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Author
Binckebanck, Lars (4)
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Year of publication
2011
(2)
2015
(2)
Document type
Conference Proceeding (4)
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Language
English
(3)
German
(1)
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No
(4)
Is part of the Bibliography
Yes
(4)
Keywords
CSR brand management
(1)
Conceptual framework
(1)
Construction industry
(1)
Gap analysis
(1)
Real-estate industry
(1)
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Author
Ethische Risiken im Verkauf richtig managen
(2015)
Behringer, Stefan
;
Binckebanck, Lars
CSR-branding in b-to-b markets: Concept, literature review and routes for further research
(2011)
Baumgarth, Carsten
;
Binckebanck, Lars
;
Merrilees, Bill
Building and managing CSR brands: Theory and applications
(2015)
Baumgarth, Carsten
;
Binckebanck, Lars
A management-oriented approach towards CSR branding
(2011)
Baumgarth, Carsten
;
Binckebanck, Lars
1
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4