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Author

  • Schulten, Matthias B. (20)
  • Schäfer, Fabian (4)
  • Decker, Alexander (3)
  • Pietsch, Gotthard (3)
  • Rauch, Michaela (3)
  • Leister, Lukas (2)
  • Blitz, Patrick (1)
  • Eckerle, Felix (1)
  • Furnell, Steven (1)
  • Hennig, Carsten W. (1)
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Year of publication

  • 2015 (7)
  • 2013 (4)
  • 2016 (4)
  • 2017 (3)
  • 2012 (1)
  • 2014 (1)

Document type

  • Conference Proceeding (11)
  • Part of a Book (5)
  • Article (peer-reviewed) (3)
  • Contribution to a Periodical (1)

Language

  • German (10)
  • English (10)

Keywords

  • Affective commitment (1)
  • Attitude toward the Ad (1)
  • Attitudinal and behavioural a cceptance (1)
  • Content congruence (1)
  • Crowdsourcing (1)
  • Customer loyalty (1)
  • Design congruence (1)
  • Ease of use (1)
  • Location based mobile couponing (1)
  • Native advertising (1)
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Attitudinal and Behavioural Acceptance of Location Based Mobile Couponing (LBMC): The Role of Perceived Usefulness, Ease of Use, and Privacy Risks (2017)
Schäfer, Fabian ; Schulten, Matthias B. ; Blitz, Patrick ; Decker, Alexander
Going Native: Choosing the Right Strategy as a Publisher (2017)
Leister, Lukas ; Schulten, Matthias B. ; Decker, Alexander
Affective Commitment and Customer Loyalty in Crowdsourcing: Antecedents, Interdepencies, and Practical Implications (2015)
Schulten, Matthias B. ; Schäfer, Fabian
Social Branding (2013)
Schulten, Matthias B.
Eine Marke aufzubauen braucht Zeit (2015)
Schulten, Matthias B.
Kundenpräferenzen im Mobile-Location-Based-Couponing (2015)
Schulten, Matthias B. ; Rudigier, Silvia ; Stolz, Patricia
Generating Customer Loyalty Through Crowdsourcing: Evidence From an Experimental Study (2015)
Schulten, Matthias B. ; Schäfer, Fabian
Online User Reviews: Towards an Integrative Perspective (2016)
Schulten, Matthias B.
Return on Social Branding (2012)
Schulten, Matthias B.
The Psychology of Online User Reviews: Creating Website Satisfaction and Purchase Intentions Through Online User Reviews (2016)
Schulten, Matthias B. ; Eckerle, Felix
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