Refine
Year of publication
Document type
- Article (peer-reviewed) (1698)
- Conference Proceeding (1637)
- Bachelor Thesis (1194)
- Contribution to a Periodical (843)
- Part of a Book (562)
- Other (505)
- Report (367)
- Book (228)
- Master's Thesis (160)
- Doctoral Thesis (62)
Language
- English (3751)
- German (3546)
- Multiple languages (14)
- French (4)
- Spanish (1)
Keywords
- Online-Ressource (169)
- Electrical impedance tomography (85)
- Patent (80)
- Fernsehbeitrag (67)
- Tageszeitung (61)
- Interview (53)
- CD-ROM (41)
- Mechanical ventilation (38)
- Machine learning (35)
- Sustainability (32)
Course of studies
- IBW - Internationale Betriebswirtschaft (733)
- IBM - International Business Management (348)
- BMP - Business Management and Psychology (87)
- IMM - International Management (79)
- MBA - International Business Management (55)
- APE - Advanced Precision Engineering (21)
- EMBA - Executive Master of International Business Management (15)
- IEB - International Engineering (12)
- MZT - Mikromedizintechnik (12)
- INM - Informatik (8)
In the Job Satisfaction- Performance literature largely, job satisfaction is portrayed and
discussed positively as a performance driver for organizations that embark on the journey
of progress. This research asks whether job satisfaction inevitably leads to negative
implementation outcomes and how. This research focuses on factors other than job
satisfaction that can be used to drive better performance of employees and how
satisfaction could also lead to negative outcomes. In an attempt to answer this question,
the research undertakes three key tasks. First, it contextualizes how job satisfaction has
minor affects on performance. Second, it outlines the factors that can increase
performance. Third, it discusses crisply the adverse affects on job satisfaction through
empirical evidence to provide focus and 'evidential grounding' for the research.
Essentially, the research contends that for institutions that are unable to manage and lead
productivity from employees, this research serves a powerful purpose ensuring the multi-dimensional approach to view employee performance and modelled to take account of
the people on whom it may impact as well as the overall value it may deliver.
Globalization brought high competition in the market. Therefore, international Marketers started to use a strategy of linking a product to its Country of Origin to get a potential competitive advantage on their product. Previous studies have found that the effect of Country-of-Origin on consumer´s product evaluation, perception and purchase intention. However, it was limited to find the County-Of-Origin effect on different age groups especially in Germany.
The purpose of this research was to analyze the effect of Country of Origin on German consumer´s product evaluation and different age groups. Projective test was adopted for designing the questionnaire and Italy, China and France were selected as the country. In the end, the data was represented by statistical analysis and graphic representation.
This research comes to the conclusion that the Country of Origin either has an impact or has no impact on German consumer´s product evaluation. Their evaluation showed various results based on country and product information such as Country image, Country of Manufacturer image, product category and brand. Therefore, this research was not able to define the general Country of Origin effect on German consumer´s product evaluation. However, this research will give an insight for designing a future research and a more comprehensive understanding of the Country of Origin effect on age groups.
Diese Bachelorthesis setzt sich mit dem Thema Sozialmarketing und der dessen Anwendung im Bereich der öffentlichen Gesundheitsförderung auseinander. Zu Beginn werden die Entstehung vom Sozialmarketing und der Bezug zum kommerziellen Marketing erklärt. Es wird die Beziehung zwischen dem Sozialmarketing und der dem Verhaltensänderung erklärt, wonach die Erstellung einer Sozialmarketingstrategie anhand des 10-Punkte Programms von Kotler und Lee (2010) dargestellt wird. Des Weiteren wird sich mit der öffentliche Gesundheitslage, sowie der demographische Entwicklung auseinandergesetzt, bevor der Einfluss dieser Faktoren auf die Ernährungssituation in Deutschland und Großbritannien angewendet wird. Anknüpfend daran werden aktuelle deutsche und britische Ernährungskampagnen dargestellt. Die britischen Ernährungsexperten sind dabei mit ihren Kampagnen meistens erfolgreich, da sie die Sozialmarketinginstrumente für die Planung und Umsetzung der Kampagnen benutzen, wobei bei den deutschen Kampagnen kein spezifischer Ansatz verwendet wird, sondern die Strategie meistens für das Projekt neu gestaltet wird. Mit der Auswertung einer Fallstudie aus England unter der Verwendung von Sozialmarketingwerkzeugen werden Handlungsempfehlungen für den deutschen Bereich der Gesundheitsförderung entwickeln. Mit der Verwendung dieser Handlungsempfehlungen soll die Effektivität der deutschen Gesundheitsförderungskampagnen gesteigert werden.
This thesis examines the relationship between environmental, social and governance (ESG) scores and portfolio returns using ordinary least squares (OLS) regressions and statistical tests. ESG scores were collected from Refinitiv Datastream between January 2007 and February 2023 and consist primarily of companies listed in the Standard & Poor's 500 (S&P 500) Index. The risk factors were calculated using data from Kenneth R. French’s data library. OLS regressions are used to estimate abnormal returns. The portfolios are created by dividing stocks into five equal quantiles and allocating them to five portfolios according to their ESG scores. The portfolios were then reconstructed each year based on the company's ESG rating. This analysis concludes that there is no significant evidence of abnormal returns for high-rated ESG portfolios. Instead, it shows that the portfolio with the lowest 20% ESG ratings outperformed all other portfolios, including the sample market, over the indicated period.
Sustainability is a megatrend and has been a topic of great interest for decades. Even though, industrialization came forth with genius and profitable businesses it almost never took into consideration the value of natural capital and sustainability. According to a 2017 report by the UN, there are more than 51 trillion microplastic particles in the sea, more than 500 times the number of stars in the Milky Way. With the depletion of natural resources, increasing consumer education and the need for a better future the world has been prompted to take solid steps to control the menace that could be climate change and unsustainability. This paper makes an effort to understand the effect that sustainable marketing practices have on the profitability of an organization. The case studies of the three famous athleisure brands provides an insight into how sustainability can help companies drive towards a profitable and a circular future.
Situation
Due to the changes of the labour market, especially the lack of qualified personnel, the new generation and the war for talent, it is more difficult to attract employees. Particularly medium-sized companies are affected. Every enterprise has to present itself as an excellent employer. Additionally, companies should include and use current recruiting opportunities.
Aim of the thesis
The aim is to develop a target group oriented recruitment process with a social media campaign for the bielomatik Leuze GmbH + Co. KG. Besides this, the career website needs an update and optimization.
Approach and result
Through a current situation analysis in the HR department, an intended situation analysis could be done. This includes first suggested solutions and detailed approaches. The HR department received a completed concept for the career website optimization, target group oriented recruitment and image creation.
Social media and social networks are terms which appear daily in all sort of different contexts. The importance of such online platforms is growing day by day. People spend an immense time of their everyday life in such networks. Therefore, it is not surprising that marketers have encountered the great opportunity coming along with this. This paper contributes to the little research on follower demographics and delivers an insight into the hotel industry in the Black Forest. It attempts to close the knowledge gap of comparing social media followers of hotels to actual hotel guests, shows how hotels can integrate social media in their marketing strategy and why it is relevant for different market participants. Moreover, a comparison of possible target groups was made.
For analysing social media followers of hotels, own primary data was collected in form of an email survey of hotels in the Black Forest. The findings were afterwards compared to actual tourist demographics derived from a former hotel guest survey in the Black Forest. According to responses of 85 hotels, the study found that hotel guests are usually from older generations (60+) and mainly male, whereas hotel social media follower tend to be younger (around 30) and female. This shows the possibility for hotels to target customers, different from their loyal customer base, via social media. Secondary data helped drawing further conclusions. Instagram clearly supports hotels to attract new customers. It has high relevance for hotels, as well as individuals, and can be integrated in each step of a marketing planning process. Target group analysis of current guests and potential new clients, who are present on social media, has made clear that both are coming with advantages and disadvantages. Hotels should enter new markets to enlarge their customer group, however, not at the dispense of loyal guests. Loyalty and customer relation management in the accommodation industry will always be an essential point.
This thesis is a study examining the potential of implementing automation solutions in the financial month-end close of TomTom Business Unit Automotive Finance. The aim of this study is to identify processes with potential for the implementation of Robotic Process Automation and/or Artificial Intelligence, to improve month-end close in the selected case company.
The theoretical framework delimits Digital Business Transformation from Digitalization and Digitization. It provides background knowledge on Robotic Process Automation and Artificial Intelligence and points out how digitalization impacts the finance function of the future. Furthermore, factors for successful implementation of automation are discussed.
The study applies the strategy of action research performed in a two-staged research examination, including the performance of interviews and the analysis of the interview results. The interview’s goal was to examine month-end close processes, gathering information about the process itself and its characteristics, to have a solid understanding on the processes for the subsequent analysis. The data analysis was conducted applying two different approaches, varying depending on which automation tool best suited the process.
The research result showed that half of the processes in month-end close of Automotive Finance have the automation potential. This automation is more related to the implementation of processes into SAP Analytics Cloud and the use of included Artificial Intelligence features than to the use of Robotic Process Automation.
This result confirms the theoretical findings on the high potential of automation in reporting and endorses the automation potential of month-end close in TomTom Business Unit Automotive Finance.
Die ursprünglichen Forschungsfragen der Bachelorarbeit lauteten: Bietet der Raumakustikmarkt Potenzial für die Gründung und das Wachstum eines Unternehmens in diesem Bereich? Welche Produkte haben das größte Potenzial? Wie sind die ersten Schritte zur Markterschließung zu gestalten? In der vorliegenden Arbeit wurde das Marktpotenzial von Lärmschutzsystemen untersucht. Die Ergebnisse zeigen, dass es sich um eine vielversprechende Marktnische handelt. Mit einer ausgewählten Produktpalette, die ein breites Spektrum an Produkten aus einem Material anbietet, und einem effektiven Servicekonzept kann ein nachhaltiger wirtschaftlicher Erfolg erzielt werden. Insbesondere im B2B-Bereich zeigt die Marktforschung ein wachsendes Potenzial in den kommenden Jahren. Die steigende Nachfrage nach Schallschutz und nachhaltigen Produkten, verstärkt durch gesetzliche Anforderungen, bietet Chancen. Diese Chancen wurden in die Praxis umgesetzt, indem erste Schritte zur Unternehmensgründung eingeleitet wurden. Zusätzlich wurde an einer Ausschreibung teilgenommen, die Theorie und Praxis verbindet. Somit wurden die Forschungsfragen nicht nur in der Theorie beantwortet, sondern auch in die Praxis umgesetzt. Mit dieser Bachelorarbeit wurde nicht nur der erste Schritt in den Markt der Raumakustik getan, sondern auch der Weg in die Selbständigkeit nach dem Studium geebnet.
In 2020 a pandemic caused the universities in Germany to close their doors for their
students. For the Hochschule Furtwangen University, it was the first time that online
classes were introduced on a large-scale. The objective of this thesis paper is to
investigate how international students at HFU Business School cope with having online
classes due to COVID-19 and to derive based on those findings a recommended course
of action.
The researcher conducted 32 semi-structured in-depth interviews with international
students, local students, professors, and university employees to examine the status quo.
A thorough literature review on studying and working from home formed the interview
questions' foundation. The interview covered several aspects of students' life, such as
studying, language development, or social factors.
Based on the findings, a recommended course of action was derived. Those 14
recommendations include practical suggestions covering different facets for the
university to implement to improve international students' ability to cope with the
restrictions caused by the pandemic and the resulting online classes successfully.
Prozessdesign und Simulation zur Unterstützung des Supply Chain Risk Managements in Logistiknetzen
(2011)
In recent decades, the topic of increasing wealth and income inequalities has received growing attention in research. The focus was frequently placed on examining past developments and influencing factors, which might have produced the present distributions.
This thesis attempts to summarize the effects of past developments and tendencies on the distribution of income and wealth of households based on the findings of existing academic literature. An understanding of the underlying forces is particularly important to respond correctly and effectively to rising inequality. In addition, this thesis aims at presenting the distribution of income and wealth in the euro area with respect to similarities and differences across euro area countries. For this purpose, data provided through the Household Finance and Consumption Survey has been used. Furthermore, the observations have been compared to corresponding data on income and wealth distributions in the United States, allowing for a better assessment of the circumstances in the euro area. The Federal Reserve Board and the U.S. Census Bureau published data on household wealth and income in the United States, which has been utilized in this thesis. The observed points in time are 2010 and 2014.
The conducted investigations and analyses yielded the result that relevant developments have been the process of globalization, the technological advancement, the evolution of labour markets, the growing importance of capital, the changes in governmental policies and societal developments. Furthermore, it could be shown that both income and wealth tend to be unequally distributed within and between euro area countries. In fact, wealth appeared to be much more concentrated than income. Large heterogeneity across countries was detected. Nevertheless, the degree of inequality is less severe than the one observed in the United States.
Modern online marketing strategies, techniques and problems - based on product ''Weddings in Bali''
(2015)
The purpose of this Bachelor-Thesis is to analyze the current situation of the company The Seven Agency in regards to the efficiency of currently used online marketing
channels to promote the website www.baliwedding.org in the international market. The conclusions were made based on results of a questionnaire which has been sent to
current and former clients of the company. Another part of this work contains research about how the company can achieve optimal results with using appropriate channels.
Both, the results of the Situation- and Target-Analysis have been compared to each other and were completed with a summary of the effectively and not effectively used
channels and a recommendation based on secondary data and literature study in order to achieve targeted results has been given.
The Bachelor-Thesis has been written in cooperation with The Seven Agency, located in Bali, Indonesia.
In this paper, we present a study on the utilization of smart medical wearables and the user manuals of such devices. A total of 342 individuals provided input for 18 questions that address user behavior in the investigated context and the connections between various assessments and preferences. The presented work clusters individuals based on their professional relation to user manuals and analyzes the obtained results separately for these groups.