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As the next generation, Generation Z, enters the workforce, companies face a new set of challenges. Companies will now be composed of four distinct generations, each with different beliefs, values, and ambitions. It is critical for companies to understand the motivations and aspirations of Generation Z in order to effectively attract and retain them as a workforce. This study focuses on exploring the career incentives and priorities of female Generation Z business students to gain unique insights into their goals and preferred incentives. First, an understanding of generational cohorts, specifically Generation Z, is established. A literature review is then conducted to provide an overview of existing research on Generation Z's popular career incentives. Using a qualitative research design, the study is designed and performed.
Through qualitative research, including interviews, key findings emerged. A competitive salary, career development, and growth opportunities are crucial. Meaningful work, workplace culture, and teamwork opportunities are of extremely high importance in the decision-making process. Additional financial benefits, retirement plans, and social and environmental responsibility are somewhat important; health and wellness, paid time off, and more vacation days are not considered decision-relevant. while other incentives in between.
This study has important implications for employers seeking to create a work environment that meets the dynamic career goals of Generation Z female business students. With this research contribution, companies can more effectively attract and keep the talent of this part of Generation Z.
The interest in topics such as the environment, health and sustainability has increased dramatically in recent years, due to concerns about global warming and demographic change, giving way to the concept of “green branding”.
This bachelor thesis proposes the application of a green branding strategy in order to position Irish agri-food products in the German grocery retail market, and explores its potential effectiveness and current relevance. Firstly, this work intends to offer an overall understanding of the characteristics and implications of a green branding strategy. Secondly, it analyses the connection with Ireland as a country of origin for agri-food products, by putting forward the different arguments for its suitability for the respective products. Finally, the key learnings regarding the successful implementation of a green branding strategy are discussed, based on a real-life best-practice case.
This research employed previous academic and trade literature to develop a theoretical foundation for understanding the concept of green branding in a marketing context. Various forms of industry, consumer and retail insights were used to identify the extent of demand for green brands in Germany and to analyse strength and weaknesses of the Irish agri-food industry in this regard.
An expert interview with the Marketing Manager for Kerrygold in Germany was conducted to uncover points arising from the best-practice application of a green branding strategy.
The findings indicate that there is significant theoretical and practical evidence to suggest that the application of a green branding would be an effective positioning strategy for Irish agri-food in the German consumer market.
Die SICK STEGMANN GmbH verkauft ihre Motor-Feedback-Systeme als Komponenten zum Einbau in Servo-, Linear- und Torquemotoren verkauft. Die Motoren werden wiederrum in Maschinen und Anlagen verbaut. Vor allem Motoren mit Einkabeltechnologie, die durch die Schnittstelle HIPERFACE DSL® von SICK bereitgestellt wird, gelten als entscheidender Vorteil für den Maschinenbauer, der dadurch letztlich einen geringeren Verkabelungsaufwand hat. Das Problem entsteht dabei, dass der Maschinenbauer nur den fertigen Motor sieht und die Produkte von SICK als Komponenten für ihn nicht ersichtlich sind. Weiterhin gewinnen umfangreiche Servicestrukturen immer mehr an Bedeutung, diese hatten in der Vergangenheit in der Business Unit „Motor-Feedback-Systeme“ einen geringen Stellenwert. Die Thesis soll klären, inwieweit der Wandel vom Komponentenhersteller hin zum Service- und Solution Provider vollzogen werden kann und welche Positionierungsmaßnahmen dafür notwendig sind. Im Rahmen von Experteninterviews und einer internen Kundenbefragung mit Hilfe eines standardisierten Fragebogens wird der Ist-Zustand beschrieben und daraufhin eine Soll-Analyse zur Klärung der Forschungsfragen abgeleitet. Die Analysen zeigen, dass Veränderungen auf Produkt- und Serviceseite notwendig sind, um vermehrt Maschinenbauer anzusprechen und hier einen Kaufwunsch zu platzieren. Im Detail beschäftigt sich die Thesis mit der Ausarbeitung neuer Positionierungsstrategien für Motor-Feedback-Systeme und Services. Ferner werden Handlungsempfehlungen zu weiteren strategischen Überlegungen beschrieben. Die Evaluierung schließt die Bachelorthesis ab.
The presented paper analyzes share repurchase announcements of currently DAX, MDAX and SDAX listed companies during the 20-year span of 1998 to 2018. The findings show a significantly lower average abnormal return on the announcement day (1.937%) and a lower cumulative average abnormal return around the announcement day (1.943%) than previous studies reported. Moreover, the medium-term cumulative abnormal returns are found to be significant and positive (2.70%). This study finds evidence for the signaling hypothesis, which states the intention behind the repurchase of a company being a perceived undervaluation.
3D Fitting Room – Einstellungen und Bewertungen von Studierenden - Eine qualitative Untersuchung
(2023)
Der Online-Handel wächst auf der ganzen Welt weiter mit hoher Geschwindigkeit an. Im B2C (Business-to-Consumer) Sektor stellt dabei Mode das größte Segment überhaupt dar. Gleichzeitig weist dieses Segment mitunter die höchsten Rücksenderaten auf.
Diese Arbeit zielt darauf ab, die Rolle von virtueller Anprobe beim Online-Kleiderkauf heute und in der Zukunft am Beispiel von 3D Fitting Rooms zu beleuchten. Dafür werden qualitative Interviews mit Studierenden durchgeführt, in welchen diese zu ihren Erfahrungen, Einstellungen und Erwartungen in Bezug auf 3D Fitting Rooms befragt werden. Es soll herausgefunden werden, ob und aus welchen Gründen, die Befragten bereit sind den 3D Fitting Room zu nutzen. Hinzugezogen wird dabei die qualitativ strukturierende Inhaltsanalyse nach Kuckartz und das Technologieakzeptanzmodell nach Davis. Im Teil der theoretischen Grundlagen werden Trends in der Modeindustrie, das Problem der Retouren beim Online-Modehandel und das Technologieakzeptanzmodell beleuchtet.
Die Ergebnisse deuten darauf hin, dass die Studierenden grundsätzlich Bereitschaft zur Nutzung der Technologie aufweisen, diese allerdings von einigen Bedingungen abhängt. Ebenso deuten die Ergebnisse darauf hin, dass die Anzahl der Rücksendungen durch 3D Fitting Rooms reduziert werden könnten. Zum Ende werden die Stärken und Schwächen der Forschung beleuchtet und ein Ausblick für die Branche und weitere Forschung dargestellt.
Sales promotion are commonly used tool by marketers to manipulate consumer toward a certain offer or product. Attractiveness of a promotion can increase the demand of the promoted product. Monetary and non-monetary are considers the two main types of sales promotions. Monetary sales promotion, also known as price promotion, will provide immediate price discount upon purchase, for example 50% discount. Non-monetary sales promotions or premium promotion, on the other hand, usually grant consumer an extra free product or additional service for free. Previous studies also demonstrated that different sales promotion affect consumer behavior differently. Consumers’ value perception can be influenced by several factors. For instance, marketers use specific “phrase” such as “value pack” to influence consumer price perception. Rationally, consumers’ value perception should remain unchanged regardless of the phrases use to describe the promotion with same discount value. In this study, we examine the impact two sales promotion those are “50% discount” and “buy one get one free” on value perception of Thais consumers. These two deals have equal economic value but perceived differently by consumer. We aim to answer the question “does two different deals with the same value impact value perception of the same product differently?” In order to obtain logical answer, two set of questionnaires were send out to observe the maximum price which consumer willing to pay for “instant noodles” and “soy protein powder”. Unfortunately, the result from our survey were not significant enough for us to derive a concrete conclusion. We also discuss about potential cause of the unexpected result and interpret our result for better understanding. Even without a significant finding, this paper address that different sales promotions impact consumer in various ways supported by other literatures and also self-assumption.
A behavioral finance: An analysis of investment decision making regarding psychological influences
(2016)
Anywhere humans are interacting, emotions and psychology are important determinants to consider. This statement is true for financial markets as well and often there are occurrences which are not explainable by using traditional theories. Therefore, behavioral finance aims at finding explanations for such occurrences, referred to as anomalies, by combining economic and psychological research. The literature review presented in here shows recent developments in the field and gives an overview of research evidence by reviewing studies from six of the most investigated facets of behavioral finance. The review includes evidence from a variety of studies performed in different contexts to disclose the importance of understanding human behavior, especially in terms of financial markets and economy. The closure of this review consists of an alternative model and concludes that there might be a new science entering the collaboration between economists and psychologist which is computer science.
The aim of this bachelor thesis is to provide ZF Friedrichshafen AG with a flexible Human Resource concept for the successful handling of future joint venture projects in China. In order that future JV are planned and conducted successfully, a structured HR approach built on a combination of ZF experience and academic evidence has been developed. It points out cultural differences, creates awareness of potential organizational issues and gives advice. This thesis draws upon various academic resources which are expanded through ZF knowledge. For this, eight expert interviews with China experienced ZF managers were held.
This blueprint covers several of the HR issues that arise when setting up new joint ventures in China. By shedding light upon success factors a necessary flexibility when dealing with different partner firms is provided. After a theoretical outset and a brief introduction of ZF Friedrichshafen and ZF Passau this thesis peaks in the HR blueprint for joint ventures in China. Worth notable factors in setting up the structure, when recruiting and inheriting staff from the joint venture partner as well as considerations of the new Labor Contract Law and for policies and practices allow an understanding of what Human Resource issues can be anticipated in Chinese joint ventures. These then can be planned adequately for.
The results of this work offer a strategical Human Resource framework on how to best approach a next joint venture project in China. A broad range of HR issues have been analyzed and the most critical for joint venture success found implementation in the blueprint. Arranging a working organizational structure with a Chinese partner and implementing uniform policies and practices while considering cultural factors as well as complying with the legal requirements of the Peoples Republic of China is a task which is not easily carried out. Yet while setting up joint ventures in China already is a complex project, the partnering with a Chinese state owned enterprise is a challenge that requires special attention by HR professionals. The blueprint gives insights and guidance for stated issues.
This thesis paper aimed to compare the marketing of wine in Germany and France. Though Germany and France are neighboring European countries, they are culturally, politically, socially, economically, geographically, and technologically different. These differences, directly and indirectly, affect the way both countries do business.
Three research questions helped to compare wine marketing in Germany and France. These questions are the following:
Factors that go into the wine production as well as certain indicators or characteristics inform the potential customers about the quality of the wine they have in their glasses. That is why the first question in this thesis focused on how the quality of wine is defined in Germany and France.
Wine Associations at different layers: regional, national, European, and international play an important role in wine promotion. So, the second re-search question was to investigate the contribution of these different wine co-operatives in wine marketing.
To market their wine, many countries put in place different marketing strategies to increase their wine image and customer base. That is why the Last part of this paper was to compare the different marketing strategies used in the wine sector in Germany and France.
This thesis ended up with a conclusion.
As the service industry continues to grow in all aspects it is becoming clearer that as consumers have more options companies have to find different ways to distinguish themselves from their competition. One of the ways to do this is pricing, although some firms are still using old forms of pricing most are now gravitating towards newer more unconventional methods.
The purpose of this research was to analyze different pricing strategies and how they affect consumer purchasing behavior. The study looked at new forms of pricing such as Pay what you want, more conventional pricing in the service industry which was Dynamic pricing and a controversial form of pricing which was partitioned pricing.
This thesis contains 6 chapters. The first chapter will be an introduction and literature review, Chapter 2, 3 and 4 will represent the different pricing mechanisms respectively Chapter 5 will compare and summarize the pricing strategies and Chapter 6 will provide the conclusion and limitations
This Thesis comes to the conclusion that different pricing strategies invoke different behavioral characteristics in consumers. Pricing strategies can either affect consumer behavior negatively or positively. Pay what you want pricing influences consumer behavior the most in a positive way whilst Partitioned pricing will cause increase consumers’ willingness to purchase a service. Traditional methods such as dynamic pricing affect consumer behavior to a lesser degree. In comparison with the other forms of pricing does not affect consumer behavior positively.
Industry 4.0, a term coined at Hannover Messe in Germany in 2011, is believed to be the next disruptive force, driving human progress and innovation. The advent of technologies, such as the Internet of Things, Cloud Computing, Big Data, and new Mobile Technologies, fuel this disruption. To enable Industry 4.0, mankind is dependent on technological infrastructure, provided by companies, operating in the semiconductor industry. Over the last years, these companies have increased their profits and their stocks are currently trading near all-time highs. Yet, uncertainty created by the disruption of Industry 4.0, the growing influence of China on the semiconductor market, economic insecurities created by political uncertainties, like the 2020 US Presidential election, and the risk and implications of a second global wave of the COVID-19 pandemic, make the equity valuation of leading and established companies in the semiconductor industry exceptionally challenging. This paper examines, how different equity valuation methods compare under said circumstances and shows sophisticated valuation methods must be used to limit valuation error. Further, this paper gives an estimation of the possible ranges of value and suggests the industry may currently be overvalued.
New product development is essential for a company to grow and sustain itself. Usability testing is a crucial part of the new product development process, and it helps reduce product uncertainty and market failure. There are many methods available and they vary depending on the product development phase. This thesis focuses on methods used in the deployment phase, which is the final stage before mass production. The methods used differ subjecting to different customers.
A number of studies have suggested that marketing and sales should vary when the nature of customer differs. However, only a few studies focus on how the nature of customer influences new product testing. This research compares the involvement of B2B and B2C customers during the product innovation testing phase.
The comparison has been subcategorised into four smaller hypotheses. First, the methodologies used, such as virtual prototype testing, field testing, lab usability testing, and more, are discussed whether companies use them differently according to customers' nature. Second, the process of identifying and recruiting testers is examined. Third, testers' qualification is analysed, whether participants are ordinary users or professionals or companies prefer a mixture of both. Last, the sample size, which is simply the amount of testers who participated in the usability test.
Purpose – The purpose of this paper is to examine leadership trends in France and Germany. It is examined whether leadership in both France and Germany is going to become participative in the near future due to increasing internationalization and due to the emergence of a new leadership generation in France and Germany with different expectations and behaviors, namely
Millennials.
Design/methodology/approach – This thesis comprises three major parts: First, leadership career paths in France and Germany are compared. Second, French and German management cultures are compared and their likelihood of convergence examined. Third, a closer look is taken at inter- as well as intra-generational differences with particular focus on Generation Y/ Millennials – the new leadership generation. Their differences and similarities in comparison with older generations as well as across national cultures are presented and discussed.
Findings – The analysis shows that outstanding leadership in both France and Germany seems to be participative. Further, French and German Millennials tend to be more open towards participative leadership than older generations. Nevertheless, participative leadership is more likely to be practiced in Germany than in France. French top managers still share very distinct national career path patterns, providing an elitist reputation and certain privileges. This often leads to rather non-participative, but authoritarian command-and-control based leadership
practices in France.
Research limitations/implications – Limitations of this thesis include the enormous scope of the topic - not everything could be covered in depth. Further, the up-to-date nature of the data used must be questioned - the incredible speed of change in today’s business world makes even recent research studies outdated within a short period of time.
Originality/value – French and German top management career paths as well as French and German management practices have been examined individually as well as comparatively in countless studies. However, different than probably any research study so far, this thesis also
includes inter- generational as well as intra-generational differences and similarities in France and Germany in order to reveal future trends. All in all, this thesis provides a broad outline of leadership trends in France and Germany and points out where further research must be carried out in more depth.
The impact of store atmosphere elements on the purchase behaviour and emotions of customers has an important significance in modern marketing. How to design and conceptualize a store atmosphere in such a way that it provides an unforgettable experience for the customer and entices him or her to arouse an interest in the store environment is one of the most fundamental concerns merchants and marketers must ask and think through these days – likewise, the role of culture in connection with store atmosphere is necessary to understand. The goal of this paper is to answer the question on how behavioural and emotional responses to store atmospheric elements such as visual, aural, olfactory, tactile, social, exterior design, interior design and layout & design differ across individualist and collectivist cultures. A cross-cultural analysis between Germans and non-Germans is made in respect to the posed question. A quantitative online survey was conducted, in which a total of 99 valid participants took part, of which 57 were Germans and 42 were non-Germans. This research extended the study of Barros et al. (2019) and added two more separate store atmospheric elements which are the general exterior design and the general interior design. The data was then analyzed, and the findings were ultimately presented. The findings showed that overall store atmosphere elements have similar emotional and behavioural effects on individualist and collectivist cultures with the exception of the general exterior design element, where a significant difference was found. This paper gives a comprehensive overview on the importance of store atmospheric elements in retail and the comparison between Germany which acts as a country that scored relatively high on the Individualism dimension of Hofstede’s national culture model and the countries Turkey, Russia, Portugal, Albania, Bosnia, Romania, Kazakhstan, Vietnam, Sri Lanka and Iraq which serve as a union of cultures that performed high on the Collectivism dimension. Additional research on the topic needs to be done on how culture affects shopper’s emotional and behavioural responses.
This thesis examines the culture concerning the Celebrity-Endorsed Advertisements in Luxury Brands. Culture and its value have an impact on the effectiveness of the advertisement. Culture can also impact celebrity endorsement as a celebrity can be seen differently according to the cultural pattern. Luxury is also seen differently according to the cultural values, and brand can have an impact on the value of the luxury. Since the advertisement is a very crucial tool for marketing strategies, commercials should be made according to the values of the culture to increase its effectiveness. Culture is a group phenomenon, and it influences the behavior of an individual which impacts the brand and product. Culture creates a lifestyle and new markets; it also allows market adaptation according to the local taste. Culture helps us to understand the changing attitude of the market towards a product or service. Culture plays a role in the perception of the product and advertisement as people from a different country will perceive and interpret things differently according to their culture and experience.
This thesis addresses various diverse questions related to the culture regarding celebrity-endorsed advertisements in luxury brands. The foremost question which addressed is; the culture impact on the customer's perception of the brand image for celebrity-endorsed advertisements as to luxury brands. This thesis is based on the Qualitative research method, including descriptive case study-based research with observations, following an inductive approach to generate a theory, model, and explanation by analyzing the data to finding patterns. This thesis follows the research task based on theory and applying research models to new situations, explaining phenomena, and analyzing the relationships. The information and data for the research are taken from the online & social media platforms YouTube, Facebook, Instagram, and Twitter are used for TV commercials. The data is analyzed through observation by checking the advertisement like and dislike on the online platform. How often they are comment and what kinds of statements are used for an advertisement. Afterwards, the data is analyzed according to the culture models. The findings of this thesis answer and highlight the challenges along with the research questions. The study helps us to understand what culture is and how to target the market more effectively. It explains the importance of the brand and the value of the luxury associated with it. This thesis helps us to understand the impact of the celebrity in the advertainments and how to use them effectively. It also helps us to understand consumer behavior and the perception of the product value. This thesis highlights the fact that what can be seen offensive in the advertisement by a different culture and its impacts on the brand image.
Digitalization is one of the global megatrends of the 21st century. With the increase of mobile technology, constant connectivity, and data analytics, organizations are forced to become more digital to keep up with the increasingly digital world.
This research addresses the changing role of leadership due to digitalization. It examines factors which need to be considered when driving digital transformation in organizations as well as leadership competencies necessary in the digital age. Finally, the research addresses the resistance to digital transformation in organizations.
To investigate how leadership is affected by digitalization, qualitative research is carried out. The research is based on published secondary data.
The findings of this research suggest the growing importance of leadership in the digital age. Leadership needs to approach digitalization actively, thus driving digital transformation in organizations to stay competitive in the increasingly digital world. Further, the research suggests six leadership competencies which are essential in times of digital transformation and identifies two leadership roles which have arisen in recent years due to digitalization. Finally, the research proposes ways to overcome resistance to digital transformation.
Today’s workplace is composed of three different generations, which are considered to be substantially different from each other. Popular press and academics defend that neglecting to address these differences can generate negative organizational outcomes. Therefore, there is a growing body of research recommending generational specific practices to minimize the effects of generational differences in organizations. Nevertheless, not every practice tends to be based on empirical evidence on generational differences, which raises doubts about its effectiveness. The goal of this paper is to propose reverse mentoring as a practice to help organizations understand and manage generational differences better. To achieve this goal, a summary of published secondary data on empirical evidence of generational differences in the workplace was gathered, and the findings were linked to the function/outcomes of reverse mentoring, which allowed for the practice to be recommended based on substantial empirical evidence. Moreover, primary qualitative research was gathered through interviews to support the findings. Despite the limitations encountered, reverse mentoring is proved to be a long-term beneficial tool to understand and manage generational differences in the workplace.
A Descriptive Study on Customer Attitudes towards Green Branding in the Fashion Industry in Germany
(2021)
This paper attempts to provide an up-to-date representation and analysis of customers' attitudes towards green branding in the fashion industry and their willingness to pay (WTP) for sustainable and ethical clothing in Germany. Related literature strands are reviewed to understand how the fashion industry works, what green branding means, and how customer attitudes are shaped. After creating an attitude measurement model, an online questionnaire was designed and sent to Furtwangen University students, with 153 valid responses returned. The descriptive analysis sheds light on the three attitudinal components related to sustainability and ethics in the fashion industry. It is noted that customers do not hold a definite attitude. However, a tendency towards the positive end is ascertained. Significant gaps still exist in terms of knowledge and awareness of some commitment by fashion brands. Another huge factor influencing attitudes appears to be a lack of trust. The behavioral component showed that customers are trying to contribute through proper disposal and are willing to buy sustainable and ethical clothing more often. However, there is still some room for improvement in terms of customer education. Nevertheless, it is found that they are willing to accept an additional contribution for sustainable and ethical clothing. In general, it can be concluded that there is a foundation to improve the fashion industry towards more sustainability. However, all stakeholders, i.e., customers and fashion brands, as well as the government, need to work together to change the industry in the long run.
This thesis explores the emerging phenomenon of second screen marketing, by providing a holistic view on this topic. The first part presents an extensive literature review, approaching second screen marketing from an advertiser’s view. Second screening and user groups are defined and common second screen measures are presented and evaluated.
The second part examines the consumer’s perception of a brand using second screen marketing, comparing two age groups (18 to 30 years and 50 to 62 years). Brand perception is measured following suggestions from Low and Lamb Jr. (2000), using a three-dimensional construct consisting of brand attitude, brand image and perceived quality. Main findings entail, that younger audiences perceive a brand using second screen marketing significantly more positive than the older generation. While perceived quality for both age groups is evaluated neutrally, brand image and brand attitude scores show more extreme values. This is relevant for advertisers, as indications about potential target groups, content creation and success of marketing campaigns can be derived: Especially younger consumers are potential target groups and perceive second screen marketing as modern and innovative, but dishonest. Concerning content, strong implications about quality, an uniform brand image and the communication of trustworthiness should be a focus to marketers.
This paper examines the effect of ownership on strategic reasoning in the classical p-beauty contest game. While much literature focused on cognitive ability as the foundation for higher-order strategic play, we investigate whether a more motivational perspective can serve as a foundation for strategic reasoning as well. This is to be induced via the endowment effect by combining two market simulations with a p-beauty contest game in three experimental sessions. We conclude that while an endowment effect does not have a significant influence on first-round behavior, there are indications that it can influence the learning of endowed players as early as round two of a repeated p-beauty contest game. We find that possible differences in the degree of commitment substantially affect strategic behavior. The analyses ultimately suggest that strategic behavior possibly could occur not only on a cognitive level but also on a motivational level, provided that the motivation is powerful enough.
Despite the fact, that women’s underrepresentation in finance is tried to be encountered by legal regulations, little research has been conducted on why most women still decide to not pursue a career in finance. Thus, finance currently remains to be a male-dominating sector. However, which potential consequences homogeneous versus heterogenous groups in finance have on the success of financial decision-making results in companies in the long term is still little studied. According to this research gap, this thesis sets out to research the cause of gender imbalance as well as the impact of the perception of gender differences in finance from a neuroscientific perspective.
First, it is examined whether distinct biological factors in men and women lead to different interests, skills, and abilities that explain a superior natural suitability to perform in finance. Further, it is discussed how the brain processes financial decisions and which internal- as well as external factors impact decision-making. This will be set in context with major findings from psychologist Iain McGilchrist and his hemispheres-approach, and Daniel Kahnemann and his dual-process theory. Further, it is investigated how particularly women respond to stereotype-threat, applying the latest theories by neuroscientist Gina Rippon, and how this influences women’s ability to perform in the financial sector. According to this, it is explained how deep-rooted gender roles, stereotyping and unconscious biases lead to self-fulfilling prophecies in performance, and thus, restrain the advancement of gender diversity in finance. Finally, it is researched in what way homogenous groups in finance are susceptible to overconfidence and groupthink and to what extend enhancing gender diversity can improve financial decision-making. According to this, neuroscientific strategies that counteract unconscious biases and irrational decision-making in finance are discussed.
Successful employee retention remains one of the most critical issues in human resource management. Various retention strategies have been proposed, examined, and empirically tested for centuries to retain valued employees. This research proposes a psychological explanation on the effectiveness of so-called pay-to-quit incentives and hypothesizes that such anti-incentives might be more beneficial than traditional incentives with regards to employee retention. Cognitive Dissonance Theory, Prospect Theory, and Social Identity Theory help to illustrate the underlying psychological mechanisms of pay-to-quit incentives and their impact on choice, attitudes, cognitions, and behavior.
The main purpose of this qualitative study is to investigate the customers’ motivation to participate in SAP‘s Influencing Programs and to subsequently generate suggestions for possible improvements.
The framework for the domains of interview design, analysis of conducted interviews, as well as the analysis of secondary sources is presented by theoretical analysis of both the involvement of business-to-business customers in the innovation process as well as the nature of motivation.
Empirical findings show that customers’ motivation to participate in SAP IPs consists of, in descending order of importance, the following motives: Influencing functionality, understanding functionality, learning about future functionality, contact to SAP, and contact to other companies. The design of SAP’s Influencing Programs is generally in line with the motivation of participating customers. Still, improvements could be realized in terms of customer involvement during the selection process, internal alignment between different Influencing Program teams, and mandatory training of Influencing Program moderators.
The leisure industry experiences a shift in selling their services online. While external sales channels have been dominating the online ticket sales in the last decade, a new trend of Direct-to-Consumer (DTC) sales through individual platforms has been on the rise. This study aimed to research on the usage of external and direct sales channels in the leisure industry and tried to find reasons for the rapid increase of leisure venues shifting their sales channels on their own online platform and abandoning external sales channels. For this study, a primary research with leisure venues across Germany, Switzerland and Austria in the form of a questionnaire with 104 participants was conducted. The topic of the questionnaire was the usage of external and direct sales channels and ticket reseller as well as promotion methods of the leisure venues participating. Furthermore, an expert interview with the CEO of a wellness centre was conducted to gain first-hand knowledge on the research topic. The thesis ends with an analysis of the survey results and conclusions on what the usage of external and direct sales channels in the leisure industry are and how the DTC trend emerged from the state of the industry.
Global collaborations are becoming increasingly relevant in product projects. Therefore it is necessary to understand the different project management approaches on how global projects are carried out and what the differences are.
This bachelor thesis is a review of two project management manuals, which were designed by the company itself, on how project management at an internationally operating commercial vehicle manufacturer works with the focus being on time and risk management.
The aim of this thesis is to give recommended actions which improve the project steering, collaboration and the general approach in regards of time and risk management.
To achieve this goal a review of both project management manuals as well as expert interviews were carried out. Qualitative expert interviews were conducted with German- and English-speaking colleagues from different plant locations all around the world. Specifically, 12 questions included background knowledge and project work knowledge and were related to the two manuals, with the focus being on time and risk. The interviewees were required to be actively involved in at least one project and therefore have project work experience and thus are using one of the own project management manuals.
The answers of the interviews, as well as the current manuals contribute to the findings and based on the findings, it is recommended to create an example project for training purposes, to create a list of projects in order to divide the work, to use sprints or detailed planning, to focus on five top risks, to create a social intranet page dedicated to project management and to create a clear meeting plan in advance.
The use of social media for marketing purposes has already begun replacing virtually all traditional marketing practices in order to cater to a generation of digital natives and young festival goers – a trend that can be especially observed in the music industry today. For all that, not all marketers of music festivals are fully informed about the necessity of a well-developed and multifaceted social media strategy. The goal of this study was to explore the topic of strategic social media in music festival organizations and to derive a model upon which music festival organizations can establish and form their social media strategy more effectively. For this purpose, a literature review was conducted and a combined social media model for assessing social media strategies of music festival organizations was proposed. Six prevailing themes pertaining to social media strategy that were identified constitute the model: 1. Channel selection and evaluation, 2. Audience analysis, 3. Communication style, 4. Social media content, 5. Social monitoring and risk management, and 6. Roles and responsibilities. In the second part of this study, a qualitative research design employing interviews and a case study was used in order to explore strategic social media use in leading festivals in Serbia, Croatia and North Macedonia. The findings of this study reveal about the impact of specific social media platforms, the use of analytics tools for gathering audience insights, the two-way interactive communication with the fans, the efficiency of content resulting from co-creation, the role and importance of PR in social media, as well as the position of social media in the organization and the staffing approach for social media marketing.
This paper reflects the topic of risk regarding an individual’s propensity to engage in risky behavior. Therefore, a survey was conducted among four different cultures to study cultural effects on risk-taking behavior. These contained Germany, France, China, and Latin America with a total sample size of 655. The applied questionnaire covered seven different domains regarding social, recreational, health/safety, ethical, investment, gambling, and business risk for which the participants had to assess the likelihood to engage in theoretical situations on a scale of 1 to 6. Significant cultural differences, as well as domain-specificity, could be confirmed using several one-way ANOVAs for the statistical evaluation. In this case, in comparison with the other cultures, Germany showed the highest risk propensity in the social domain, France for recreational and ethical risk, Latin America in the business as well as health/safety sector, and China in the investment and gambling domain.
A Successful introduction of E-learning for Bosch Car Service and Auto Crew Workshops Worldwide.
(2016)
The purpose of this study is to determine how to introduce E-learning successfully for Bosch soft franchise workshops to maintain quality in services and a high level of customer satisfaction. The study focuses on two research question A) Should Bosch continue to invest in producing elearning course for workshops. B) How to increase workshop’s participation for e-learning. Regional Concept Managers from 14 countries evaluated the existing e-learning courses to define exclusively “E-learnings” pro and cons as per their marketplace to see if investing in elearning is beneficial. Secondly, the emphasis was placed on Regional Managers to brainstorm on what are the new strategies can be used to motivate the workshop to take part in e-learning. Broadly speaking, learning is an expensive and time-consuming activity that can be a disadvantage when it comes to teaching people. Bosch was one of the pioneer company after Daimler that uses e-learning platform to train their workshops- Bosch car Service and Auto Crew. The vision for e-learning was very innovative and useful for the workshops to teach the structured way of showing all the works that carried out in a workshop. However, low participation from the workshop in e-learning courses has been a challenge.
The first part of the thesis provides a theoretical understanding of the Automotive Aftermarket. It also gives detail introduction and usage of “E-learning” in 21st century. The second part explains the workshop concepts “Bosch Car Service” and “Auto Crew.” It also provides an overview of “how e-learning course is produced and used for workshops” and the final part consists of an “Empirical Research” that includes the findings from Expert Interview and survey with Regional Managers. The findings from empirical part reveal that E-learning courses are useful for the workshop. Therefore, Bosch should continue to invest in producing E-learning Courses. However, study shows the different areas that need improvement, therefore findings from the empirical research need to be considered by the Headquarter as well as the Regional Organization to successfully introduce “E-learning” for the workshops.
Innovative and successful food waste management solutions often happened to have either an economic, ecological, or social positive impact. There are different types of food waste that are wasted at different stages of the supply chain and sustainable management treat this issue in its entirety.
A resource-efficiency handling of food creates and saves value in the food industry, helps reduce climate change and brings food security. Quantitative evidence from financial and nonfinancial benefits from business cases of countries such as the United Kingdom, proved that avoiding food wasting build a win-win situation for companies and consumers. Processes will be exposed to accelerate the implementation of food waste reduction policies at every stage of the supply chain and at every organization level.
This paper is aimed to measure the global degree of food waste and loss with trustworthy instruments and to provide a range of the most efficient and adapted ways to prevent it.
Some focus will be made in certain parts of the world because of the data’s availability and reliability. It also interests us to know what percentage of waste occurs, at which stage of the supply chain, what are the current existing solutions to avoid food waste and
loss and how is sustainable management playing the most efficient role.
Food wasting will be distinguished into two categories: organizations of entities (as countries, governments, cities, and companies) and individuals. Providing guidelines to be able to manage a sustainable production up till consumption will be the core concern of this paper.
When translanguaging, individuals use and combine all their available language repertoires in order to increase comprehension. The use of different languages together
implies that there is no strict language separation. First studied in a school context, the primary purposes of this concept are the complete understanding of subject matter and the simultaneous development of additional languages. Recent studies in different business contexts show the concept’s transferability to other environments. This brings forth questions about, firstly, the implementation of translanguaging in a workplace and, secondly, the possible effects of translanguaging on interpersonal relationships in work teams. The focus of the analysis hereby lies on work teams with intellectual and creative
tasks. The transferability of International High School’s eight core principles, which are meant to improve students’ translanguaging skills, into a business context is discussed. The theoretical analysis results show that the eight principles are, in theory, all applicable
to creative and intellectual teams, but further challenges may arise. No definite answer is presented regarding the effect on interpersonal relationships; both positive and negative effects are possible. Results are all context-dependent, and further empirical research is needed to study the theoretical assumptions made in the present paper.
The real-world possibilities for blockchain applications are endless, yet few real-world use cases exist in early 2018 beyond cryptocurrency. Among the many newly initiated and emerging proposals for applications of this unique technology, the area of vehicle emissions provides an opportunity to bring the advantages of cryptography and decentralized databases to the collection and storage of scientific research data. The reporting of vehicle emissions has been a publicly acknowledged area of deceit and scandal, while the cornerstones of blockchain are transparency and consensus. There is, perhaps, a way for this newly expanding technology to provide a disruption to the automotive industry by efficiently and reliably reporting vehicle emissions.
This paper seeks to analyze: the capabilities of an emerging technology when applied to an existing older technology and its utilized environment as well as propose a system for efficiently and reliably collecting and reporting internal combustion engine based vehicle emissions data using blockchain; also, finally, theorize the impact of such a system on the automotive industry.
By combining multiple technologies which already exist in practice, as well as some which are expected to be massively implemented in the near future, it is theoretically possible to establish a blockchain based system for not only recording emissions from every participating vehicle, but also electronically executing a check against local emissions restrictions via smart contracts defined by geo-locational range and GPS referencing. The data can be processed and stored in a way that protects the identity and location history of the driver by assigning responsibility of compliance to the identity of the vehicle. The network can be protected from malicious actors by way of an emissions application specific protocol which involves unique GPS data.
While the short run effects of such a system may be met with pushback from the automotive industry because of increased regulation and impact on sales of internal combustion engine vehicle inventory, the long run effects parallel and may even supplement the future effects of the global trends which make the system possible.
The cheerleader effect describes the phenomenon, where pictures of faces are rated to be more attractive when presented as part of a group, than when presented in isolation. This study employs electroencephalography (EEG) and event-related potentials (ERP) to explore the origins of the cheerleader effect. We found significant ERP differences which suggest that the cheerleader effect is not caused by perceptual differences, but instead through social cues which distort the decision-making process that gives rise to subjects’ trait judgments.
When scaling, startups face managerial challenges and a downfall in innovation. A growing team and the resulting increased communication and organizational complexity bring issues previously not existing. Accountability Systems can assist startups overcome the mentioned issues and maintain their essence of innovation, vital for their success.
This paper discusses the relevance and benefits of implementing formal managerial systems in a growing startup. By mapping out the interdependence of culture, innovation and growth, it is demonstrated how Accountability Systems can support the preservation of an innovative culture when scaling a startup.
In a time when innovation is often disregarded due to a focus on process efficiency, Accountability Systems can provide a valuable tool for managing transition. This thesis serves as a general evaluation of Accountability Systems and their benefits. It is important to note that this paper is not intended to serve as a directly adaptable guide for startups.
The demand for talents especially in technical jobs such as Software developers or IT experts has significantly increased within the last few years. Many companies try to face both, the challenges on the German labor market and the so called “War for Talents” for these professions through becoming more active in Recruitment.
The theoretical part shows some of the issues companies have to deal with and presents possible Active Recruiting approaches which could be implemented. In order to do so, it is necessary to gain job-specific insights directly from this target group. For this matter, data was collected from 41 IT and Software experts by means of an executed employee survey at IDS. This survey should, inter alia, find out which incentives are valued the most for selecting an employer. Furthermore it should give an overview about the activity of each respondent in Social Media and business-related platforms and whether the employees would be willing to help recruiting talents.
The objective of this empirical research is to develop recommendations for actions for IDS in order to make the Recruitment of IT and Software experts more efficient.
On the basis of the above it was identified, that the Recruiting requires the inclusion of the specialist departments. The expansion of relations- and recommendation Management from employees to potential applicants could represent a supportive tool. Furthermore, Active Sourcing applied as a strategic component should find a more intense use since many of the respondents are actively using business platforms.
Keywords:
Welche Tools und Methoden im Active Sourcing erleichtern die Besetzung von Engpassfunktionen und sind für den Bereich der Identifikation und Direktansprache geeignet?
Die Personalbeschaffung steht aufgrund verschiedener gesellschaftlicher Veränderungen, wie dem Fachkräftemangel oder dem demografischen Wandel, vor einer erheblichen Veränderung und fordert ein Umdenken seitens der Unternehmen. Kandidaten in Engpassfunktionen auf dem klassischen Weg durch z.B. Stellenanzeigen zu erreichen wird für Unternehmen immer schwerer. In aktuellen Diskussionen fällt dabei häufig der Begriff Active Sourcing als effiziente Methode der Personalbeschaffung. Active Sourcing beschreibt einen Prozess, der sich der Identifikation und Direktansprache externer Kandidaten widmet, welche auf dem Arbeitsmarkt stark nachgefragt sind. Das Ziel ist es dabei, diese durch persönlichen Kontakt langfristig an das Unternehmen zu binden, bis sie erfolgreich auf eine Vakanz vermittelt werden können.
Ziel dieser Arbeit ist es, die Eignung verschiedener Tools und Methoden hinsichtlich der Identifikation und Direktansprache von Engpassfunktionen festzustellen. Diese werden zuerst mittels Fachliteratur analysiert und anschließend anhand der Engpassfunktionen der Daimler AG diskutiert. Im Rahmen einer Nutzwertanalyse wird festgestellt, welche Suchmaschine für die Identifikation komplexer Profile am geeignetsten ist. Der Fokus liegt dabei auf dem Prozess des Online Active Sourcings. Das Ergebnis dieser Arbeit zeigt, dass die Eignung der Tools und Methoden für die Identifikation und Direktansprache von Engpassprofilen abhängig von den Nutzerstrukturen, Intentionen der Mitglieder für die Nutzung des Mediums sowie den differenzierenden Funktionsweisen ist. Es stellt sich außerdem heraus, dass mit Hilfe unterschiedlicher Methoden die Nutzung der Tools unterstützt werden kann. Im Rahmen der Nutzwertanalyse wird festgestellt, dass Google für die Identifikation von Engpassprofilen der Daimler AG die geeignetste Suchmaschine ist. Während die Tools für Active Sourcing am Markt stark auf die Identifikation und Direktansprache ausgerichtet sind, gibt es für das Relationship Mangement separate Anwendungen. Da dieses für einen erfolgreichen Active Sourcing Prozess jedoch eine ebenso wichtige Rolle spielt wie die Identifikation und Direktansprache, kann eine dahingehende Angleichung der Tools erwartet werden.
Many Researches on values of IT investment have produced mixed results. There has never been a clear definition regarding what is the values of IT investment. Some researchers used productivity as an indicator for value, some other used financial figures to measure the value. However, the result is never consistent. This research investigates the value of Treasury Management System's implementation without limiting the definition of values. The findings show that IT investments are often followed by business process reengineering and have a role as decision support system. Furthermore, IT investments are most likely to improve the information quality produced from the system. Therefore, the evaluation of IT investments needs to consider the qualitative values as well
Hansgrohe SE will increasingly feel the consequences of the considerable decrease in the German labour force in the coming years. The company has therefore decided to approach the measure of recruiting labour from foreign countries to counteract the consequences already today. As a basis, information about the current situation in the German labour market and at Hansgrohe is provided. Moreover, this thesis proposes a way to analyse the potential of
highly skilled professionals in foreign labour markets and evaluate whether markets offer qualified professionals for specific occupations. The topic was initially approached by carrying out qualitative research within the company. By developing a funnel model that focuses on gathering an overview of a country’s stability and demographic patterns and analysing economic and educational variables, the groundwork for Hansgrohe in order to approach the process of international recruiting is established. The thesis outlines how an
assessment of foreign countries in terms of their availability of highly skilled professionals can happen by means of an example. The research results are used to derive recommendations for action, and an outlook on the future can act as a guide as the company continues to engage in this subject.
This study belongs to the field of innovation research and is based on the application of a theoretical concept of a technology acceptance. The theoretical concept developed in the context of this research work is investigating the connection between efficiency, quality, security and business process re-engineering and the intention to adopt mobile payments technologies by merchants within the retail industry. Mobile payments is an emerging topic which is currently experiencing a rise. Although there are significant differences in a level of mobile payments acceptance around the world, the widespread adoption of the technology has not prevailed yet. Moreover, more research is needed to investigate and explain retailers’ prospective on the mobile payments adoption. The growing scientific interest in this topic is relevant in terms of innovation development, theories of global competition platforms and evolving landscape of global payment systems.
From this holistic prospective the fundamental hypotheses and crucial questions in terms of mobile payments adoption by merchants were derived. The analysis of the data sample of 90 companies of various sizes and operating in different industries obtained by means of a survey conducted at one of the largest trade fairs in Munich, Germany in autumn 2015. The data was analyzed using descriptive univariate and multivariate methods and the significance of the conceptual framework was validated. A major positive trend in mobile payments adoption was indicated. The findings of this research suggest that efficiency had a significant positive influence on the intention to adopt mobile payments by merchants. Banks and credit card companies were recognized as the most preferred mobile payments providers among retailers with an increasing interest towards independent companies. Based on the findings, the scientific guidelines for the future research were outlined and the concrete recommendations from the managerial prospective for achieving a successful adoption of mobile payments among merchants were suggested.
Advanced sales approach to increase professional fairs participation: international experience
(2016)
The following bachelor thesis was written in cooperation with Hannover Fairs USA, Inc. (HFUSA), which is the Deutsche Messe AG’s (DMAG) U.S. subsidiary. DMAG in Hannover, Germany, is one of the biggest and most active event organizers in the world. The target region of the HFUSA office is North America. Their function is to host industrial trade shows in Chicago and to sell exhibit space at their parent company’s shows in Germany to American companies. The focus of the thesis will be on the DMAG’s CeMAT show which serves the intralogistic and material handling industry. The topic of the thesis is ‘Evolving a structured and advanced sales approach to enhance the number of American companies, participating at the Deutsche Messe’s CeMAT show.’ The research focus is on the intralogistic and material handling industry, the meaningfulness of trade shows and various skills and processes of sales theory. Furthermore, it places emphasis on corporate and sales strategy. The thesis offers possible measures which should serve c-level employees of the company as a basis for creating a more standardized corporate, marketing, and sales strategy to streamline the process amongst employees, to enhance sales processes, improve efficiency and therefore increase revenue in the long run. This will also positively influence the process of achieving their goal of enhancing the number of participating U.S. companies at the CeMAT show in Hannover.
The food delivery industry is growing rapidly. As the biggest delivery platform in the western world, Just Eat Takeaway.com (JET) must adapt its processes according to its growth. This growth is especially reflected in need for delivery drivers. To adapt to this increasing need, JETs current recruitment marketing affiliate campaign is examined by reviewing the literature, such as books, magazines, journals, and business reviews. Best practices and processes within JET are explained in depth to draw a picture of the current campaign status. Through this research, hypotheses on campaigns issues are drawn. Through a qualitative publisher survey, these hypotheses are either accepted or rejected. Furthermore, a SWOT analysis discusses the strengths, weaknesses, opportunities, and threats of the program. Finally, conversion strategies are used to discuss where JET can improve by highlighting potential plans for the optimization of recruitment marketing affiliate campaigns.
Im Zeitalter der Digitalisierung nimmt das Internet einen hohen Stellenwert in der heutigen Gesellschaft ein. Vor allem im Bereich Shopping ist das Internet von
besonderer Bedeutung. Hinsichtlich der Etablierung zahlreicher Online-Shops findet heutzutage der Großteil der Einkäufe über das Internet statt. Angesichts dieser Entwicklung hat auch die jüngste Marketingdisziplin, das Online-Marketing, in den letzten Jahren an Bedeutung gewonnen. Hierbei hat sich das Affiliate Marketing als eine der wichtigsten Online-Marketing Instrumente etabliert. E-Commerce-Unternehmen, wie bspw. Amazon oder eBay gehören in diesem Bereich zu den bekanntesten Werbetreibern. Folglich befasst sich diese Bachelorarbeit mit der umfassenden Darstellung des Affiliate-Marketings. Weiterhin werden die Online- Marketing-Instrumente, die im Rahmen des Affiliate Marketings eine zusätzliche Anwendung finden, dargestellt. Allerdings gibt es auch hier Betrüger, die durch den Einsatz betrügerischer Maßnahmen unberechtigte Provisionszahlungen beanspruchen. An dieser Stelle ist es für den Werbetreibenden von essentieller Bedeutung, betrügerische Handlungen zu erkennen und sich aktiv gegen diese abzusichern. Durch den Einsatz entsprechender Gegenmaßnahmen können
schwerwiegende Schäden vermieden werden.
This bachelor thesis deals with the use of the agile project management methodology in Enterprise Resource Planning implementations. With regards to the most recent trend of the use of the agile methodology for ERP Implementations, it will be examined if it plays a role as a critical factor for successful implementations.
The examination in the thesis will be divided into three steps.
Firstly, the theoretical foundations regarding the elements under examination will be laid by defining and analyzing the ERP Systems, the critical factors and the agile methodology.
Secondly, an empirical two-section examination will be held, with the aim of finding out which role the project management methodology plays for success in general, if the agile methodology proves to be more beneficial than other methods and if these advantages could be critical for success.
The last step involves the analysis and evaluation of the newly gained insights, their boundaries and a view on other potential research possibilities.
The objective of this piece of research was to find out; to what extent a Software Development Methodology be used in Finance and Controlling, if the perceived benefits of agile methodology (Scrum) are similar to those obtained in Software Development, to what extent the practice of agile scrum in Finance and Controlling deviates from the theory (Scrum Guide). The following was found out about the use of agile scrum in Finance and Controlling. It cannot work on all projects. It will only be effective for projects; with complex problems, with unknown solutions, in unstable environments, with motivated teams requiring input or feedback from end users. Moreover, the results of the conducted online survey helped in finding out that the benefits achieved from the use of agile scrum in Finance and Controlling are similar to those achieved in Software Development. Lastly, the use of scrum in an analysed example in Finance and Controlling was deviating from the theory (The Scrum Guide). For example, a team had three Product Owners responsible for decision making, whereas it is required by the scrum guide to have just one. This resulted to a slow decision making process.
AI in recruiting is used more and more in recruiting and for the evaluation of job interviews. Research has focused mainly on companies' side of AI implementation in recruiting. However, changes in demographics also make it important to look at it from the viewpoint of candidates. This thesis aims to explain how the perception of AI-evaluated job interviews influences the intention to apply. A survey is used as a data collection method with a sample of 105 participants. The results revealed that the perception of AI-evaluated job interviews positively influences the intention to apply in terms of organizational attractiveness, while anxiety negatively influences the intention to apply. However, in general, the positive effect is stronger. Other factors such as trust, fairness, intrinsic motivation, and novelty have no significant effect on the intention to apply.
Die Besetzung von Schlüsselpositionen in der IT-Branche, erfordert durch den akuten Fachkräftemangel eine aktive Herangehensweise in der Personalbeschaffung. Für das Herausfiltern aktuell vakanter Schlüsselpositionen der IBsolution GmbH, wurde diesbezüglich eine Schlüsselfunktions-Engpass-Matrix erstellt. Die daraufhin definierte Zielgruppe, wurde mithilfe von Experteninterviews anschließend analysiert. Aufbauend darauf, ergaben sich bezüglich den Faktoren Vorbereiten, Finden und Gewinnen konkrete Handlungsempfehlungen. Die Steigerung der Recruiter IT-Affinität, die Integration der Fachbereiche, das Nutzen ausgewählter Online Plattformen und die zielgruppenspezifische Förderung der Arbeitgebermarke stellen dabei die wesentlichen Aspekte dar.
With the increasing popularity of the home office model and the limited exploration of associated stressors necessitate a comprehensive investigation of potential drawbacks. This thesis embarks on an investigation of how the home office paradigm can be leveraged to alleviate distress, nurture mental well-being. Specifically, it delves into an analysis of five prominent stressors inherent in the home office context, identifying effective strategies for mitigating each one adeptly. The data and research in this thesis are drawn from existing literature on the work concept. The findings underscore the substantial influence of these stressors on employees’ mental health and productivity. However, specific measures to mitigate these challenges are identified and thoroughly expounded upon. This research provides valuable insights into optimizing the home office environment and promoting the holistic well-being of employees.
Die Arbeitswelt wird zunehmend dynamischer und komplexer und was heute noch als neu gilt könnte morgen schon wieder veraltet sein. Im Rahmen dieser Ausarbeitung wird eine Bestandsaufnahme der drei Bereiche Führung-/Organisationstheorie, Digitaler Wandel und der Wertewandel erfasst und die aus jedem Bereich resultierenden Implikationen für Unternehmen und Führungskräfte ermittelt. Dabei wird in der Führungstheorie besonders der Ansatz der Ambidextrie-Führung betrachtet, dessen Modell der gleichzeitigen Ausrichtung eines Unternehmens auf explorative und exploitative Aktivitäten, in den letzten Jahren große Zustimmung erfahren hat. Um die praktische Umsetzung des theoretischen Konzepts der Ambidextrie-Führung untersuchen zu können wurden dabei die beiden Führungsstile der Transformationalen- und der Transaktionalen Führung auf die Aktivitätenfelder der Exploration und Exploitation übertragen. Damit Unternehmen und Führungskräfte einer ganzheitlichen Mitarbeiterführung nachgehen können und dadurch die wahrgenommene Qualität der Führung steigern ist ein holistisches Verständnis aller drei Bereiche notwendig.
This thesis tries to answer questions with respect to a future cultured meat industry, that is what influences consumer behavior and which consumers will be likely to buy cultured meat products. In addition I am trying to answer the question if there even will be a cultured meat industry in the future or whether the current developments can be seen more like a bubble that will disappear once enough money is burned with no profits made. Answering these research questions was quite a challenge, even though I did an extensive amount of research the lack of available data was not ideal. Therefore, I need to acknowledge that with more available data more precise conclusions could have been drawn. Nevertheless, through my research I could conclude that the cultured meat industry, which is shortly before bringing the first products to market is unlikely to disappear. The technology seems sound and the concept behind it seems to make sense. Regarding potential consumers I concluded that marketers should try to identify consumers who go through extensive problem solving when making food or rather lifestyle choices. These consumers might be best to approach when launching the first marketing campaigns for a cultured meat product.
This thesis examines bank-internal, industry-specific and macroeconomic determinants of bank profitability in the Western European banking sector with specific focus on determinants related to risk management and regulation. A linear panel analysis and a dynamic panel data analysis are conducted based on a sample of 53 Western European banks over the post-crisis time period from 2011 until 2019. This time period lies in-between the end of the financial crisis and the beginning of the COVID-19 pandemic. The results of the panel analysis show a stronger relationship between bank profitability and bank-internal determinants than bank-external determinants. Credit risk and operational efficiency are found to be the most significant determinants of profitability. This implies that especially factors in control of the bank management are central to safeguard and advance profitability but regulation is needed to prevent procyclical decision-making by managers.