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Crowdsourcing in Retail: The Influence of Process Satisfaction and Sense of Virtual Community on Affective Commitment and Customer Loyalty - An Experimental Study (2015)

Schäfer, Fabian ; Schulten, Matthias B. ; Pietsch, Gotthard

Affective Commitment and Customer Loyalty in Crowdsourcing: Antecedents, Interdepencies, and Practical Implications (2015)

Schulten, Matthias B. ; Schäfer, Fabian

Gamification in der Unternehmenspraxis: Status quo und Perspektiven (2014)

Schulten, Matthias B.

Native Advertising: The Effect of Design and Content Congruence on Attitude toward the Ad and Publisher Credibility (2017)

Leister, Lukas ; Schulten, Matthias B. ; Decker, Alexander

The Psychology of Online User Reviews: Creating Website Satisfaction and Purchase Intentions Through Online User Reviews (2016)

Schulten, Matthias B. ; Eckerle, Felix

Kundenpräferenzen im Mobile-Location-Based-Couponing (2015)

Schulten, Matthias B. ; Rudigier, Silvia ; Stolz, Patricia

Social Branding (2013)

Schulten, Matthias B.

Going Native: Choosing the Right Strategy as a Publisher (2017)

Leister, Lukas ; Schulten, Matthias B. ; Decker, Alexander

Erfolgreicher Einsatz von Online-Gewinnspielen im Dialogmarketing (2013)

Rauch, Michaela ; Schulten, Matthias B. ; Pietsch, Gotthard

Optimal Design of Online Sweepstakes and Contests: A Conjoint Analysis (2013)

Schulten, Matthias B. ; Rauch, Michaela

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