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Knowledge Sharing in Enterprise Social Networks - Exploring the use of the Aesculap GMS Magazine

  • This study assesses the usage of the Aesculap GMS Magazine, an Enterprise Social Network dedicated to the employees of the Global Marketing and Sales area at the Aesculap division of the B. Braun Melsungen AG, with particular focus on knowledge sharing. To address this issue, the purpose of this study is to explore the users’ perceptions, as well as the strengths and weaknesses and usage enablers and barriers of the Aesculap GMS Magazine via a group discussion with four potential users, semi-structured interviews with two experts and an employee survey. The interviews and the group discussion were recorded and analyzed and the survey was assessed with descriptive statistics. Results show that the vast majority is satisfied with the Aesculap GMS Magazine and does not perceive any barrier that hinder them from engaging in knowledge sharing. This data was further processed in a Scoring Model which finally resulted in a prioritization of various alternative measures that will be useful for the future of the Aesculap GMS Magazine.

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Author:Elisa Maria Ganter
Advisor:Christoph Mergard
Document Type:Bachelor Thesis
Year of Completion:2019
Granting Institution:Hochschule Furtwangen
Date of final exam:2019/06/30
Release Date:2019/06/21
Tag:Knowlegde management
Degree Program:IBM - International Business Management
Functional area:Marketing
Licence (German):License LogoEs gilt das UrhG