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This bachelor’s thesis examines the potential of integrating Global People Transitions GmbH’s RockMe! App in Global Mobility platforms and partner networks by means of a market analysis.
The theoretical background consists of giving insights on the basics of Global Mobility like policies, processes and challenges. It also provides knowledge on international assignment challenges and the impact of intercultural coaching on expatriates. Furthermore, the concept of the RockMe! App is explained and potential collaborators as well as competitors are presented.
The empirical part is based on qualitative data research through expert interviews with professionals who are working within the Global Mobility industry. The results of these interviews have been used for a market analysis to assess the business opportunity of integrating the RockMe! App in Global Mobility platforms and partner networks.
The research results show that a general interest in digital coaching and also for collaborations regarding an integration of the RockMe! App exists. Nevertheless, company-internal structures and bureaucratic hurdles need to be overcome beforehand and a possible integration needs to be discussed individually.
We are constantly surrounded by internationalization in both our professional and private lives. It is assumed that recent graduates, especially from international study programs, have a broad horizon regarding our world and that they put a lot of emphasis on living and working internationally. Besides a review of relevant literature, the author conducted qualitative interviews with international graduates to research if that assumption was true. He focused on global mobility, which was perceived to play a vital role when linking internationalization and the attractiveness of an employer. The findings from the interviews showed that aspects of internationalization such as the opportunity to work abroad or in an international environment were arguably the most important to them.
The purpose of this thesis is to give readers an understanding about internationalization and its relevant factors, the role of global mobility and how it can be used to increase a company’s attractiveness as an employer.