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A Study on the Relationship of Risk Propensity and Culture

  • This paper reflects the topic of risk regarding an individual’s propensity to engage in risky behavior. Therefore, a survey was conducted among four different cultures to study cultural effects on risk-taking behavior. These contained Germany, France, China, and Latin America with a total sample size of 655. The applied questionnaire covered seven different domains regarding social, recreational, health/safety, ethical, investment, gambling, and business risk for which the participants had to assess the likelihood to engage in theoretical situations on a scale of 1 to 6. Significant cultural differences, as well as domain-specificity, could be confirmed using several one-way ANOVAs for the statistical evaluation. In this case, in comparison with the other cultures, Germany showed the highest risk propensity in the social domain, France for recreational and ethical risk, Latin America in the business as well as health/safety sector, and China in the investment and gambling domain.

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Author:Doreen Belgram
Advisor:Uwe Hack
Document Type:Bachelor Thesis
Year of Completion:2021
Granting Institution:Hochschule Furtwangen
Date of final exam:2021/08/24
Release Date:2021/11/03
Tag:Culture; Risk
Page Number:41
Degree Program:BMP - Business Management and Psychology
Functional area:Andere/Other
Licence (German):License LogoUrheberrechtlich geschützt