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Die Rolle Lateinamerikas und der Karibik als Geschäftspartner Deutschlands - dargestellt am Beispiel von Brasilien und Mexiko

  • This paper examines the role of Latin America and the Caribbean as a trading partner of Germany with regard to Brazil and Mexico. To analyse the position of those two countries and the region as a whole, the following research questions will be answered: What kind of historic connections have Latin America and the European Union have in common? How is the trade development structure between Latin America and the Caribbean and Europe as well as Germany and Brazil/Mexico respectively? How attractive is the Brazilian and Mexican market for the German economy? What kinds of conditions promote and hinder the trade integration with Germany? It is also important to mention that this research is based on the analysis of different secondary data collection mainly extracted from the databases of the Deutsche Bundesbank, the European Commission, the OECD and the IMF. First, we find out that the beginnings of historic connections between Latin America and the Caribbean and the European Union go back as far as the 15th century. However, the relationship was mainly strengthened towards the end of the 20th and the beginning of the 21st century as, for instance, several agreements between these regions were adopted. Secondly, we can observe developments of the trade structure between Latin America and the Caribbean and Europe. That clearly shows that there was a massive increase in the flow of commodities as in the mutual direct outward investments in those last years. The same goes for the trade structure between Germany and Brazil respectively Mexico. It is important to note that the countries play a subordinate role for Germany in the international comparison. However, comparing Latin America and the Caribbean, Brazil is the most important trading partner for Germany followed by Mexico. Thirdly, against the background of the PEST analysis, the two Latin American countries achieve similar results. The core strengths of both countries lie in the socio-cultural conditions whereas the deteriorating economic conditions pose a weak point. In addition to that, it has to be mentioned that the Brazilian market is more attractive than the Mexican one. However, with regard to the (expected) economic growth and the opinions of several other authors the prognoses of Mexico are more positive than for Brazil. Consequently it is doubtful whether Brazil will be able to defend its position in the future.

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Author:Patricia Stöckle
Advisor:Marc Peter Radke
Document Type:Bachelor Thesis
Year of Completion:2015
Year of first Publication:2015
Release Date:2015/11/26
Tag:Deutschland, Brasilien; Handel, Abkommen; Mexiko, PEST-Analyse
Degree Program:IBW - Internationale Betriebswirtschaft
Functional area:Business Strategy