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Corporate volunteering between social concerns and business interest

  • “The most important single central fact about a free market is that no exchange takes place unless both parties benefit” – Milton Friedman. There has always been, across the history, a human side, an ideology, that people follow with the hope of finding justice and equity in the world. This concept has always been adapting to the culture, time, and situation it faces. In our actual economic system, this concept is known as social responsibility, and to adapt to the market necessities it has evolved to corporate social responsibility, but apparently, when the people want to see results this is not enough. The markets are expanding, we live in a world where everything and everyone are connected, there is no more privacy, and therefore, no place to hide. Companies need to be honest with the information they share and should follow the international rules for environmental and social protection and development. People are demanding better quality, more innovation, and eco-friendly and socially responsible company. The people verify many factors before acquiring any product, starting with the quality, the suppliers, the factories conditions, the employee’s satisfaction levels, and the corporate responsibility of the company. The central topic of this thesis is the so called “corporate volunteering” a concept that brings together the business necessities and ties them together with the social responsibility. In this concept, the company participates actively and directly to enhance the social and environmental situation, using their resources, and their human capital. There are many advantages of implementing the corporate volunteering, but also many factors to consider while changing the corporate culture, and transmitting values. The idea of this text is to present the corporate volunteering as a new concept, highly efficient for the companies and communities, while analyzing its changes, objectives, implementations, benefits and challenges to face while implementing the corporate volunteering.

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Author:Jesús Rodrigo Herrera López
Advisor:Heike Stengel
Document Type:Bachelor Thesis
Year of Completion:2017
Granting Institution:Hochschule Furtwangen
Release Date:2017/08/30
Tag:Corporate volunteering; Social responsibility
Page Number:7
Degree Program:IBM - International Business Management
Functional area:Human Resource Management
Licence (German):License LogoUrheberrechtlich geschützt