Search Engine Optimization - as the backbone for the setup of a successful (niche) website. Application of SEO and monetization strategy
- This paper explores the different techniques used by search engine optimizers to increase a website ́s ranking, thus visibility. The author focuses on modern methods from the areas of On-Page and Off-Page SEO. Findings, gathered through a literature review, conclude that SEO has become a more complex process, as search engines algorithm have advanced; transforming from a pure technical optimization to a more user-oriented optimization. Furthermore, the paper identifies several areas that a webmaster can use to collect data to monitor a website ́s performance. In addition, insights into what the data can have for a meaning, are given. The paper finales with a brief overview of various ways to monetize a website.
Author: | Hendrik Jay Beede |
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Advisor: | Daniel Cerquera |
Document Type: | Bachelor Thesis |
Language: | English |
Year of Completion: | 2019 |
Granting Institution: | Hochschule Furtwangen |
Release Date: | 2019/11/11 |
Tag: | SEO; Search engine; Website visibility |
Degree Program: | IBM - International Business Management |
Functional area: | Marketing |
Licence (German): | Urheberrechtlich geschützt |