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Course of studies
- IBW - Internationale Betriebswirtschaft (733) (remove)
What is integrity and how does it impact the individual, culture or organization? Research has shown that the presence of integrity tend to correlate with positive outcomes in the business or private life, regardless of the surrounding. Additionally, integrity impacts and shapes the individual or organization behavior. The paper aims to determine how important integrity role in leadership is and wether it matters to perceive it as a must-have value. For this study, an in-depth review of secondary literature was conducted. The secondary data was collected in two approaches, online and offline. Thorough analysis of the data showed a tendency of integrity in leadership.
Die August Faller GmbH & Co. KG ist ein international tätiges Verpackungsmittelunternehmen, welches Faltschachteln, Etiketten, Packungsbeilagen und Kombiprodukte für den Pharmaziemarkt produziert. Des Weiteren wird das Produktportfolio durch Verpackungsdienstleistungen, Pharma-Supply-Chain- und Entwicklungsdienstleistungen erweitert. Um ein weiteres Unternehmenswachstum zu sichern und das Bisherige auszubauen, möchte die August Faller GmbH & Co. KG durch weitere Internationalisierungsmaßnahmen neue Märkte erschließen. Als besonders attraktiv gilt hierbei der chinesische Markt. Diese Arbeit stellt eine Marktanalyse über den chinesischen pharmazeutischen Verpackungsmittelmarkt für die August Faller GmbH & Co. KG dar. Es wird sowohl der potentielle Kunden-, Lieferanten- und Wettbewerbsmarkt analysiert, als auch rechtliche Grundlagen sowie der Unternehmensgründungsprozess beleuchtet. Das Ergebnis stellt eine provinzielle Empfehlung für die August Faller GmbH & Co. KG sowie ein wirtschaftlicher Ausblick Chinas, dar.
Einen stetigen Wandel der Gesellschaft, sowie der Arbeitswelt gab es schon immer. Dennoch hat man den Eindruck, dass sich diese Veränderungsprozesse zunehmend beschleunigen. Durch einen steigenden Fachkräftemangel, einem gesellschaftlichen Wertewandel und einem unumgänglichen Arbeitnehmerwunsch nach einer guten Work-Life Balance wird die Notwendigkeit neuer Arbeitszeitmodelle deutlich. Diese verändern nicht nur die bisherigen Unternehmensstrukturen und internen Arbeitsweisen, sondern auch den Führungsstil der Vorgesetzten. Neben der theoretischen Behandlung dieser Themen, gibt diese Bachelorarbeit auch einen praktischen Einblick in die Materie und untersucht am Beispiel der Deutschen Apotheker- und Ärztebank inwiefern sich der Führungsstil durch die Einführung neuer Arbeitszeitmodelle verändert. Mit Hilfe einer qualitativen Befragung von sieben Führungskräften werden die bisherige Umsetzung der mobilen und flexiblen Arbeitsweise sowie die dadurch auftretenden Durchführungsschwierigkeiten ermittelt. Aus den Befragungsergebnissen werden abschließend praktische Empfehlungen zur internen Umsetzung gezogen.
Somit bietet diese Bachelorarbeitet eine Momentaufnahme des derzeitigen Wissenstands zum Thema Führung beziehungsweise neuer Arbeitszeitmodelle und gibt praxisbezogene Empfehlungen.
As market dynamics move at an ever-faster pace, innovation and business partnerships become crucial for every organization. Companies form partnerships to combine and share resources in order to adapt to high technological change rates and short innovation life cycles. Build with the best is SAP’s slogan to master these challenges together with its partners in driving success for their customers, while helping its partners to innovate and monetize their apps, extensions and solutions. Putting partner innovation at the heart of SAP’s product strategy will create a thriving partner ecosystem, support joint innovation, and better address their customers' problems.
The aim of this thesis, under consideration of the theoretical requirements and the requirements by SAP, is to identify relevant key performance indicators for steering the Partner Innovation Business of SAP. This paper's compilation is primarily based on meetings with employees and managers across different departments like Finance & Controlling, Development, HR and Operations. According to the Balanced Scorecard, the identified indicators are categorized into four different perspectives: financial, partner, process and learning & growth. The findings suggest having a mix of KPIs from different business perspectives as well as leading, lagging, quantitative and qualitative indicators for steering the Partner Innovation Business of SAP. Concerning the early stage of the project, the identified key performance indicators can be taken as a guidepost to develop dynamic and interactive dashboards.
This study has two major purposes: (1) to investigate the effects of the introduction of energy labels on the consumers’ purchase decision when buying an extractor hood and (2) to identify which other criteria have an impact on this decision. The research is conducted with particular reference to Miele & Cie. KG with the aim of adjusting its product management in accordance with consumers’ demands. During the last years the European Union has revised the energy labels for domestic appliances which had been introduced in 1992 and has established additional labels concerning a wider range of goods. Since 01 January 2015 this energy label is also mandatory for extractor hoods. Thus Miele & Cie. KG - as a manufacturer of hoods - is highly interested in doing research on the development of consumers’ preferences regarding the purchase of an extractor hood. In a first step the thesis provides an overview of its purpose and background before establishing the basis for the research in a second step. This includes basic principles of market research as well as the characteristics of the market for hoods and the concept of energy labels. In the following the thesis describes the product area of hoods and the implementation of the regulations concerning the energy label at Miele & Cie KG. A detailed central section explains the research which has been conducted in the context of this thesis. The empirical part of this study draws on a research carried out in Germany in November and December 2014. Data for this research were collected among twenty consumers and six dealers selling household appliances from Miele. The author of the thesis conducted face-to-face interviews on the basis of an interview guide which was developed beforehand. Finally the results of these interviews are presented, compared and summarized to enable the development of a recommended course of action for the product management of hoods at Miele & Cie. KG. The results of the research reveal that the most important purchase criteria regarding an extractor hood are an attractive visual appearance of the hood, the performance of the fan, the quality of the active charcoal and grease filters, the acoustic power level, a satisfactory lighting and a simple cleaning of the appliance. This study indicates that the energy label is of secondary importance regarding the purchase decision of a hood. The average energy consumption of a hood is relatively low in comparison to other household appliances. Therefore the energy saving potential for consumers is limited in this area. As a consequence the performance of a hood is a lot more important to consumers than its energy efficiency expressed by the label. Based on the results of this research, it can be concluded that the necessary modifications in the product development by virtue of the establishment of energy labels for hoods are quite small. Taken as a whole, the objectives of the product development of hoods at Miele & Cie. KG correspond to the consumers’ demands.
This bachelor thesis is dedicated to the topic of insurance in the outdoor sports sector. The range of services offered by personal liability insurances, business liability insurances, association liability insurances and accident insurances were examined. For this purpose, all insurance terms and conditions available or obtainable in spring 2021 by companies organized in the German Insurance Association
(Gesamtverband der Deutschen Versicherungswirtschaft e.V.) were compiled and examined for commonalities and differences. Exclusions, inclusions, and special features by the insurance companies were also considered. The results are presented in a tabular overview. As a result, it was possible to determine that in the case of personal liability insurances, coverage for all types of sports is basically provided by all insurance companies without distinction. Deviations can only be found in the areas of horses/riding, water sports and air sports. Only in this spectrum personal liability insurers each make their own offer, which can clearly distinguish them from their competitors. In the case of business liability, no generalized regulations could be identified, except that the respective business purpose is insured.
Thus, specialized outdoor sports companies or outdoor events of other companies are insured. In conclusion, competition among insurance companies is likely to be most pronounced in business liability insurances. Association liability insurances lag behind these major liability areas because sports associations can obtain coverage from a major insurer. The offers by the insurance companies focus on the purpose of the association and are evaluated individually. With the exception of air sports activities, accident insurances indiscriminately insure all bodily injuries that occur as a result of an accident in a private context in outdoor sports. In general, outdoor sports activities of all kinds are always insured or can be insured through appropriate rate or contract negotiations.
Der Tourismus ist eine der größten und profitabelsten Branchen der Welt. Seit vielen Jahren wächst der Umsatz und die Zahl der Gäste stetig, aber der Wettbewerb in dieser Branche ist groß. Viele Reiseziele und Unternehmen versuchen, über die Social-Media-Plattformen neue Kunden zu gewinnen. In den letzten Jahren haben viele Unternehmen die Macht und den Einfluss von Social Media erkannt, und es wurde zu einem der effektivsten Marketing-Tools. Doch wie hat sich Social Media genau auf die Tourismusbranche ausgewirkt und wie groß ist der Einfluss auf Destinationen und Unternehmen? Die folgende Arbeit analysiert die Auswirkungen von Social Media auf die Tourismusbranche und sucht nach Möglichkeiten, diesen Einfluss für das Marketing in dem jeweiligen Bereich zu nutzen.
Tourism is one of the biggest and most profitable industries in the world. Since many years it keeps a steady grow in revenue and guests, but the competition is high in this branch. Many destinations and companies are trying to win new customers through emerging Social Media platforms. In recent years a lot of companies recognized the power and influence of social media, and it became one of the most effective marketing-tools. But how did Social Media effect the Tourism industry exactly and how big is it´s influence on destinations and companies? The following thesis analyzes the effects of social media on the tourism industry and searches for ways to use this influence for marketing in the respective field.
Diese Arbeit dient dazu, die Angebots,- und Nachfrageseite von Private-Equity detaillierter zu beleuchten. Basierend auf den negativen Assoziationen durch die „Heuschrecken“- Debatte und neuer Supertrend, soll dies objektiv in einen neuen, zeitgerechten Kontext gebracht werden. Denn sowohl die Anbieter von Private Equity als auch die Nachfrager verfolgen bestimmte Ziele, haben gegebenenfalls differierende Interessen und können nicht nur auf einzelne Aktivitäten reduziert werden, wie diese in der Vergangenheit dargestellt wurden. Dazu werden die folgenden beiden Forschungsfragen gestellt: Wie sind die Aktivitäten von Anbietern und Nachfragern von Private Equity in einem neuzeitlichen Kontext zu bewerten? (1) und Welche Rolle können Privatanleger als potenzielle Investoren bei einer Private Equity- Transaktion einnehmen? (2)
Um die Forschungsfragen zu beantworten, wurden Experteninterviews mit drei Mitarbeitern von Private Equity- Fondsgesellschaften geführt, welche ihre Expertise einbringen konnten. Im Rahmen einer qualitativen Inhaltsanalyse wurden die Ergebnisse erhoben und ausgewertet.
Anhand der daraus erzielten Ergebnisse und mit Bezug auf die Forschungsfrage 1 konnte gezeigt werden, dass die Anbieter und Nachfrager nicht grundsätzlich als „Heuschrecken“ bezeichnet werden können, sondern weitere Aktivitäten deren Geschäftstätigkeiten beschreiben, die nicht Bestandteil der Diskussion um Franz Münteferings Aussage waren. Anhand der erzielten Ergebnisse und mit Bezug auf die Forschungsfrage 2 konnte gezeigt werden, dass Privatanleger durchaus eine Rolle hinsichtlich Private Equity einnehmen können, diese aber aufgrund von Restriktionen der Anlage und indirekter Partizipation nicht zwangsläufig in Frage kommen.
The purpose of this paper is to shed more light on the supply and demand side of private equity. Based on the negative associations by the "Heuschrecken" deabtte and new super trend, this is to be brought objectively into a new, contemporary context. After all, both the providers of private equity and the demanders pursue certain goals, may have different interests, and cannot be reduced to individual activities only, as they have been presented in the past. To this end, the following two research questions are posed: How should activities providers and demanders of private equity be evaluated in a modern context? (2) and What role can private investors play as potential investors in a private equity transaction? (1)
To answer the research questions, interviews with experts were conducted with three employees of private equity fund companies who were able to contribute their expertise. Within the framework of a qualitative content analysis, the results were collected and evaluated.
On the basis of the results obtained and with reference to research question 1, it was possible to show that the providers and demanders cannot fundamentally be described as "Heuschrecken", but rather describe further determinants of their business activities that were not part of the discussion surrounding Franz Müntefering's statement. On the basis of the results obtained and with reference to research question 2, it could be shown that private investors can certainly play a role with regard to private equity, but that they are not necessarily eligible due to restrictions on investment and indirect participation.
Diese Bachelorarbeit beschäftigt sich mit der Frage, inwieweit die unterschiedliche Nutzung von Formalität und Informalität Auswirkungen auf den Arbeitsplatz haben. Es wurden sowohl die Vor- als auch die Nachteile des Siezens und des Duzens untersucht, sowie auch welche anderen möglichen Einflüsse auf die Form der Anrede existieren. Eine erweiterte Untersuchung dieser Fragestellung erfolgte durch eine Befragung verschiedener Arbeitgeber und Arbeitnehmer zu dem ihrigen Verhaltung bei der Arbeit.
Generation Z born between 1995 and 2010 has a growing influence on the markets and businesses need to adapt their marketing strategies to meet the needs and expectations of said generation and therefore influence their brand perception, preferably positively. Consequently, it is essential to understand Generation Z, their values, characteristics and behavior.
The goal of this thesis is to answer how the modern marketing strategy cause-related marketing influences the brand perception of Generation Z. Thus, the following research questions are being posed: “How does cause-related marketing influence Generation Z’s brand perception in Germany?” and “How can cause-related marketing influence Generation Z’s brand perception in Germany positively?”.
To answer the research questions a quantitative study regarding brand perception was conducted. More specifically a survey was run to measure the brand perception of Generation Z regarding the practice of cause-related marketing. The respondents had to indicate how much they agree or disagree with statements about brands practicing cause-related marketing posed on a 5-level Likert scale to measure their brand perception.
The results of the study indicate that the perception of Generation Z gets influenced by the practice of cause-related marketing. Moreover, Generation Z’s brand perception gets influenced positively. This effect can be augmented if companies pay attention to the specific values, characteristics and behavior of Generation Z and choose their message, collaboration partners and causes accordingly. Additionally, Generation Z’s brand perception can be influenced positively if cause-related marketing is practiced originally, especially via suitable communication tools.
Further studies concerning cause-related marketing influencing Generation Z’s brand perception in other countries or how specific brands or industries are affected could be conducted. Additionally, studies focusing on the negative impacts of cause-related marketing could be performed.
Aufgrund der sich ständig weiterentwickelnden Marktsituation und dem Bestreben, seine Produkte kontinuierlich basierend auf den Wünschen seiner Kunden zu verbessern, gilt es zu untersuchen, wie die aktuelle Kundenzufriedenheit mit Accu-Chek Smart Pix Software ist. Ziel dieser Arbeit ist anhand der Durchführung einer quantitativen Kundenzufriedenheitsanalyse die Bestimmung von Faktoren, die sowohl für die Nutzung von Accu-Chek Smart Pix Software, als auch für die Nutzung von Fremdsoftware eine Rolle spielen. Des Weiteren gilt es zu ermitteln, welche Wünsche Nutzer bezüglich zukünftigen Produkteigenschaften haben, sodass eventuelle Ableitungen diesbezüglich getroffen werden können. Im Rahmen der Datenerhebung wurde ein Fragebogen entwickelt, welcher die zu untersuchenden Aspekte in Form einer expliziten,multiattributiven Methode beurteilen soll.
Die Auswertung der erhobenen Daten gab Aufschluss darüber, dass die Kundenzufriedenheit mit Accu-Chek Smart Pix Software als rundum positiv bewertet werden kann, sowie dass die Nutzung einer Diabetes Management Software tendenziell einen erheblichen Mehrwert generiert.
COVID-19 has caused severe consequences for the tourism sector, many small- to medium sized travel agencies went bankrupt. Furthermore, the digitalization has been an important global trend, which also affects tourism. The question “how a travel agency could survive in these external circumstances?” is now under the spotlight.
With information from secondary literatures, the macroenvironments surrounding the Chinese and German travel markets are examined. This comparison results in two PEST analyses in order to find out the differences. The case of KaiYuan GmbH, a travel company with Sino-German background, represents a survivor of COVID-19. The SWOT analysis on the company´s microenvironment shows that to possess a broad portfolio and to enter new markets are crucial. The results from the macro- and microenvironment analyses lead to the creation of the new business model Intelligent Travel Agency (ITA), which combines digital developments and a diversified product portfolio. Refined marketing strategies as a German travel agency towards Chinese customers are presented, such as utilizing different Chinese media channels. With feasible components and implementation suggestions, ITAs could replace traditional travel agencies and ensure the existence of travel agencies.
The bachelor thesis investigates the development and impact of electronic payment methods, specifically concerning the COVID-19 pandemic, consumer preferences, and the future of such methods. The primary objective of this study was to examine the effect of the pandemic and security concerns on consumer behaviour towards electronic payments. That was achieved through a literature review and a survey of 605 participants. The survey results indicate an increasing trend among consumers towards cashless payments due to their numerous advantages over cash transactions, including enhanced hygiene, quicker processing times, and improved security. As such, users exhibit a high level of comfort and convenience with electronic payment methods and are generally rarely worried about the security of their data. The study further reveals that electronic payment methods are gaining popularity worldwide, particularly mobile payments. The pandemic and improved security measures have led to a notable increase in their use, which is expected to continue to rise. Based on these findings, the study suggests that digital payments are the way forward and that these methods will be further developed to improve user-friendliness and security.
Unternehmensgründungen stärken das soziale Wohlergehen, indem neue Arbeitsplätze geschaffen werden und Märkte mit innovativen Produkten gefüllt werden. In Deutschland entschließen sich immer mehr Menschen mit Migrationshintergrund dazu, unternehmerisch tätig zu sein.
Diese Arbeit beschäftigt sich mit Determinanten des unternehmerischen Handelns von Frauen mit Migrationshintergrund. Ziel der Forschung ist es, die Gründungsintention sowie relevante Einflussfaktoren des unternehmerischen Handelns von Frauen mit Migrationshintergrund zu untersuchen. Außerdem sollen Handlungsempfehlungen ausgesprochen werden.
Um den Forschungsgegenstand dieser wissenschaftlichen Arbeit zu untersuchen wurde eine Onlinebefragung erstellt. Die Umfrage wurde durch Netzwerke von Gründungsberatungen und weiteren forschungsrelevanten Institutionen mit der spezifischen Zielgruppe geteilt. Im Anschluss an die Onlinebefragung wurden Tiefeninterviews mit Frauen der Zielgruppe geführt, um einige Forschungsgebiete detaillierter zu analysieren.
Aus der empirischen Forschung geht hervor, dass es in Deutschland erfolgreiche Unternehmerinnen mit Migrationshintergrund gibt. Die Entstehungsbedingungen und Einflussfaktoren sind zielgruppenspezifisch geprägt. Die Forschung hat belegt, dass sich der Gründungsprozess für den Großteil der Frauen als sehr herausfordernd erweist. Laut der Zielgruppe könnte das Gründerklima noch in einigen Bereichen verbessert werden.
Current work aimed to conduct the market research for premium surgical power systems market segment in China. Qualitative and quantitative primary and secondary researches were completed in order to set the right strategical direction for service, weight the opportunities in the market, set the right models and methods for service. Research results are describing the demand on service, mechanics of the business and the benchmark of the segment. Customer's profile, sales channels, service portfolio and 5 Ps for the service of surgical power systems were completed.
The aim of this bachelor thesis is to theoretically compare the most important sourcing strategies in the field of recruitment with regard to their effectiveness and then to empirically test them. Four different sourcing strategies are examined by analyzing their opportunities, risks and success factors. Using the findings from the literature review, the strategies are assigned to specific employee groups for which they are most suitable and effective. These match-ups consequently form the four hypotheses, which will be investigated by conducting a quantitative survey in the empirical part of this thesis. In addition, the survey project will provide further insights into the most effective instruments and important selection criteria for sourcing strategies, so that recommendations for action can be made.
Die Zielsetzung dieser Bachelorarbeit ist es, die Grundlagen der Globalisierung und Internationalisierung und dessen Bedeutung für Unternehmen zu beleuchten. Nach dem die Internationalisierungsstrategien bspw. Strategien der Markterschließung und Markeintrittsformen mit ihren jeweiligen Vor- und Nachteilen vorgestellt wurden, soll anhand einer PEST- Analyse das Land Russland als potenzielles Land für den Markteintritt analysiert werden. Des Weiteren sollen relevante Informationen über den russischen Markt, im allgemein sowie im Bereich der Medizintechnik, gesammelt werden. Zusätzlich sollen die Ergebnisse des Experteninterviews, nach der Analyse und Bewertung, in die Marktanalyse mit einfließen, um in der Folge eine erfolgreiche Markteintrittsstrategieempfehlung für iSYS Medizintechnik GmbH zu entwickeln.
Traditional costing methods apply overhead costs of indirect areas to products or production areas based on predetermined overhead rates. Many years ago when the direct costs were high and indirect costs were low any inaccuracy in the charging of overhead costs to products was not significant.
Nowadays, the traditional costing method for overhead costs is not suitable for complex manufacturing environment, where goods are produced by smaller customized batches which leads to high proportion of overhead activities – such as quality control – which are not related to the production volume.
In this bachelor thesis the author discusses about this relevant problem relating to the department “quality assurance in procurement” of the Heidelberger Druckmaschinen AG.
The bachelor thesis contains theoretical basics of the meaning of quality, as well as the principles of quality management systems. The theoretical basics of the activity-based costing are also discussed. Moreover it is important to say that the overhead costs of the “quality assurance in procurement” are reflecting at the same time quality costs. In this way the importance of a cooperation between the controlling department and the quality management in relation to managing quality costs are also displayed.
The second part of the bachelor thesis deals with the practical application. To provide a basis, initially, the company, the department “quality assurance in procurement” and the current cost accounting system are displayed. Afterwards all steps to develop a new allocation method by the help of an activity-based costing system are showed and described. Finally, in a short version a key figure model for non-conformity costs is worked out.
This research identifies positive and negative influence factors by examining the effectiveness of digital video advertising. The objective is to discover ways of leveraging
these factors successfully through an extensive literature review. As this ad format has developed into a staple in most brands' media strategy, it is valuable to drive
understanding of effective implementation forward. Three brands that utilize digital video advertising are selected for an analysis of their recently published ads. This analysis is supported by a suggested model that was developed based on advertising literature to assess ad effectiveness. Results show that the perceived intrusiveness of an ad and the consequential ad avoidance behaviours in consumers represent a hindrance to ad effectiveness. In contrast, elements used in an advertisement that increase its value facilitated ad effectiveness. Credibility, entertainment and informativeness are ad value contributors and impact ad recall, the gateway to positive marketing outcomes such as purchasing decisions. The circumstances under which consumers are exposed to digital video advertisements play a role in if the ad message can effectively be conveyed.
While negative influence factors have their detriment, they can still be counteracted and leveraged. Advertisers and ad-supported video streaming sites like YouTube can find
ways to broadcast ads without significantly impeding the user experience and, in doing so, secure the continued profitability of this promotion format that depends on users
watching ads.
Due to the increasing internationalisation and globalisation of competition, companies become more and more international. The commercialisation of products and services in different countries means, that companies are often confronted with cultural differences. By reason of these cultural differences it can happen, that the advertising remains inefficient, because the target group can’t understand the message. The most failures in international marketing happen because of the neglect of cultural differences. Therefore every international company should carefully think about a differentiation or standardisation of their products and advertising in other countries. The aim of this work is to identify the cultural differences in communication and advertising and therefore show the difficulties which can be connected with international products and advertisement. Furthermore this work should demonstrate how culture can affect advertisement and explore if there is a potential for standardisation in international marketing. The focus of this work is on cultural diversity and the impact on international marketing. To find out more about the perception of international advertisement an online questionnaire was created. Therefore it was possible to gain important information. This questionnaire and the literature research lead to the conclusion of this work. The questionnaires as well as the literature research are showing that it is very difficult to achieve a total standardisation in international marketing. Although people are using worldwide almost identical products, the cultural differences are still too great for a global market. Advertisement which is created for a specific market seems more often reliable and comprehensible. However for some parts of the marketingmix a standardisation is definitely possible. Therefore the best strategy for companies is to use a mix between differentiation and standardisation. Cultural differences will still remain in the future. The consideration of cultural differences in the future will therefore lead to a competitive advantage. Companies should pay attention to culture diversity, although it can lead to higher costs, to achieve the best results in international markets.