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The Psychological Foundations of Corporate Visions - Towards an explanation of the effects of corporate visions on individuals and organizations

  • This thesis aims to explain corporate visions from a psychological perspective to examine its effects for the individual and the organization. Therefore, the existing literature on the topic of vision and psychological theories has been reviewed. Psychological theories from cognitive, social, and positive psychology, as well as the psychology of emotion, have been applied to the topic of corporate vision. Derived from complexity theory, visions can function as positive emotional attractors (PEA), which trigger various psychological processes. Visions activate the default mode network and lead to mental simulations, such as the simulation of a best possible self, which contribute to perceived meaning in life and lead to an increase in positive affect. Further, the PEA leads to adapting a promotion focus. Affective forecasting of the future serves as a motivator. Anticipated emotions can lead to the impact bias and emotional contagion, which are important for the communication of the corporate vision. From the perspective of social psychology, Schwartz’s theory of values and social identity theory can explain the effects of corporate visions. Growth-oriented values can trigger a promotion focus in the individual, therefore being motivating. Social Identity theory further states, that if an organization’s values are similar to those of the individual, the individual can experience organizational identity.

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Author:Lara Kleinschmidt
Advisor:Armin Trost
Document Type:Bachelor Thesis
Year of Completion:2020
Granting Institution:Hochschule Furtwangen
Date of final exam:2020/06/30
Release Date:2020/07/02
Tag:Affective forecasting; Corporate vision; Default mode network; Mental simulation; Social identity theory
Page Number:28
Degree Program:BMP - Business Management and Psychology
Functional area:Human Resource Management
Licence (German):License LogoUrheberrechtlich geschützt