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Course of studies
- IBW - Internationale Betriebswirtschaft (89)
- IBM - International Business Management (38)
- BMP - Business Management and Psychology (23)
- APE - Advanced Precision Engineering (8)
- MZT - Mikromedizintechnik (8)
- IMM - International Management (5)
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- INM - Informatik (1)
- IRCD - International Relations and Cultural Diplomacy (1)
- MBA - International Business Management (1)
The project business in the packaging machine industry is highly volatile. Although the industry is steadily growing, firms face increasing financial constraints due to external, difficult to control, factors. This thesis examines the underlying concepts and processes of a Supply Chain Finance implementation, using the Syntegon Group as an empirical example. Due to the extended payment terms of customers and the currently undergoing refinancing measures, the analysis about potential liquidity increasing measures becomes extremely relevant for Syntegon. The research questions covered focus on cash liquidity increases, working capital improvement and alternatives to Supply Chain Finance solutions.
This research aims to provide an informed recommendation about the implementation of Supply Chain Finance. The research is divided into two major parts. The first part discusses the underlying theoretical frameworks to understand the concept of working capital and supply chain management. These concepts are of great importance for the understanding of Supply Chain Finance and its relevance in today’s globalized world. The second part focuses on a detailed empirical analysis of the Syntegon Group. Hereby, the qualitative research involves expert interviews with various departments of the Syntegon Group. The answers of the interviewees are evaluated based on the different categories. This allows for a direct comparison of the interviewee’s answers.
The quantitative analysis consists of the key figure analyses. These allow an informed statement about the current financial situation of the group. By calculating potential payment term extensions and the consequential cash flow opportunities, an estimation about the benefit of the implementation of Supply Chain Finance can be made. Lastly, the cost-benefit analysis of implementing such a solution versus receiving the money as a bank loan is determined.
The results of the calculation and analyses have shown that payment term extensions offer large cash flow opportunities for the Syntegon Group. Receiving a bank loan in the same amount as the unlocked working capital would result in a lower benefit.
Although further research beyond this thesis is needed, the clear benefits of implementing a Supply Chain Finance solution to increase liquidity are demonstrated.
Das Unternehmen XYZ befindet sich in einer entscheidenden Phase in der Umsetzung der Digitalisierungsstrategie. Im Rahmen dieser Strategie wird die neue Unternehmenshomepage mit dem neuen Onlineshop gekoppelt. Die Plattform fungiert zum einen als zeitgemäßer Onlineauftritt und zum anderen soll dadurch ein neues Rollenverständnis für das Unternehmen geschaffen werden. Herzstück der Plattform ist die mit dem Onlineshop verbundene Onsite Suchfunktion.
Ziel dieser Arbeit ist Teile der Strategie zu analysieren und teilweise kritisch zu würdigen. Um die Suchfunktion für den neuen Onlineshop neben grundlegenden sprachlichen Features zu erweitern, wurde eine Umfrage mit ausgewählten Mitarbeitern durchgeführt.
Die Ausgangssituation dieser Arbeit ist das Unternehmen zu präsentieren. Darauf aufbauend wird die Schnelllebigkeit der Digitalisierung erläutert, sowie die Reaktion des Unternehmens darauf. Kern der Arbeit ist die Analyse von User Experience (UX)- und User Interface (UI)-Komponenten des Shops sowie die Suchfunktion im Allgemeinen, als auch im Kontext von XYZ zu beschreiben.
Darauf erfolgt die Erklärung der Methodik der qualitativen Datenerhebung, welche für die Umfrage eingesetzt wurde. Anschließend werden Ablauf, sowie die dazugehörigen Ergebnisse dargelegt. Das letzte Kapitel liefert einen wertenden Ausblick auf Teile der Ergebnisse und fasst die gesamte Arbeit nochmals reflektierend zusammen. Abschluss der Arbeit bildet eine Diskussion, sowie ein persönliches Fazit.
The onset of COVID– 19 has accelerated digital trends facilitating the rise of social media and the financial technology industry. Especially in the private equity sector, investors are increasing their online presence and marketers need to define a tactical social media plan to improve its integrated marketing communications and facilitate lead generation.
The objective of this thesis is to develop a social media marketing proposal and action plan for the fintech company: Moonfare GmbH. The aim is to identify the most suitable content marketing, social networks and techniques to power sales growth, brand awareness and community engagement through its current social media channels.
In order to develop a deeper understanding, the literature review presents different digital marketing frameworks applied to social media marketing. Moreover, a careful study of the fintech private equity industry is developed through a Porter’s 5 forces model alongside an explanation of the case of Moonfare through a blue ocean canvas.
For the research, secondary data and internal desk research were performed including, statistical insights directly gathered from the company. The study was further designed with an internal and external situation analysis, concluding with a SWOT model and the establishment of objectives through a SMART goals framework. The final action plan is presented in an OGSM model.
Experience Management has established itself in the business environment, first in the context of the customer and user experience and recently also in the context of the employee experience. This bachelor thesis explores how to improve the experience of a particular employee, the expatriate, by experience management. For this purpose, the implementation of existing experience management concepts is examined by using secondary data. The insights gained hereby are then transferred to the expatriate experience. A corresponding procedure is developed and exemplarily applied to Beiersdorf. This includes conducting primary research in the form of qualitative interviews and results in a set of recommendations for action on how the company can improve their expatriate experience. The results suggest that experience management is a promising approach to improve the experience, not only of expatriates but also of international assignees in general, which should be subjected to further research.
Identifying the Core Competencies of European Low-Cost Airlines – An Exemplary Analysis of Ryanair
(2021)
This paper analyses the European industry for short- and medium-haul flights and determines the core competencies of the largest operating low-cost carrier, Ryanair. It further raises the question of whether the successful low-cost business model can be applied to long-haul sectors. The industry analysis utilises Porter’s five forces model and evaluates the factors of change along the PESTLE dimensions. Additionally, a thorough analysis of Ryanair is conducted, including a SWOT analysis and an identification of the airline’s core competencies. Finally, the viability of low-cost long-haul operations is discussed by assessing key low- cost carrier success factors' transferability. The results indicate that the European airline industry is fiercely competitive and largely unattractive to operate in. Ryanair’s core competencies, which are identified within the areas of operations, procurement and management, enable the airline to, nonetheless, operate profitably. This paper also finds that low-cost long-haul routes can be successful when learnings from previous mistakes are made. As the impact of the global pandemic will continue to disrupt long-haul flight operations, it is likely to take until the recovery of travel demand and the delivery of narrow-body long-range aircraft until a successful low-cost long-haul airline erupts. Given the less severe impact on short- to medium-haul flights in Europe, the large and financially strong low-cost carriers may benefit and find themselves in a stronger position relative to full-service airlines upon recovery of travel demand.
Diese Arbeit befasst sich mit der Umsetzung der Richtlinie 96/71/EG über die Entsendung von Arbeitnehmern, kurz EU-Entsenderichtlinie, in den meist bereisten Ländern der CHT Germany GmbH innerhalb der Europäischen Union, des Europäischen Wirtschaftsraums und der Schweiz. Anhand dessen werden Handlungsempfehlungen zur strategischen Ausrichtung der CHT Germany aufgezeigt. Dabei wird die Frage, was die Auswirkungen der EU-Entsenderichtlinie für die CHT Germany GmbH sind, beantwortet. Zusätzlich ist die Beantragung der A1-Bescheinigung bei regelkonformer Abwicklung von Dienstreisen essenziell. Die A1-Bescheinigung bestätigt die Fortgeltung der deutschen Rechtsvorschriften während eines Auslandsaufenthalts des Arbeitnehmers. Bei Nichteinhaltung der rechtlichen Anforderungen drohen monetäre und nicht-monetäre Strafen. Aufgrund dessen ist es für ein Unternehmen wichtig, zu entscheiden, inwieweit Dienstreisen regelkonform abgewickelt werden.
Der Digitalisierung oder digitalen Transformation von Unternehmen wird zunehmend eine wichtige Bedeutung attestiert. Die Prinzipien des Lean Managements werden in einem ähnlichen Ausmaß oftmals gelobt und von einer wachsenden Anzahl an Entscheidungsträgern eingeführt und umgesetzt. Beide Phänomene haben gemeinsam, dass sie einerseits Zeit- und Effizienzgewinne versprechen und andererseits eine – wie bei größeren Veränderungen innerhalb einer Organisation üblich – Inklusion der Betroffenen benötigen, um vorrangig langfristige Erfolge vorweisen zu können.
Diese Bachelorarbeit setzt an diese Ähnlichkeiten im Bereich des Lean Managements und der Digitalisierung an und untersucht zudem, inwiefern eine Integration der Belegschaft eines Unternehmens vonnöten ist. Hierbei wird der Fokus auf die Abläufe im Vertrieb gesetzt. Nachdem eine Klärung der grundsätzlichen Terminologie vorgenommen und der entsprechende wissenschaftliche Stand aufgezeigt wurde, folgte eine Auswertung qualitativer und quantitativer Daten, die im Rahmen einer Umfrage der betrachteten Firma erhoben wurden. Anschließend wurde untersucht, wie ein Lean Office durch eine strategische Digitalisierung erreicht werden kann und ob dies profitabel sein kann. Abschließend wurden anhand der Erkenntnisse Empfehlungen an andere KMU sowie offene Forschungsfragen abgeleitet.
XXXXXXXX, according to XXXXXXXX is a disruptive technology. This technology offers producers several advantages, such as more efficient and sustainable production, as well as cost savings and process optimization. Many producers are under increasing pressure to adapt their production in the long run tothe fast-growing technological standards andincreasing worldwide environmental consciousness. They are now facing the challenge of maintaining their competitive advantage in the medium to long run. Unfortunately, mostcompanies are not familiar with the new XXXXXXXX and XXXXXXXX might encounter rejection. Therefore, it is necessary to understand what actions need to be taken to convince a potential customer in the B2B relationship of the new technology. For this purpose, the following research question is posed: Which strategy supports the market entry of XXXXXXXX printing applications?-The impact of XXXXXXXX on technology introduction. To answer the research question, results were compiled on the basis of a literature research and an online survey on customer needs in décor baseboards and in vehicle interior design.
The research and the survey show, that decisions are always based on an emotional basis. In addition, information which is communicated several times and on different sensory levels, is better absorbed. The aspects sustainability, cost savings, individualization, waiting times and competent consultation play a central role for customers. Moreover, an economic challenge is crystallizing due to the Covid-19 crisis. As a result, the focus should be on emotionalizing and dramatizing the content when presenting the new XXXXXXXX technology. Here, the customer’s wishes should be included, and a personal connection should be built up as well as strong emotions evoked. This enables the creation of a very good customer experience, which is essential for decision-taking. In addition, the communication should take place on all sensory levels to provide the potential customer a multisensory experience. In order to better implement the proposed actions, it is recommended to meet the customer at a trade fair or in the XXXXXXXX building.The correct use of the proposed actions will help XXXXXXXX to successfully convince the potential customer of XXXXXXXX.
As COVID-19 forces school to shutdown, distance learning or homeschooling is increasingly becoming the preferred and safest mode of delivering education. The new trend however, raises underlying questions on the implication it will have on the educational gap and attainment between advantaged and disadvantaged students in Germany, stemming from the diverse economic, cultural and social situation among the student population. This study presents results of a comparative analysis between advantaged and disadvantaged students in Germany using the PISA data 2018. The study investigated, how large the educational gap in Germany between advantaged and disadvantaged students is and what influences this gap. More specifically, what effect COVID-19 induced school interruption has in increasing the educational at- tainment between the student population. The findings show that there is an educa- tional gap between advantaged and disadvantaged students in Germany and socio- economic and cultural factors influence student performance which aligns with the findings in the literature review. Furthermore, school closures of 51 days result to a loss of 3.26, 3.37 and, 4.12 PISA point for advantaged students in maths, science and reading respectively and a loss of 8.4, 8.1 and 5.01 PISA points in maths, sci- ence and reading for disadvantaged students. The results show an increase in the educational outcome and inequality between advantaged and disadvantaged students in Germany. The findings, necessitate the need for policy makers to neutralize the learning losses resulting from the COVID-19 induced remote learning.
For a couple of years, the comparison of active and passive investing has been a big topic in the financial world. For this reason, an abundance of literature on this topic exists and multiple studies have been carried out. The COVID-19 crisis came fast and only little is known about the impact on ETFs and active funds. This scientific paper critically examines both investment strategies during the COVID-19 crisis. The goal is to identify important factors and indicators for investors and whether ETFs or active funds are crisis-proof. To answer these questions a qualitative analysis was conducted. A sample of five experts regarding ETFs and active funds were interviewed with the same questions. The combination of the literature and the qualitative analysis shows that there is no crisis-proof strategy. Nevertheless, a broad and global diversified portfolio and a balanced asset allocation are important factors to make a fund more resistant against a crisis. In addition, the Sharpe ratio was identified as an important indicator for investors. The purpose of this paper is to add value for private investors and enable them to make rational decisions when choosing a fund based on the given indicators.
The market for direct drive technology is said to have great growth potential. In order to increase its presence in this market, two new sensors from SICK Stegmann GmbH are currently in the market launch phase. The aim of this paper is to show the changes and challenges that arise in this market. As a result, new target groups and the resulting change in the distribution channel are proving to be the greatest changes and challenges for the company. Lack of knowledge about the product portfolio of the Motor-Feedback-Systems department on the part of the sales force further intensifies this problem. In this paper, approaches are elaborated on how these challenges can be counteracted and how a successful product launch can be realized. To this end, a training concept will be designed to enable the provision of the necessary product information. Further-more, product purchases of SICK Stegmann GmbH and other locations of the company are analyzed in order to be able to identify a causal relationship. As a result, correlations were identified, which is why cross selling represents another promising approach. Online presence in social media is also becoming increasingly important to companies. Another approach therefore relates to the use of Social Media to attract potential customers. Based on the insights gained in this paper, recommendations are defined, with whose implementation the market potential can be increased.
This thesis examines the changes in collaboration in medium-sized management consultancies due to the increasing virtuality during COVID-19. For this purpose, collaboration is divided into three categories: Team rituals, team dynamics, and communication. The study aims to develop recommendations for companies to deal with these changes based on the insights gained. These findings were obtained and evaluated by means of ten qualitative interviews with management consultants. The result of this research is that virtual collaboration entails both opportunities and risks and is strongly influenced by those three categories, whereby particularly communication plays a key role on a virtual basis.
The number of companies around the globe that are utilizing budgets to cut their costs is rising, especially in times of crisis. However, there seems to be an abundance of budgeting methods. Two of the most well-known methods are Traditional Incremental Budgeting and Zero-Based Budgeting. These two methods will be compared in this research paper on ‘How does Zero-Based Budgeting affect a company’s performance as compared to Traditional Incremental Budgeting?’. In order to give a satisfactory answer to this question annual reports and figures of Mondelez International, Inc. were utilized as the snack and food company has used both budgeting methods in the past.
The research showed that there is a measurable effect on which budgeting method is used by a company. However, the favourable option for one specific company depends on a variety of reasons.
Ziel der vorliegenden Bachelorarbeit ist die Erforschung ökonomischer Effekte des Corona Virus auf den Berufsfußball. Dazu wird folgende Forschungsfrage gestellt:
„Welche wirtschaftlichen Auswirkungen hat Covid-19 auf den professionellen Fußball in Europa?“
Um die Forschungsfrage zu beantworten wird eine Literaturrecherche betrieben. Zunächst wird dafür der Profifußball definiert und die Spezifitäten der Branche aufgedeckt. Im Anschluss werden sowohl die finanziellen Daten vor der Krise als auch die aktuellsten Daten herangezogen, um die Auswirkungen analysieren zu können. Abschließend werden mögliche Lösungsalternativen ausfindig gemacht und bewertet.
Die Studie zeigt, dass die Branche durch den Wegfall von wichtigen Spieltageinnahmen sowie einer bereits vor Covid-19 bestehenden finanziellen Belastung wirtschaftliche Probleme aufweist. Insgesamt weisen die Ergebnisse darauf hin, dass der Profifußball sich zukünftig nachhaltiger aufstellen muss, um Krisenzeiten besser zu überstehen.
Die voranschreitende Globalisierung führt zu einer staatsübergreifenden Verschmelzung von Märkten, wodurch eine internationale Steuerplanung notwendig wird. Konzerne verlagern ihre Funktionen in das Ausland und gleichzeitig werden steuerrechtliche Anforderungen verschärft. Zusätzliche Vorschriften werden implementiert, um Gewinnverkürzungen oder Gewinnverlagerungen einzuschränken und um die Gefahr einer Doppelbesteuerung zu verringern. Neue Auflagen führen allerdings zu Zielkonflikten, was für Unternehmensgruppen steuerrechtliche Risiken und erhöhten administrativen Aufwand bedeutet. Mittelgroße international tätige Familienunternehmen wie die BLOCK Transformatoren-Elektronik GmbH stoßen dabei vermehrt auf Probleme und Unsicherheiten entstehen bei der Umsetzung von steuerrechtlichen Anforderungen, welche durch Betriebsprüfungen angestoßen werden. Die Motivation dieser Thesis ist demzufolge, sich ändernde unternehmensspezifische Anforderungen an ein Verrechnungspreissystem zur Vergütung von europäischen Konzern-Vertriebsgesellschaften in Einklang mit steuerrechtlichen Vorgaben zu bringen.
Das aktuell angewandte System wird dabei hinterfragt und es wird untersucht, ob eine geeignetere Verrechnungspreismethode für den vorliegenden Sachverhalt identifiziert und angewandt werden kann und dabei dem rechtlichen Rahmen gerecht wird. Auf die Definition des Sachverhaltes folgt eine Vergleichbarkeitsanalyse, welche eine Funktions- und Risikoanalyse der beteiligten Unternehmen, eine Untersuchung und Prüfung der betriebswirtschaftlichen Anwendbarkeit der vom Gesetzgeber zugelassenen Verrechnungspreismethoden und eine steuerrechtliche Überprüfung der potentiellen Methoden beinhaltet.
Als Ergebnis der Forschung wurden bei der aktuell angewandten Verrechnungspreismethode wesentliche Risiken und Probleme bei langfristiger Anwendung festgestellt. Des Weiteren wurde eine Methode identifiziert, welche in der Unternehmenspraxis anwendbar ist, den unternehmensspezifischen Anforderungen entspricht und steuerrechtlichen Anforderungen gerecht wird. Durch eine Umstrukturierung könnten die europäischen Vertriebsgesellschaften regelkonform vergütet und eine Planung und Kontrolle der Standorte eingeführt werden.
This study aims to ascertain whether share-repurchasing companies in Germany observe long-term abnormal returns, a phenomenon that has been extensively discussed in literature over the past decades. Germany is an especially interesting market for this analysis, as share-repurchases were only legalized in 1998 and are subject to sterner regulations compared to markets where repurchasing has had a long tradition. The event sample consists of 169 announcements made between June 2008 and May 2013. Each event is observed for three years following the announcement. To calculate abnormal returns, this study employs the Return Across Time and Securities, Calendar-Time Portfolio, and Buy-and-Hold Abnormal Return approaches, which yield statistically significant abnormal returns after three years of 23.72%, 22.81%, and 57.77%, respectively. The results further indicate most of the price adjustment occurs in the 15 months following the announcement, with only minor corrections thereafter. Overall, the findings of this study suggest the existence of long-term abnormal returns for German repurchasing companies.
This paper studies the progressivity of a proposed indirect consumption tax on greenhouse gas emissions: the Carbon Added Tax. To evaluate its progressivity, a microsimulation was created assigning estimated tax burdens to individuals from the Spanish Household Budget Surveys from 2016 to 2019. These were then aggregated to calculate average effective tax rates across income and expenditure deciles as well as a series of progressivity and inequality indices. The resulting statistics and measures showed a strong regressivity of the Carbon Added Tax when measured against income but only a very mild regressivity when measured against expenditures. This study finds that with its mild regressiveness when measured against expenditures, the Carbon Added Tax has the potential to become a viable long-term solution to carbon taxation if adequately designed.
In 2020 a pandemic caused the universities in Germany to close their doors for their
students. For the Hochschule Furtwangen University, it was the first time that online
classes were introduced on a large-scale. The objective of this thesis paper is to
investigate how international students at HFU Business School cope with having online
classes due to COVID-19 and to derive based on those findings a recommended course
of action.
The researcher conducted 32 semi-structured in-depth interviews with international
students, local students, professors, and university employees to examine the status quo.
A thorough literature review on studying and working from home formed the interview
questions' foundation. The interview covered several aspects of students' life, such as
studying, language development, or social factors.
Based on the findings, a recommended course of action was derived. Those 14
recommendations include practical suggestions covering different facets for the
university to implement to improve international students' ability to cope with the
restrictions caused by the pandemic and the resulting online classes successfully.
Customer Relationship Management has focused on numerous data privacy practices in the current information and big data era. The present study focuses exclusively on the declaration of consent (DoC) in the context of the automotive industry, particularly in the sector of premium car manufacturing. A DoC is an individual's authorization to an organization for data processing; within the context of this study, a DoC is referred to as the authorization of an individual for processing its personal data in order to receive personalized marketing communications. Not much is known about the factors that influence individuals to grant such permission. Relevant literature on consumer behavior, permissions marketing, and psychology is reviewed from a marketing perspective to develop a framework based on the privacy calculus, which distinguishes individuals' costs and benefits based on assessing selected cost and benefit drivers. The influence of perceived benefits, incentives, both monetary and non-monetary, consumer control, trust, information protection, and transparency is identified as benefit-associated factors, whereas the influence of opportunity costs entitled to the providing the consent, privacy concerns, intrusiveness, and the quantity of the information supplied by the organizations during the consent collection is identified as costs-associated factors. In accordance with the literature, several hypotheses were formulated to estimate the consumers' intention to consent. This study supports Mercedes-Benz AG to improve its consent capturing management and related processes.
Today, digitalization, and the possibility of being cost-effectively networked worldwide, have a significant impact on many businesses. It is no longer unusual for companies to offer their customer service through a variety of communication channels. Due to increasing customer demand and competition, it is even more important to act strategically to meet all customer needs, including the employees' needs. This thesis aims to determine how Lean Management can contribute to increased workforce efficiency and employee satisfaction in the service sector. Therefore, the current situation in customer service on behalf of the Mercedes-Benz Customer Assistance Center is analysed. This thesis first examines the current internal market situation regarding processes and the well-being of the employees. Based on the surveys conducted, it can be said that Lean Management utilised in bundles can potentially contribute to Customer Service Representatives motivation and increase efficiency. The results show that 50% of the employees do not prefer working on the phone and reveals the current customer service challenges during home office and how they can be counteracted. Additionally, it becomes clear that the employees themselves are the most important, and their satisfaction contributes to the company's overall success. Nevertheless, this thesis is based more on assumptions through theory and the interpretation of the empirical data. It serves more as a recommendation for future action in a leaner way.