Qualitative research, in form of a customer survey, was used to investigate experiences, opinions and perceptions of the festival participants.
The conclusion of the research is that marketing is important in the time before and after a music festival. People are very active in social media platforms after an event and share and like provided content about the festival. It pointed out that other factors which seem unimportant play a significant role in the customer experience and satisfaction. A critical few on future research on the topic and limitations are discussed in the conclusion.
Der demographische Wandel mit der immer älterwerdenden Gesellschaft, dem damit einhergehenden Anstieg an chronisch kranken Menschen und dem gleichzeitigen Mangel an Hausärzten kann dem Gesundheitswesen in Zukunft viele Schwierigkeiten bereiten. Die Einführung der Telemedizin in Deutschland soll diesen Problemen entgegenwirken.
Die Arbeit beschäftigt sich damit, aufzuzeigen, wie wichtig es ist in die Telemedizin zu investieren und welche Potenziale besonders in Hausarztpraxen genutzt werden könnten.
Um einen Einblick in die bisherige Integration der Telemedizin in Deutschland zu bekommen, wurde im Rahmen der vorliegenden Bachelorarbeit eine Befragung erstellt, die an Patienten von Hausarztpraxen gerichtet wurde. Daraufhin wurden Tiefeninterviews mit unterschiedlichen Akteuren des Gesundheitswesens geführt, um sowohl die Perspektive der Patienten als auch die Perspektive der Telemedizinanbieter, Hausärzte und Krankenkassen zu beleuchten. Nach der Analyse der Datenerhebung konnten darauf aufbauend Handlungsempfehlungen erarbeitet werden, um die Integration von telemedizinischen Anwendungen in Hausarztpraxen zu erleichtern und das Angebot an die Bedürfnisse der Patienten anzupassen.
Die Ergebnisse der empirischen Forschung belegen, dass die Mehrheit der Patienten offen für die Nutzung telemedizinischer Anwendungen ist, aber dennoch Handlungsbedarf auf Seiten der Hausärzte besteht aufgrund vieler unterschiedlicher Hürden, die noch bewältigt werden müssen, wie die geringe Akzeptanz gegenüber neuen telemedizinischen Möglichkeiten und die technischen Gegebenheiten in den Arztpraxen.
Within the last few years, the traditional retail industry in Germany has changed dramatically, experiencing a shift from stationary to multi-channel retailing. Whereas big corporations in trading can profit from recent developments, small and medium- sized retail companies struggle to stay competitive. The underlying paper examines these developments with a focus on small and medium-sized companies in the music equipment retail industry in Germany using studies and recent findings on the area as well as expert interviews that have been carried out in order to get deep insights into the industry. On the basis of the conducted analysis, the paper shows that the only way to stay competitive is through strategic specialization, which means differentiating itself from competitors within a promising niche. The strategy is implemented in an exemplary company within this industry and necessary steps for the strategy to succeed, such as a resourced-based view and a step-by-step execution have been undertaken. Even though it does not represent the one perfect way of implementing it, it does in fact provide guidelines and limits of such a strategy.