Refine
Year of publication
- 2022 (1)
Document type
- Bachelor Thesis (1)
Language
- English (1)
Has full text
- No (1)
Is part of the Bibliography
- No (1)
Keywords
- Ambassify (1)
- Employee advocacy (1)
- Employer branding (1)
- War for Talents and Customers (1)
Course of studies
In this thesis, the following object was addressed: Is employee advocacy an influential component in the war for talents and customers? This thesis collaborates with the company Ambassify. Firstly, all relevant subjects and information regarding this topic were discussed in a literature review. Based on this, a research strategy was created, including all aspects necessary to answer the research question. In order to gather this data and then answer the research question a quantitative study, more precisely an online survey was conducted.