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The Sharing Economy: Chances and Limitations of the Chinese Free-Floating Bike-Sharing System in Germany

  • The world is in a trend of urbanization, which leads to population surges in the major cities. The consequences are an increase in pollution and traffic congestion. With the rise of the sharing economy, bike sharing systems are a possible solution to the urban traffic problem, which at the same time is a sustainable “green” way of transportation. This trend is especially visible in China where the combination of bike sharing and the Internet of things has resulted in a new form of bike sharing: the free-floating bike sharing system. This paper seeks to analyse the new model, the underlying market conditions of China and Germany affecting the system and eventually tries to evaluate the chances and limitations of the FFBSS in the German market, considering the differences in the market and the opinions of expats who experienced the system first hand in China. This paper focuses on the two major operators of the free-floating bike sharing system, Mobike and Ofo bike, who have split most of the Chinese market between them, kicking out most of its competitors.

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Author:Manuel Kraus
Advisor:Frank Kramer
Document Type:Bachelor Thesis
Year of Completion:2018
Granting Institution:Hochschule Furtwangen
Release Date:2018/09/05
Tag:Free-floating bike sharing system
Bike sharing; Sharing economy
Degree Program:IBM - International Business Management
Functional area:Economics
Licence (German):License LogoUrheberrechtlich geschützt