@inproceedings{MertensSchultenKnahletal.2016, author = {Artur Mertens and Matthias B. Schulten and Martin Knahl and Steven Furnell}, title = {Brand Management Competences in an Increasing Digital World: A Qualitative Study}, series = {International Conference on Innovation and Management IAM2016W, Palau, January 27-30, 2016}, issn = {2218-6387}, pages = {203 -- 214}, year = {2016}, language = {en} }