OPUS 4 | Search

Attitudinal and Behavioural Acceptance of Location Based Mobile Couponing (LBMC): The Role of Perceived Usefulness, Ease of Use, and Privacy Risks (2017)

Schäfer, Fabian ; Schulten, Matthias B. ; Blitz, Patrick ; Decker, Alexander

Going Native: Choosing the Right Strategy as a Publisher (2017)

Leister, Lukas ; Schulten, Matthias B. ; Decker, Alexander

Affective Commitment and Customer Loyalty in Crowdsourcing: Antecedents, Interdepencies, and Practical Implications (2015)

Schulten, Matthias B. ; Schäfer, Fabian

Social Branding (2013)

Schulten, Matthias B.

Eine Marke aufzubauen braucht Zeit (2015)

Schulten, Matthias B.

Kundenpräferenzen im Mobile-Location-Based-Couponing (2015)

Schulten, Matthias B. ; Rudigier, Silvia ; Stolz, Patricia

Generating Customer Loyalty Through Crowdsourcing: Evidence From an Experimental Study (2015)

Schulten, Matthias B. ; Schäfer, Fabian

Online User Reviews: Towards an Integrative Perspective (2016)

Schulten, Matthias B.

Return on Social Branding (2012)

Schulten, Matthias B.

The Psychology of Online User Reviews: Creating Website Satisfaction and Purchase Intentions Through Online User Reviews (2016)

Schulten, Matthias B. ; Eckerle, Felix

Open Access