Open Access

The creation of a positive organizational culture has become of increasing interest during the past decades. Various studies have assessed the impact of organizational culture and employee satisfaction in relation to individual and organizational performance. A cross-comparison of these studies is difficult, as the results strongly depend on the definition of the investigated variables. Additionally, the concept of organizational culture remains a unique concept within the group and is influenced by the respective organizational structures and processes. Therefore, this bachelor thesis attempts to investigate the concept of organizational culture and its determinants in general, as well as making the case of the critical im-portance of organizational culture, specifically for the company MS Plastic Welders, LLC (MSPW). In this context, to form a comprehensive analysis and theoretical framework, secondary data was examined. In line with the qualitative findings, the application of a descriptive employee survey at MSPW intended to examine the employees’ perceptions towards their job satisfaction and the overall working environment. The aim of the study was to uncover the main areas for improvement, forming the basis of leading a positive culture change. Following the survey, conclusions about the organizational culture at MSPW were drawn and put into perspective in the form of recommendations for the company. The survey results indicated that the company needs to communicate a clear organizational mission and additionally needs to determine and communicate their organizational values, in order to clearly direct the employees’ mindsets, behavior and actions. After determining the organizational direction, the internal structures and processes need to be aligned to support the desired behavior patterns and in order to enhance the long-term organizational performance perspectives through positive culture change.

With the rise of the internet and the flood of information it provides at no cost, print is no longer the main source of information. The German magazine market has been highly affected by this change. Publishers are faced with declining sales volumes, loss of advertising income and increasing costs. The implementation of Augmented Reality technology could make print magazines less static by providing the opportunity to add extra content and create an interactive reading experience. However, so far the use cases of this technology in print magazines have been rare, which might be due to the deficiency of information publishers have about its likelihood of success. To reduce this information gap and provide some recommendations for publishers, a web survey and expert interviews were conducted to establish the consumer perspective on an implementation of AR technology and to provide a potential future outlook based on the opinions of German AR solution providers. It was concluded that an implementation of AR would lead to a value addition for consumers and would result in an increase in purchase intention. Despite also resulting in an improved perceived image of the magazine, it should only be implemented if it does not lead to an increase in price or the reduction of editorial content, to avoid losing readers, who will not access the additional content. The substantial costs involved in implementing AR as well as existing technological limitations, which affect the ease of use for consumers, will likely prevent many publishers from realising such an implementation. AR glasses will play a significant role in the decision if AR technology will have a future in German print magazines according to the interviewed experts, in case they are accepted by the general public.

Das Thema ETPs/ETFs im Allgemeinen ist, obgleich nicht mehr brandneu, nach wie vor eines der aktuellsten und relevantesten des Investmentbankings. Untermauert wird diese Feststellung durch das ständige Wachstum und die Innovation der Branche sowie durch das Volumen an Vermögen, das heute in ETFs verwaltet wird (Assets under Management). In dieser Arbeit werden verschiedene Methoden und Aspekte der Indexkonstruktion, sowie die Funktionsweise von ETFs erklärt und diskutiert, um anschließend, basierend auf den gewonnenen Erkenntnissen, einen Produktvorschlag für das Fondsmanagement der Deka Investment GmbH ETFs herauszuarbeiten. Hierbei handelt es sich um ein Indexkonzept, das abzubilden die Aufgab eines neuen Deka ETFs wäre. Die zentralen Punkte, die untersucht werden sind die allgemeine Funktionsweise und Struktur von ETFs, Gewichtungsmethoden und Faktoren sowie deren Rolle bei der Indexkonstruktion. Mit gewissen Vorgaben durch das Unternehmen und durch eigene Recherche wird eine Strategie formuliert, die eigenständig mit Hilfe der Portfolio Management Software von FactSet getestet und optimiert wird. Hierbei wird unter anderem durch einen Backtest untersucht, wie sich der Index, bei Quartalsweiser Anpassung in den letzten 10 Jahren verhalten hätte.