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Challenges and Prospects of Sales in Africa (TeamViewer in South Africa and Nigeria).

  • While Africa presents huge markets for foreign software, sales in these markets have been decreasing over the years. This downward movement in sales can be attributed to the challenges software companies are facing in these markets. Using the case of TeamViewer GmbH in South Africa and Nigeria, this paper seeks to examine these challenges and give possible recommendations on how to improve sale. It also would analyze the opportunities present in these markets for foreign software. Through an interview with customers and re-sellers in the South African and Nigerian markets, we uncover that, high prices, competition, unawareness of subscription, to name a few, are some of the challenges resulting in poor sales. Also, using the political, economical, social, technological, legal and environmental (PESTLE) model of analysis, an overview of the socio-economic and political situation in these markets were examined. The findings from this paper would serve as a spring board for further research on this topic.

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Author:Yvonne Eyong Teghen
Advisor:Rütger Conzelmann
Document Type:Bachelor Thesis
Year of Completion:2018
Granting Institution:Hochschule Furtwangen
Date of final exam:2018/09/25
Release Date:2018/12/11
Tag:Nigeria; Sales; Software; South Africa
Degree Program:IBM - International Business Management
Functional area:Andere/Other
Licence (German):License LogoUrheberrechtlich geschützt