Refine
Year of publication
Document type
- Bachelor Thesis (1098) (remove)
Has full text
- No (1098) (remove)
Is part of the Bibliography
- No (1098)
Keywords
- Marketing (26)
- Digitalisierung (19)
- China (17)
- Social media (16)
- Recruiting (15)
- Sustainability (15)
- Nachhaltigkeit (14)
- Personalentwicklung (14)
- Change Management (12)
- Consumer behavior (12)
- Controlling (11)
- Social Media (11)
- Digitalization (10)
- Generation Z (10)
- Willingness to pay (10)
- Artificial intelligence (9)
- Finance (9)
- Change management (8)
- Germany (8)
- Marktanalyse (8)
- Neuromarketing (8)
- Prozessoptimierung (8)
- Automobilindustrie (7)
- Consumer behaviour (7)
- Employer branding (7)
- Führung (7)
- Social media marketing (7)
- Business model (6)
- Diversity (6)
- Fachkräftemangel (6)
- Generation Y (6)
- Innovation (6)
- Leadership (6)
- Motivation (6)
- Social Media Marketing (6)
- Soziale Medien (6)
- Tourism (6)
- Automotive industry (5)
- Banking (5)
- CSR (5)
- Covid-19 (5)
- Culture (5)
- Employer Branding (5)
- Gamification (5)
- Global mobility (5)
- HR (5)
- Influencer Marketing (5)
- KMU (5)
- Projektmanagement (5)
- Recruitment (5)
- Supply chain management (5)
- Agilität (4)
- B2B (4)
- Branding (4)
- COVID-19 (4)
- Digital transformation (4)
- E-Commerce (4)
- Entsendung (4)
- Expatriation (4)
- Extremeness aversion (4)
- Home-Office (4)
- Homeoffice (4)
- Human Resources (4)
- Industrie 4.0 (4)
- Industry 4.0 (4)
- Internationalisierung (4)
- Konsumentenverhalten (4)
- Mitarbeitermotivation (4)
- Personalbeschaffung (4)
- Prozessanalyse (4)
- Service (4)
- Start-up (4)
- Strategie (4)
- Strategy (4)
- Weiterbildung (4)
- Agility (3)
- Arbeitsmarkt (3)
- Automobil (3)
- Bitcoin (3)
- Budgetierung (3)
- Chatbots (3)
- Circular economy (3)
- Climate change (3)
- Communication (3)
- Corporate social responsibility (3)
- Crowdsourcing (3)
- Customer journey (3)
- Demographischer Wandel (3)
- Deutschland (3)
- Digitale Transformation (3)
- E-Learning (3)
- ESG (3)
- Einzelhandel (3)
- Emotional intelligence (3)
- Employee Engagement (3)
- Expatriates (3)
- Fashion Industry (3)
- Global virtual teams (3)
- Green Bonds (3)
- Green marketing (3)
- Greenwashing (3)
- Human resource management (3)
- Inclusion (3)
- Indexfonds (3)
- Influencer marketing (3)
- Kommunikation (3)
- Kundenbindung (3)
- LinkedIn (3)
- Logistics (3)
- Markenbekanntheit (3)
- Market analysis (3)
- Marketing strategy (3)
- Marketingstrategie (3)
- Marktforschung (3)
- Outsourcing (3)
- Performance Management (3)
- Personal (3)
- Personalmarketing (3)
- Produktmanagement (3)
- Project Management (3)
- Project management (3)
- Prozessmanagement (3)
- Remote work (3)
- Risikomanagement (3)
- Risk management (3)
- SEO (3)
- Sales (3)
- Sustainable management (3)
- Talentmanagement (3)
- Tourismus (3)
- Unternehmenskultur (3)
- Wettbewerb (3)
- Willkommenskultur (3)
- Wissensmanagement (3)
- Workplace (3)
- Active sourcing (2)
- Agil (2)
- Arbeitszeitmodelle (2)
- Artificial Intelligence (2)
- Ausbildung (2)
- Automation (2)
- B2C (2)
- Balanced scorecard (2)
- Banks (2)
- Bauindustrie (2)
- Blended Learning (2)
- Brand identity (2)
- Brand image (2)
- Brand management (2)
- Brand perception (2)
- CRM (2)
- Candidate Experience (2)
- Candidate Journey (2)
- Candidate experience (2)
- Cannabis (2)
- Cheerleader effect (2)
- Choice architecture (2)
- Cognitive dissonance (2)
- Collaboration (2)
- Competencies (2)
- Competitive advantage (2)
- Compliance (2)
- Consumer psychology (2)
- Content marketing (2)
- Context effect (2)
- Coronapandemie (2)
- Corporate Culture (2)
- Covid-19 pandemic (2)
- Cross Selling (2)
- Crowdfunding (2)
- Customer experience (2)
- Customer satisfaction (2)
- Demografischer Wandel (2)
- Digital Marketing (2)
- Digital marketing (2)
- Discount (2)
- Distribution (2)
- Diversität (2)
- E-Recruiting (2)
- E-commerce (2)
- ETF (2)
- EU-Entsenderichtlinie (2)
- Efficient market hypothesis (2)
- Electric vehicles (2)
- Elektromobilität (2)
- Emerging markets (2)
- Emotions (2)
- Employability (2)
- Employee motivation (2)
- Employee retention (2)
- Employee satisfaction (2)
- Endowment effect (2)
- Europe (2)
- Event study (2)
- Exchange Traded Funds (2)
- Expatriate experience (2)
- Experteninterview (2)
- Fashion (2)
- Fashion industry (2)
- Finanzbranche (2)
- Finanzkrise (2)
- Fintech (2)
- Football (2)
- Forecasting (2)
- France (2)
- Frugal innovation (2)
- Führungsstil (2)
- GVCs (2)
- Gender (2)
- Gender Marketing (2)
- Gesundheit (2)
- Gesundheitswesen (2)
- Global Mobility (2)
- Global virtual team (2)
- Green bonds (2)
- Human Resource Management (2)
- Human resources management (2)
- IFRS 9 (2)
- Incentives (2)
- Instagram (2)
- Integration (2)
- Internal Audit (2)
- International (2)
- International Assignment (2)
- International students (2)
- Internationalization (2)
- Investitionsrechnung (2)
- Investment (2)
- Investmentfonds (2)
- Investments (2)
- Kennzahlen (2)
- Klimawandel (2)
- Kollaborationsplattform (2)
- Kompetenzentwicklung (2)
- Kooperation (2)
- Kundenzufriedenheit (2)
- Kundenzufriedenheitsanalyse (2)
- Künstliche Intelligenz (2)
- Labels (2)
- Lean Management (2)
- Lebensmitteleinzelhandel (2)
- Lernplattform (2)
- Logistik (2)
- Luxury goods (2)
- Management (2)
- Market entry (2)
- Marketing Strategy (2)
- Marketingkonzept (2)
- Measurement (2)
- Microfinance (2)
- Millennials (2)
- Mitarbeiterbefragung (2)
- Mitarbeiterbindung (2)
- Mitarbeitergespräch (2)
- Mitarbeiterzufriedenheit (2)
- Mobile (2)
- Nachhaltigkeitsberichterstattung (2)
- Neuroscience (2)
- Nudging (2)
- Onboarding (2)
- Online marketing (2)
- Open Innovation (2)
- People analytics (2)
- Performance appraisal (2)
- Personal branding (2)
- Personalmanagement (2)
- Porsche AG (2)
- Positionierung (2)
- Pricing (2)
- Private Altersvorsorge (2)
- Process mining (2)
- Produktion (2)
- Promotional framing (2)
- Quality perception (2)
- Qualitätsmanagement (2)
- Quantitative Easing (2)
- Rendite (2)
- Repatriation (2)
- Retention (2)
- Reverse Mentoring (2)
- Risks (2)
- SME (2)
- SMEs (2)
- Scrum (2)
- Sharing economy (2)
- Social media strategy (2)
- Socially responsible investing (2)
- Sponsoring (2)
- Stock market (2)
- Stress (2)
- Suchmaschinenoptimierung (2)
- Summer school (2)
- Sustainability reporting (2)
- Sustainable finance (2)
- Südafrika (2)
- Talent management (2)
- Team (2)
- Teams (2)
- Technology Acceptance Model (2)
- Teleworking (2)
- TikTok (2)
- UTAUT2 (2)
- Unternehmensbewertung (2)
- Unternehmenserfolg (2)
- Unternehmenskommunikation (2)
- Unternehmensstrategie (2)
- Unternehmenswerte (2)
- Unternehmertum (2)
- User experience (2)
- Value perception (2)
- Value-added services (2)
- Verbraucherverhalten (2)
- Verhaltensänderung (2)
- Vertriebsprozesse (2)
- Vertriebsstrategie (2)
- Vielfaltsmanagement (2)
- Virtual collaboration (2)
- Virtual reality (2)
- White Water Management (2)
- Work environment (2)
- Work-Life-Balance (2)
- e-Commerce (2)
- negotiation (2)
- neuromarketing (2)
- online marketing (2)
- performance (2)
- sales (2)
- 2D/3D Planning (1)
- 3D Fitting Room (1)
- AI credit risk management systems (1)
- AI powered indexes (1)
- AI recruiting tools (1)
- AIDA-Modell (1)
- AIM/SLCP (1)
- Abnormal return (1)
- Abnormal returns (1)
- Absatz (1)
- Academia (1)
- Acceptance Evaluation (1)
- Acquisitions (1)
- Active Sourcing (1)
- Active learning (1)
- Active recruiting (1)
- Ad-hoc announcements (1)
- Advertising (1)
- Advertising design (1)
- Advertising in cross-cultural context (1)
- Aesthetic (1)
- Affective forecasting (1)
- Affiliate marketing (1)
- Affiliate-Marketing (1)
- Affordanzen (1)
- After-Sales Automobilbranche (1)
- Agency costs (1)
- Aggressive Steuervermeidung (1)
- Agile (1)
- Agile Methods (1)
- Agile methodology (1)
- Aging population (1)
- Agricultural policies (1)
- Airline industry (1)
- Aktien (1)
- Aktienkurs (1)
- Aktienrückkauf (1)
- Aktive Suchstrategien (1)
- Akustische Markenführung (1)
- Akzeptanz (1)
- Alternative Anlageklassen (1)
- Alternative Methoden (1)
- Alternative food networks (1)
- Aluminium (1)
- Aluminium-Druckguss (1)
- Amazon (1)
- Ambassify (1)
- American Fashion Brands (1)
- AnaCredit (1)
- Analysis (1)
- Analysis of variance (1)
- Angola (1)
- Anstrengung (1)
- Anti-incentives (1)
- Antragstellung für „Verdienstausfallentschädigung nach dem §56 Abs. 1 IfSG (1)
- Anwenderintegration (1)
- Anwenderwissen (1)
- Apparel industry (1)
- Apprenticeship Program (1)
- Arab female leadership (1)
- Arbeitgeberattraktivität (1)
- Arbeitnehmende (1)
- Arbeitnehmerentsendegesetz (1)
- Arbeitsbedingungen (1)
- Arbeitskräfte (1)
- Arbeitsleistung (1)
- Arbeitsmotivation (1)
- Arbeitswelt (1)
- Arbeitszufriedenheit (1)
- Asia (1)
- Asia expatriats (1)
- Assessment Center (1)
- Asset Management (1)
- Asset pricing anomaly (1)
- Assignees (1)
- Assortative Mating (1)
- Assortment (1)
- Attention (1)
- Attitude-behavior gap (1)
- Atypical employment (1)
- Audi AG (1)
- Audio branding (1)
- Auditing (1)
- Aufbau (1)
- Aufwertung (1)
- Augmented reality (1)
- Ausbildungsbetrieb (1)
- Auslandssemester (1)
- Ausstrahlung (1)
- Auswirkungen (1)
- Autismus (1)
- Automated Advisory Services (1)
- Automated ERP process (1)
- Automated supply chain management (1)
- Automobilentwicklung (1)
- Automobilhandel (1)
- Automobilmarkt (1)
- Automobilproduktion (1)
- Automobilwirtschaft (1)
- Automotive (1)
- Automotive Aftermarket (1)
- Automotive Aftersales (1)
- Automotive Industry (1)
- Automotive aftermarket (1)
- Automotive industry China (1)
- Autoregressive moving average model (1)
- Awareness (1)
- B-to-B Markenführung (1)
- B-to-B Marketing (1)
- B2B brands (1)
- B2B business (1)
- B2B customer analysis (1)
- B2B marketing (1)
- B2B-Geschäftsmodelle (1)
- B2B-Kundenanalyse (1)
- B2B-business models (1)
- B2B-market segmentation (1)
- BEPS Action Plan 7 (1)
- BOGOF (1)
- BPR (1)
- BRIC-Staaten (1)
- Baby boomers, Generation X, Generation Y (1)
- Baby-boomer generation (1)
- Babysitting strategy (1)
- Backmischung (1)
- Bakery shop (1)
- Balanced Scorecard (1)
- Bangladesh (1)
- Bank profitability (1)
- Bank regulation (1)
- Banken (1)
- Banken Firmenkundengeschäft (1)
- Banking sector (1)
- Banking system (1)
- Banking, Retail Banking, (1)
- Basel III (1)
- Basic tax shifting constructions (1)
- Battery (1)
- Baubranche (1)
- Befristete Arbeitsverhältnisse (1)
- Behavioral Finance (1)
- Behavioral economics (1)
- Behavioral finance (1)
- Behaviour Change (1)
- Behaviour Change Intervention (1)
- Behavioural economics (1)
- Bekleidungshandel (1)
- Benchmark (1)
- Berichterstattung (1)
- Beschaffung (1)
- Best Practice Austausch (1)
- Beteiligungsmanagement (1)
- Betriebliche Weiterbildung (1)
- Betriebliches Gesundheitsmanagement (1)
- Betriebliches Lernen (1)
- Betriebswirtschaftliches Studium (1)
- Beverage industry (1)
- Bevölkerungsstruktur (1)
- Bewerbermanagementsystem (1)
- Bewerberplattform (1)
- Bewerbungsprozess (1)
- Bewertung (1)
- Beziehung (1)
- Bias (1)
- Biases (1)
- Big data (1)
- Bike sharing (1)
- Bilanzanalyse (1)
- Bilanzmanipulation (1)
- Bildungscontrolling (1)
- Bionik (1)
- Black-Litterman Model (1)
- Blockchain (1)
- Blockchain Technologie (1)
- Blue ocean shift (1)
- Blueprint (1)
- Bond Markt (1)
- Bonus packs (1)
- Bottleneck (1)
- Boxenlagerung (1)
- Brand (1)
- Brand Building (1)
- Brand Management (1)
- Brand Positioning (1)
- Brand ambassador (1)
- Brand equity (1)
- Brand identity manifestations (1)
- Brand knowledge (1)
- Brand personality (1)
- Brand positioning elements (1)
- Brand value (1)
- Branding tool (1)
- Breitbandausbau (1)
- Bretton Woods System (1)
- Broadcasting (1)
- BruderhausDiakonie (1)
- Buchveröffentlichung (1)
- Budgeting (1)
- Budgeting methods (1)
- Bulgaria (1)
- Bundeswehr (1)
- Business Case (1)
- Business Intelligence (1)
- Business Management (1)
- Business Partner Modell (1)
- Business Process Outsourcing (1)
- Business development (1)
- Business games (1)
- Business intelligence (1)
- Business model innovation (1)
- Business partnership (1)
- Business plan (1)
- Business process reengineering (1)
- Business strategy (1)
- Business students (1)
- Business studies (1)
- Business-to-business (1)
- Businessplan (1)
- Buying behavior (1)
- Buying behaviour (1)
- Buying decisions (1)
- CEO celebrity (1)
- CO2 (1)
- CO2 Kompensationsprojekte (1)
- CO2 Reduktion (1)
- CO2-Bilanz (1)
- CO2-Emission (1)
- CO2-Footprint (1)
- COVID (1)
- COVID-19 Pandemie (1)
- CSR-Berichterstattung (1)
- CSR-Kommunikation (1)
- CSRD (1)
- Cameroon (1)
- Campus recruitment (1)
- Candidate Experience Management (1)
- Canvas (1)
- Car manufacturer (1)
- Car ownership (1)
- Car sharing (1)
- Carbon Accounting (1)
- Carbon Footprint (1)
- Carbon accounting (1)
- Carbon added tax (1)
- Carbon dioxide equivalent (1)
- Carbon dioxide removal (1)
- Carbon footprint (1)
- Career coaching (1)
- Career development (1)
- Career incentives (1)
- Carsharing (1)
- Cashless economy (1)
- Category Management (1)
- Cause-related marketing (1)
- Celebrity-endorsed advertisement (1)
- Chancen (1)
- Chancengleichheit (1)
- Chances (1)
- Change (1)
- Change Communication (1)
- Change Projects (1)
- Changemanagement (1)
- Channel integration (1)
- Charitable contribution (1)
- Checkliste (1)
- Chile (1)
- Chile GDP (1)
- China economy (1)
- Chinese culture (1)
- Chinese tool industry (1)
- Choice architectures (1)
- Clean label trend (1)
- Climate label (1)
- Clothing industry (1)
- Cloud-Computing (1)
- Co-Creation (1)
- Co-Innovation (1)
- Co-creation (1)
- Cognition (1)
- Cognitive biases (1)
- Cognitive performance (1)
- Cognitive processes (1)
- Cold water strategy (1)
- Collaboration software (1)
- Collaborative Information Behavior (1)
- Color association theory (1)
- Commercial agriculture (1)
- Commercial banks (1)
- Commercial vehicles (1)
- Commitment (1)
- Communication chain (1)
- Community manager (1)
- Community of Practices (1)
- Company culture (1)
- Company stocks (1)
- Company values (1)
- Comparative analysis (1)
- Compatibility effect (1)
- Competences (1)
- Competitive Advantage (1)
- Competitive Analysis (1)
- Complacency (1)
- Compromise effect (1)
- Compromise option (1)
- Computing Market (1)
- Confucianism (1)
- Consumer Behaviour (1)
- Consumer Electronics (1)
- Consumer Ethnocentrism (1)
- Consumer Psychology (1)
- Consumer buying behaviour (1)
- Consumer consent (1)
- Consumer electronics (1)
- Consumer perception (1)
- Consumer perceptions (1)
- Consumer perspective (1)
- Consumer preferences (1)
- Consumer types (1)
- Consumption behaviour (1)
- Contactless (1)
- Content Analysis (1)
- Content Marketing (1)
- Content analysis (1)
- Content optimization (1)
- Content-Strategie (1)
- Control Self Assessment (1)
- Controllingansatz (1)
- Coping strategies (1)
- Core competence (1)
- Corona (1)
- Corona Wirtschaft (1)
- Coronahilfen (1)
- Coronakrise (1)
- Corporate Desk (1)
- Corporate Development (1)
- Corporate Social Responsibility (CSR) (1)
- Corporate Sustainability Reporting Directive (1)
- Corporate Valuation (1)
- Corporate architecture (1)
- Corporate citizenship (1)
- Corporate culture (1)
- Corporate financial model (1)
- Corporate labour market (1)
- Corporate liability (1)
- Corporate venturing (1)
- Corporate venturing tools (1)
- Corporate vision (1)
- Corporate volunteering (1)
- Cosmetic industry (1)
- Cosmopolitanism (1)
- Cost of Ownership (1)
- Cost structure (1)
- Cost-benefit analysis (1)
- Country Image (1)
- Country of Manufacture (1)
- Country of Origin (1)
- Country of origin (1)
- Covid 19 (1)
- Covid-19 Pandemie (1)
- Covid-19-Pandemie (1)
- Coworking (1)
- Credence labels (1)
- Credit Spread Berechnung (1)
- Credit risk (1)
- Critical Success Factors (1)
- Critical success factors (1)
- Cross Selling Coordinators (1)
- Cross selling (1)
- Cross-Cultural communication (1)
- Cross-channel retailing (1)
- Cross-country comparison (1)
- Cross-cultural Communication (1)
- Cross-cultural research (1)
- Cross-straits relations (1)
- Crowd work (1)
- Crowdfunder (1)
- Crude oil (1)
- Cryptocurrency (1)
- Cultural Differences (1)
- Cultural Dimensions (1)
- Cultural appropriation (1)
- Cultural differences (1)
- Cultural frameworks (1)
- Cultural intelligence (1)
- Culture change (1)
- Cultured meat (1)
- Cusomer behaviour (1)
- Customer Journey Management (1)
- Customer Loyalty Program (1)
- Customer Retention (1)
- Customer behaviour (1)
- Customer churn (1)
- Customer experience mapping (1)
- Customer loyalty (1)
- Customer management (1)
- Customer need (1)
- Customer relations and services (1)
- Customer retention (1)
- Customer service (1)
- Cybermobbing (1)
- Cyclically adjusted price-earnings ratio (1)
- DACH region (1)
- DAX (1)
- DAX40 (1)
- DCF (1)
- DEL Deutsche Eishockey Liga (1)
- DTC (1)
- Damenmode (1)
- Dashboard (1)
- Dashboard-Report (1)
- Data privacy (1)
- Datenschutz (1)
- Datenschutzbedenken (1)
- Dealership (1)
- Decentralised organisation (1)
- Decision Making (1)
- Decision making (1)
- Decision-making (1)
- Decisions (1)
- Default mode network (1)
- Delivery date accuracy (1)
- Demografie (1)
- Demografische Dividende (1)
- Demografischer Strukturwandel (1)
- Depletion (1)
- Design thinking (1)
- Design to Lean (1)
- Destinationsmarketing (1)
- Detailing (1)
- Deutsche Wirtschaft (1)
- Deutschland, Brasilien (1)
- Developing countries (1)
- Development (1)
- Development measures (1)
- Developmental science (1)
- Dgitialisierung (1)
- Diagnostika-Industrie (1)
- Dienstreise (1)
- Digital Age (1)
- Digital Behaviour Change Inervention (1)
- Digital anamnesis (1)
- Digital collaboration (1)
- Digital darwinism (1)
- Digital payment (1)
- Digital platform (1)
- Digital platforms (1)
- Digital sales (1)
- Digital storytelling (1)
- Digital technology (1)
- Digital tool (1)
- Digitale Medien (1)
- Digitale interne Kommunikation (1)
- Digitales Lernen (1)
- Digitales Marketing (1)
- Digitalisation (1)
- Digitization (1)
- Direct channel (1)
- Display rules (1)
- Disruptive Innovation (1)
- Disruptive innovations (1)
- Distribution market (1)
- Distributor Management (1)
- Diversity Management (1)
- Diversity-Management (1)
- Diversitätsmanagement (1)
- Dividends (1)
- Double Irish & Dutch Sandwich (1)
- Druckausgleich (1)
- Druckveredelungen (1)
- Drug advertising (1)
- Drugstores (1)
- Dual Career Couples (1)
- Dual Carrer Ladder (1)
- Due diligence (1)
- Due diligence act (1)
- Dun Laoghaire (1)
- Dunning-Kruger effect (1)
- Dunstabzugshauben (1)
- Dynamic Pricing (1)
- Dynamic panel data (1)
- Dynamic pricing (1)
- E-Business (1)
- E-Health (1)
- E-Shop (1)
- E-collaboration (1)
- E-commerce industry (1)
- ECB (1)
- EEG (1)
- EITI (1)
- EPS (1)
- ERP (1)
- ESG investing (1)
- ESG scores (1)
- ETFs (1)
- EU taxonomy (1)
- EU-Taxonomie (1)
- Earthbag, Umwelt (1)
- Ease of use (1)
- Eastern European (1)
- Ecolabel (1)
- Econometrics (1)
- Economic Valuation (1)
- Economic policy (1)
- Economic restart (1)
- Economical impact (1)
- Economy (1)
- Education (1)
- Efficient Markets (1)
- Eigenverantwortliches Lernen (1)
- Einflussfaktoren (1)
- Einkaufserlebnis (1)
- Einkommensteurrecht (1)
- Einkünfteerzielungsabsicht (1)
- Electric vehicle (1)
- Electronic Payment (1)
- Elektrolenkung (1)
- Emissions (1)
- Emotional branding (1)
- Emotional systems (1)
- Empathy (1)
- Empirical research (1)
- Empirische Auswertung (1)
- Empirische Forschung (1)
- Employee Motivation (1)
- Employee Retention (1)
- Employee Self Service (1)
- Employee Survey (1)
- Employee Value Proposition (1)
- Employee advocacy (1)
- Employee empowerment (1)
- Employee experience (1)
- Employee referral (1)
- Employee survey (1)
- Employee training (1)
- Employee turnover (1)
- Employer Attractiveness (1)
- Employer attractiveness (1)
- Employment (1)
- Empowerment of women (1)
- End-user activiation (1)
- Endoskopische Sichtprüfung (1)
- Energie-Label (1)
- Energiemanagement (1)
- Energiewende (1)
- Energy prices (1)
- Engineering Industry (1)
- English Premier League (1)
- Enterprise 2.0 (1)
- Enterprise Social Software (1)
- Enterprise resource planning implementations (1)
- Enterprise resource planning system (ERP) (1)
- Entgeltsystem (1)
- Entrepreneur (1)
- Entrepreneurship (1)
- Entsendemanagement (1)
- Entsendungsleistung (1)
- Entwicklungsländer (1)
- Entwicklungsökonomie (1)
- Environment policy (1)
- Environmental aspects (1)
- Environmental awareness (1)
- Environmental change (1)
- Environmental due diligence (1)
- Environmental integrated assessment models (1)
- Environmental marketing (1)
- Environmentally friendly behavior (1)
- Equine-facilitated trainings (1)
- Equities (1)
- Equity funds (1)
- Erfolgsfaktoren (1)
- Erlebnis (1)
- Erneuerbare Energien (1)
- Ethical branding (1)
- Ethik (1)
- Ethnicity (1)
- Ethnische Ökonomien (1)
- Eudaimonia (1)
- Euro (1)
- Euro Zone (1)
- Europa Fussball (1)
- European Sustainability Reporting Standards (1)
- European green bond standard (1)
- European monetary union (1)
- Evaluation of IT investments (1)
- Event Management (1)
- Eventmanagement (1)
- Events industry (1)
- Evidenzbasiert (1)
- Excess volatility (1)
- Executive Compensation (1)
- Executives (1)
- Expatriate spouses (1)
- Experience (1)
- Experience management (1)
- Experiential retailing (1)
- Expertise development (1)
- Expertise path (1)
- Experts (1)
- Explizites Wissen (1)
- Exploring business opportunity (1)
- Exponat (1)
- Export (1)
- Extractive industry (1)
- F2F events (1)
- FCMG (1)
- FIFA-Weltmeisterschaft 2014 (1)
- FINTECH (1)
- FMCG (1)
- Fabrikplanung (1)
- Face dynamics (1)
- Facebook (1)
- Fachkarriere (1)
- Fachkräfteeinwanderung (1)
- Fachkräfteeinwanderungsgesetz (1)
- Fachkräftegewinnung und -sicherung für KMU aus dem (1)
- Fachverlag (1)
- Facial attractiveness (1)
- Factor Human (1)
- Factory Planning (1)
- Fahrzeuglogistik (1)
- Fair-trade (1)
- Fairness (1)
- Fallstudie (1)
- Family Pool (1)
- Family-owned businesses (1)
- Farb- und Formerkennung (1)
- Farm to table (1)
- Fashion Marketing (1)
- Fashion products (1)
- Fashion retail (1)
- Fast Close (1)
- Fast fashion (1)
- Fast-Casual-Restaurant (1)
- Feedback (1)
- Feedback context (1)
- Feedback in Organisationen (1)
- Feedback source (1)
- Fehleranalyse Methoden (1)
- Feinentwicklung (1)
- Female founders (1)
- Female leadership (1)
- Festival (1)
- Fiat money (1)
- FinTech (1)
- FinTech companies (1)
- FinTech markets (1)
- Finance approach (1)
- Financial Crisis (1)
- Financial Markets (1)
- Financial Stability (1)
- Financial audits (1)
- Financial crisis (1)
- Financial market (1)
- Financial performance (1)
- Financial reports plan (1)
- Financial risk propensity (1)
- Financial scenario modeling (1)
- Financial services industry (1)
- Financial statement analysis (1)
- Financial system (1)
- Financing (1)
- Finanzierung (1)
- Finanzstabilität (1)
- First impressions (1)
- Fitnessstudio (1)
- Five forces model (1)
- Five-year plans (1)
- Fleet management (1)
- Fleischalternativen (1)
- Fleischersatz Nachfrage (1)
- Fleischersatzprodukte (1)
- Flexibilität (1)
- Flexible Work Arrangements (1)
- Fondsgebundene Lebensversicherung (1)
- Food & beverages (1)
- Food and drinks industry (1)
- Food buying (1)
- Food choice (1)
- Food consumption (1)
- Food delivery industry (1)
- Food eco-innovations (1)
- Food industry (1)
- Food naturalness (1)
- Food retail market (1)
- Food retailing industry (1)
- Food security (1)
- Food supply chain (1)
- Food systems (1)
- Food wasting (1)
- Forderungen (1)
- Formalität (1)
- Forschung und Entwicklung (1)
- Forschungs- und Entwicklungskosten (1)
- Fossil fuel industry (1)
- Framing (1)
- Franchise success factors (1)
- Frau Werbung (1)
- Fraud (1)
- Frauen (1)
- Frauenquote (1)
- Free offer (1)
- Free-floating bike sharing system (1)
- Freihandelsabkommen (1)
- Freiwilliger Kompensationsmarkt (1)
- Fremdsprachenerwerb (1)
- French (1)
- French and France (1)
- Friedrich August von Hayek's monetary theory (1)
- Frugal innovations (1)
- Frugale Innovationen (1)
- Fruits and vegetables (1)
- Frühaufklärung (1)
- Früherkennung (1)
- Fusionen (1)
- Fussball (1)
- Future philanthropist (1)
- Future workforce (1)
- Fußball (1)
- Fähigkeit (1)
- Führung Geschlechtsunterschiede (1)
- Führung KMU (1)
- Führungskompetenzen (1)
- Führungskräfte (1)
- Führungskräfteentwicklung (1)
- Führungsnachwuchsentwicklung (1)
- Führungspositionen (1)
- Führungspotential (1)
- Führungsrollen (1)
- Führungsrolleninventar (1)
- Führungsstile (1)
- Führungsverständnis (1)
- GRI (1)
- GVT (1)
- Gabor-Granger pricing method (1)
- Gamification motivation (1)
- Gamification user performance (1)
- Gaming (1)
- Gaming Elements (1)
- Gaming industry (1)
- Gastronomie (1)
- Gebäudeleittechnik (1)
- Gender differences (1)
- Gender diversity (1)
- Gender equality (1)
- Gender marketing (1)
- Gender-Mainstreaming (1)
- Gender-Marketing (1)
- Genderforschung (1)
- Gendergerechte Sprache (1)
- Gendermarketing (1)
- Generalist nursing education (1)
- Generation impact (1)
- Generational Differences (1)
- Generational differences (1)
- Generationen (1)
- Generationenmanagement (1)
- Generationenwechsel (1)
- Generations (1)
- German airline industry (1)
- German and Germany (1)
- German autos (1)
- German banking industry (1)
- German financial market (1)
- German high-tech products (1)
- German legal entities (1)
- German magazine market (1)
- German millennials (1)
- German tool industry (1)
- Germany Covid-19 pandemic (1)
- Germany migration (1)
- Germany wealth and income (1)
- Geschlechterunterschied (1)
- Geschlechterunterschiede (1)
- Geschäftsentwicklung (1)
- Geschäftsmodell (1)
- Geschäftsprozesse (1)
- Gesundheitliche Probleme (1)
- Gesundheitsmanagement (1)
- Gesundheitsmarketing (1)
- Gesundheitswissenschaften (1)
- Gewährleistungsabwicklung (1)
- Glaubwürdigkeit (1)
- GloBe Proposal (1)
- Global Collaboration (1)
- Global Job Catalogue (1)
- Global Sourcing (1)
- Global Value Chains (1)
- Global climate change (1)
- Global crises (1)
- Global customer service (1)
- Global leadership (1)
- Global marketing (1)
- Global mobility policy (1)
- Global projects (1)
- Global remote teams (1)
- Global training (1)
- Global value chains (1)
- Globalisierung (1)
- Globalization (1)
- Gluten (1)
- Glück (1)
- Glücksforschung (1)
- Glücksmessung (1)
- Gold standard (1)
- Google (1)
- Governance (1)
- Green Logistics (1)
- Green Marketing (1)
- Green attitude-behavior gap (1)
- Green bond (1)
- Green buying behavior (1)
- Green consumerism (1)
- Green management (1)
- Großgruppenverfahren (1)
- Gründungsidee (1)
- Guanxi (1)
- HFU Business School (1)
- HFU-Summer School (1)
- HR China (1)
- HR Germany (1)
- HR Management (1)
- HR strategy (1)
- HR-Marketing (1)
- HRIS (1)
- Halal Food (1)
- Handel, Abkommen (1)
- Handwerkskammer (1)
- Happiness (1)
- Headhunter (1)
- Health care practitioner (1)
- Heart Work (1)
- Heart leadership (1)
- Hedonia (1)
- Herausforderung (1)
- Herausforderungen virtuellen Feedbacks und virtueller Kommunikation (1)
- Heuristics (1)
- Hierarchisch (1)
- High potentials (1)
- High-Performance culture (1)
- High-quality (1)
- High-tech (1)
- Hochschule Furtwangen (1)
- Hochschulmarketing (1)
- Hofstede (1)
- Holiday destinations (1)
- Home office (1)
- Hotel industry (1)
- Hufschmied Zerspanungssysteme GmbH (1)
- Human Capital Management System (1)
- Human Recources (1)
- Human Resource (1)
- Human Resources Management (1)
- Human development index (1)
- Human rights (1)
- Hungary (1)
- Hybrid work (1)
- Hybride Arbeitswelt (1)
- Hydraulics with Control (1)
- Händlerzufriedenheit (1)
- IFRS (1)
- IT Services (1)
- IT-Dienstleistungsbranche (1)
- Ideenmanagement (1)
- Identificative integration (1)
- Identifikation (1)
- Immobilienmarkt Europa (1)
- Immobilienpreise (1)
- Impact Investing (1)
- Impact factors (1)
- Implementation (1)
- Implicit (1)
- Implicit biases (1)
- Implicit pricing research (1)
- Implizites Wissen (1)
- Impulse Buying (1)
- In-Store Technologien (1)
- In-store (1)
- In-store technology (1)
- Inbound Marketing (1)
- Incentive (1)
- Income (1)
- Incremental budgeting (1)
- Independent studios (1)
- Indexkonstruktion (1)
- India (1)
- Indiegogo (1)
- Indien (1)
- Indirect channel (1)
- Indonesia (1)
- Induktionserwärmung (1)
- Industrial automation (1)
- Industrial production (1)
- Industrialized economy (1)
- Inflation (1)
- Influence Marketing (1)
- Influencing Programs (1)
- Influencing factors (1)
- Informalität (1)
- Information Systems (1)
- Information asymmetry (1)
- Information security (1)
- Informationssuche (1)
- Informationssystem (1)
- Informelles Lernen (1)
- Infrastructure investments (1)
- Initiative "FRAUEN unternehmen" (1)
- Inklusion Arbeitsmarkt (1)
- Innovation process (1)
- Innovationen (1)
- Innovationsprozess (1)
- Innovationssystem (1)
- Institutionelle Portfoliogestaltung (1)
- Insurance sector (1)
- Integrated reports (1)
- Integration telemedizinischer Anwendungen (1)
- Integrity (1)
- Integrity in leadership (1)
- Intelligente Vernetzung (1)
- Intention to invest (1)
- Intercultural (1)
- Intercultural Collaboration (1)
- Intercultural Differences (1)
- Intercultural Management (1)
- Intercultural Project Management (1)
- Intercultural coaching (1)
- Intercultural communication (1)
- Intercultural interactions (1)
- Intercultural relationship (1)
- Intercultural studies (1)
- Interest (1)
- Interest rate (1)
- Intergenerationelles Lernen (1)
- Internal analysis (1)
- Internal reference price (1)
- International Assignments (1)
- International Management (1)
- International assignments (1)
- International career (1)
- International companies (1)
- International cooperation (1)
- International digital currency (1)
- International experiences (1)
- International graduates (1)
- International market selection (1)
- International marketing strategy (1)
- International trade (1)
- Internationale Rechnungslegung (1)
- Internationaler Steuerwettbewerb (1)
- Internationaler Vertrieb (1)
- Internationalisierung Strategie (1)
- Internationalisierungsstrategie (1)
- Internationalität (1)
- Internationalization to emerging market (1)
- Internationals (1)
- Interne Kommunikation (1)
- Interne Unternehmenskommunikation (1)
- Internes Kontrollsystem (1)
- Internet (1)
- Internet of things (1)
- Internetauftritt (1)
- Interpersonal relationships (1)
- Interview (1)
- Interviews (1)
- Introversion (1)
- Investing (1)
- Investitionen (1)
- Investitionsbewertung (1)
- Investitionsgütermarketing (1)
- Investment capability (1)
- Investor sentiment (1)
- Investors (1)
- IoT-Lösungen (1)
- Iraq (1)
- Islam (1)
- Japan advertising (1)
- Job Design (1)
- Job advertisement (1)
- Job interview (1)
- Job satisfaction (1)
- Job sharing (1)
- Jobsharing (1)
- Juristische Person (1)
- Kapitalmarkt (1)
- Karosserieentwicklung (1)
- Kaufentscheidung (1)
- Kaufverhalten (1)
- Kennzahlensystem (1)
- Key accounts (1)
- Key performance indicator (1)
- Key positions (1)
- Key success factors (KSFs) (1)
- Keywords (1)
- Kickstarter (1)
- Kinder (1)
- Klimaschutz (1)
- Klimaschutzprojekt (1)
- Knowledge Management (1)
- Knowledge sharing (1)
- Knowlegde management (1)
- Kollegiale Beratung (1)
- Kommerzialisierung (1)
- Kommissioniersysteme (1)
- Kommunikationspolitik (1)
- Kommunikationsstrategien (1)
- Kompensation (1)
- Kompetenz (1)
- Kompetenzlücken (1)
- Kompetenzmanagement und Innovation (1)
- KonTraG (1)
- Konflikt (1)
- Konkurrenzanalyse (1)
- Konsolenmarkt (1)
- Konsolidierung (1)
- Konsumverhalten (1)
- Kontaktcenter (1)
- Konzeptentwicklung (1)
- Konzeptionierung (1)
- Konzernabschluss (1)
- Kopftuch (1)
- Korea (1)
- Kosteneffizienz (1)
- Kostenoptimierung (1)
- Kostenrechnung (1)
- Kraftfahrzeug (1)
- Kraftfahrzeugindustrie (1)
- Kreditrisiko (1)
- Kreditwirtschaft (1)
- Krisenmanagement (1)
- Krypto-Assets (1)
- Kryptowährung (1)
- Kultur (1)
- Kulturdimensionen (1)
- Kulturelle Zugehörigkeit (1)
- Kulturveränderung (1)
- Kundenbefragung (1)
- Kundenbeziehungen (1)
- Kundengewinnung (1)
- Kundenkommunikation (1)
- Kundenmehrwert (1)
- Kundensicht (1)
- Kundenumfrage (1)
- Kundenverhalten (1)
- Kundenwert (1)
- Kununu (1)
- Kurzvideo (1)
- Körperpflegemarkt (1)
- Kündigung (1)
- Künstliche Intelligenz KI (1)
- LEAD-Navigator Hettl (1)
- LMS (1)
- LSI (1)
- Labor market (1)
- Labour market integration (1)
- Lagerhaltung (1)
- Lagerhaltungssysteme (1)
- Lagerkonsolidierung (1)
- Lagersysteme (1)
- Language (1)
- Layout-Varianten (1)
- Lead user (1)
- Leadership Style (1)
- Leadership development (1)
- Leadership training (1)
- Lean Development (1)
- Lean Prinzipien (1)
- Lean Production (1)
- Lean administration (1)
- Lean controlling (1)
- Lean management (1)
- Lean production indicators (1)
- Learning (1)
- Learning Management System (1)
- Learning methods (1)
- Learning organization (1)
- Learning styles (1)
- Leasing (1)
- Lebenslanges Lernen (1)
- Lebensmittel (1)
- Lebensphasen (1)
- Lebenszykluskosten (1)
- Legalisierung (1)
- Legalization (1)
- Leichtbau (1)
- Lernkultur (1)
- License management (1)
- Liebhaberei (1)
- Lieferantenmanagement (1)
- Lieferkette (1)
- Lieferkettengesetz (1)
- Lieferkettensorgfaltspflichtengesetz (1)
- Life Cycle Costing (1)
- Life cycle assessment (1)
- Life cycle plan (1)
- Limbic® (1)
- LinkedIn strategy development process (1)
- Liquiditätsplanung (1)
- Lithium market (1)
- Live-Kommunikation (1)
- Lob (1)
- Location planning (1)
- Long-distance trade (1)
- Long-term assignments (1)
- Low-cost carrier (1)
- Low-cost long-haul (1)
- Low-involvement products (1)
- Luxury (1)
- Luxury brand (1)
- Luxury goods industry (1)
- Luxury watches (1)
- Luxusgüter (1)
- Luxusmarken (1)
- M&A (1)
- M&A, shareholder wealth, merger & acquisition (1)
- M&As (1)
- MENA Region (1)
- MENA countries (1)
- Macroeconomic indicators (1)
- Macroeconomics (1)
- Macroprudential measures (1)
- Managementausbildung (1)
- Managementsystem (1)
- Managerial coaching (1)
- Manufacturing industry (1)
- Manufacturing small medium enterprises (SMEs) (1)
- Margin accounting (1)
- Marke (1)
- Markenimage (1)
- Market Analysis (1)
- Market Entry Modes (1)
- Market Research (1)
- Market Segmentation (1)
- Market development (1)
- Market entry strategy (1)
- Market expansion (1)
- Market launch (1)
- Market timing (1)
- Marketing 3.0 (1)
- Marketing Geschlecht (1)
- Marketing Goals (1)
- Marketing KI (1)
- Marketing Strategie (1)
- Marketing mix (1)
- Marketing plan (1)
- Marketing sports (1)
- Marketing strategie (1)
- Marketing strategies (1)
- Marketing- Mix (1)
- Marketing-Strategie (1)
- Marketing-Strategien (1)
- Marketingindustrie (1)
- Markt- und Wettbewerbsanalyse (1)
- Markteinführung (1)
- Markteintritt (1)
- Markteintrittsstrategie (1)
- Marktsekmentierung (1)
- Maschinenbau (1)
- Massenpersonalisierung (1)
- Massentourismus (1)
- Match-up Hypothesis (1)
- Mate preferences (1)
- Materialfluss (1)
- Materialflusskostenrechnung (1)
- Materialgemeinkosten (1)
- Matrix Organisation (1)
- Maßnahmenportfolio (1)
- Measurement tool (1)
- Meat substitutes (1)
- Mechanical engineering industry (1)
- Medical care (1)
- Medical industry (1)
- Medical textile products (1)
- Medication (1)
- Medizintechnik (1)
- Medizintechnikmarkt (1)
- Mehrkanalvertrieb (1)
- Menschenrechte (1)
- Mental disorder (1)
- Mental health (1)
- Mental simulation (1)
- Merchandising (1)
- Mergers (1)
- Mergers acquisitions (1)
- Mergers and Acquisitions (1)
- Messe (1)
- Messe Kommunikation (1)
- Messen (1)
- Messewesen (1)
- Metro Peru (1)
- Mexican market (1)
- Mexiko, PEST-Analyse (1)
- Microsoft SharePoint (1)
- Migration (1)
- Migrationspolitik (1)
- Mindestkurs (1)
- Minimum wage (1)
- Mitarbeiterengagement (1)
- Mitarbeiterführung (1)
- Mittelstand (1)
- Mittelständisches Familienunternehmen (1)
- Mobile Gaming (1)
- Mobile Learning (1)
- Mobile Payment (1)
- Mobile Services (1)
- Mobile commerce (1)
- Mobile payment adoption (1)
- Mobile phone (1)
- Mobile work (1)
- Mobility (1)
- Mobilität (1)
- Mode (1)
- Moderne Finanzierungsformen in der Sportbranche (1)
- Modular design (1)
- Momentum strategies (1)
- Monetary Policy (1)
- Monetary system (1)
- Monetäre Bewertung von Externalitäten (1)
- Montage (1)
- Montageanleitungen (1)
- Month-end close (1)
- Moral (1)
- Motivational factors (1)
- Motor-Feedback-Systeme (1)
- Motorcycles (1)
- Multichannel (1)
- Multicultural teams (1)
- Multicultural virtual teams (1)
- Multiculturalism (1)
- Multigenerational (1)
- Multinational (1)
- Multinational Companies (1)
- Multinational company (1)
- Multinationale Unternehmen (1)
- Multiple Generations (1)
- Multisensorik (1)
- Multisensualität (1)
- Music festivals (1)
- Music industry (1)
- Musikindustrie (1)
- Muslim (1)
- NFC (1)
- NGO trust (1)
- NLP (1)
- Nachhaltige Berichterstattung (1)
- Nachhaltige Lieferketten (1)
- Nachhaltige Unternehmensführung (1)
- Nachhaltigkeitskommunikation (1)
- Nachkalkulation (1)
- Nation Equity (1)
- National culture (1)
- Natural cosmetics (1)
- Natürliche Ressourcen (1)
- Negative emissions (1)
- Negotiation (1)
- Neoklassisches Solow Modell (1)
- Network Development (1)
- Netzwerk Marketing (1)
- Neue Arbeitswelt (1)
- Neue Medien (1)
- Neukundenakquise (1)
- Neukundenakquise B2B (1)
- NeuroPricing online (1)
- NeuroPricing® Online (1)
- Neurofinance (1)
- Neurolinguistisches Programmieren (1)
- Neuromerchandising (1)
- Neuropricing (1)
- Neuropricing Online (1)
- Neuwagenhandel (1)
- New Product Development (NPD) (1)
- New Work (1)
- New York Stock Exchange (1)
- New product development (1)
- Niedrigzinsumfeld (1)
- Nigeria (1)
- Nintendo (1)
- Non-Profit-Organisation (1)
- Non-Profit-Organisationen (1)
- Nonprofit Organizations (1)
- Nonprofit Unternehmen (1)
- Nonprofit organizations (1)
- Nonprofit-Organisationen (1)
- Nutzerakzeptanz (1)
- OECD-BEPS action plan (1)
- OKR-Methode (1)
- ONLINE Marketing (1)
- OPCAB (1)
- OR, Swiss GAAP FER, IFRS, IFRS for SMEs (1)
- Objectives and key results (1)
- Offline interaction (1)
- Offshoring (1)
- Oil price (1)
- Older employees (1)
- Omni-channel management (1)
- On-demand interviews (1)
- Online Handel (1)
- Online Impulse Buying Behaviour (1)
- Online Marketing (1)
- Online Marketing Channel Analysis (1)
- Online Marketing Channels (1)
- Online Shops (1)
- Online advertising (1)
- Online business (1)
- Online learning (1)
- Online lectures (1)
- Online-Kommunikation (1)
- Online-Marketing (1)
- Online-Shops (1)
- Onlinemarketing (1)
- Onlineshop (1)
- Onlinewerbung (1)
- Open Space (1)
- Open innovation (1)
- Open plan design (1)
- Operations management (1)
- Optimierung (1)
- Optimierungspotentiale (1)
- Organic farming (1)
- Organisationsentwicklung (1)
- Organizational culture (1)
- Organizational hehavior (1)
- Organizational structure (1)
- Outdoor Training (1)
- Outdoor trainings (1)
- Outdoor-Training (1)
- Outdoor-Wildwassertraining (1)
- Outdoorseminar (1)
- Outdoorsport (1)
- Outdoortraining (1)
- Outsourcing criteria (1)
- P-beauty contest game (1)
- PEST Analysis (1)
- PEST analysis (1)
- PKW Zulassung (1)
- PMBOK guide (1)
- POS layout (1)
- Packaging (1)
- Packaging Design (1)
- Packaging machine industry (1)
- Panel data (1)
- Partner Selection Tool (1)
- Partnering (1)
- Partnership Model (1)
- Pay Performance (1)
- Pay-to-quit incentives (1)
- Payment (1)
- Payment Preference (1)
- Peer Feedback (1)
- Pension (1)
- Pension planning (1)
- Pension reform (1)
- Pensionsrückstellungen (1)
- Perceived product value (1)
- Perception (1)
- Performance (1)
- Performance Appraisal (1)
- Performance analysis (1)
- Performance appraisal systems (1)
- Performance factors (1)
- Performance indicators (1)
- Performanceanalyse (1)
- Personal characteristics (1)
- Personal marketing strategy (1)
- Personalakquisition (1)
- Personalarbeit (1)
- Personalbedarf (1)
- Personalbeurteilung (1)
- Personalbeurteilungssystem (1)
- Personalcontrolling (1)
- Personalführung (1)
- Personalisierung (1)
- Personalrekrutierung (1)
- Personalvermittlung (1)
- Personalwesen (1)
- Personalzeitwirtschaft (1)
- Personnel Consulting (1)
- Personnel development (1)
- Persönlichkeit (1)
- Peruvian Agroindustry (1)
- Pflegebranche (1)
- Pflegekräfte (1)
- Pharmaceutical industry (1)
- Pharmaceutical sales representative (1)
- Pharmazie (1)
- Phasenmodelle (1)
- Photovoltaik Branche (1)
- Physician marketing (1)
- Planung (1)
- Plastic (1)
- Plastic packaging (1)
- Platform (1)
- Platform economy (1)
- Plattformökonomie (1)
- Podcast (1)
- Point of Sale (1)
- Point of Service (1)
- Point of sale (1)
- Porter's five forces (1)
- Portfolio Theory (1)
- Positioning (1)
- Possible implementation strategies (1)
- Post-merger integration (1)
- Power platform (1)
- Power systems (1)
- Powered two-wheelers (1)
- Predictive analytics (1)
- Preisbildung (1)
- Preisentwicklung (1)
- Preispsychologie (1)
- Preispsychologische Effekte (1)
- Premium car segment (1)
- Premiums (1)
- Price perceptions (1)
- Price pressure (1)
- Price promotion (1)
- Price psychology (1)
- Print media (1)
- Printmarketing (1)
- Privacy concerns (1)
- Private Assets (1)
- Private Banking sector (1)
- Private Equity (1)
- Private Risiken (1)
- Private equity (1)
- Privatklinik (1)
- Process Harmonization (1)
- Process Management (1)
- Process optimization (1)
- Procurement 4.0 (1)
- Product branding (1)
- Product design (1)
- Product launch (1)
- Product life cycle (1)
- Product platforms (1)
- Product testing (1)
- Product value (1)
- Production (1)
- Production controlling (1)
- Produktentwicklung (1)
- Produktgestaltung (1)
- Produktionsumfeld (1)
- Produktlösungen (1)
- Produktmarketing (1)
- Produktrücknahme (1)
- Profifussball (1)
- Profit-Center-Analyse (1)
- Profitability (1)
- Prognose (1)
- Programmatic (1)
- Progressive and regressive taxes (1)
- Projekteinkauf (1)
- Promotion (1)
- Promotional effect (1)
- Prosecution procedures (1)
- Prospect theory (1)
- Proximity (1)
- Prozess (1)
- Prozessauswahl (1)
- Prozesse (1)
- Prozessentwicklung (1)
- Prozesskostenmodell (1)
- Prävention von Bilanzdelikten (1)
- Psychological motivation theories (1)
- Psychological ownership (1)
- Psychologische Sicherheit (1)
- Public health (1)
- Public-private partnership (1)
- Pull-Press (1)
- Pulsbefragung (1)
- Pulse Survey (1)
- Puma (1)
- Purchase Intention (1)
- Purchase decision (1)
- Purchase intentions (1)
- Purchasing behavior (1)
- Purpose-Driven marketing (1)
- QE (1)
- Qualification (1)
- Qualitative Interviews (1)
- Qualitative content analysis (1)
- Quality Gate Systematik (1)
- Quality perceptions (1)
- Quality-labels (1)
- Qualitätskosten (1)
- Quantitative forecasting methods (1)
- Quiet Quitting (1)
- RETAIL BANKING (1)
- RIMIKS (1)
- RPO (1)
- RTM (1)
- Radiowerbung (1)
- Rate (1)
- Raumakustik (1)
- Reaction time (1)
- Reaction times (1)
- Realisationsentscheidung (1)
- Rechnungslegungsstandards (1)
- Rechnungswesen (1)
- Recommended course of action (1)
- Recruitment interviews (1)
- Redeployment (1)
- Reentry (1)
- Reflexion (1)
- Regenwassernutzung (1)
- Region-of-Origin (1)
- Regional Marketing (1)
- Regionale Unternehmen (1)
- Regionen-Controlling (1)
- Registered cooperatives (1)
- Regression forecasting (1)
- Regulation (1)
- Regulatory factor (1)
- Regulatory requirements (1)
- Reifegradmodell (1)
- Reiseveranstaltermanagement (1)
- Reitsportbranche (1)
- Reiz (1)
- Relational Economics (1)
- Relaunch (1)
- Remote Work (1)
- Remote leadership (1)
- Renewable energy (1)
- Renewable energy sources (1)
- Rental model (1)
- Repatriates (1)
- Reporting (1)
- Reporting frameworks (1)
- Repurchase motivations (1)
- Research (1)
- Resource efficiency (1)
- Resources (1)
- Response time (1)
- Responsibilites (1)
- Ressourcenverknappung (1)
- Retail Industry (1)
- Retail sector (1)
- Retailer format (1)
- Retailers (1)
- Retention management (1)
- Retouren (1)
- Retro-Games (1)
- Returns (1)
- Revenue Maximization (1)
- Revenue forecasting (1)
- Revenue mix (1)
- Reverse culture shock (1)
- Reverse logistics (1)
- Reward (1)
- Reward schedule (1)
- Risiken (1)
- Risikovorsorge (1)
- Risk (1)
- Risk analysis (1)
- Risk aversiveness (1)
- Risk tolerance (1)
- Robo-Advisor (1)
- Robot recruiting (1)
- Robotic process automation (1)
- Rohacell (1)
- Role conflict (1)
- Role portrayals (1)
- Roles (1)
- Ruheständler (1)
- Russian invasion (1)
- Russland (1)
- Ryanair (1)
- SAP BPC (1)
- SEA (1)
- SMEs European Union (1)
- SPACs (1)
- STEM (1)
- SWOT Analysis (1)
- Sabbaticals (1)
- Sales Channel Management (1)
- Sales Concepts (1)
- Sales and marketing alignment (1)
- Sales cost analysis (1)
- Sales strategies (1)
- Sales strategy (1)
- Sales support (1)
- Sand (1)
- Sandwichbauweise (1)
- Sanierung (1)
- Satisfaction (1)
- Schallschutz (1)
- Schiesser AG (1)
- Schlüsselfaktoren (1)
- Schlüsselpositionen (1)
- Schwarzwald-Baar-Kreis (1)
- Schweiz (1)
- Schweizer Franken (1)
- Schwer erreichbare Mitarbeitende (1)
- Scientific Marketing (1)
- Search Engine Optimisation (1)
- Search engine (1)
- Search engine optimization (1)
- Second screen marketing (1)
- Second-generation migrants (1)
- Second-hand clothing (1)
- Secondment (1)
- Securities market (1)
- Segmentation (1)
- Selbstmanagement (1)
- Selbstnominierung (1)
- Selbsttests (1)
- Self-Assessment Manikin (1)
- Self-control (1)
- Self-determination theory (1)
- Self-disclosure (1)
- Self-efficacy (1)
- Self-employed (1)
- Self-marketing (1)
- Self-promotion (1)
- Selling price (1)
- Semi-strong form (1)
- Semi-strong form market efficiency (1)
- Semiconductor (1)
- Sense of Belonging (1)
- Sense of Urgency (1)
- Sensor (1)
- Sensor app marketing (1)
- Service industry (1)
- Service quality (1)
- Servicecenter (1)
- Sexism (1)
- Sexism advertising (1)
- Sexismus (1)
- Share repurchases (1)
- Share-repurchase (1)
- Shared Services (1)
- Shared economy (1)
- Sharing Economy (1)
- Shop floor management (1)
- Shopfloor Management (1)
- Shopper Marketing (1)
- Shopping experience (1)
- Shortage (1)
- Showpad (1)
- Signaling hypothesis (1)
- Single-case study (1)
- Sinne (1)
- Situation-Analysis (1)
- Skills Management (1)
- Small-business marketing (1)
- Smallholders (1)
- Smart City (1)
- Smart Home (1)
- Smart city (1)
- Smart home (1)
- Smart office (1)
- Smart service (1)
- Soccer (1)
- Social Commerce (1)
- Social Cost of Carbon (1)
- Social Influence (1)
- Social Media Influencer (1)
- Social Media Werbung (1)
- Social Network (1)
- Social Software (1)
- Social bots (1)
- Social cognitive theory (1)
- Social identity (1)
- Social identity theory (1)
- Social intelligence (1)
- Social interaction (1)
- Social media campaign (1)
- Social media recruiting (1)
- Social mobile banking (1)
- Social networking sites (1)
- Social networks (1)
- Social perception (1)
- Social responsibility (1)
- Social selling (1)
- Social value (1)
- Software (1)
- Software Companies (1)
- Software System (1)
- Software implementation (1)
- Software industry (1)
- Software-Auswahl (1)
- Software-defined networking (1)
- Softwareindustrie (1)
- Solar energy (1)
- Soll-Ist Vergleich (1)
- Sorgfaltspflichtengesetz (1)
- Sound branding (1)
- Source Credibility Model (1)
- Sourcing tool (1)
- South Africa (1)
- South Asia (1)
- Sovereign bond spread (1)
- Sovereign credit rating (1)
- Sovereign risk (1)
- Soviet Union migrants (1)
- Soziale Kohlenstoffkosten (1)
- Spain (1)
- Spaltmaße am Fahrzeug (1)
- Spaniards (1)
- Spanische Website (1)
- Sparkasse Deutschland (1)
- Spatial middle (1)
- Spatial middle option (1)
- Spending behavior (1)
- Spielkonsolen (1)
- Spine (1)
- Sportartikelbranche (1)
- Sporting Goods Retail (1)
- Sportmanagement (1)
- Sportmarketing (1)
- Sports Celebrity Endorsement (1)
- Sports brands (1)
- Sports industry (1)
- Sprachassistenten (1)
- Sprachgebrauch (1)
- Sprachlernapplikation (1)
- Stability and Growth Pact (1)
- Stakeholder theory (1)
- Stakeholder-Vertrauen (1)
- Standardisation vs. adaptation (1)
- Standardization (1)
- Standards (1)
- Standortanalyse (1)
- Standortwahl (1)
- Start Up Unternehmen (1)
- Startup collaboration (1)
- Stationärer Einzelhandel (1)
- Statutory pension insurance (1)
- Stellenanzeigen (1)
- Stereotype Content Model (1)
- Stereotypes (1)
- Stereotypisierung (1)
- Steuern (1)
- Steueroase (1)
- Steueroasen (1)
- Steuerrecht (1)
- Stiftung (1)
- Stimulus-response model (1)
- Stock exchange (1)
- Stock picking (1)
- Stock split announcements (1)
- Storytelling (1)
- Storytelling advertising (1)
- Stranded assets (1)
- Strategic Alliances (1)
- Strategic Management (1)
- Strategic Marketing (1)
- Strategic behavior (1)
- Strategic management (1)
- Strategic management model (1)
- Strategic planning (1)
- Strategic responses, (1)
- Strategic social media (1)
- Strategic talent management (1)
- Strategieoptimierung (1)
- Strategische Planung (1)
- Strategisches Management (1)
- Strategy map (1)
- Street Child Deutschland (1)
- Stress am Arbeitsplatz (1)
- Stressors (1)
- Strukturgleichungsmodell (1)
- Studentenbindung (1)
- Studierende (1)
- Substitutionsmesse (1)
- Suchmaschinen (1)
- Suchmaschinenmarketing (1)
- Suchtmanagement (1)
- Summer School (1)
- Superconducting Magnets (1)
- Superconnector (1)
- Superfoods (1)
- Supermarkt (1)
- Supply chain (1)
- Supply chain finance (1)
- Supply chain law (1)
- Surge pricing (1)
- Survey (1)
- Sustainability Reporting (1)
- Sustainability marketing (1)
- Sustainable Finance (1)
- Sustainable Investing (1)
- Sustainable Management (1)
- Sustainable Sourcing (1)
- Sustainable Supply Chains (1)
- Sustainable agriculture (1)
- Sustainable business model (1)
- Sustainable business models (1)
- Sustainable consumption (1)
- Sustainable development (1)
- Sustainable fashion (1)
- Sustainable marketing (1)
- Sustainable mobility (1)
- Sustainable tourism (1)
- Sustainbale Investments (1)
- Swiss Principal company (1)
- Switching barrier (1)
- Synchronous and asynchronous interviews (1)
- TER (1)
- TMS (1)
- TOPSIM General Management II (1)
- TTIP (1)
- Taiwan stock market (1)
- Talent Relationship Management (1)
- Talent acquisition (1)
- Talent akquisition (1)
- Talent aquisition (1)
- Talent conference (1)
- Talent identification (1)
- Talent pool (1)
- Talent review (1)
- Talent scouting (1)
- Talent sharing (1)
- Talent shortage (1)
- Talentidentifikation (1)
- Target costing (1)
- Target group (1)
- Target-Analysis (1)
- Targeted Transfer (1)
- Tax Advantages (1)
- Team building (1)
- Teambildung (1)
- Teamwork (1)
- Tech industry (1)
- Technischer Entwicklungstransfer (1)
- Technology Acceptance (1)
- Technology acceptance (1)
- Technology acceptance model (TAM) (1)
- Technology adoption (1)
- Teilkosten (1)
- Telearbeit (1)
- Telecommuting (1)
- Telefonische Kaltakquise (1)
- Telemedizin (1)
- Telework (1)
- Terrorismus (1)
- Testautomatisierung (1)
- Textile fibers (1)
- Textile fibre assessment (1)
- Textilindustrie (1)
- Textilrecycling (1)
- Thai-German team (1)
- Thailand (1)
- Theory of planned behavior (1)
- Third-party risk management (1)
- Tire manufacturing industry (1)
- Tool industry (1)
- Total Cost of Ownership (1)
- Total Hip Arthroplasty (1)
- Tourism sector (1)
- Tourismusbranche (1)
- Touristen (1)
- Trade fair (1)
- Trade show (1)
- Trade show performance (1)
- Trade show success (1)
- Trademarketing (1)
- Traditional Cost Accounting (1)
- Traditionelle Conjoint-Analyse (1)
- Traineeprogramm (1)
- Training (1)
- Trait characteristics (1)
- Trait judgements (1)
- Transaction Cost Economics (1)
- Transcultural approach (1)
- Transfer (1)
- Transferstrategien (1)
- Transferverhandlungen (1)
- Transformation (1)
- Transformational Leadership (1)
- Transkulturalität (1)
- Translanguaging (1)
- Transparency (1)
- Transportation (1)
- Travel agency (1)
- Travel market (1)
- Treibhausgas-Emissionen (1)
- Treibhausgase (1)
- Treibhausgasemissionen (1)
- Truck Container Transportation (1)
- Trust building (1)
- U.S. Finanzmarkt (1)
- U.S. customers (1)
- US Market (1)
- USA Europa (1)
- UX design (1)
- Ukraine (1)
- Umlagefinanziertes Rentensystem (1)
- Umweltbelastung (1)
- Umweltbranche (1)
- Umweltkostenrechnung (1)
- University recruitment (1)
- Unternehmensakquisitionen (1)
- Unternehmensanalyse (1)
- Unternehmensbilanz (1)
- Unternehmensfinanzierung (1)
- Unternehmensplanspiele (1)
- Unternehmenssteuerung (1)
- Unternehmenswachstum (1)
- Unternehmerinnen (1)
- Usability testing (1)
- User input mechanisms (1)
- Utility analysis (1)
- VUCA (1)
- Vaccine (1)
- Vacuum (1)
- Valuation (1)
- Value Added Services (1)
- Value Management System (1)
- Value added (1)
- Value chain (1)
- Value of treasury management system (1)
- Value-based leadership (1)
- Variant indicator analysis (1)
- Vegane Produkte (1)
- Vegetarische Produkte (1)
- Venedig (1)
- Venture Capital (1)
- Verantwortung (1)
- Verbraucher (1)
- Vergütungsstruktur (1)
- Verhandlung (1)
- Verkehr Nachhaltigkeit (1)
- Verlagswesen (1)
- Vermarktung (1)
- Vermarktungsstrategie (1)
- Verrechnungspreise (1)
- Verrechnungspreissystem (1)
- Verschwendungsanalyse (1)
- Versicherung (1)
- Versionierung (1)
- Vertrieb (1)
- Vertriebsformate (1)
- Vertriebskanäle (1)
- Verwaltungsträger (1)
- Veränderungen (1)
- Veränderungsmanagement (1)
- Video Interview (1)
- Video conferencing (1)
- Video interviewing (1)
- Video marketing (1)
- Videospiele (1)
- Videospielemarkt (1)
- Vietnam (1)
- Viral Advertising (1)
- Viral marketing (1)
- Virtual congresses (1)
- Virtual teamwork (1)
- Virtuelle Anprobe (1)
- Virtuelle Messe (1)
- Virtuelle Realität (1)
- Virtuelle Teams (1)
- Virtueller Markt (1)
- Visa (1)
- Vision statements (1)
- Visionary leadership (1)
- Vliestapete (1)
- Volatilität (1)
- Volkshochschule VHS (1)
- Vollkosten (1)
- Vorstandsvergütung (1)
- WWP-Veranstaltung (1)
- Wachstumsphase (1)
- Wachstumsstrategie (1)
- War for Talents and Customers (1)
- Warehouse Management (1)
- Warehouse management software (1)
- Warehousing (1)
- Waschmittelmarkt (1)
- Wasserfall (1)
- Water sports (1)
- Wealth (1)
- Web 2.0 (1)
- Web-based training (1)
- Webdesign (1)
- Website visibility (1)
- Websites (1)
- Wedding in Bali (1)
- Weibliches Unternehmertum (1)
- Weintourismus (1)
- Weiterbeschäftigung im Rentenalter (1)
- Weiterbildung Corona (1)
- Welding with Control (1)
- Well-being (1)
- Wellness (1)
- Werbebotschafter (1)
- Werbung (1)
- Werkstatt (1)
- Werkstrukturplanung (1)
- Wertemanagementsystem (1)
- Wertorientierte Führung (1)
- Wertschöpfung (1)
- Wertschöpfungskette (1)
- Wettbewerbsanalyse (1)
- Wettbewerbsfähigkeit (1)
- Wettbewerbsvorteil (1)
- WhatsApp (1)
- White water (1)
- White water principles (1)
- Widerstand (1)
- Wildwasser (1)
- Wildwasserseminar (1)
- Wind energy (1)
- Wine consumer behaviour (1)
- Wine industry (1)
- Wine marketing (1)
- Winter School (1)
- Wirecard (1)
- Wirtschaftlichkeitsanalyse (1)
- Wirtschaftsprüfung (1)
- Wirtschaftswachstum (1)
- Wissenstransfer (1)
- Wohnungssuche (1)
- Women (1)
- Women entrepreneurship (1)
- Work Ability (1)
- Work Life Balance (1)
- Work breaks (1)
- Work from home (1)
- Work motivation (1)
- Work-Life-Imbalance (1)
- Working mobiblity (1)
- Working out loud (1)
- Workplace stress (1)
- Workshops (1)
- World happiness report (1)
- Yammer (1)
- YouTube (1)
- Young professional (1)
- Youth in agriculture (1)
- Zero-Base Budgeting (ZBB) (1)
- Zero-Based budgeting (1)
- Zielgruppenorientiertes Marketing (1)
- Zielsetzung (1)
- Zuliefermarkt KFZ (1)
- Zöliakie (1)
- accounting standards (1)
- algorithm-based portfolio construction (1)
- annual group accounts (1)
- appraisal (1)
- ausländische Arbeitskräfte rekrutieren (1)
- automotive industry (1)
- automotive trade (1)
- battery-electric commercial vehicle (1)
- brain imaging (1)
- brand loyalty (1)
- business intelligence (1)
- business models, marketing, communication, pricing (1)
- business process management (1)
- business process outsourcing (1)
- case Daimler/Chrysler (1)
- case Exxon/Mobil (1)
- challenges (1)
- communication (1)
- communication strategies (1)
- compassion (1)
- compensation & benefits (1)
- competitive advantage (1)
- competitiveness (1)
- consolidation (1)
- consumer behaviour (1)
- consumer neuroscience, (1)
- cooperation (1)
- country image and consumer behaviour (1)
- crowdfunding (1)
- cultural diversity (1)
- cultural diversity in teams (1)
- destination (1)
- deutscher Einzelhandel (1)
- digitaler Zwilling (1)
- domestic market (1)
- e-commerce (1)
- eCommerce (1)
- eHealth (1)
- eLearning (1)
- eSports industry (1)
- eWOM (1)
- economic shocks (1)
- emotional intelligence (1)
- employer attractiveness (1)
- energy sector (1)
- environmental Profit and Loss Account (1)
- ethics (1)
- evolution of music distribution (1)
- fMRI (1)
- face-to-face interaction (1)
- fast close (1)
- flexible Arbeit (1)
- foreign labour markets (1)
- future developments (1)
- gender differences (1)
- gender marketing (1)
- global economics (1)
- global sourcing (1)
- grain supply (1)
- gratitude (1)
- greenhause gas emissions (1)
- industrial symbiosis (1)
- information search (1)
- innovation (1)
- innovations (1)
- intercultural competence (1)
- international business (1)
- international compensation system (1)
- international recruiting (1)
- internationale Markenführung (1)
- internationale Rechnungslegung (1)
- internationalization strategy (1)
- internet (1)
- job performance (1)
- key performance indicator (1)
- kulturelle Vielfalt (1)
- leadership trends (1)
- lean management (1)
- legale Steuereinsparung (1)
- locus of control (1)
- luxury brands (1)
- management (1)
- market research (1)
- marketing (1)
- marketing ethik (1)
- marketing kinder (1)
- marketing mix (1)
- media usage (1)
- merchant (1)
- mobile Zahlungssysteme (1)
- mobile payments (1)
- modern online marketing platforms (1)
- music streaming (1)
- neuroscience (1)
- online marketing strategies (1)
- online marketing tools (1)
- operational (1)
- organisches Marketing (1)
- organizational change management (1)
- performance management (1)
- performance measure (1)
- place identity (1)
- place making (1)
- place/city branding (1)
- planning (1)
- platform (1)
- problem (1)
- product introduction (1)
- project management (1)
- pronominale Anrede (1)
- psychology (1)
- purchasing (1)
- pyramid stage (1)
- qualitative data evaluation (1)
- regionale Lebensmittel (1)
- relocation (1)
- renewables (1)
- reputation (1)
- retail industry (1)
- reward system (1)
- schlanke Produktentwicklung (1)
- self-actualization (1)
- sense of place (1)
- sk3108 (1)
- skilled labour shortage (1)
- smartphones (1)
- social business (1)
- software selection (1)
- soziales Investieren (1)
- staatliche Maßnahmen (1)
- stakeholder analysis (1)
- startups (1)
- strategy (1)
- successful implementation (1)
- supply chain (1)
- tax haven (1)
- tax shifting (1)
- techniques (1)
- technology (1)
- technology adoption (1)
- the Great Depression (1)
- tools for M&A (1)
- transformation (1)
- unternehmerische Herausforderungen (1)
- upgrading (1)
- van Westendorp PSM (1)
- war (1)
- waste management (1)
- whisky (1)
- work-life (1)
- working conditions (1)
- Öffentliche Verwaltung (1)
- Öko-Controlling (1)
- Ökobilanz (1)
- Ökologische Gewinn- und Verlustrechnung (1)
Course of studies
As the next generation, Generation Z, enters the workforce, companies face a new set of challenges. Companies will now be composed of four distinct generations, each with different beliefs, values, and ambitions. It is critical for companies to understand the motivations and aspirations of Generation Z in order to effectively attract and retain them as a workforce. This study focuses on exploring the career incentives and priorities of female Generation Z business students to gain unique insights into their goals and preferred incentives. First, an understanding of generational cohorts, specifically Generation Z, is established. A literature review is then conducted to provide an overview of existing research on Generation Z's popular career incentives. Using a qualitative research design, the study is designed and performed.
Through qualitative research, including interviews, key findings emerged. A competitive salary, career development, and growth opportunities are crucial. Meaningful work, workplace culture, and teamwork opportunities are of extremely high importance in the decision-making process. Additional financial benefits, retirement plans, and social and environmental responsibility are somewhat important; health and wellness, paid time off, and more vacation days are not considered decision-relevant. while other incentives in between.
This study has important implications for employers seeking to create a work environment that meets the dynamic career goals of Generation Z female business students. With this research contribution, companies can more effectively attract and keep the talent of this part of Generation Z.
Die SICK STEGMANN GmbH verkauft ihre Motor-Feedback-Systeme als Komponenten zum Einbau in Servo-, Linear- und Torquemotoren verkauft. Die Motoren werden wiederrum in Maschinen und Anlagen verbaut. Vor allem Motoren mit Einkabeltechnologie, die durch die Schnittstelle HIPERFACE DSL® von SICK bereitgestellt wird, gelten als entscheidender Vorteil für den Maschinenbauer, der dadurch letztlich einen geringeren Verkabelungsaufwand hat. Das Problem entsteht dabei, dass der Maschinenbauer nur den fertigen Motor sieht und die Produkte von SICK als Komponenten für ihn nicht ersichtlich sind. Weiterhin gewinnen umfangreiche Servicestrukturen immer mehr an Bedeutung, diese hatten in der Vergangenheit in der Business Unit „Motor-Feedback-Systeme“ einen geringen Stellenwert. Die Thesis soll klären, inwieweit der Wandel vom Komponentenhersteller hin zum Service- und Solution Provider vollzogen werden kann und welche Positionierungsmaßnahmen dafür notwendig sind. Im Rahmen von Experteninterviews und einer internen Kundenbefragung mit Hilfe eines standardisierten Fragebogens wird der Ist-Zustand beschrieben und daraufhin eine Soll-Analyse zur Klärung der Forschungsfragen abgeleitet. Die Analysen zeigen, dass Veränderungen auf Produkt- und Serviceseite notwendig sind, um vermehrt Maschinenbauer anzusprechen und hier einen Kaufwunsch zu platzieren. Im Detail beschäftigt sich die Thesis mit der Ausarbeitung neuer Positionierungsstrategien für Motor-Feedback-Systeme und Services. Ferner werden Handlungsempfehlungen zu weiteren strategischen Überlegungen beschrieben. Die Evaluierung schließt die Bachelorthesis ab.
The presented paper analyzes share repurchase announcements of currently DAX, MDAX and SDAX listed companies during the 20-year span of 1998 to 2018. The findings show a significantly lower average abnormal return on the announcement day (1.937%) and a lower cumulative average abnormal return around the announcement day (1.943%) than previous studies reported. Moreover, the medium-term cumulative abnormal returns are found to be significant and positive (2.70%). This study finds evidence for the signaling hypothesis, which states the intention behind the repurchase of a company being a perceived undervaluation.
3D Fitting Room – Einstellungen und Bewertungen von Studierenden - Eine qualitative Untersuchung
(2023)
Der Online-Handel wächst auf der ganzen Welt weiter mit hoher Geschwindigkeit an. Im B2C (Business-to-Consumer) Sektor stellt dabei Mode das größte Segment überhaupt dar. Gleichzeitig weist dieses Segment mitunter die höchsten Rücksenderaten auf.
Diese Arbeit zielt darauf ab, die Rolle von virtueller Anprobe beim Online-Kleiderkauf heute und in der Zukunft am Beispiel von 3D Fitting Rooms zu beleuchten. Dafür werden qualitative Interviews mit Studierenden durchgeführt, in welchen diese zu ihren Erfahrungen, Einstellungen und Erwartungen in Bezug auf 3D Fitting Rooms befragt werden. Es soll herausgefunden werden, ob und aus welchen Gründen, die Befragten bereit sind den 3D Fitting Room zu nutzen. Hinzugezogen wird dabei die qualitativ strukturierende Inhaltsanalyse nach Kuckartz und das Technologieakzeptanzmodell nach Davis. Im Teil der theoretischen Grundlagen werden Trends in der Modeindustrie, das Problem der Retouren beim Online-Modehandel und das Technologieakzeptanzmodell beleuchtet.
Die Ergebnisse deuten darauf hin, dass die Studierenden grundsätzlich Bereitschaft zur Nutzung der Technologie aufweisen, diese allerdings von einigen Bedingungen abhängt. Ebenso deuten die Ergebnisse darauf hin, dass die Anzahl der Rücksendungen durch 3D Fitting Rooms reduziert werden könnten. Zum Ende werden die Stärken und Schwächen der Forschung beleuchtet und ein Ausblick für die Branche und weitere Forschung dargestellt.
A behavioral finance: An analysis of investment decision making regarding psychological influences
(2016)
Anywhere humans are interacting, emotions and psychology are important determinants to consider. This statement is true for financial markets as well and often there are occurrences which are not explainable by using traditional theories. Therefore, behavioral finance aims at finding explanations for such occurrences, referred to as anomalies, by combining economic and psychological research. The literature review presented in here shows recent developments in the field and gives an overview of research evidence by reviewing studies from six of the most investigated facets of behavioral finance. The review includes evidence from a variety of studies performed in different contexts to disclose the importance of understanding human behavior, especially in terms of financial markets and economy. The closure of this review consists of an alternative model and concludes that there might be a new science entering the collaboration between economists and psychologist which is computer science.
The aim of this bachelor thesis is to provide ZF Friedrichshafen AG with a flexible Human Resource concept for the successful handling of future joint venture projects in China. In order that future JV are planned and conducted successfully, a structured HR approach built on a combination of ZF experience and academic evidence has been developed. It points out cultural differences, creates awareness of potential organizational issues and gives advice. This thesis draws upon various academic resources which are expanded through ZF knowledge. For this, eight expert interviews with China experienced ZF managers were held.
This blueprint covers several of the HR issues that arise when setting up new joint ventures in China. By shedding light upon success factors a necessary flexibility when dealing with different partner firms is provided. After a theoretical outset and a brief introduction of ZF Friedrichshafen and ZF Passau this thesis peaks in the HR blueprint for joint ventures in China. Worth notable factors in setting up the structure, when recruiting and inheriting staff from the joint venture partner as well as considerations of the new Labor Contract Law and for policies and practices allow an understanding of what Human Resource issues can be anticipated in Chinese joint ventures. These then can be planned adequately for.
The results of this work offer a strategical Human Resource framework on how to best approach a next joint venture project in China. A broad range of HR issues have been analyzed and the most critical for joint venture success found implementation in the blueprint. Arranging a working organizational structure with a Chinese partner and implementing uniform policies and practices while considering cultural factors as well as complying with the legal requirements of the Peoples Republic of China is a task which is not easily carried out. Yet while setting up joint ventures in China already is a complex project, the partnering with a Chinese state owned enterprise is a challenge that requires special attention by HR professionals. The blueprint gives insights and guidance for stated issues.
This thesis paper aimed to compare the marketing of wine in Germany and France. Though Germany and France are neighboring European countries, they are culturally, politically, socially, economically, geographically, and technologically different. These differences, directly and indirectly, affect the way both countries do business.
Three research questions helped to compare wine marketing in Germany and France. These questions are the following:
Factors that go into the wine production as well as certain indicators or characteristics inform the potential customers about the quality of the wine they have in their glasses. That is why the first question in this thesis focused on how the quality of wine is defined in Germany and France.
Wine Associations at different layers: regional, national, European, and international play an important role in wine promotion. So, the second re-search question was to investigate the contribution of these different wine co-operatives in wine marketing.
To market their wine, many countries put in place different marketing strategies to increase their wine image and customer base. That is why the Last part of this paper was to compare the different marketing strategies used in the wine sector in Germany and France.
This thesis ended up with a conclusion.
As the service industry continues to grow in all aspects it is becoming clearer that as consumers have more options companies have to find different ways to distinguish themselves from their competition. One of the ways to do this is pricing, although some firms are still using old forms of pricing most are now gravitating towards newer more unconventional methods.
The purpose of this research was to analyze different pricing strategies and how they affect consumer purchasing behavior. The study looked at new forms of pricing such as Pay what you want, more conventional pricing in the service industry which was Dynamic pricing and a controversial form of pricing which was partitioned pricing.
This thesis contains 6 chapters. The first chapter will be an introduction and literature review, Chapter 2, 3 and 4 will represent the different pricing mechanisms respectively Chapter 5 will compare and summarize the pricing strategies and Chapter 6 will provide the conclusion and limitations
This Thesis comes to the conclusion that different pricing strategies invoke different behavioral characteristics in consumers. Pricing strategies can either affect consumer behavior negatively or positively. Pay what you want pricing influences consumer behavior the most in a positive way whilst Partitioned pricing will cause increase consumers’ willingness to purchase a service. Traditional methods such as dynamic pricing affect consumer behavior to a lesser degree. In comparison with the other forms of pricing does not affect consumer behavior positively.
New product development is essential for a company to grow and sustain itself. Usability testing is a crucial part of the new product development process, and it helps reduce product uncertainty and market failure. There are many methods available and they vary depending on the product development phase. This thesis focuses on methods used in the deployment phase, which is the final stage before mass production. The methods used differ subjecting to different customers.
A number of studies have suggested that marketing and sales should vary when the nature of customer differs. However, only a few studies focus on how the nature of customer influences new product testing. This research compares the involvement of B2B and B2C customers during the product innovation testing phase.
The comparison has been subcategorised into four smaller hypotheses. First, the methodologies used, such as virtual prototype testing, field testing, lab usability testing, and more, are discussed whether companies use them differently according to customers' nature. Second, the process of identifying and recruiting testers is examined. Third, testers' qualification is analysed, whether participants are ordinary users or professionals or companies prefer a mixture of both. Last, the sample size, which is simply the amount of testers who participated in the usability test.