Brand Management Competences in an Increasing Digital World: A Qualitative Study

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Author:Artur Mertens, Matthias B. SchultenGND, Martin Knahl, Steven Furnell
ISSN:2218-6387
Parent Title (English):International Conference on Innovation and Management IAM2016W, Palau, January 27-30, 2016
Document Type:Conference Proceeding
Language:English
Year of Completion:2016
Release Date:2017/09/08
First Page:203
Last Page:214
Access Rights:Frei verf├╝gbar
Licence (German):License LogoEs gilt das UrhG