Brand Management Competences in an Increasing Digital World: A Qualitative Study
| Author: | Artur Mertens, Matthias B. SchultenGND, Martin KnahlGND, Steven Furnell |
|---|---|
| ISSN: | 2218-6387 |
| Parent Title (English): | International Conference on Innovation and Management IAM2016W, Palau, January 27-30, 2016 |
| Document Type: | Conference Proceeding |
| Language: | English |
| Year of Completion: | 2016 |
| Release Date: | 2017/09/08 |
| First Page: | 203 |
| Last Page: | 214 |
| Licence (German): |  Urheberrechtlich geschützt |