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Der Fachkräftemangel der Pflegebranche in Deutschland : Eine kritische Analyse in Hinblick auf das Employer Branding der Arbeitgeber in der Pflegebranche anhand von Job Advertisements

  • Shortage of skilled workers, this term has been an integral part of the public debate for years, whether in the German parliament, in newspapers, scientific journals, articles or in political debates. The consequences of the shortage of skilled workers have a major influence on the future development of the Federal Republic of Germany, particularly so for the nursing sector. The problem is especially harshly debated in 2020 due to the devastating consequences of the global outbreak of the coronavirus at the end of 2019 and the effects of demographic changes (Schmidt et al. 2012; Hower, Pförtner & Pfaff 2020). This bachelor thesis analyzes the personnel management of employers in the German nursing sector in view of the already existing and imminent shortage of skilled workers respectively. This will be examined based on what employers are offering employees, using job advertisements as an example. The following questions are to be examined: "What does the employer offer an applicant?", "What offers and services does the company attract candidates with?", "Are employers doing enough to successfully recruit employees?", "What can the company do better when writing job advertisements?“ The theoretical part of the thesis deals with the topic of the shortage of skilled workers, the theoretical background and portraits basic explanations. The practical part of the bachelor thesis uses an empirical analysis of selected variables to investigate which benefits, e.g. remuneration and offerings, in job advertisements are used by employers in the nursing sector to recruit employees. The results of this analysis are then evaluated, assessed and finally interpreted. The results of this thesis will be used to derive suggestions for improvements in personnel marketing (successful recruitment of candidates) and to point out which details need to be considered when drafting job advertisements.

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Author:Luca Nestle
Advisor:Armin Trost
Document Type:Bachelor Thesis
Year of Completion:2020
Granting Institution:Hochschule Furtwangen
Date of final exam:2020/08/31
Release Date:2020/09/01
Tag:Fachkräftemangel; Pflegebranche
Page Number:185
Degree Program:IBW - Internationale Betriebswirtschaft
Functional area:Human Resource Management
Licence (German):License LogoUrheberrechtlich geschützt