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Der Wandel der Live-Kommunikation bei Messen und Events unter Berücksichtigung von Nachhaltigkeitsaspekten

  • This bachelor thesis is written in cooperation with the ZF Friedrichshafen AG, a global player in the automotive supplier industry. It deals with the change in live-communication that will occur during the next years and therefore especially with the change in trade fairs and events as this are the two most important live-communication formats. In live-communication there are major trends which will become more important in the future. This thesis will not only look at the trend of the digitalization but also in particular on the trend of sustainability in live-communication. To take a deeper look on the changes a short survey was conducted to see how companies in the trade fair sector implement sustainability and how relevant digital livecommunication formats are or will become. It is important to know which measures need to be considered when talking about sustainability in live-communication and whether digital formats have the potential to replace the traditional ones in the future. Therefore, you need to look on the pros and cons of a digital event in comparison to a classical real one.

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Author:Julia Kimmelmann
Advisor:Christoph Mergard
Document Type:Bachelor Thesis
Year of Completion:2020
Granting Institution:Hochschule Furtwangen
Release Date:2020/09/01
Tag:Live-Kommunikation; Messe Kommunikation
Degree Program:IBW - Internationale Betriebswirtschaft
Functional area:Marketing
Licence (German):License LogoUrheberrechtlich geschützt