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Interne Wege der Unternehmenskommunikation - Podcast als Instrument zur besseren Erreichung der Mitarbeitenden in der Produktion

  • How does corporate communications succeed in reaching non-desk employees with important news and which communication channel is most suitable for this purpose? Due to the continuous changes in technology, companies must also consider how they can update and improve their information distribution channels. Digitalization is making operational processes increasingly flexible and more efficient in many areas. The goal of this bachelor thesis is to answer the research question "Does a podcast help to sustainably increase the information level of manufacturing employees at Roche Diagnostics Automation Solutions GmbH (RDA)?" using qualitative interviews. A total of two surveys were conducted with guided interviews with employees from the manufacturing division of RDA. The first round of interviews focused on determining the status quo of the level of information of the production employees, while the second round of interviews addressed the perception of the podcast in the manufacturing area of the RDA. The results of the qualitative research demonstrate the great importance of internal communication and reveal the value added and success factors of a podcast in the operational area of a company. The central findings of the interviews were the flexibility, convenience and time savings that a corporate podcast provides.

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Author:Aylin Gözet
Advisor:Heike Stengel
Document Type:Bachelor Thesis
Year of Completion:2021
Granting Institution:Hochschule Furtwangen
Date of final exam:2021/08/30
Release Date:2021/08/31
Tag:Interne Unternehmenskommunikation; Kommunikation; Podcast
Page Number:158
Degree Program:IBW - Internationale Betriebswirtschaft
Functional area:Marketing
Licence (German):License LogoUrheberrechtlich geschützt