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Development of a partner selection tool for connected products at BSH Hausgeräte GmbH

  • Especially in the past years, the Internet of Things and strategic alliances between different companies have become increasingly important. While previous research has mainly focused on the purpose of alliance failures and the success of partnerships in general, this paper introduces a standardized partner evaluation tool for connected products and digital services to prevent poor candidate selection. Based on an extensive literature study, this work analyzes the core industry of the home appliances manufacturer BSH Hausgeräte GmbH with a particular focus on the Internet of Things. Through the conduction of expert interviews, literary findings about strategic alliances are verified. Additionally, the interviews support the optimization of the decision instrument and prove its relevance and suitability. Further, the paper aims at identifying whether the home appliance manufacturer lacks knowledge in selecting suitable partners for digital services and whether such a tool will improve the speed and preciseness of the decision-making process in the future. Lastly, future research questions are discussed. This study confirms that rating partners by standardized criteria is especially beneficial to support the selection decision in front of other stakeholders. The results of this work significantly contribute and add value to the Corporate Digital Transition Department at BSH Hausgeräte GmbH. In particular, managers with the responsibility to evaluate potential partners to extend the digital services portfolio of BSH’s smart home solution will benefit from this paper.

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Author:Nadine Mastroianni
Advisor:Christoph Mergard
Document Type:Bachelor Thesis
Year of Completion:2015
Year of first Publication:2015
Release Date:2015/11/26
Tag:Partner Selection Tool; Partnering; Strategic Alliances
Degree Program:IBM - International Business Management
Functional area:Business Strategy