IBM - International Business Management
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This research explores engagement strategies employed by Portuguese fashion
influencers on social media, specifically focusing on audience interaction and follower
retention. A netnography study was conducted, analysing Instagram content to identify
key patterns and themes. The research examines strategies such as asking direct questions,
lifestyle integration, personal branding through poses, brand engagement via tagging, and
maintaining aesthetic consistency. Findings reveal the importance of authenticity,
relatability, and high-quality audiovisual content in fostering meaningful connections
with followers. The study provides practical insights for both fashion brands and aspiring
influencers looking to enhance their social media presence in the Portuguese market.
Ultimately, this research contributes to the growing body of literature on influencer
marketing by providing a structured understanding of effective engagement techniques.
Limitations and suggestions for future research, including cross-cultural and crossindustry studies, are also addressed.
Workplace Bullying
(2025)
This thesis examines strategies to minimize workplace bullying, focusing on the research question: How can companies minimize workplace bullying? It evaluates the effectiveness of three key interventions: the implementation of anti-bullying policies, employee training programs, and bystander empowerment.
The study tests the following hypotheses:
1. Employees in organizations with an anti-bullying policy feel more supported in managing bullying incidents compared to those in organizations without such a policy.
2. Employees who have received training on workplace bullying report higher confidence in managing bullying situations compared to those who have not.
3. Employees believe that encouraging bystanders to intervene in bullying situations reduces the frequency of workplace bullying incidents.
To investigate these hypotheses, the study employs a quantitative approach using employee surveys. The findings indicate that although anti-bullying policies, training programs, and bystander intervention help reduce workplace bullying, their effectiveness depends on the organization's level of awareness, accessibility, and enforcement. Policies alone are insufficient unless actively communicated and integrated into workplace culture. Training programs enhance employees confidence in addressing bullying situations but remain underutilized. Bystander intervention emerges as a particularly effective strategy, though barriers such as fear of retaliation limit its impact.
This research underscores the significant consequences of workplace bullying, including reduced employee well-being, increased absenteeism, and organizational costs associated with turnover and reputational damage. By providing evidence-based recommendations, this study advances the understanding of workplace bullying prevention and offers practical insights for organizations seeking to foster a work environment that actively discourages bullying and promotes respect and fairness.
Future research should explore industry-specific factors and the long-term effectiveness of intervention strategies.
The Influence of Chatbot Characteristics on Customer Decision-Making across Different Scenarios
(2025)
While chatbots are being increasingly integrated into areas of digital commerce, customer support, and marketing, their impact on consumer decision making across shopping contexts is yet to be fully explored. This study investigates the impact of various chatbot characteristics including, communication style, tone, and design, on user satisfaction, confidence in decisions, and purchasing behavior across various shopping scenarios.
Employing a within-subject experimental procedure, 20 participants engaged with four distinct chatbots with differing anthropomorphism vs. non-anthropomorphism (human-like vs. non-human-like) and shopping task types (emotional vs. functional).
Findings indicates that human-like chatbots improve customer satisfaction and decision confidence, even when functional shopping was induced as the task with prioritized efficiency. However, excessive humanization, including overuse of emojis and informal tone, was also unsettling. Non-human-like chatbots were perceived as efficient but lacked engagement. These findings indicate that chatbot design should balance engagement and efficiency based on user expectations and task complexity.
This paper builds upon existing literature and employs the Meta-UTAUT framework to understand how prior user experiences can predict chatbot acceptance. The insights offer practical insights for businesses optimizing chatbot interactions, highlighting the need for adaptable, user-centered design. Limitations regarding sample size and experimental constraints are discussed, along with recommendations for future research on diverse user demographics and advanced chatbot functionalities.
Multinational enterprises (MNEs) shift over USD 1 trillion in profits annually to low-tax jurisdictions, causing global tax revenue losses exceeding USD 200 billion (Tørsløv et al., 2023). In response, the OECD introduced the Base Erosion and Profit Shifting (BEPS) initiative, including the Two-Pillar solution, which aims to reallocate taxing rights and enforce a 15% global minimum tax (GMT).
This study evaluates BEPS’s effectiveness, combining macroeconomic data, firm-level analysis, and case studies like the Double Irish Dutch Sandwich. Findings reveal that while BEPS improves tax transparency, it lacks strong enforcement, disproportionately benefits developed nations, and fails to eliminate tax havens.
Although BEPS is a step toward tax fairness, it remains inadequate in preventing aggressive tax planning. Stronger global cooperation, potentially under a UN-led framework, may be necessary to curb profit shifting effectively.
How do employees from different demographic groups perceive Home Office - A Quantitative Analysis
(2025)
This study investigates the value of home office across demographic groups. Using a quantitative approach, 105 employees currently engaging in home office from various industries and different demographic backgrounds were surveyed on their home office preferences and values. Different generations clearly associated different main values with home office. To measure home office in numbers, the willingness to pay for home office was investigated as part of the study. The results indicate that especially younger generations, women, entry level employees, and employees with increased family responsibilities place higher values in home office. This is shown by their increased willingness to pay for home office. Additionally, it was observed that when commute time increases the willingness to pay for home office increases as well. The effect of return-to-office mandates was evaluated and showed that mandates like these would lead to increased turnover intentions. The findings suggest that home office is highly valued by all employees and can lead to a drop in job satisfaction and an increase in voluntary employee turnover if taken away from them.
This paper examines the profitability of BYD and Tesla compared to traditional automobiles industry in two distinct time scopes to find out the most statistically significant profitability determinants, and the profitability indicators, whose variability is explained at the highest level by the profitability determinants. The study utilizes quantitative financial data and applies Descriptive Statistics, Correlation Analysis and Regression Analysis for the 20-year period with ten public companies in the traditional automobiles industry, and for the 10-year period with 25 public companies in the traditional automobiles industry, BYD and Tesla, separately.
The findings exhibit slight decrease with increased volatility in profitability in the traditional automobiles industry over the 10-year period compared to the 20-year period, which is possibly attributed to the intensified competition and the shift towards cleaner energy solutions like electric vehicles (EVs). Over the 10-year period, BYD and Tesla outperformed the industry across most profitability levels, with Tesla showing more substantial volatility, while BYD displayed greater stability. However, the traditional automobiles industry still managed to achieve more extreme profitability values.
Key profitability indicators and determinants differ across the samples with certain level of similarity: Gross Profit Margin (GPM) dominates the final regression models as the primary dependent variable for the traditional automobiles industry, while Return on Assets (ROA) demonstrates the greatest significance for BYD, resulting in the adoption of both dependent variables for Tesla to enable meaningful comparisons. In terms of independent variables, liquidity, working capital management, and asset management are identified as statistically significant determinants of profitability for both electric vehicle (EV) producers and the traditional automobiles industry, whereas macroeconomic factors such as inflation (CPI), short-term interest rates (IRS), the Great Recession in 2008, the COVID-19 Pandemic, and the Russia-Ukraine War have greater impacts on the traditional automobiles industry over both time scopes than on the EV producers.
Measuring the Carbon Footprint in the Financial Sector: Standardization and Risk Assessment Analysis
(2024)
This bachelor thesis examines the role of the PCAF Global GHG Accounting and Reporting Standard in the financial sector and highlights its granularity in measuring the carbon footprint for different financial activities. Despite its adaptability, the credibility of the standard is impaired by the minimal involvement of regulators and low compliance by signatories, leading to transparency and data quality concerns. The results underline the need for standardized carbon footprint measurement to improve transparency, comparability, and accountability in the financial sector.
Further research within this thesis investigates how banks incorporate carbon footprint data into their risk assessment models for lending and investment decisions. Banks are increasingly using ESG ratings derived from detailed questionnaires, emphasizing environmental factors such as carbon emissions, while encouraging a shift towards more sustainable business practices without sanctioning existing shortcomings. Sustainability criteria do not have an impact on lending conditions so far. Some banks apply exclusion criteria to prevent the financing of certain harmful business areas. At the same time, awareness of climate-related risks, including physical and transition risks, is growing, requiring banks to improve their risk assessment models to effectively integrate these considerations and strengthen the resilience of their portfolios to climate-related risks.
The thesis ultimately concludes that despite significant progress within the financial sector, further sophistication of reporting standards and risk assessment models is essential to support the transition to a sustainable, low-carbon economy.
Artificial Intelligence (AI) is a disruptive technology and gaining more and more importance all around the globe. However, the impact of AI on intercultural communication is still quite unexplored, even though it gets increasingly integrated into corporate communication strategies, which why it is important to understand their effects on intercultural interactions. In this paper a detailed literature review is combined with qualitative research, including semi-structured interviews with managers from a multinational company to explore the impacts of AI on intercultural communication in a business context. With this approach the research explores how AI tools are being used to improve communication efficiency and address cultural differences, but also to identify challenges such as the potential for cultural homogenization, over-reliance on AI, and ethical concerns related to data privacy and bias.
The analysis concluded that while AI offers significant benefits for enhancing intercultural communication it is important to manage it carefully in order to reduce potential risks. Hence this thesis contributes to the ongoing discussion about AI's role in global business, whilst providing insights into its impact on intercultural dynamics and concludes in suggesting areas for further research.
The aim of this study is to analyze the impact of herding bias, loss aversion and overconfidence bias on the investment decision-making of business students. For this purpose, a pre-defined survey was distributed among business faculty students of the Furtwangen Business School. These three behavioral biases were then examined with the assistance of the gathered data. The study found that overconfidence bias is more prevalent among male students and that financial literacy, measured by the educational level of the students plays a role in reducing the effect of loss aversion.
This thesis examines Life Cycle Costing through a literature review and a fictional case study. It explores key challenges faced in implementing and utilizing Life Cycle Costing, proposes strategies for overcoming these challenges, and evaluates the potential impact of early integration of this technique on decision-making processes. Additionally, by use of the case study, the thesis exemplifies how Life Cycle Costing identifies trade-offs that would otherwise have remained unnoticed. The case study highlights how the implementation of the technique unveils that the option initially expected to be more costly turns out to be more economical. The findings underscore the superiority of the Life Cycle Costing methodology, questioning the narrow focus on immediate costs in traditional cost accounting, opening the door to a business model where long-term cost savings are recognized and valued.