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The business environment has changed within the past few decades. Growing global competition and the trend of shortening product life-cycle have reshaped the market, coercing companies into reconsidering their business strategies and product development. Higher quality, better time-to-delivery, and cost optimization are crucial factors for firms to compete in this tumultuous market. Therefore, companies are adopting a New Product Development (NPD), which is agile and customer-centric. The path toward change, however, is not identical for every enterprise since companies have their own unique organizational architecture and culture, demanding a thorough consideration of various facets of change, which is the focus of this study. EKU Power Drives, the company case study for this research, is actively involved in innovating electrification solutions and embedded software control for mobile power generation in the oil and gas industry upstream segment. The firm is considering transforming to an agile-based framework to fulfill its vision, which is becoming the most preferred partner for the key players in the target markets. This study aims to investigate the optimal Agile methodology and framework for the case study according to its business context, identify the challenges and how to address them, and outline an implementation procedure.
After-sales services play a crucial role in companies’ profit. Their importance is expected to increase given the intensifying leveling of product competition and a shift toward a buyer’s market. Ticketing systems are increasingly integrated into these services because of their ability to bundle multiple support channels, enhance the support’s knowledge base, and cut costs.
This thesis aims to create a comparative overview of ticketing systems, which evaluates eight selected market alternatives and one tentative in-house solution according to their compliance with the requirements of the focus company. This comparison is made by exploring the literature concerning build-or-buy, software evaluation and selection, and analyzing several guided interviews.
The results seek to aid the company in deciding on a ticketing system that meets its requirements, as well as to act as a blueprint for other SMEs. The findings include two recommended alternatives in conjunction with further strategic and decision-making considerations. The study ends with an outlook for academia and businesses.
This thesis deals with the topic of "Personalization in online marketing" and focuses on the planning and conception of a project plan for a club membership to specifically increase customer relations in the online store. uhlsport GmbH serves as a case study to highlight the implementation of a personalized marketing strategy.
In view of the rapid development of the digital marketplace, personalization is becoming increasingly important as a means of customer retention and acquisition. The paper analyzes the basics of online marketing, the importance of personalization and its impact on building long-term customer relationships.
Within the scope of a literature research, the theoretical basics of personalization in online marketing are discussed and the success factors of club memberships are highlighted. An examination of uhlsport GmbH enables the analysis of the practical implementation as well as the derivation of insights for project planning.
The results show the importance of personalized approaches to strengthen customer relationships. The developed project plan for club membership provides uhlsport GmbH with a basis for implementing such a strategy. This thesis not only provides insights into practical implementation, but also recommendations for action for companies that want to optimize their customer loyalty in e-commerce.
In the contemporary business landscape characterized by global economic uncertainty and rapid technological advancements, companies face increasing complexity in meeting their innovation targets. To address this challenge, established firms are engaging in collaborative partnerships with external entities, particularly startups, to leverage their knowledge and capabilities to gain a competitive advantage. Despite the growing popularity of corporate-startup collaboration (CSC), there remains a noticeable gap in the literature regarding the analysis of the dynamics and key success factors that are relevant to enhancing the collaborative process between these asymmetric entities. This study aims to fill this research space by investigating the dynamics, motives, objectives, and challenges of CSC, with a specific focus on identifying the success factors crucial for achieving favorable outcomes. Drawing upon insights from eight expert managers using a mixed-method approach, the study highlights the significance of addressing internal barriers and prioritizing key success factors to ensure successful outcomes in CSC. The research methodology involves a literature review, a pre-stage questionnaire, and semi-structured interviews to gather comprehensive data. The researchers have synthesized the findings to enhance an existing Co-Canvas model in a way that it is specifically tailored for CSC, thereby offering managers a practical framework to effectively navigate the complexities of CSC. The findings of this research hold implications for scholars, corporate leaders, and entrepreneurs, enabling them to evaluate past collaboration initiatives, identify potential sources of errors, and devise strategies to enhance their collaboration performance. By shedding light on the dynamics and success factors of CSC, this study contributes to the existing body of knowledge and offers valuable insights for strategically enhancing collaboration performance. However, the study refrains from making broad generalizations of the model due to the small sample size of experts.
The representation of female leaders in the STEM-field, especially the telecommunication industry, is rising in the 21st century. In contrast to men in leadership positions, there still exists an incongruity for female leaders, as the stereotypes associated with a leader correspond to those of a man. Therefore, women in leadership positions must decide between fulfilling their social role as being caring and warm, or to fulfil the leadership stereotype of being competent and dominant. To date, they cannot display their female side when in leadership positions, as the expectations one has about the ideal leader do not align with the emotional side of a woman.
The qualitative study is based on the classification of women and leaders in the Stereotype Content Model. The research is conducted in a telecommunication company. Therefor, employees of female leaders are interviewed about their perception of their leader. The findings of the research prove, that female leaders in the telecommunication industry are perceived against the female stereotypes. The findings show the female leaders are perceived rather male, meaning they are more competent than warm.
It is shown that female leaders must act against their social role, which has negative consequences for them. Consequences can be the avoidance of attempting to compete for certain roles, lower performance or social or economic punishment.
Harnessing Wearable Devices for Emotional Intelligence: Therapeutic Applications in Digital Health
(2023)
On Consistency Viability and Admissibility in Constrained Ensemble and Hierarchical Control Systems
(2023)
Several control architectures, such as decentralized, distributed, and hierarchical control, have been elaborated over the past decades for controlling systems composed of a set of subsystems. However, computational complexity and constraint satisfaction are still challenging tasks. We present an approach to control an ensemble of similar heterogeneous systems with input and state constraints via an identical control input. This control input is globally admissible and computed based on an aggregated system that reflects the overall behavior of the ensemble. To limit the computational complexity of the control task, the aggregated system is designed such that its dimension is independent of the number of subsystems. To guarantee viability, i.e., state constraint satisfaction for all times, appropriate consistency conditions are derived based on invariant set theory. The presented approach is illustrated with a numerical example.
This thesis examines causes and effects of El Salvador’s transition to official dollarization conducted in 2001. The document analyzes preliminary and final impacts in the real, financial, fiscal, and external sectors of the country, and it also provides an economic and social perspective on how these effects have caused little effect on Salvadoran society. Several authors remark official dollarization might have positive effects on countries with macroeconomic disorders such as high inflation rates and drastic exchange rate variations. After more than 20 years of adoption of the U.S. dollar, official dollarization does not appear to have affected positively life of Salvadoran citizens but rather has prevented governments from using monetary policy to apply irresponsible economic policies and has also helped to prevent high inflation rates. To take advantage of the benefits official dollarization can offer, it is highly recommendable for El Salvador to implement transformative social and economic investments and policies that boost human development and economic competitiveness.
Grain Vision
(2023)
Nowadays, companies face a major challenge in keeping customers loyal in the long term. This paper attempts to address this problem in more detail by considering the following objective. Social media presence is intended to create awareness among users, who may also be customers, in order to build trust towards the brand. Following questions are posed: Which elements of a post are perceived as high-quality? How are social media interaction and high-quality posts related? To what extent is there a relationship between customer loyalty and social media interactions? To answer these questions, a survey was conducted with 102 participants and the results were positively related. Thus, customer loyalty can be achieved through content marketing and further areas, which will now be explained in more detail within this paper
Multifrequency bioimpedance device based on the Analog Discovery 2: performance and characterization
(2023)
Separation of ventilation and cardiac activity on recorded voltages before EIT image reconstruction
(2023)
Injury to the anterior and posterior cruciate ligaments is not an uncommon occurrence. A rapid movement can already cause such an injury. Reconstruction of the anterior and posterior cruciate ligaments (ACL/PCL) in the knee joint is a complex orthopedic challenge. In this context, the development of a graft preparation system is gaining importance. Such a system will help surgeons prepare grafts accurately and efficiently to optimize reconstruction processes. This can increase the accuracy of graft placement, reduce surgical times, and decrease recovery time and postoperative risk for patients.
This paper focuses on the development of a graft preparation system for ACL/PCL reconstruction in collaboration with Getsch+Hiller Medizintechnik. The challenges and requirements in developing such a system were analyzed to ensure functionality and effectiveness. Existing approaches and technologies were examined to identify potential improvements and innovations. Development included extensive research on ACL/PCL reconstruction using grafts, including various surgical techniques. A detailed analysis of the graft preparation process was performed to identify critical issues. The design of the graft preparation system is based on research data and is performed using CAD. The needs of the target group, customer requirements and findings from research were considered.