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Author

  • Schulten, Matthias B. (20)
  • Schäfer, Fabian (4)
  • Decker, Alexander (3)
  • Pietsch, Gotthard (3)
  • Rauch, Michaela (3)
  • Leister, Lukas (2)
  • Blitz, Patrick (1)
  • Eckerle, Felix (1)
  • Furnell, Steven (1)
  • Hennig, Carsten W. (1)
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Year of publication

  • 2015 (7)
  • 2013 (4)
  • 2016 (4)
  • 2017 (3)
  • 2012 (1)
  • 2014 (1)

Document type

  • Conference Proceeding (11)
  • Part of a Book (5)
  • Article (peer-reviewed) (3)
  • Contribution to a Periodical (1)

Language

  • German (10)
  • English (10)

Keywords

  • Affective commitment (1)
  • Attitude toward the Ad (1)
  • Attitudinal and behavioural a cceptance (1)
  • Content congruence (1)
  • Crowdsourcing (1)
  • Customer loyalty (1)
  • Design congruence (1)
  • Ease of use (1)
  • Location based mobile couponing (1)
  • Native advertising (1)
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Erfolgreicher Einsatz von Online-Gewinnspielen im Dialogmarketing (2013)
Rauch, Michaela ; Schulten, Matthias B. ; Pietsch, Gotthard
Optimal Design of Online Sweepstakes and Contests: A Conjoint Analysis (2013)
Schulten, Matthias B. ; Rauch, Michaela
Ready to Win? Generating High-Quality Leads Through Online Sweepstakes and Contests (2015)
Schulten, Matthias B. ; Rauch, Michaela
Attitudinal and Behavioural Acceptance of Location Based Mobile Couponing (LBMC): The Role of Perceived Usefulness, Ease of Use, and Privacy Risks (2017)
Schäfer, Fabian ; Schulten, Matthias B. ; Blitz, Patrick ; Decker, Alexander
Going Native: Choosing the Right Strategy as a Publisher (2017)
Leister, Lukas ; Schulten, Matthias B. ; Decker, Alexander
Social Branding (2013)
Schulten, Matthias B.
Affective Commitment and Customer Loyalty in Crowdsourcing: Antecedents, Interdepencies, and Practical Implications (2015)
Schulten, Matthias B. ; Schäfer, Fabian
Native Advertising: The Effect of Design and Content Congruence on Attitude toward the Ad and Publisher Credibility (2017)
Leister, Lukas ; Schulten, Matthias B. ; Decker, Alexander
User-Generated Brand Storytelling: Nutzer als Storyteller und User-Generated Content als Instrumente der Markenführung (2016)
Hennig, Carsten W. ; Ruf, Oliver ; Schulten, Matthias B.
Brand Management Competences in an Increasing Digital World: A Qualitative Study (2016)
Mertens, Artur ; Schulten, Matthias B. ; Knahl, Martin ; Furnell, Steven
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