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Climate Labeling of Foods - Possible Effects on Consumer Behavior and Sustainability in the Food Industry

  • Over many decades, greenhouse gas emissions caused by human activity have been increasing and negatively impacting the environment and promoting climate change. One sector that contributes heavily to these emissions is the food industry. With the aim of reducing these environmental impacts, climate labeling has been introduced as one possible approach to target emissions related to consumer purchasing behavior. This thesis investigates consumer responses to the possible introduction of climate labeling of food products. Moreover, necessary criteria for such an implementation and the potential consequences in terms of increasing sustainability in the food industry are evaluated. Findings indicate that a label can be effective and change consumer behavior if food labels meet specific label criteria such as an attractive design and little but comprehensible information. Moreover, other factors such as pricing of products can influence the success of food labels. Regarding the overall food industry, a label could have positive effects but is dependent on changes on both consumer and producer sides following the label introduction. However, it is difficult to exactly evaluate the impact of a label on an entire industry, as green-house gas reductions caused by a label would be hard to measure specifically. Due to the lack of data, it is impossible to predict the actual impact of a climate label on the food industry, but it is possible to assume a positive tendency towards more sustainability.

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Author:Giulia Russo
Advisor:Frank Kramer
Document Type:Bachelor Thesis
Year of Completion:2021
Granting Institution:Hochschule Furtwangen
Release Date:2021/03/03
Tag:Climate change; Climate label; Food industry; Sustainability
Degree Program:IBM - International Business Management
Functional area:Economics
Licence (German):License LogoUrheberrechtlich gesch├╝tzt