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Course of studies
- IBW - Internationale Betriebswirtschaft (59)
- IBM - International Business Management (35)
- BMP - Business Management and Psychology (22)
- IMM - International Management (14)
- APE - Advanced Precision Engineering (8)
- MBA - International Business Management (8)
- AIN - Allgemeine Informatik (2)
- MZT - Mikromedizintechnik (2)
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Workpiece surface roughness
(2022)
Young wine consumers are becoming increasingly important for the wine industry, but also represent a challenge for wine businesses as their consumer behavior and attitude towards wine differs from other generations. This relative new group of wine consumers shows a comparatively low level of wine knowledge, while focusing wine choice criteria rather on different attributes, namely wine bottle optics, including label and bottle optic in general. Being aware of wine consumers choice criteria and its implications is crucial for wine marketers to successfully attract their potential customers. The presented thesis uses grounded theory to determine how the choice criteria of wine bottle optic influences the choice criteria of taste, in Gen Z wine consumers. For this purpose, a group of ten Gen Z wine consumers took part in a qualitative experiment, including pre- and post-test interviews, to determine attitude and behavior of participants concerning the wine choice criteria of taste and wine bottle optic. The findings of the study suggest that the choice criteria of wine bottle optic can overrule the importance of the wines actual taste in the decision process of wines. Furthermore, insights into the participants awareness of their own choice criteria, the influence of cognitive dissonance on the topic, as well as general attitude towards wine, such as the low level of knowledge and the preference for wine consumption in social context, could be generated.
Wie gut sind unsere Radwege?
(2022)
The purpose of this thesis is to determine which factors of the German entrepreneurial attitude can ensure a successful transition onto the Mexican market, defining the values and characteristics of a German entrepreneur.
In this context, explanations of the characteristics of the German entrepreneur, his "entrepreneurial attitude", "entrepreneurial characteristics" and "entrepreneurial intention" are of importance for the further investigation.
Through the literature research, this content was composed and defined. The Mexican market was taken as the focus and considered in the context of culture, values, and characteristics. Subsequently, the findings were verified and discussed through several expert interviews. By that, the research questions were aimed to be answered.
The results show that the terms of achievement, sense of duty and time-dominated are relevant success factors of German entrepreneurial attitude. There is a need for adaption for those terms and especially for the terms of authoritarian leadership style and hierarchical.
The results of the literature review with regard to the content of the definition of German entrepreneurship were seen by some of the experts as outdated and not up to date.
Finally, this work provides recommendations for a successful transition of German entrepreneurs to the Mexican market to promote entrepreneurial activities. Here, reference is made to the values and characteristics that have found approval or rejection through the interviews.
The literature research was limited to the dimension model of Hofstede and is not including other cultural models. The sample amount of five experts permits only a general analysis and conclusion.
The current COVID-19 pandemic which resulted in a so called "people-crisis" changed the people work and forced businesses to re-locate teams to a virtual working environment.
Virtual and remote work became the only way for many firms to stay afloat, and it meant drastic and forced changes in the meaning of work for a large number of employees. Although this seemed to be impossible for many business organizations, the current reality proved the exact opposite. The pandemic put many teams on a test, which only the high-performers and the ones were ready to adapt, learn and grow could pass. Therefore, complex and well-developed organizations need effective team performance in order to survive. Even though technology makes collaboration possible in a virtual environment skills that make it successful. Employees who merely "perform their jobs" are no longer desired by many businesses. Instead, companies search for talent who own an agile mindset and have the required soft skills to work and adapt in a team.
The aim of this research is to provide general information on the importance of teamworking as well as to analyze the impact of the virtual working environment during COVID-19 crisis on the teamwork.
Der Begriff Greenwashing bezeichnet den Versuch von Firmen oder Organisationen ihr eigenes Image, ihre Produkte oder auch Dienstleistungen als besonders gut für die Umwelt anzuwerben, ohne dass dies der Wahrheit entspricht. Das Ziel in der vorliegenden Arbeit ist es zu beantworten, welchen Einfluss Greenwashing auf die Generation Z hat. Denn zumindest auf den ersten Blick scheint die Generation Z, welcher u.a. auch die wohl berühmteste Klimaaktivistin Greta Thunberg angehört und auf welche die Fridays for Future Bewegung zurückgeht, im Vergleich zu anderen Generationen ein besonderes Umweltbewusstsein entwickelt zu haben.
Um die Forschungsfrage zu beantworten, wurde eine quantitative Studie in Form einer Online-Umfrage mit Teilnehmenden aus vier verschiedenen Generationen durchgeführt.
Die quantitative Studie zeigte, dass kein Unterschied bezüglich der Ausprägung des Umweltumweltbewusstseins zwischen den verschiedenen Generationen bestand. Ebenso konnte nicht bewiesen werden, dass es einen Zusammenhang zwischen der Ausprägung des Umweltbewusstseins einer Generation und der Ausprägung der Skepsis gegenüber der Umweltfreundlichkeit grüner Produkte gibt. Auch konnte nicht bestätigt werden, dass die Generation Z eine höhere Skepsis aufweist als andere Generationen. Dies zeigt, dass der Einsatz von Greenwashing größtenteils unentdeckt bleibt.
Die vorliegende Bachelorthesis thematisiert weitgehend die Möglichkeiten und Herausforderungen der Implementierung von Diversity Management die in deutschen Unternehmen entstehen können.
Der Zweck ist das Erforschen von Faktoren, die eine Umsetzung des Diversity Management in der Praxis erschweren, sowie mögliche postitive Auswirkungen, die durch diese neue Herangehensweise entstehen können. Hierzu wird die konkrete Forschungsfrage in den Raum gestellt: “Welche Herausforderungen und Möglichkeiten entstehen bei der Implementierung von Diversity Management in deutsche Unternehmen?”
Um die benötigten Fakten und Informationen zu gewinnen, wurden zuverlässige Quellen angewandt, die statistischen, sowie qualitative Daten und Informationen geliefert haben. Diesbezüglich wurden Auswertungen von Umfragen und Experteninterwiews ausgewertet. Die statistischen Daten, die für die Arbeit verwendet wurden, handeln über die Anzahl der Unternehmen, die Diversity Management breits umgesetzt haben, die Vorteile und Nachteile, die dadurch entstanden sind, die Beweggründe weshalb Unternehmen sich anders orientieren.
Diese Arbeit hat das Ziel darzustellen, wie essenziell Diversity Management für die Zukunft der deutschen Unternehmen ist und welche Möglichkeiten nach der erfolgreichen Implementierung entstehen können. Zeitgleich sollen auch die negativen Aspekte erläutert werden und somit dargestellt werden, dass dieses Thema deutlich unterschätzt wird.
This study focuses on whether users perceive Trust as an essential factor in revisiting Saleduck CHDE to maximize profit. Three major components were identified based on academic literature on online customer behaviour and e-commerce: Perceived Aesthetics, Perceived Usefulness, and Perceived Ease of use. Seven measurable indicators from previous research were used to measure the unobserved components. Also, relevant company data about the German-speaking Switzerland domain were analyzed to outline the relevance of revisiting visitors. According to Google Analytics, the average revisiting visitor generates approximately 4.8 times higher revenues than the average new visitor. The sample consists of 104 students and employed respondents who took part on a five-point Likert scale. The questionnaire also incorporates questions about demographics and target grouping. For assessing the relationship between these three constructs and Trust, Structural Equation Modelling techniques were implemented using IBM SPSS AMOS 28.0. Results show that most participants value Trust highly when using a coupon website. Nevertheless, relationships between Trust and its latent indicators could not be adequately assessed due to suppression effects. Additionally, differences between groups among both measured variables and latent constructs were assessed. The study found that five out of seven indicators in the measurement model significantly reflect the hypothesized components. However, insufficient sample size and a low number of indicators per construct were most likely the reason for the presence of suppression effects. Also, several potential validity issues occurred; the absence of German-speaking respondents from Switzerland, a low number of employed respondents, and a lack of diversity in the samples' age distribution.
Water Worries : As the climate changes, scientists study how droughts affect our inland waters
(2022)
Diese wissenschaftliche Publikation befasst sich mit dem Aufbau und der Funktionsweise der alternativen
Antriebstechnologie Wasserstoffverbrennungsmotor. Es wird das
Potential dieses Motors hinsichtlich der Klimaziele als Antrieb für PKW und schwere Nutzfahrzeuge untersucht. Dazu wird dieser bezüglich des Wirkungsgrads und der CO2-Bilanz mit den herkömmlichen Antrieben Otto- und Dieselmotor sowie den
weiteren alternativen Antrieben Batterie und Brennstoffzelle
verglichen.
In diesem Beitrag werden Ergebnisse aus Befragungen der vergangenen insgesamt vier von Corona geprägten Semestern vorgestellt: Insgesamt knapp 3.800 Studierende gaben Auskunft darüber, wie sie die Online-Lehre erlebten – und welche Schlüsse für eine nachhaltige Verankerung von Online-Lehre an Hochschulen daraus gezogen werden können.
Die klinische Leistungsfähigkeit von Medizinprodukten rückt bei den Anforderungen moderner Entwicklungsprozesse und den damit verbundenen Regularien immer stärker in den Vordergrund. Die Nachweise für diese Performance können jedoch oft erst sehr spät im Rahmen klinischer Prüfungen bzw. Studien erreicht werden. Ein Lösungsansatz für dieses Problem können virtuellen klinischen Studien darstellen, die auf Simulationsmethoden aufbauen und so helfen, frühzeitig wichtige Weichen in der Entwicklung zu stellen und verschiedene konzeptionelle Ansätze für die Produktentwicklung sowie eine Optimierung spezieller Parameter zu erreichen. Die Nutzung derartiger Techniken wird sowohl durch die Europäisch Kommission im Abschlussreport der Avicenna Alliance als auch gezielt von der FDA im Rahmen verschiedener Guidance-Dokumente vorgestellt und forciert. Das Medical Solution Center-BW greift diese Ansätze auf und strebt an, ein Netzwerk aus Partnern aus Industrie und Wissenschaft aufzubauen, dass die Nutzung von Simulation / HPC im Rahmen der Entwicklung von Medizinprodukten systematisch zu erschließen. Das betrifft insbesondere die Option zur Entwicklung virtueller klinischer Studien in den Bereichen der strukturmechanischen Simulation von Knochen-Implantat-Systemen sowie der strömungsmechanischen Simulation im Bereich der endovaskulären Chirurgie. In unserem Beitrag werden wir einen prinzipiellen Vorschlag zur Implementierung eines Verfahrens vorstellen, welches die Bewertung von Medizinprodukten mit Hilfe biomechanischer Simulationen in virtuellen klinischen Studien ermöglicht und explizite Simulationsanwendungen aus dem Bereich der Knochen-Implantat-Systeme präsentieren.
In several domains of product design - like medical device design -
risk related use scenarios have to be analyzed in an early stage of design process.
Virtual reviews with users make it possible to get early insights in use problems.
Also, situations that are difficult to imitate in reality can be modeled and simulated
in virtual reality without risking the health of user. Therefore, virtual usability
tests are a promising approach which allow testing different scenarios under
controlled conditions. We chose a sample scenario from medical device design
and compare and evaluate different technical systems which can be used for virtual
usability tests. Aim is to derive guidance for virtual usability tests including
systems that can be used for specific conditions and the qualitative and quantitative
data, which can be collected with these systems. A formative test is performed
to evaluate and compare different systems. Also, a summative test is performed
to evaluate the selected systems. Results show that virtual usability tests
make it possible to test scenarios with users in an early stage and thus to encounter
possible interaction problems. But there are also many additional and new
things to consider compared to normal usability tests, such as checking motion
sickness, maintaining presence and the extensive operation of the technology.
Finally, a proposed method for virtual usability testing is described which also
comprises our equipment recommendations for virtual usability tests.
The importance of machine learning (ML) has been increasing dramatically for years. From assistance systems to production optimisation to healthcare support, almost every area of daily life and industry is coming into contact with machine learning. Besides all the benefits ML brings, the lack of transparency and difficulty in creating traceability pose major risks. While solutions exist to make the training of machine learning models more transparent, traceability is still a major challenge. Ensuring the identity of a model is another challenge, as unnoticed modification of a model is also a danger when using ML. This paper proposes to create an ML Birth Certificate and ML Family Tree secured by blockchain technology. Important information about training and changes to the model through retraining can be stored in a blockchain and accessed by any user to create more security and traceability about an ML model.
Das stoffliche Recycling von Handwerkzeugen stellt eine Herausforderung dar. Hierzu ist eine Trennung der Werkstoffverbunde in ihre Einzelkomponenten erforderlich. Im Rahmen dieser Arbeit werden unterschiedliche mechanische, thermische und chemische Verfahren zusammengefasst, mit welchen dieses Ziel erreicht werden kann. Um den Produktionsprozess der Handwerkzeuge noch ressourcenschonender zu gestalten und die Verwendung von rohölbasierten Kunststoffen zu reduzieren, werden im zweiten Teil der Arbeit Biokunststoffalternativen identifiziert und hinsichtlich ihrer Eignung für die Produktion von Handwerkzeugen untersucht.