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Schulten, Matthias B.
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Schäfer, Fabian
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Affective commitment
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Attitude toward the Ad
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Attitudinal and behavioural a cceptance
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Content congruence
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Crowdsourcing
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Customer loyalty
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Location based mobile couponing
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Affective Commitment and Customer Loyalty in Crowdsourcing: Antecedents, Interdepencies, and Practical Implications
(2015)
Schulten, Matthias B.
;
Schäfer, Fabian
Brand Management Competences in an Increasing Digital World: A Qualitative Study
(2016)
Mertens, Artur
;
Schulten, Matthias B.
;
Knahl, Martin
;
Furnell, Steven
"Gekaufe Sympathie": Eine explorative Untersuchung zur Praxis von Facebook-Fankäufen
(2015)
Sellak, Melanie
;
Schulten, Matthias B.
;
Pietsch, Gotthard
Optimal Design of Online Sweepstakes and Contests: A Conjoint Analysis
(2013)
Schulten, Matthias B.
;
Rauch, Michaela
Kundenpräferenzen im Mobile-Location-Based-Couponing
(2015)
Schulten, Matthias B.
;
Rudigier, Silvia
;
Stolz, Patricia
User-Generated Brand Storytelling: Nutzer als Storyteller und User-Generated Content als Instrumente der Markenführung
(2016)
Hennig, Carsten W.
;
Ruf, Oliver
;
Schulten, Matthias B.
Erfolgreicher Einsatz von Online-Gewinnspielen im Dialogmarketing
(2013)
Rauch, Michaela
;
Schulten, Matthias B.
;
Pietsch, Gotthard
The Psychology of Online User Reviews: Creating Website Satisfaction and Purchase Intentions Through Online User Reviews
(2016)
Schulten, Matthias B.
;
Eckerle, Felix
Return on Social Branding
(2012)
Schulten, Matthias B.
Markenführung in Mehrkanalsystemen
(2013)
Schulten, Matthias B.
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