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The purpose of the study is to identify the profile of a start-up founder. In particular, it investigates whether there are some determined personality characteristics which are common among start-up founders. The present paper is questioning which neuropsychological traits and brain areas are responsible for entrepreneurial behavior. Therefore, the main focus was on the correlation between brain areas and individual attitudes or behaviors. After explaining the related basics about the human brain, it is important to locate some key tasks or activities in specific brain regions. Neuroimaging tools such as fMRI and EEG are particularly helpful to explain the reason for specific behaviors because they determine the presence of connection between cognitive processes and brain areas. In the present paper, EEG will be taken into consideration since this method can provide some practical insight into differences between entrepreneurs and non-entrepreneurs. The most important characteristics of entrepreneurs are defined in order to show theoretically whether there is a fundamental difference between entrepreneurs and non-entrepreneurs on a neuropsychological level. Even though there are elements which are emphasized in the personality of start-up founders, further research is required to prove that these aspects determine indisputably entrepreneurial behavior.
This bachelor thesis is written in cooperation with the ZF Friedrichshafen AG, a global player in the automotive supplier industry. It deals with the change in live-communication that will occur during the next years and therefore especially with the change in trade fairs and events as this are the two most important live-communication formats. In live-communication there are major trends which will become more important in the future. This thesis will not only look at the trend of the digitalization but also in particular on the trend of sustainability in live-communication. To take a deeper look on the changes a short survey was conducted to see how companies in the trade fair sector implement sustainability and how relevant digital livecommunication formats are or will become. It is important to know which measures need to be considered when talking about sustainability in live-communication and whether digital formats have the potential to replace the traditional ones in the future. Therefore, you need to look on the pros and cons of a digital event in comparison to a classical real one.