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Intelligente Chatbots und Sprachassistenten in der digitalen Unternehmenskommunikation

  • In the digital age, companies are increasingly asking themselves how to reach their customers. In recent years, chatbots and language assistants have opened up an innovative form of communication and provide an opportunity to interactively expand touchpoints. Their integration can take place on different communication channels and thus, directly address the users. This paper discusses how chatbots and language assistants work and how they can be used. Expert interviews have been conducted for qualitative analysis. Based on the theoretical analysis and the expert interviews, the added value for companies when using bots and language assistants is determined. Subsequently, an assessment of the bots and language assistants is made and a recommendation for further research is given.

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Author:Iza Hoffmann
Advisor:Paul Taylor
Document Type:Bachelor Thesis
Year of Completion:2019
Granting Institution:Hochschule Furtwangen
Date of final exam:2019/02/28
Release Date:2019/03/25
Tag:Chatbots; Sprachassistenten; Unternehmenskommunikation
Degree Program:IBW - Internationale Betriebswirtschaft
Functional area:Marketing
Licence (German):License LogoEs gilt das UrhG