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- IBM - International Business Management (37) (remove)
Global key account management is the use of the key account management system aimed at global accounts; these global accounts can also be known as multinational companies. These types of companies are key players for business-to-business model companies as they might account for as much as 80% of all sales. At this level of importance, to lose a customer like that could be a death sentence for the business. Adopting a global key account management to keep these essential types of customers is a good strategy, knowing the tremendous value they provide. The company MinebeaMitsumi, being aware of this, brings up the case study for the initiation of a global key account management system, that will bring a best in class service to the key accounts of MinebeaMitsumi in the automotive market. To start this project, it is needed an assessment of the current situation in which MinebeaMitsumi operates to its key accounts. At the same time, it is intended to upgrade the digital infrastructure MinebeaMitsumi uses for its operations. The case study is presented as an exploration and analysis of MinebeaMitsumi and how should this new system be implemented in an early stage. This way, preparing the ground for a larger project at the time of full implementation.
The goal of this thesis is to evaluate the impact the choice of registered cooperatives as legal form for start-ups can have on the success of crowdfunding campaigns regarding information asymmetry and agency costs. The theoretical analysis argues that due to the reduction of information asymmetry between founders and contributors, agency costs should be reduced,and success of their crowdfunding campaigns should be more likely. This result is confirmed with some caveats with the help of expert interviews. In conclusion, only companies that aim for additional benefits of registered cooperatives are eligible to be founded as registered cooperatives in order to decrease information asymmetry and increase chances of success in crowdfunding.
Throughout the paper, the different concepts are applied to the practical example of the founding process of a social start-up, the Zeitcafé Freiburg, which results in the recommendation of registered cooperatives as legal form and crowdfunding as one source of capital.
In recent years, the topics of new work and agile practices have received growing at-tention. The concept and mindset Working Out Loud are embedded in this field. It is described by five practices and attitudes being visible work, relationships, leading with generosity, purposeful discovery, and having a growth mindset.
The present study attempts to evaluate whether it holds that this concept is predomi-nantly adopted by employees in hierarchical companies. The underlying assumption is that employees in hierarchical settings are deprived of a sense of self-efficacy which they gain by applying Working Out Loud. The results and conclusions are based on a combination of the findings of existing academic literature and the outcomes of con-ducted interviews with Working Out Loud promoters. As the concept Working Out Loud is not yet scientifically proven, the interviews are particularly important to draw relevant conclusions. For this purpose, employees were asked questions aiming at de-fining the present organizational structure in their companies and the underlying rea-sons for them engaging in Working Out Loud practices.
The conducted interviews and analyses yielded the result that employees tend to adopt Working Out Loud practices due to an underlying missing sense of self-efficacy, among other reasons. It could be shown that although not previously selected, the in-terview sample of Working Out Loud promoters appeared to be predominantly posi-tioned in hierarchical structures. Whether this proves the hypothesis right or whether the benefit and visible change in a hierarchical context is higher than in an agile one, needs to be further analyzed in future research.
The present thesis attempts to answer the question “What makes a bond green?” by analysing the current status of the green bond market with regards to its regulation and evaluating the need for harmonizing green bond standards.
A green bond, which is characterized by allocating its proceeds exclusively to climate-related or environmental projects, is a relatively novel sustainable financing instrument that has recorded exponential growth since the first issuance in 2007. The green bond market has developed as a privately regulated market leading to a range of different green bond standards and other market mechanisms used for verifying green bonds, of which some have developed into best practice followed by most issuers. This fragmented regulation and the lack of a globally accepted green bond standard leads to the difficulty in clearly identifying what makes a bond green.
By analysing the current best practice and comparing green bond standards this paper identifies the differences between existing standards and suggests the further harmonization of standards as an important prerequisite for the further growth of the green bond market. Consequently, the challenges related to the private nature of green bond regulation is reviewed, leading to the conclusion that the intervention of the government and establishment of public regulation for green bonds could be considered. With regards to the further expansion of the green bond market the EU Green Bond Standard that is currently under development by the European Commission is critically analysed.
The signs of global warming are everywhere, ranging from highest record temperatures in cities to mega wildfires in the amazon. Heat is melting ice glaciers, contributing to floods and rising sea levels.
Transportation is one of the largest carbon-emitting sectors and it is difficult to meet the carbon reduction goals without a significant improvement in the change from Internal Combustion Engine (ICE) vehicles to Electric Vehicles (EVs). EVs are capable of reducing transport related emissions. However, the problem is that EVs on their own haven’t convinced consumers to make the switch and there is a role for policy makers to play.
This study seeks to provide recommendations to support policy makers to come up with measures that if adopted, could increase EV uptake in Singapore. A survey questionnaire has been conducted to discover and understand the factors which affects EV buying decision in Singapore in addition to literature review from past studies.
The main concerns of Singapore car drivers of EVs are that they are too expensive, lack of availability of public charging stations and long charging duration. An experimental component in the survey found that providing information on EVs could increase willingness to purchase an EV.
Analysis from other countries shows that successful governmental policies includes first and foremost, financial incentives to make the prices of EVs as competitive as similar ICE models. Other soft incentives were also implemented which acts as a complement at a later stage of adoption.
Recommendations for policy makers includes actions under the following: National goals/legislation/infrastructure, sales support and availability and quality of information which Singapore policy makers can consider to move towards a renewable and sustainable future.
Transforming a face-to-face (F2F) medical congress into a virtual experience without losing the added value of the offline event is the challenge many associations and event organizers face in 2020.
Background: The unexpected COVID-19 outbreak has made face-to-face congresses impossible in Q2 of 2020. In order to continue medical education, virtual congresses are organized.
Objectives: The aim of this thesis is to determine the advantages of a virtual congress format and illustrate a way to effectively organize a virtual congress. Moreover, the thesis aims to analyze the performance of the digital experience platform (DXP) created by MCI the Netherlands, taking into consideration different stakeholders’ needs and its future opportunities.
Methods: This bachelor thesis is based on the available literature as well as data from the company MCI the Netherlands and quality interviews were conducted with
10 industry experts.
Results: The digital experience platform can increase registration numbers and share the content with more people worldwide like never before. With the easy accessibility, the DXP offers the possibility to increase audience reach. By offering a long-term learning opportunity the platform enhances the user experience of the delegates. Valuable data insight can be retrieved through the platform and shared with various stakeholders. Evaluating the advantages of virtual congresses, it can be said that virtual congresses will be the future of the event industry, however they will not replace face-to-face congresses but can be seen as an additional learning possibility.
Conclusion: With the digital experience platform MCI the Netherlands was able to successfully transform their internal digital capabilities into a future-proof innovative client solution. MCI is the first company in the European market who offered a virtual experience for more than 10.000 participants and strengthened their position as one of the market leaders.
The goal of this bachelor thesis is to investigate the role of self-disclosure in a Thai-German team. In-depth interviews with Thai employees and former German interns of a German automotive supplier based in Bangkok were conducted. To link the phenomenon of self-disclosure with intercultural management, German and Thai culture standards represent the base to discuss tendencies in the behavior of Germans and Thais.
The results demonstrate that general topics predominated over private subjects at the early stage of the relationship between the interviewees and their team members. Throughout the relationship, topical depth and breadth increased although the share
of positive topics outweighed. Both the Thais and Germans displayed a great willingness to share general and personal aspects which has led to the deepening of the relationship and the building of trust. The in-group/out-group effect was recognized as the interviewees preferred an in-group recipient for specific issues to be talked about.
Communicating in English did not significantly impact the amount of information revealed. The study emphasizes the role of self-disclosure for initiating, sustaining and enhancing a relationship between Thai and German co-workers.
Over the past few decades, global economic circumstances lead to difficulties when attracting, retaining, and motivating staff. In these dynamic markets, HR departments are struggling with how to navigate among new techniques and generations. However, in recent years neuromarketing has gained popularity among managers due to resourceful insights applicable to various business areas. Drawing on an investigation, this study examines how the implications gained from neuromarketing can be used to conduct an employer branding strategy and if neuromarketing methods can be a useful tool for the HR department. Analyzing distinct advantages of neuroscience by applying techniques that allow examining essential elements of the employer branding, leads to the detection of challenges and limits within the employer branding management and suggest a new perspective. Considering the literature gap, the methodology to assess whether there are implications of neuromarketing on employer branding will be derived from product branding. This study will first investigate the comparability of product and employer branding and then examine the extent to which neuromarketing methods can complement supplant the employer branding strategies. Finally, the results show the moderate relevance of neuromarketing on employer branding.
The study investigated what is the generalist education in nursing, how Keppler-Stiftung Haus Raphael, Senior Citizens’ Centre will start the implementation of this training and how people can be well informed using social media to convince them for a career path in nursing. The study examined if the use of social media will increase the turnout of people for this education. This thesis also researched, if the use of this promotional medium can help change people’s negative impression about old people’s home, especially for its funny smells and that, senior citizens are not well taken care of there as expected. From the starting theoretical background consisting generalist education in nursing and the trends of social media were discussed in details. Based on the theoretical issued examined, the empirical research is established, collecting data from staff of old people’s homes in five provinces in Baden-Württemberg, Germany. Correlational analysis was used to test the sample on the two hypotheses. The positive correlation between social media campaign and the turnout for the generalist education in nursing was identified. The alternative hypothesis was supported because there was a significant relationship of independent variables to turnout of youths for generalist education in nursing
“Without data, you're just another person with an opinion.” (W. Edwards Deming)
The main objective of this thesis is to establish whether or not a quantitative forecasting method can be utilized by WAFIOS AG for the prediction of future revenues. If so, a data foundation for the forecasting calculations will be defined.
I conducted expert interviews with selected employees in the WAFIOS sales department and performed calculations to analyze the possible methods and indicators that WAFIOS might be able to use in their forecasting process.
The result of this work shows that forecasting the WAFIOS revenue, using a multiple regression analysis and indicators suggested by the sales department of WAFIOS, is not possible. However, during my research and analysis, other potential methods were discovered that might prove useful to WAFIOS and should therefore be examined more closely at a later time.
Roles and responsibilities regarding HR marketing on online business networks in mid-sized companies
(2020)
This paper discusses the roles and responsibilities in managing online business networks for human resource marketing and then applies these concepts to the case of the German company IMS Gear SE & Co. KGaA. It is important for companies to consider which departments and employees are responsible for social media, as this is the first step to ensure the success of a possible social media strategy.
For the practical part of this paper, a benchmark analysis with four companies and interviews with the employees of IMS Gear were conducted. The findings were used to develop a feasible recommendation for IMS Gear.
The literature review shows that it is not advisable for companies to only have roles and responsibilities regarding business networks and human resource marketing, but that they need a comprehensive strategy for all social media channels and a cross-departmental approach for managing social media. At the end of the paper, a possible team structure for IMS Gear is developed. However, the employees would not have the time to add the necessary roles to their daily working routine. Various ideas have been collected to suggest how the company could still build up an active social media presence and ensure the accomplishment of the tasks connected to social media.
The following thesis examines the role of drug advertising in the United States. It takes a theoretical approach to explore the relationship between drug sales and the corresponding advertising and their perception, effects and implications on the public by focusing on the opioid crisis in the United States. In order to assess the effectiveness of drug advertising, the theoretical hierarchical framework by Robert J. Lavidge and A Steiner was utilized as it provides a straight-forward and frequently applied model to examine the workings of advertising in general.
The thesis’s conclusions give a synopsis of the results both for drug advertising and its effects on sales, as well as the implications drug advertising can entail as demonstrated in the case of the opioid crisis.
The rapid development of digital technologies has stimulated the shift from real life interaction to online communication. Internet audience is rapidly growing every day, while cost of reaching it is remains affordable.
Transformational changes in business environments, skills and cultures have led to the shift from product-based to knowledge-based economies.
New models of employment are getting more and more common, non-standardized employment has risen. The work lifecycle is changing. Instead of linear pattern— education, work, and retirement— there is a move to “cyclic life plans,” with periods of education, work and recreation overlapped and interspersed across a lifetime. This trend challenges standardized career paths, development programs and incentive systems. “Employee consumerism” is rising, especially for those with in-demand skills and experience.
All the above trends in global economy bring a new challenge for the individuals who want to succeed in their careers and personal development. This challenge is decent self-promotion on a labor market, which can be achieved by using efficient self-marketing channels and tools, in particular online.
The interest in topics such as understanding the communication between product design and customer has increased dramatically in recent years. Researchers have been dedicated to understanding more of product design, its dimensions and the consumer perception of it.
The spirits industry competition is dominating in the alcoholic beverages, and the second largest spirit which has a highly competitive market, is vodka. Companies are struggling to stand out from the competition and grab the consumer attention. The following study will explore the aesthetic and symbolic dimensions of a product design and it will show how the design of the vodka bottles is communicating with the consumer. The research questions that are going to be explored are: Which parts of the aesthetic dimension are positively influencing the consumer and how does the consumer perceive the bottle shape when there is no brand influence?
In answering these questions, a secondary data has been reviewed and a questionnaire has been developed where participants will be answering attitudinal questions, open-ended questions and picture choice questions. The questionnaire has been completed from a random sample group of 92 participants of whom mostly are students.
The findings of the questionnaire indicate that angular shape and thin body of a vodka bottle are most positively appraised by the customer. In combination with a bright colour, the bottle express feelings of excitement and elegance. However, the questionnaire has been conducted with no brand logos, shapes or descriptions, and consumers still have found similarities in the shapes because of the strong influence of some world-famous brands.
This research shows that consumers are affected of how a product is designed and, that certain shapes and colours do not seem to be an option for a vodka bottle. The findings in this study are important, because a better understanding of colour-shape composition could potentially improve vodka company’s marketing strategy.
In this bachelor’s thesis, the fundamental new trends in Human Resources, due to digital transformation for instance, will be thoroughly examined. Primary research focus is placed on assessing the concrete differences between performance appraisal systems at German and Chinese multinational companies.
Underlying Human Resources tools, such as the feedback, judgment and annual performance appraisal, will be discussed and disseminated as part of employee performance reviews and evaluations. This is intended to be achieved by offering fresh perspectives on the concepts of “New Pay” and peer evaluation among others.
In the age of digital transformation, groundbreaking technologies like artificial intelligence, create a myriad of opportunities for potential applications in Human Resource Management.
However, at the core of this research work stands the comparison between traditional and modern performance appraisal systems. Furthermore, the thesis aims at establishing a better understanding of these systems in practical fields, at the example of German and Chinese businesses. It is argued that benefits and shortcomings regarding new trends, technologies and innovations will play a major role for global corporations.
Therefore, this thesis delivers a broad foundation for understanding not only general HR performance management tools but also current research and very relevant ongoing industry problems.
This Thesis is aimed at showing the extent to which the efficient functioning of a country’s financial system is important for the development of its economy. One of the main determinants of economic development is economic growth. The research focuses on the functions of the main actors of the financial system, and how these functions impact on the GDP which in turn impacts on economic growth.
Data from Books, Articles, and the Internet which show historical evidence of a positive correlation that exists between “the development and stability of a country’s financial system” and “the development of its economy” has been gathered to come up with an answer to this research question.
The German economy is used as a case study to establish this evidence. In the course of this research, data showing the development of the German financial markets and Banking sector from the period - pre and post 2008 financial crisis was gathered. As well, data showing the growth of its GDP through the same time span was gathered.
Following these data showing evidence of a positive correlation between the state of Germany’s Financial System and the state of its economy, it can be concluded that the efficient functioning of a country’s Financial System is to a greater extent, very important for the development of its Economy.
This research focuses on explaining the relevance of social media and innovation process within companies. The main scope of this paper is to explain the different types and platforms of social media, how they can be of an importance to companies & businesses and to explain in details which aspects of the Innovation process could be influenced by social media. In order to develop a deeper understanding, an interview with Chief Innovation Officer Dr. Marcell Vollmer was conducted, followed by a mini case study and market research to test the validity of the information received. Several factors can work as a barrier on the way of utilizing social media networks for business purposes as well as current and future challenges, what they are and what their possible outcomes are, are discussed in details in this paper.
Emerging markets are at the core of developing frugal innovations that create value in society. This research paper's overall purpose is to showcase how the emerging market of Zimbabwe has created frugal products through the company Econet Wireless Limited; that have brought a significant turnaround in the economy and, in doing so, have positively impacted the society. Additionally, the research problems of the company’s precise frugal innovations, how they create social value, and to what extent were investigated. The case study method was utilized, and data was collected using existing and or secondary data. Of the frugal innovations by Econet Wireless Limited, Ecocash, a mobile money service, provided a financial system for the unbanked and exbanked solving the money or coin shortage problem. Econet Solar, Econet’s brand for solar products, presented an alternative source to the country's lack of electricity. However, beneficial both products were discovered to have shortcomings that can be improved upon or corrected.
The research analyses current literature and available data on the lithium market, an analysis of the environment, particularly the surge in demand for the metal for the production of lithium-ion batteries, evaluates the potential for a significant rise in production for the metal throughout years 2020 to 2030 among many competing countries. The focus of the research is set on predicting the contributions to the GDP of Chile derived from future lithium compound exports in the timespan between years 2020 to 2030 via multiple linear regression. The results of the study estimate contribution values to increase by 291% by 2030 and find a high degree of statistical relevance for lithium prices and battery electric vehicles in use in the production of lithium.