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Course of studies
The changes between Taiwan and China since 1979 have closer both countries in many aspects. This study seeks for evidence proving the impact of cross-strait political events on Taiwan Stock Market. Major events from 1995 to 2017 are identified and examined with event study using market model and both parametric and non-parametric test. By defining 19 events into two groups- Good news and Bad news, the results present significant abnormal returns on event day [0] or after. This suggests that there is significant impact of cross-strait political events on Taiwan Stock Market. Moreover, due to the limited amount of events, this study can only weakly support that Taiwan Stock Market is semi-strong form.
Travel bans, lockdowns, and social distancing shape the daily pandemic rou- tine and force marketers, producers, business, and consumers to changed buying behavior and disrupted buying habits. Online sales are sky rocking and hence the comprehension of changes in consumer behavior towards online shopping play an important role for the economy. The aim of the present thesis is to investigate changes in consumer behavior due to COVID-19 and give insights whether these changes last or not. Subordinately, it is examined whether – and if, how – online and offline buying motives are linked to possible lasting changes. Therefore, a deductive quantitative method, namely an online questionnaire, was chosen to conduct, and descriptive statistics to display and analyze data. The conducted data confirms a surge in online shopping fre- quency during the pandemic, but also shows that the respondents will not re- turn to old buying frequency habits and keep buying online as much as during the pandemic. Besides that, the present work confirms the assumption that COVID-19 raised awareness to support local stores. I further conclude that the research subjects gain trust in shopping online and will repeat new online shopping experiences. Hence, adopted consumer behavior will be repeated respectively and old buying habits are being refrained.
This bachelor thesis addresses the topic of digitalization in the healthcare industry and the resulting integration of Artificial Intelligence into medical care. The aim of this thesis is to develop new business model ideas for an international medical device manufacturer, enabled by the integration of a digital solution into the product portfolio. Furthermore, measures for the successful implementation of the business model ideas and positioning of the organization are to be developed.
To achieve this goal, a market research on the impact of digitalization in the healthcare industry and the resulting integration of Artificial Intelligence into medical care was conducted based on the relevant literature. In addition, the resulting opportunities and risks for the specific use case were identified.
Within the scope of this thesis, the following business model ideas were identified:
- BMI 1: Individual module-based offering,
- BMI 2: Comprehensive product and service solutions,
- BMI 3: Integrated supply and patient pathway solutions,
- BMI 4: Data platform provider.
Recommendations for successful positioning include (1) strengthening organizational structures for process orientation, (2) placing the digital solution not only as a solution for the patient pathway, but also as an enabler for ambulatory procedures, (3) expanding the digital solution with secondary process applications, (4) building a skilled workforce, and (5) partnering with technology companies to manage implementation of the platform-based business model idea.
This essay takes a fresh look at the interactions between Germany and its halal food market by evoking the facts, challenges, and opportunities of a norm that sets the limit between lawful and unlawful. Moreover, following the steps of various conducted research papers that analyzed the halal food market in different ethnic societies, this study aims to find out some of the significant success factors within the halal supply chain management in a German business context.
In recent times, China’s role in the clothing industry has been threatened. China’s ability to compete on a cost basis is diminishing and urges the country to find a new means of competition. The aim of this study is to assess China’s future role in the industry with special regards to European apparel manufactures. This is done by taking a closer look at several factors that have an impact on the industry. The analysis of published data, conducted studies and expert opinions brought to light how the government is actively involved in the pursue of maintaining China’s leading role in the textile and clothing industries as these are important contributors to China’s economic well-being. Two strategies have been emphasized. Firstly, the upgrading of the industry as a means of differentiation that allows China’s clothing industry to compete on other factors than costs. Secondly, the boost of China’s domestic market in order to mitigate against the risk arising from the volatility of markets and increased need for speed in the industry. While China’s role is undoubtedly changing, it seems like the country has found opportunities to maintain an important position in the future of the clothing industry.
Artificial intelligence is a disruptive technology, offering increasingly more opportunities to companies. However, the low digital maturity of the private banking sector, makes it hard for private banks to take advantage of this opportunity. Simultaneously, customers are expecting more digital solutions, forcing companies to adapt their services.
The aim of this paper is to provide an overview, drawing conclusions about whether the implementation of AI technologies is profitable in the private banking sector.
This thesis is based on recent research about current possible applications and the respective benefits, risks and costs. Two use cases will be thoroughly analysed: the application of automated credit risk management systems and AI powered indexes. In the first case, the software NOLA 2.0 will be evaluated and used as a benchmark to highlight the positive and negative aspects deriving from AI credit risk management software. In the second case, the AI powered index AiPEXAR will be presented and compared to the most common ETF S&P 500, analysing the differences in their computation and their performance over time.
The analysis concluded that, even though the benefits substantially depend on the individual company, AI chatbots, customers' engagement, credit risk management software and banking apps are advantageous for private banks. Yet, the implementation of AI powered indexes may be precocious and therefore not yet profitable. It can also be concluded that for private banks, whose core competitive advantage lies in the expertise of the relationship managers, the digitalization of advisory may lead to unsatisfied customers.
Plastic packaging and its waste are known to have a negative impact on the environment and on human health. This study aims to determine effective government measures for the management of plastic packaging in Germany. Specifically, the effectiveness and acceptance of possible environmental incentive and restriction policies are analyzed based on the objectives of reduction, reuse, and recycling. Therefore, the policies of a plastic packaging tax, tax differentiation, bans, and concentration limits of chemical additives, as well as restrictions on packaging design, are investigated.
In order to examine the consumer acceptance of the policies, an online survey was conducted with 272 students. This study further contributed to the analysis of effectiveness as consumption effects were measured. Accordingly, the expected policy effectiveness was examined based on literature research and quantitative insights from the field study.
The results - which are only representative for German consumers with an academic background between 18 and 29 years of age - revealed that most respondents accepted the policies, although acceptance was higher for restriction policies than for incentives. Furthermore, problem awareness was found to slightly correlate with policy acceptance in most cases. In terms of expected policy effectiveness, several factors indicate effectiveness for all policies. However, multiple prerequisites for the achievement of policy effectiveness were identified, whereas the requirements for restrictions on chemical additives were most complex.
In a fast-paced change and development of the work environment, organizations are faced with the need to adapt efficient and proactively on a continuous basis. Correspondingly it is important for companies to readjust their tools, requirements and processes. Performance appraisal is not an exception. Moreover it is an important part of an organization’s performance management system that assures an integer alignment of the employees’ activities and performances with the company’s strategy and goals. It is a tool, which directly addresses companies’ most important and susceptible to change resources - it’s employees and strategy. Therefore the scope of this paper was to analyze whether the traditionally used performance appraisal system of the present, would work and fit under the challenges and changes of the future of work trends. First, the paper focuses on the analysis of the future of work environment. There are initially researched the forces that will influence future organizations and then the impact on organizations is described. The above mentioned were followed by the analysis of the currently perceived drawbacks of performance appraisal as from studies and researches done by experts in the domain. The analysis points out the most important features referred to as being of a tremendous impact on the success and result of the tool. These faults of the traditional approach would be then compared with the main trends determining future of work, and as a result of the study is the determination whether the tool would perform better in the future organizational setting or worse depending on how the criteria concluded as being most influential would co-work. In conclusion it was observed that performance appraisal as such would still be an important tool in the future organization as it’s commonly perceived scope would gain in importance. However, the approach and implementation would have to be drastically reconsidered. As most of it’s currently perceived drawbacks would be in an even more devastating conflict in the upcoming time of business and employment. It refers to it’s form, owner, customer and implantation, all of these would need an radical transformation.
Many of the traditional alternative food networks are facing logistical challenges that impede them from increasing their scale and emerging from the market niche they currently operate in. Food hubs, as innovative business models, may be able to overcome these challenges and bridge the infrastructural gap between small and medium-sized local farmers and large-scale demand for local food products. Although the food hub concept has enjoyed only relatively little popularity in Europe, this might change with the European Commission’s plan for a more sustainable food system – the Farm to Fork strategy. This thesis aims to analyze the potential impact that this initiative as an external market force may have on the future of food hubs, so that it can be considered in their strategic decisions today. Nonquantitative scenario planning was used to develop four plausible future states, each characterized by a different level of success of the Farm to Fork strategy. The results indicate that it provides significant development opportunities for food hubs. Especially the regulations in institutional food procurement, the internalization of the true costs and changing perceptions of the value of food are potentially beneficial. However, this requires food hubs to pay close attention to the upcoming legal regulations when making portfolio decisions. A product offer that is based on environmental and social sustainability and healthiness in addition to local origin should put them in a favorable position to benefit off of these impending changes. At the same time, food hubs need to maintain their flexibility and respond adequately to consumer preferences in order to deal with the challenge of increasing competition with conventional retailers.
The aim of this research is to investigate the impact of potential change in consumer behaviour on the carbon footprint in the beverage industry.
This research comprises two fundamental components. The first component establishes a scientific basis through an in-depth literature review by referring to the main concepts. The second component comprises a research study based on the hypothesis of whether consumers who engage in climate-neutral behaviours also demonstrate conscious beverage consumption. The findings of the literature review illustrate that the beverage industry contributes to high levels of emissions and global plastic pollution. Not only does this endanger marine and terrestrial ecosystems, but also humans. For example, through microplastics that enter organisms and contribute to illnesses. The results imply that the impact of human activities will influence environmental development. The nature of consumer behaviour is considered to be the key to society's impact on the environment. Findings obtained through the research study emphasise that environmental awareness exists among the respondents. Furthermore, it is indicated that a statistical relationship exists between climate neutral consumption patterns and conscious beverage consumption. By fundamentally changing the way beverages are consumed, emissions can be mitigated and consequently the goal of achieving climate neutrality in the beverage industry can be achieved. This furthermore contributes to the achievement of global climate neutrality and supports sustainable development.
The effective, long-term management of natural resource wealth represents a big challenge for extractive countries like the Republic of Chile. The blessing of commodity abundance is accompanied by a phenomenon referred to as the resource curse. The implied limited economic growth and the general tendency towards opaque, exclusive and corrupt dynamics present in the extractive business foster the necessity for a strong transparency framework.
The Extractive Industries Transparency Initiative (EITI) has dedicated its efforts to this problem and has established an international standard for data availability and civil society participation along the extractive value chain. Analyzing the effectiveness and suitability of this approach for the achievement of greater transparency in the Chilean mineral resource management, it will be found that the EITI represents the appropriate basis for enhancing commodity governance. However, it will turn out that Chile’s individual motivation and consistency are vital for the initiative’s success.
This thesis provides a general assessment of the subject. Further research would be required in order to provide a precise evaluation.
The bachelor thesis investigates the development and impact of electronic payment methods, specifically concerning the COVID-19 pandemic, consumer preferences, and the future of such methods. The primary objective of this study was to examine the effect of the pandemic and security concerns on consumer behaviour towards electronic payments. That was achieved through a literature review and a survey of 605 participants. The survey results indicate an increasing trend among consumers towards cashless payments due to their numerous advantages over cash transactions, including enhanced hygiene, quicker processing times, and improved security. As such, users exhibit a high level of comfort and convenience with electronic payment methods and are generally rarely worried about the security of their data. The study further reveals that electronic payment methods are gaining popularity worldwide, particularly mobile payments. The pandemic and improved security measures have led to a notable increase in their use, which is expected to continue to rise. Based on these findings, the study suggests that digital payments are the way forward and that these methods will be further developed to improve user-friendliness and security.
The goal of this thesis is to provide information on how the music distribution has evolved throughout the years since the internet and computers have brought a
new digital ear to the music industry. This gave unlimited access to vast amount of information, creating new methods of communication and connecting to thousands of music lovers with only one mouse click. Technological and social changes have
followed ever since the beginning of the 20th century with significant impact on different business aspects like Marketing, Communication and Pricing. In the following years illegal downloading has brought the music industry to a crash with sales dropping
almost double in only one year. This, however, led to the idea of legal downloading and later in 2008 to the birth of the most used music streaming service Spotify. The bundle paying method of this new service has not only put the industry back on its feet
but it has also brought the interest in the consumers back. A monthly “flat rate” in exchange of a vast music catalogue of more than 30,000 songs, albums and artists with the ability to listen to it offline turned out to be the better alternative.
The purpose of this paper is to conduct an explorative research on the current situation of the music business and the business models of the new trend “music streaming” by using different analytical methods. The research results show a significant change in the way Marketing and Communication are being done by labels, brands and the streaming services due to the rapid technological progress and the new social habits born with it. Using the experience of listening to music, data and audience intelligence provided by the services, brands are now able to communicate their exact message in front of the right person and in the right time. Pricing of music has also gone through a big transition
since music streaming has become the preferred way of listening to and exploring new music. The effect of the bundles provides users with unlimited usage of the music streaming service and its catalogue in exchange of a monthly fee also called “flat rate”.
Each service decides on the price and the subscription method to be offered. To give a more comprehensive picture on what the future of music streaming
is, this paper is using not only secondary data but primary data as well. In order to generate free discussion, the study refers to the media and an expert to give answer on what are the signs pointing the direction the music business is headed towards.
In the context of the global climate crisis, socially responsible investing has gained momentum in the financial market. One of its objectives is the achievement of a positive environmental impact. Among the instruments used for this purpose are green bonds. These are fixed-income instruments whose proceeds may only be used for green activities. To this point, market-based standards aimed at establishing uniform definitions of what constitutes “green” have strongly contributed to the development of the green bond market. In order to further promote the issuance and credibility of green bonds and exploiting their financing potential, the European Commission has proposed the introduction of a European Green Bond Standard.
This thesis examines how an introduction of the European Green Bond Standard could impact the existing German green bond market and lead to more private investments in green projects in the future. To address this question, information from an extensive literature review as well as quantitative data from Refinitiv EIKON's Green Bond Guide was used.
For the German green bond market to grow, in particular an increased involvement of the private sector is essential. This thesis finds that the current draft of the European Green Bond Standard offers great potential in this respect. Through increased transparency and assurance, increased demand as well as associated reputational benefits and the possibility to use targeted policy incentives it has the potential to increase the attractiveness of green bond issuance for the private sector and thus induce more issuances. An extension of the grandfather clause, which is currently under discussion, could underpin this even further.
The present work illustrates the challenges non-profit organizations are facing, especially in regard to marketing measures. Rapid technical advancements and the continuous development of digital assets opens new creative possibilities, which organizations must recognize in order to operate successfully.
Future philanthropists’ charitable contributions are shaped by generational characteristics. The new generation forces organizations to implement new strategies and to revise its approach in order to address given needs and to satisfy all participants. Social platforms, permanent internet access and specifically mobile phones influence promotional activities which emphasizes the great importance of a digital marketing concept. Furthermore, charity organizations need to adapt new ways of engaging with their donor base in order to build a sustainable and lasting relationship.
This paper aims to reveal generational impacts on charitable contributions. It focuses mainly on marketing measures and the upcoming challenges and specifically aims to examine existing evidence for the effectiveness of Video Marketing. Hence, the key question to be answered is if video illustrates the new sales tool to approach future philanthropists. Therefore, an interview with the expert Dennis van Dijk, the COO of MSSG B.V., is being conducted to support the possible result.
The employee referral program and the relation of extrinsic and intrinsic motivation to referrals
(2018)
The aim of this bachelor thesis is to give an overview of current practices in employee referral programs and to establish the link between motivation and propensity to refer on the basis of motivational theories in order to identify which methods a company can use to obtain the highest possible quality referrals from its employees. On the basis of relevant scientific literature, the employee referral program is described, related rewards explained and relevant motivational theories outlined. The factors of intrinsic, prosocial and extrinsic motivation, as well as the overjustification effect are evaluated, to understand their impact on an employee’s propensity to refer and to draw conclusions for practical implications.
Fort he past decades Microfinance Institutions (MFIs) in Cameroon and the world over has been growing. Despite the restructuring of the Cameroon Banking sector after the Bank crisis that erupted in the late 1980`s, MFIs in Cameroon continue to grow and offering financial products and services to the unbanked population not served by commercial banks. The main objective of this research is to critically examine and analyse the factors responsible for the growth of MFIs in Cameroon in comparable to commercial banks and a recommendation on what need to be done to improve on the financial sector of Cameroon. The research method is an explorative approach base on empirical literature review. The research will examine social and financial performance factors that have been responsible for the emerging growth of MFIs in other developing countries in Africa Asia, Latin America and apply them to MFIs in Cameroon in order to find out if these same factors can also be responsible for the emerging growth of MFIs in Cameroon. At the end of this research study it was revealed that social performance factors which includes total number of clients served that measured the breadth of outreach,the poverty level of the clients which measured the depth of outreach, the total number of branches and products and services which measured the scope of outreach has been responsible for the emerging growth of microfinance institutions in Cameroon.
Key words: performance factors, Microfinance institutions,Commercial banks, Cameroon
Phenomena like talent shortage, war for talents, and demographic change – Organizations are facing many challenges and changes these days. To compete in a contested market space the issue of employer attractiveness is becoming increasingly important. It seems that prioritizing the provision of attractive working conditions becomes prominent, while the importance of locus of control is underestimated. The research question addressed in this study is: What are the effects of working conditions and locus of control on performance? For this
investigation, a quasi-experiment with a 2x2 factorial design was conducted. Participants were assigned to either an attractive or unattractive working condition while simultaneously experiencing internal or external locus of control. Subjects were asked to perform cognitive tasks and performance was measured by the total number of points reached.
The results of the study did not yield statistical significance. However, it was observed that the group experiencing unattractive working conditions and internal locus of control had the highest performance. When also considering relevant research literature that highlights the psychological importance of control, it is suggested to conduct further research in this area of
interest to gain a deeper understanding of the effects of control and their impact on various job outcomes like performance.
Marketing strategy remains a critical driver of customer satisfaction and competitiveness in the banking industry globally. Despite this, private and government banks in Germany are yet to attain required customer satisfaction levels. Studies on the relationship between service quality and customer satisfaction revealed both positive and negative results. The main purpose of this study was to analyse the effects of service quality on customer satisfaction in the German Banking sector. Deutsche bank offenbach am main branch was used as a case. The target population was 2000 customers; holders of either a savings account, current account or both. 120 questionnaires were administered using a non- probability sampling technique known as the convenience sampling. 100 out of the 120 questionnaires came back complete. Data was analyzed using SPSS version 25. The results revealed that service quality significantly contributed to customer satisfaction at (Adjusted R2 = 0.733, p<.05). It was concluded that service quality contributes to customer satisfaction. From the survey, other factors that influence customer satisfaction in the German banking sector include, account security, proximity, customer expectations and perceived valued of service quality, employee’s behavior and management. The study recommends a more emphasis on improving and maintaining high service quality levels translating to customer satisfaction. Therefore, the research provides a validated service quality model that can be used to clearly measure levels of service quality in relation to levels of customer satisfaction
Due to changes in the labour market, the share of atypical employment in Germany has risen substantially. This has implications on the old-age provision of the persons concerned, since the German pension framework has been primarily developed for persons under standard employment. The analysis shows that the statutory pension insurance discriminates against the self employed, since their entry into the system is only provided in an atypical manner. Marginally and part time employed often fail to accumulate entitlements and thus their risk of old-age poverty is high. Moreover, the quantitative assessment of the statutory pension framework unveils that independent retirement planning is in conflict with the statutory basic income provision as it undermines individual efforts. In the light of a changing work environment and the rise of the digital economy, future trends are posing challenge on the German system. Those require reforms, in order to ensure a higher accessibility of more flexible employment forms into the statutory pension insurance as well as other types of state-subsidised retirement plans.
Globalization brought high competition in the market. Therefore, international Marketers started to use a strategy of linking a product to its Country of Origin to get a potential competitive advantage on their product. Previous studies have found that the effect of Country-of-Origin on consumer´s product evaluation, perception and purchase intention. However, it was limited to find the County-Of-Origin effect on different age groups especially in Germany.
The purpose of this research was to analyze the effect of Country of Origin on German consumer´s product evaluation and different age groups. Projective test was adopted for designing the questionnaire and Italy, China and France were selected as the country. In the end, the data was represented by statistical analysis and graphic representation.
This research comes to the conclusion that the Country of Origin either has an impact or has no impact on German consumer´s product evaluation. Their evaluation showed various results based on country and product information such as Country image, Country of Manufacturer image, product category and brand. Therefore, this research was not able to define the general Country of Origin effect on German consumer´s product evaluation. However, this research will give an insight for designing a future research and a more comprehensive understanding of the Country of Origin effect on age groups.
Many employees use the internet for non-work related activities nowadays. This cyberslacking behaviour is put into connection with flexible work arrangements, in which the employee also completes work tasks outside of the workplace in a sort of balancing act between work and non-work. Many companies perceive cyberslacking to be deviant and counterproductive and battle it with internet monitoring systems. Other companies perceive cyberslacking to be beneficial for learning, creativity and productivity. This thesis will use Douglas McGregor’s ‘Theory X and Theory Y’ and the concepts of the Psychological Contract and Corporate Culture in order to understand the psychological background these of opposing opinions on cyberslacking and its effects on company and employee attitudes and behaviours following monitoring or acceptance of cyberslacking in a company. The results show a considerable fit to the three concepts presented in this thesis. The results suggest that the acceptance of cyberslacking has the effect of increased motivation and productivity and that monitoring and control reduce trust and productivity in total which is the opposite of the goal of monitoring systems. Future research should be conducted on the discrepancy of the positive effects of permitting cyberslacking and the increasing number of companies which use control and monitoring systems to fight it and on the underlying reasons why productivity is reduced through cyberslacking (the effect of perceived mistrust etc.).
This research identifies positive and negative influence factors by examining the effectiveness of digital video advertising. The objective is to discover ways of leveraging
these factors successfully through an extensive literature review. As this ad format has developed into a staple in most brands' media strategy, it is valuable to drive
understanding of effective implementation forward. Three brands that utilize digital video advertising are selected for an analysis of their recently published ads. This analysis is supported by a suggested model that was developed based on advertising literature to assess ad effectiveness. Results show that the perceived intrusiveness of an ad and the consequential ad avoidance behaviours in consumers represent a hindrance to ad effectiveness. In contrast, elements used in an advertisement that increase its value facilitated ad effectiveness. Credibility, entertainment and informativeness are ad value contributors and impact ad recall, the gateway to positive marketing outcomes such as purchasing decisions. The circumstances under which consumers are exposed to digital video advertisements play a role in if the ad message can effectively be conveyed.
While negative influence factors have their detriment, they can still be counteracted and leveraged. Advertisers and ad-supported video streaming sites like YouTube can find
ways to broadcast ads without significantly impeding the user experience and, in doing so, secure the continued profitability of this promotion format that depends on users
watching ads.
Global warming provokes our climate and the world how we know it today to change severely. The production of food together with its consumption is responsible for 19-29% of world’s greenhouse gas emissions caused by human activities and further rises are
expected. As a response to this phenomenon, the assessment of a product’s carbon footprint has awaken huge interest with the purpose of controlling food’s environmental impact during its life-cycle. In order to involve individuals in the target of reducing harmful emissions, besides governmental and business efforts, CO2 labels have been developed to communicate a product’s carbon footprint and enabling consumers to make more climate-friendly purchase decisions. However, it has been shown that a successful
implementation of CO2 labels on grocery products still confronts barriers from the consumer side.
For a better understanding of the meaning of mentioned labels, this thesis deepens the theoretical backgrounds of greenhouse gas emissions and the carbon footprint related to the food industry. In a second step, the acceptance and effectiveness of carbon labels on
groceries will be analysed critically by using contextual literature reviews and a case study on German purchase behaviour.
Growing environmental awareness, especially among young generations, is reflected in the willingness to accept price premiums for sustainable and recyclable products. In recent years, marketers have focused on reinforcing consumers’ attention and interest in green goods by increasing the effectiveness of various sustainability information on product packaging.
In this thesis, an analysis of variance (ANOVA) investigated the effect of visual and verbal recycling claims on product packaging upon the willingness to pay (WTP). Although findings showed no changes in WTP related to a visual claim, the presence of a verbal claim positively impacted the WTP in two of four cases. Further, significant interactions between the two factors were detected. The results suggest that students considered an imagery seal irrelevant during product evaluation, whilst communicating recycling information with a textual message or with a conjunction of both claims showed a tendency to improve price-value perception. However, results for the verbal and interaction effects showed variations across products. Therefore, one may not draw unequivocal assumptions from the findings of this study without research replication on a larger scale.
This research provides a comprehensive analysis on the relationship between reputation and brands image through a better understanding of the effect of corporate scandals on brand image. Secondary data taken from academic journals, academic books and press articles were used to develop this research. While some corporate scandals are the result of misbehaviour from inside the corporate, some are the result of external factors the corporate had nothing to do with and some are due to technological failures. However, irrespective from the source of the scandal, all types of scandals will change the consumer’s perception on the corporate’s brand. For example, a certain degree of brand distrust or brand hate might develop after the scandal. Nevertheless, a corporate can recover from any scandal through several appropriate strategies. While these strategies might differ in detail, they all must include addressing the public about the issues truthfully and adopting relevant corrective actions depending on the scandal’s type and scale. The main purpose of this thesis is to explore these concepts further in detail, to understand how a corporate can recover from a scandal and restore their pre-scandal brand position. Finally, a case study about Samsung’s recent exploding devices scandal will provide a current example on the topic. While this research will provide a summary on how will a scandal affect consumer’s perception and how could a corporate recover from a scandal, it is important to note that each scandal is unique and therefore will have unique effects on perception and will require a unique strategy to recover from it.
The economic impacts of tourism on regional, sustainable development - The case of the Swabian Alb
(2016)
The goal of the work was to determine the economic impacts of tourism on a region. Several models are described and the tourism value chain was chosen and employed for determining the economic effects tourism spending has on a region. The region chosen was the Swabian Alb which is located in the South of Germany. Many complex tools such as Input Output approaches or Tourism Satellite Accounts exist in tourism economic impact studies but for a small region such as the Swabian Alb those are too time-consuming. The value chain has proven to be an easy and effective tool in improving the positive economic effects of tourism such as multipliers and reducing negative effects such as leakages. The findings showed that the Swabian Alb is a sustainable region and does also research on economic impacts. However, there are gaps in this research and for a small region like the Swabian Alb is it is hard to measure indirect effects of tourism as those effects are not easy to capture especially in numerical terms. Therefore the value chain was developed and along the value chain potential sources of leakages and linkages can be found and ways to improve the sustainability can be formulated.
The economic consequences of the COVID-19 pandemic on the clubs of the Deutsche Eishockey Liga
(2021)
The COVID-19 pandemic is impacting the entire world in every aspect of life. The global economy is experiencing enormous setbacks in every economic sector. Specifically, the sports industry is facing a massive revenue loss since the outbreak of the virus, resulting from the implementation of pandemic containment measures. Every professional sports league has to adapt to the given circumstances and create solutions to keep the operational business alive. This study focuses on the clubs of the Deutsche Eishockey Liga. Due to the novelty of the topic, previous literature has hardly mentioned the economic consequences and long-lasting effects on the organizations and their ecosystem. In addition, the pandemic is a continuous process, leading to new results and insights consistently. To this end, the present research highlights the economic consequences of the pandemic and exhibits the conditions under which the league operation can be executed.
Following a qualitative research design to answer the research questions, a detailed literature review and analysis was carried out to provide theoretical delineations. Subsequently, primary data was collected through six semi-structured interviews with managers of a sample of DEL clubs to explore the problems, concerns and attitudes towards the pandemic’s effects.
The results demonstrate that the main source of income of the clubs are partly or completely eliminated because of the pandemic. In particular, ticketing and sponsorship, which are the main sources of income for the clubs, were affected. Overall, the outbreak of the virus led to a chain reaction of events, ultimately impacting the league operation. Consequently, the clubs need to rethink their business model and implement tactics to conquer this situation. Furthermore, the league operation of the 2020-2021 season can only be guaranteed if risk minimization actions and crisis management strategies are applied.
In sum this research provides a clear and transparent overview of the operational business of the DEL clubs under the effects of the pandemic. In addition, this research represents a starting point for future comparison and functions as a guidepost and support for a post pandemic economic analysis.
Digitalization is one of the major challenges for companies today. Well-established “traditional” companies have to adapt and develop new business models to stay competitive. Digitalization, connected services and alternative drive technologies are identified as key trends in the automotive industry. New competitors from different industry segments, e.g. IT industry, enter the automotive industry. Therefore, the automotive industry faces new challenges due to digitalization. These challenges are identified in the scope of this thesis. One major is a transformation of the classic sales process of a vehicle. Mercedes-Benz Special Trucks developed a new certified partner program. Bodybuilders, who are working with the model series Econic, can apply for the partner status.
Furthermore, Mercedes-Benz Special Trucks will launch a product information platform. Bodybuilders have the opportunity to market themselves and their products on the platform. Therefore, this thesis aims to identify the theoretical factors of the success of a digital platform and to transfer these factors to the automotive industry. Qualitative research methods were conducted to examine the practical relevance of these factors. By analyzing already existing platforms in the automotive industry, it turned out that many industry-specific success factors are already implemented. Thereby a series of recommendations for actions, regarding the design and optimization of the EconicPartner Portal, were derived.
This thesis examines the existence and magnitude of the Dividend Month Premium in the German stock market over the period 1999 to 2021. The findings indicate that there appear to be significant positive abnormal returns in the lead-up to the ex-dividend date, which are reversed thereafter. This mispricing around a predictable event arises as a contradiction of the efficient market hypothesis and is driven by price pressure from dividend-seeking investors who are not exposed to additional risk compared to non-dividend periods. The asset pricing anomaly intensifies in times of economic uncertainty and is related to the level of dividend yield and liquidity. However, if firms decide to omit their dividend payments, the return premium disappears.
Due to technical advances, multisensory technologies have gained traction in the research and development of many industries. With the launch of virtual and augmented reality systems, the potential for these technologies increased even further. The senses of vision and hearing have long been integrated into current products, leading to the assumption that olfactory stimuli are likely to be included soon to stimulate the sense of smell.
With this trend, the issue of implementation into current digital products and services arises, as odors currently cannot be captured in one place and released in another on a large scale. Therefore, this thesis deals with the nature of smell from a cognitive psychological and technological viewpoint. We show why it makes sense to stimulate the sense of smell in multisensory experiences and present early and current technical standards. In addition to this, we conducted expert interviews enabling us to provide insights into the digital scent and olfaction industry. Among other aspects, our results suggest that there are fundamental challenges that developers have to overcome and that a successful implementation depends on the business application.
This thesis should serve as a model to plan an efficient and smart solution when handling the phase-out process of products by XXXXXXXXXX in form of a 10-year life cycle plan. A deeper look into the product life cycle of three absolute rotary encoder families will be taken: A3M, ARS and ATM. These families are subdivided into different sizes, mechanics and electrical interfaces. By means of a status quo analysis, future trends and tendencies, regarding interface usage, technological changes or industries, will be identified. A survey is being executed to get a clearer perspective and to find out why customers bought a particular encoder: What types of machines are the products being used in? What requirements do the customers need for the future? The outcome of the survey will help to develop successor or alternative products that meet customer needs. The affected encoders are up to 20 years old and have reached the decline phase of their product life cycles. In addition to that, the production of some components of the encoder types mentioned above are being discontinued. In order to identify how much stock of the terminated parts is available, a last time buy range analysis will be conducted. Thereby, a range can be calculated which states how many more years the product can be sold. However, this is a linear calculation which means it is based on the consumption of the previous years. It is very much likely that by considering the insights of the survey regarding future tendencies, the consumptions will develop on an irregular basis, which means that it will decline more and more every year and not stay constant. This is crucial for planning the phase-out of the encoder families. Some of the discontinued parts are not only used for ATM, ARS and A3M but also for other encoders. Building on this knowledge, different phase-out scenarios for the three encoder families will be created. The strategically most fitting one for the respective encoders will be identified by means of a utility value analysis. After concluding the final strategy, a communication strategy will be elaborated to complete this academic paper.
Precedent research in human resources management has put forward the challenges of recognizing the appropriate methods to unlock employees’ potential. However, it has been proven that leaders and managers can establish a culture where employees can unlock their potential with the proper understanding of neuroscience and emotional intelligence. This research has shown that cognitive skills, which are necessary for a good job performance, can be further developed due to neuroplasticity. Furthermore, understanding human needs and emotions can help people improve their work and life experience. This research also studies the relationship between employees’ well-being and job performance. Moreover, how emotional intelligence influences the company’s working atmosphere with its staff will be, with the support of literature research, thoroughly investigated and further analysed. Based on findings of various studies, attributes such as empathy, compassion, and kindness play a predominant role and indicate an underlying connection between motivation and job performance. All in all, questions such as how health impacts job performance and how neuroscience research and understanding human emotions shift the approach to motivating people will be further discussed. This research also questions what attributes a company leader should have to build trust with the employees and encourage them to work better. Therefore, this research takes a closer look into the exemplary leadership approach and explains why communication and purpose in the company matter when unlocking human potential. In addition, it highlights the effect of experiencing stress and fear at work and the remarkable impact of positive emotions such as kindness, gratitude, and compassion. Thus, with this understanding, this research acknowledges profoundly the positive influence of having a trustworthy and empathetic leader in the company. It fundamentally shows that working in a healthy and inclusive working culture, where psychological safety is ensured, one can, in fact, unlock the potential of employees to work better and feel good about themselves.
Many articles claim that the successful management of organizational change is from utmost importance to ensure the survival and prosperity of the company in the fast moving and ever-changing business environment. There are various techniques, models and theories that were created to help companies to cope with organizational change.
This thesis aims to conduct secondary research to answer the following research questions:
1. Are change management models still relevant in the 21st century concerning their applicability and expected outcome?
2. How can the Change Management models be compared?
3. What role does leadership play in organizational change management?
Therefore, the following eight change management models are considered:
• Lewin’s Change Model
• ADKAR Model
• Kotter’s 8-Step Model
• Kübler-Ross Change Curve
• McKinsey’s 7s Model
• Nudge Theory
• Bridges Transition Model
• The Satir change management model
It can be concluded that the eight change management models are still relevant in the 21st century but the implementation must be well planned and precisely organized and implemented in a faster pace than in the past. The models can be divided into two categories - organizational and individual change management theories. Through an analysis of the findings it can be stated that good leadership of the ongoing organizational change is indispensable. There is no doubt in the fact that change management needs to be well managed but in order to be well comprehended by the employees and sustained, effective leadership is necessary. It can be summarized that effective leadership of organizational
3
change needs to combine the intellectual, spiritual, emotional and behavioral dimension with a strong focus on vision, values, corporate culture, strategy, empowerment of the employees, motivation as well as inspiration.
We are constantly surrounded by internationalization in both our professional and private lives. It is assumed that recent graduates, especially from international study programs, have a broad horizon regarding our world and that they put a lot of emphasis on living and working internationally. Besides a review of relevant literature, the author conducted qualitative interviews with international graduates to research if that assumption was true. He focused on global mobility, which was perceived to play a vital role when linking internationalization and the attractiveness of an employer. The findings from the interviews showed that aspects of internationalization such as the opportunity to work abroad or in an international environment were arguably the most important to them.
The purpose of this thesis is to give readers an understanding about internationalization and its relevant factors, the role of global mobility and how it can be used to increase a company’s attractiveness as an employer.
This thesis aims to ascertain whether the concept of job sharing might be a solution for organizations to adapt their company values to meet the changing principles of society. The shift in demands results from the younger generations seeking different values in their free time, which also influences the demands at work. The disbalance between organizational and individual values leads to employee dissatisfaction and increasing turnover rates. The part-time concept of job sharing is on the rise regarding new work opportunities. Therefore, subtopics including flexibility, work-life balance, gender balance, and diversity in the workforce are positively encouraged through job sharing. The data and research in this thesis are obtained from existing literature on the work concept. Most previous research has focused on the influences on individuals and less on multiple levels within a company. The findings of this paper state that job sharing can significantly impact the value shift of a company in many different facets. Nevertheless, the concept also provides a large number of requirements on several levels which need to be adjusted to benefit from the concept.
The concept of Job Crafting was developed by Amy Wrzesniewski and Jane E. Dutton in 2001. It describes job alterations initiated by employees that can occur in three different ways: Task crafting, relational crafting and cognitive crafting. The aim of Job Crafting is the better alignment of employee needs and preferences to the job demands and rewards.
In this bachelor thesis, the concept of Job Crafting will be explained and will be put into the context of similar concepts. Both, positive and negative outcomes of Job Crafting behaviour will be explained and opposed. The outcomes can have the form of increased motivation, performance and person-job fit which are intended by the Job Crafting behaviour. But misalignments of Job Crafting with organisational goals and negative impacts on colleagues on the negative side can also occur and need to be considered. The bachelor thesis also illustrates important motivators for Job Crafting and the most important aspects that play a role in Job Crafting behaviour. In the end, the thesis provides an outlook of Job Crafting based on the information that was evaluated. The aim of this bachelor thesis is to provide an insight into the concept of Job Crafting and to inform about the recent state of research on the topic.
Job Crafting is considered to be a rather positive employee behaviour that mostly results in better outcomes for employees than before Job Crafting actions. As organisation in the current economic state need to be adaptive in order to stay competitive, Job Crafting offers a solution for organisations to provide their employees with enough freedom to stay flexible. Job Crafting is not to be considered as a substitute for common Job design but rather as a complement to it that can be used by employees to further enhance their behaviour and performance. Managers should be aware of its existence and even foster it into a direction that benefits the organisation.
The recruitment and selection process in the mining sector in Zimbabwe has proven to be a challenge to both the management and the prospective employees. The mining sector is one industry that is of interest to the author as it contributes over half of the country’s Gross Domestic product. Employment in Zimbabwe is very high in the world due to the poor performance of the economy which is a result of mismanagement of the country. This paper seeks to examine the challenges that are faced by the prospective employees when seeking for jobs in the mining sector and also the challenges that the management faces in the recruitment and selection process. After the examination of those challenges, the author will provide a detailed analysis of the root causes of these challenges and then at the end provide recommendations in order to fix the challenges. This paper will also serve as one of the basis of further study of the recruitment and selection process in the mining sector in Zimbabwe
Change management is a very diverse subject which can be found and applied in every department of a big company. One area, where it often could be found is Business Process Management (BPM). BPM links the company’s goals, and also eases the day-to-day workload of the people, and increases the performance of the company by implementing technologies. These technologies range from something really simple to really big-scaled, e.g. a new operational platform. However, when something like that is undertaken change management methodology has to be applied. Since BPM is implementing a new technology in that field, change management methodology has to be applied, IT change management. The theoretical part of this research paper identifies the possible IT change management model. Examples mentioned include BPR, STS and PROGRESS that could be applied in a big scale project. This is the first set of challenges that has to be resolved. The second set of challenges that was identified is namely what role the IT consultant is going to assume - an Expert role, Pair of Hands role or a Collaborative role. Thirdly, it has be seen in theory what are the pre-requests for an IT change management project or a possible check list that has to be taken into account when undergoing an IT change project. The second part of the paper evaluates how the challenges, identified in the theoretical part, are observed in practice. In particular, if they have been experienced in the past or also after Platform B was being implemented in Organization A. The information provided in this research paper is based on primary research with seven interviews of people from Organization A, one survey amongst a particular group in Organization A, and secondary research incorporates literature review on relevant points and also corporate documents of Organization A.
This document presents an investigation about the carbon footprint certification and the main three different standards that help during the reduction process of CO2 emissions. A summary of the certification bodies and the certificates it provided in this paper, including an evaluation of the differences and explanation of the standards. Moreover, since the beginning of globalization and the industrial development happened, the environment has been suffering several changes. Some of those changes made a notable difference in the climate and in the pollution of the planet. The result of the situation was the popular Global Warming process. Global warming is cause by the emission of greenhouse gases into the atmosphere; these gases capture the radiation coming from the sun and raise the world temperature. For improving the situation in a more sustainable way and reducing the environmental impact of the carbon footprint the next standards were developed: (1) ISO standards, (2) PAS 2050 and (3) GHG Protocol. Many companies, governments and civil societies apply the carbon footprint measurement and reduction process for achieving a more sustainable future and having positive repercussions. Being environmentally friendly has created many different ways of lowering the GHG emissions and the pollution in the environment. One of the methods is the carbon footprint certification and the creation of different standards for guidance and audit. On one hand these methods create excellent results, but on the other there is still a high percentage of people, countries and organizations which do not help with the reduction of the carbon footprint or any other problem the environment faces. For this reason making the society aware of the possibility to change the situation is of great importance.
The investments’ dynamics in the Fintech industry represent a great opportunity for many Fintech entrepreneurs that use technology to drive down operating cost and build products that match the digital needs of the millennial customers.
They challenge the status quo of the existing players in the industry, but it is a bigger challenge for the new entrants in to acquire customers and compete for a
market share because of the high acquisition cost and lack of historical data for optimization.
This thesis seeks to explore the digital channels used for customer acquisition and to make an analysis about the cost of the channels, targeting capabilities,
effectiveness and the effort required to set up and optimize the digital channels.
This paper also seeks to improve our current understanding of which factors influence the acceptance of fintech technology, are relevant to consider in the
context of the fintech industry, using TAM as the theoretical foundation and internet banking technology as the closest example of fintech products.
In 2013 China's President Xi Jinping announced a new project. In his vision, the Belt and Road Initiative (BRI) creates and opens trade routes between China and western countries, mostly the Middle East, Central Asia, Afrika, and Europe, via maritime and land routes. These trade corridors should establish and improve trade relationships often by high investments in the infrastructure.
The motivation behind the initiative is manifold. On the one hand, China wants to become more independent from the Western industrialized countries by building a new economic system. On the other hand, it wants to consolidate and expand its geopolitical influence.
China's state-owned banks have been the largest investors in the Belt and Road Initiative so far, but China has also been able to attract major EU countries such as Germany, France, the UK, and others to jointly establish the Asian Infrastructure Investment Bank (AIIB) and invest in BRI projects through it.
Although German companies are hoping to participate in the Belt and Road because they expect significant economic benefits, the German government is refraining from concluding an agreement with China for the time being. The EU is somewhat skeptical about the initiative, but no sanctions or interventions have been taken from its side so far. Yet, the EU is split, and countries such as Greece or Italy have already signed an agreement with China and thus received financial support for their infrastructure.
This bachelor thesis explains the Belt and Road Initiative in detail, tries to highlight the motives behind it and illustrates the impact the Belt and Road Initiative has on Germany and the EU and which implications this has for the German economy.
Pro-environmental attitude is, on many occasions, a weak indicator for pro-environmental behavior. Personal interests interfere with the human desire to follow normative goals during the decision-making process, which may result in the unpleasant state of attitudinal ambivalence. The more balanced two contrary attitudes are, the higher is the chance for external persuasion as it may decrease the internal ambivalent conflict. However, moral informational interventions seem not to cause the desired behavioral change but may instead increase the sense of resignation and guilt. This paper aims to set focus on the attitude-behavior relationship in the concrete example of plastic-packed food and how post-decisional evaluations vary when either individual (hedonic or gain goal) or collective motives (normative goal) are being followed. Measured indications for actual disengagement or attitude adaption are relatively weak but felt ambivalence in the case of immoral decisions could be demonstrated in the form of response times. Practical conclusions that may facilitate pro-environmental behavior are being presented at the end of the work.
One can see major changes in the business industry, self-fulfillment is not anymore a state to achieve just through material rewards like a high salary but a human reward like recognition for the work employees did, especially in the western countries like Germany or the United States where a high amount of people have enough wealth already. Businesses need to understand the importance of the emotional engagement of their employees at work. The Gallup Institute, one of the leading researching Institutes about employee engagement found out in their research that employees are not emotionally engaged to wards their working place. Here are results for the year 2013: The disengagement of employees causes damages to the whole economy with the amount of 98,5 billion euros to 118,4 billion euros. The low emotional engagement in 2013 was 67% of all employees in the company. 16% of the company is highly engaged but in the same time 17% of the employees are working with no emotional engagement. The thesis “the art of happiness in business” will research throughout the literature of leadership and corporate culture as a key to increase the employee engagement in German companies. To be happy in a company is more than just earning money and leaving the company, employees need to be connected to the working place with their heart and mind. There is a new era coming the “generation happiness” which wants more than money. In a decade where happiness beats money, they want to work in beautiful environments where they can contribute to something bigger than themselves, they want to be happy and reaching their full potential will be a result.
To round up the thesis scientifically “the art of happiness in business” will develop from the existing theory about leadership and corporate culture a 21st century theoretical model as a scientific response to the changes in the industry, who one can find throughout this work. As an outlook the thesis will serve as the scientific foundation for future projects with experienced entrepreneurs to develop practical models increasing the employee engagement for companies.
Resulting from the rapid technological advancement in the field of artificial intelligence and its implementation in the business world, intelligent systems are gradually adopted in recruitment. As this development is fast evolving and recent, there is comparatively little research about artificial intelligence in conjunction with recruitment. Hence, this thesis aims at exploring the effects of intelligent algorithms on the recruitment process and the biases involved.To investigate the topic, existing literature was analysed and primary research in form of expert interviews was conducted.The thesis describes the current state of implementation, effects on recruiters and bias as well as potential drawbacks. Overall, it was identified that artificial intelligence cannot prevent bias in personnel selection.The findings imply the need to further research the topic, particularly the implications of algorithmic bias.
The importance of lean management in indirect areas has drastically increased in recent years, as it allows companies to remain competitive. At Bosch Gasoline Systems, lean management has been practiced in indirect areas for some two years now, but the project team responsible still attempts to improve tools and processes wherever possible.
This bachelor’s thesis therefore provides an overview of the possible improvements that might be made to the Lean Management System (LMS) in order to facilitate its introduction in the Czech Republic, the Netherlands, the US, Japan and Korea.
After an extensive literature review, an “ideal” lean culture profile is developed, which is then compared to the cultural profiles of the countries of interest. The basis of the “ideal” lean culture profile is derived from the study of Liker (2014) and Zollondz (2013) where they present 14 lean principles and then the significance of these principles is analysed using Hofstede’s cultural model.
Thereafter, interviews are conducted with experts from the lean team as well as with locals from the various countries of interest in order to find out about the cultural differences between the countries of interest and Germany, as well as to find out about the applicability of the current version of the lean management system in these countries.
Since there are differences between the developed “ideal” lean culture profile and those of the other countries discussed in this thesis, these differences are then analysed. The conclusions drawn, which are also supported by statements from the interviewees, are used to derive countermeasures and possible ideas for facilitating the introduction of the LMS abroad.
In the conclusion, limitations and further research questions are discussed.
This thesis examines the potential for small and medium-sized enterprises (SMEs) in the German apparel industry to enhance circular capabilities. Given the urgency of environmental issues in garment production, the thesis delves into the broader context of the textile and apparel industry, circularity principles, circular product design, as well as business and regulatory framework conditions. However, this transformation necessitates substantial innovation, which can be challenging, especially for SMEs facing resource constraints. A utility analysis-based tool to support SMEs' circularity journeys is introduced, by systematically evaluating textile fibers. This approach assists SMEs in optimizing material choices and complying with sustainability standards and reporting. To demonstrate its effectiveness, the tool is applied for HAKRO GmbH, a SME in the German apparel industry. The assessment results indicate prioritization of specific fiber choices, emphasize knowledge gaps, and spotlight opportunities for innovation and circularity. The tool's systematic approach enables SMEs like HAKRO GmbH to strategically select material options, streamline innovation efforts, and align with CE principles. Ultimately, this research contributes to advancing CE transitions within the apparel industry by offering insights into enhancing circular capabilities for SMEs and facilitating informed decision-making through a utility analysis-based approach.
The access to the Internet has enabled various peer-to-peer marketplaces to develop with fast pace and complete with traditional businesses by offering broader range of goods and services. In some cases peer-to-peer markets offer a solution to a problem, going beyond the capabilities of a traditional business. This thesis studies a particular peer-to-peer market called crowdfunding that offers a solution to individuals who require funds and has been a subject of experts’, regulators’ and media attention. In particular, the paper studies the way crowdfunding websites Kickstarter, Indiegogo and Crowdfunder match buyers and sellers and discovers that some websites might have an incentive to manipulate matching. Furthermore, the paper analyzes the pricing structure these websites use and learns that price discrimination is present in crowdfunding. Additionally, the paper investigates the most fundamental mechanism that allows Internet platforms to function, which is reputation. In particular it uncovers that the way trust is built in crowdfunding differs to certain extant to other peer-to-platforms and that this questions requires further research. Finally, after looking at the arising regulatory issues, it becomes clear that there are opposing opinions of experts and regulators about regulation of crowdfunding that create both fear and hope. Privacy and data usage by the crowdfunding websites seems to be an issue that also requires further attention.
The purpose for researching the topic of the globalization of sport, is to examine the extent to which baseball is a global sport. While many writers in the fields of sociology, anthropology, and the history of baseball have studied countries around the world on an individual basis; little to no research on globalization has been pursued. Therefore, a comprehensive analysis of baseball around the world is the focal point of this paper. This study is based on the work of Roland Robertson in the field of globalization and Richard Giulianotti in the field of soccer. Robertson, a professor of sociology at
Aberdeen University, developed a Five-Phase model of globalization which identifies key turning points in the evolution of globalization around the world. Giulianotti applied the Five-Phase model to the game of soccer to determine which factors played an essential role in the globalization of the sport.
The author has derived a list of critical research statements to guide the hypothesis that baseball is a global sport. This study considered literature of baseball around the world. Topics included the significance of Spalding’s Great Baseball World Tour,
examples of countries where baseball has been played, international baseball governing bodies and events, and baseball celebrities that have influenced the
game. Also, the author interviewed Nate Fish, Co-Director of the Israeli National Baseball team, and Tom Gillespie, International Baseball Scout for the Pittsburgh Pirates, to supplement the analysis.
The evidence of the global significance of baseball includes the prominence of an international governing body World Baseball Softball Confederation, international baseball events World Baseball Classic / Premier 12, and a large body of membership in internationally sanctioned events. Interest in the game is growing internationally, evidenced by the fact that 72% of the world recognizes the game of
baseball, online subscriptions for premium content are trending up, and records in attendance, viewership, sponsorship, and social media activity were achieved during the 2013 World Baseball Classic. The findings of this research suggest that there is an emerging market for international baseball.
The abolition of the minimum exchange rate between the Swiss Franc and the Euro and its consequences
(2016)
The Swiss National Bank (SNB) abolished the minimum exchange rate between the Swiss Franc and the Euro of 1.20 CHF/€ at the beginning of 2015. The ensuing appreciation of the Franc against the Euro was not to be without consequences. This Bachelor´s thesis examines these consequences and to whom they may apply on the basis of a wide range of literature. Firstly, the author explains the theoretical basics of exchange rates, from the different exchange rate regimes to the appreciation and depreciation of currencies. The following chapter deals with background information of the Swiss Franc and the minimum exchange rate. Furthermore, this thesis looks at the consequences of the abolition of the minimum exchange rate and focuses, amongst other things, for example on the economy in Switzerland and the bordering Euro countries. The last part consists of a conclusion. Since the beginning of World War I, and through economic and political stability, the Swiss Franc became stronger and stronger and finally became a safe-haven-currency. During the financial crisis Switzerland received huge capital imports. To stop the on-going appreciation of the Franc, the SNB introduced the minimum exchange rate in 2011 which lasted until January 2015. For reasons like a weakening Euro and the announcement of the ECB´s quantitative easing, the SNB decided to let the Franc float freely again as it would have been too expensive for the SNB to keep the exchange rate constant at 1.20 CHF/€. Swiss exporters and hoteliers are affected by the consequences of this decision as their goods and hotel prices have become much more expensive for clients from the Euro area. The Swiss retail in the bordering area loses its clients to the other countries as they can shop cheaper over there. And everyone who has a loan or mortgage denominated in Swiss Francs and without having insured the exchange rate risk will have to pay back higher interest and loan amount. Hence,this Bachelor´s Thesis came to the conclusion that the negative consequences for the Swiss economy are still strong but the Franc devalued subsequently through a lower attractiveness and the negative interest rates which the SNB established.
As banks have to close branches in the current low-interest environment and as customers show an increasing preference for online channels, existing channels of branch-centric banks no longer can guarantee to suffice the needs of the omni-channel consumer. Online consultation through video chat, called video banking, is a possible solution for these issues. In order to keep marketing activities effective and cost-efficient, it is of interest for the banking sector to define a socio-demographic target group for video banking.
Thus, the objective of this thesis is to find socio-demographic characteristics which influence the willingness to use video banking. The characteristics deemed as plausible predictors are then tested for their suitability as such through bivariate and multivariate analysis of an empirical study conducted among U.S. bank customers with internet access. The goal of the multivariate analysis is to find the regression model that best predicts the willingness to use video banking. Depending on the outcome, recommendations will be made about the definition of a target group for video banking.
Due to an increasing talent shortage, many organizations have started professionalizing their corporate approach on talent in recent years, as the contribution of talent to future corporate success is considered to be critical (cf. Michaels, Handfield-Jones & Axelrod 2001).
This thesis will explicitly address and discuss questions and problems regarding talent identification. The identification of talent in a corporate environment is of strategic significance in order to function as a solid foundation regarding matters such as succession planning and strategic staffing as well as talent and competency development as part of a strategy-driven approach on talent management.
By conducting numerous interviews regarding the current talent review process at KARL STORZ SE & Co. KG with key stakeholders, central problems have been identified and will be discussed throughout this thesis in a constructive and problem-oriented manner. Furthermore, results and findings of active participation in talent reviews as well as analysis of talent review-related data will be used as a basis for potential solution approaches.
The main findings include a lack of strategic alignment of the process with the corporate strategy, insufficient feedback and process-related transparency from the process owner as well as an imbalance of the cost-benefit ratio.
In recent years the Green Bond market has shown a tremendous growth. It would be interesting to see where the motivation of the issuing companies comes from. One theory is that they expect to have a lower credit spread in this new market segment then in the normal bond market. It is the goal of this paper to analyse if this is the case or not. To do such an analyse it is necessary to find a connection between sustainability and classical capital market theories. Due to a lack of common understanding and measurability of sustainability this is not easy to do. Nowadays it is not possible to give a price for social benefit and as a result it is also not seen in the credit spread.
Abstract
In the last decade, green bonds have become one of the most prominent and popular
financing instruments for mitigating climate change. The purpose of this paper is to analyze the impacts of green bonds with regard to climate neutrality and compare their performance with conventional bonds. Therefore, the following research questions were answered: What are the latest developments in the green bond market? What is the present state of standardized regulations? How do green bonds perform compared to their conventional counterparts? How transparent and "green" is the current green bond market? The paper is based on a literature review in the theoretical part and a practical part illustrating an insight into the current green bond market through three case studies.
In the green bond market, which has been growing steadily since 2015, Europe's increasingly strong and prominent position is evident. With a global market volume of over $500 billion in 2021, there has been a substantial increase in market growth during the past few years. A large body of literature shows that green bonds do not exhibit significant differences in performance compared to their conventional counterparts. As the green bond market matures, the phenomenon of a green bond premium is slowly disappearing. Which is in line with the results of the case studies. The green bonds outperform the conventional bonds and achieve a higher return. Further, a lack of standardized regulations can be observed. There are not one but many voluntary standards and regulations. As a result, the actual sustainability and impact of green bonds are difficult to measure.
Nowadays, almost every country in the world classifies cannabis as illegal, nevertheless it is still the most consumed illicit substance in the world. Up until 2019, only two countries worldwide have legalized cannabis completely at national level. In more than 25 countries, cannabis has a partial legal and social accepted status.
While medicinal cannabis was legalized in Germany in 2017, recreational cannabis remains illegal in Germany as per today. The very conservative estimated market value for the German illegal cannabis market is approx. 2.3 billion Euros. Assuming that legalization of recreational cannabis will capitalize the entire or even a major part of the black market of cannabis, the German government would benefit from significant additional tax revenue.
From a political point of view, today there is still a vehement controversy about the legalization of cannabis in Germany. However, experts predict legalization of recreational cannabis in several European countries within the next three to ten years.
Under the assumption that cannabis will be legalized in Germany, sustainable business models were defined within the context of this assignment. As part of this exploratory study, two experts of the cannabis industry were interviewed. On the base of a qualitative content analysis as well as extensive research sustainable business models were defined and evaluated. As a result of the study, a comprehensive recommendation of action was developed.
Although sustainability reporting in China receives more attention in the past ten years, effective studies and literature of sustainability reporting are still in urgent need. A good sustainability reporting will provide stakeholders with needed information and guidance in the activities, and it also minimises the potential harm while creating economic, social and environmental values (Schaltegger & Wagner, 2006, 5). The main objectives of this research are not only to have an overall view of Chinese sustainability reporting situation but also to look into how Chinese companies will develop or what needs to be changed for a better development. To achieve this goal, sustainability reporting issued by top 10 manufacturing companies will be studied concerning GRI. During the analysis, the GRI Specific Standard Disclosures and Principle of Defining Report will be adopted to view how Chinese companies perform in sustainability reporting both in content and quality. Further, the possible elements of influencing companies development will be illustrated. Then make an attempt of what will future SR focus. The result obtained from the analysis is that Chinese sustainability reporting still have many problems in both quality and content. Most of them share the similar preference on how and what to disclose, such as focusing on resource saving. After making an explanation of what will affect future development of the companies in China, it is concluded that in the future the focus of SR will be concentrated on adoption of new energy, technology innovation, application of greener supply chain and consumption of green products.
The purpose of the thesis is to recognize the huge potential of the mobile sales channel through mobile websites and/or apps for the mobile shops in the sporting goods industries. Many retailers and fashion brands have already recognized the huge market of the M-Commerce. Surprisingly, sport brands till now have largely missed out on the M-commerce market. Only few of them have a mobile store and none of them provides a satisfying user experience. Therefore, those sport brands that already have a mobile shop need to rework their concept, and those that have no m-channel so far need to establish one. Given the exponential market growth, waiting is no longer an option. Sports brands that delay or fail to strengthen their mobile presence will fall behind competitors and miss a major opportunity to maximize their sales.
This paper shows how German employers can successfully organize telework. In this context, the areas of physical equipment, software landscape, corporate and leadership culture, working hours, work location, company regulations, and the work and meeting structure at the telecommuting workplace are examined in more detail.
As a result of the Corona pandemic, the use of teleworking has become significantly more relevant in the everyday working lives of many people. It is becoming apparent that this will continue to be the case in the future. As a result, companies must address the question of how the workday of employees can be adapted in such a way that the greatest possible success can be achieved for both employers and employees in the context of teleworking.
In a first step, this Bachelor Thesis presents the status of the work situation in Germany with regard to the use of telework before the Covid 19 pandemic and outlines the development process during the pandemic. Furthermore, a short overview of possible developments in the future is given. The section that follows aims to highlight some of the effects on employees through the use of telework, as well as the state of research to date on the main opportunities for employers to intervene in this area.
In the subsequent practical part, 14 semi-structured interviews were used to find out that the ongoing flexibilization of the place of work and working hours is a desirable development for the majority of respondents. In this context, it is important for many employees that existing regulations are communicated transparently, but continue to decrease in order to lastly allow as much autonomy as possible in the daily work routine. The physical work equipment and software landscape used must enable the work to be performed. Health aspects, such as the provision of ergonomic products or the avoidance of stress, play a significant role here. For a sustainable corporate and management culture, it is important to rely on trust, transparency, consistency and flat hierarchies, so that the employer can only support the employees in organizing their tasks themselves.
Finally, the results of this work are summarized in a conclusion.
“Without data, you're just another person with an opinion.” (W. Edwards Deming)
The main objective of this thesis is to establish whether or not a quantitative forecasting method can be utilized by WAFIOS AG for the prediction of future revenues. If so, a data foundation for the forecasting calculations will be defined.
I conducted expert interviews with selected employees in the WAFIOS sales department and performed calculations to analyze the possible methods and indicators that WAFIOS might be able to use in their forecasting process.
The result of this work shows that forecasting the WAFIOS revenue, using a multiple regression analysis and indicators suggested by the sales department of WAFIOS, is not possible. However, during my research and analysis, other potential methods were discovered that might prove useful to WAFIOS and should therefore be examined more closely at a later time.
The main goal of the study is to analyze students’ buying intention towards e-learning program by developing a structural model of e-learning acceptance by the students and analyzing perceived usefulness, perceived ease of use, attitudes, subjective norms, motivations and buying intentions according to the developed model.
Corporate Culture is more and more becoming an important factor to be competitive in the constantly changing environment. Technology as well as generation (in this case generation Y/millennials) and organizational structures are influencing the organizational performance and culture. The shift from hierarchical to networked structured organizations has an impact on the collaboration within and outside the company. Organizations need to find new ways to transmit theirs corporate culture, reach their employees and support collaboration.
Enterprise 2.0 tools are one of the newest tools of this century. Facebook and other social media platforms are already celebrating great success. So why shouldn’t it be able to reach this success in terms of internal use of social tools? And how does Enterprise 2.0 tools influence others aspects of the organizations which may as well have an impact on the corporate culture?
Strategic Responses of Premium-Segment German Autos to The Global Climate Change for Thai market
(2016)
The global climate change has become an important challenge in automotive industry because CO2 emissions from the fossil fuel combustion of vehicles contribute very much to climate change, especially global warming. Consequently, the world automotive trend is moving to environmental friendly cars. Thailand has faced various catastrophes caused by climate change, especially hazard drought, floods and heat waves, so environmental friendly cars are also needed in Thailand. Since Thailand is one of the major markets of the German luxury automakers in Southeast Asia, this study investigates the competitive environments of Thailand automotive industry and forecasts the implementation of environmental friendly cars, especially flexible fuel vehicles (FFVs), hybrid cars and electric vehicles (EVs). The analysis is based on the integration of valid secondary sources and expert interviews. It is found out that Thailand automobile industry is significantly attractive for the German luxury automakers in both production and domestic sales because of the availability of skilled labour, the rise of middle and upper middle class income earners, the integration of ASEAN Economic Community (AEC), better developed infrastructure than other ASEAN countries, the government supports and the increasing demand of autos in Thailand and other ASEAN countries. Furthermore, Thailand can be further developed to be a production centre to export cars to other ASEAN countries and to be a market leader to align other ASEAN markets for a better and effective management as one big market. In order to respond to the force of new tax policy based on CO2 emissions, issues of climate changes and not to lose their competitive position to those Japanese automakers, within the next 5 years, the German luxury automakers should increase their product portfolio of hybrid cars in Thailand, especially plug in hybrid electric vehicles (PHEVs). Simultaneously, flexible fuel vehicles (FFVs) should be also launched because of the already existing flexible fuel products of the German luxury automakers as well as the high capability of ethanol production and the increasing use of E85 in Thailand. After 2020, some EV models should be launched in Thailand. The demand for EVs in Thailand will rise because people will be willing to adopt EV technology after the launch of PHEVs in 2016 and the number of charging stations will be increased. Moreover, the use of solar cells to produce electricity for EV charging will increase because Thailand is a hot country and it is very environmental friendly.
The B. Braun Aesculap AG division “Degenerative Spinal Disorders” will be launching a new Spinal System mid 2017. A Spinal System is a combination of implants and instruments used to treat spinal disorders caused by deformity, tumors, trauma or via degenerative conditions.
The current industry standard is that manufacturers sell the implants necessary for these surgeries in non-sterile packs, which require sterilization by the client organizations. This is different in other orthopedic sectors such as hip or knee, where the use of sterile packed implants is the industry benchmark. As this is not the standard case for spinal surgery so far, all processes within the majority of client organizations are accustomed to using non-sterile packed spinal implants in their operating room processes and logistics.
The new Spinal System, being offered by Aesculap AG in the near future, is challenging this status quo, as it will be offering a system solution in which the implants will be sold in sterile packaging.
This new business model entails changes in the processes within the manufacturing and client organization. These changes need to be implemented and communicated correctly.
In this thesis both business models based on sterile and non-sterile packed implants and their respective processes are compared. Strategic and operative relevant aspects are analyzed to define strategic criteria necessary to appropriately implement and communicate the new system.
Strategic Performance Management with the Balanced Scorecard in Small and Medium-Sized Enterprises
(2015)
Although the Balanced Scorecard, designed by Kaplan and Norton in 1992, seems to be established as accepted performance measurement and management tool, a minority of small and medium-sized enterprises were recognised using it. Thus, further investigation of this minority was seen as interesting. Therefore, the purpose of this study is to demonstrate and examine possible drivers and challenges within small and medium-sized enterprises using a Balanced Scorecard and additionally provide areas of improvement for the analysed company, tecnotron. In order to reach this, a company study was conducted, clustering around three types of data collection, including the analysis of company documents, information obtained from general managers, and semi-structured personal interviews with six key persons of the middle management. This enabled to create a holistic view of the current practices used at tecnotron and revealing possible issues with regard to their performance measurement framework and system. The results of the study demonstrated that quality certification norms are supportive approaches and can be seen as drivers to succeed in developing and using a Balanced Scorecard in small and medium-sized enterprises. Moreover, the study results primarily indicated challenges regarding the selection of measures and the movement towards a strategically linked Balanced Scorecard with the perception as strategic management tool. For tecnotron it was recommended that the consideration of establishing linkages among their objectives, with the help of a strategy map, could be advantageous for their future development.
Die vorliegende Arbeit beschäftigt sich mit dem Einsatz von Web Analytics und Social Media Analytics zur Gewinnung primärer Marktforschungsdaten. Als Instrumente der Beobachtung von Inhalten des Internets sowie des Web 2.0 verzichten diese auf die direkte Befragung von Zielgruppen. Stattdessen basieren Web Analytics und Social Media Analytics auf der Analyse von Konversationen und Verhaltensmustern innerhalb einer virtuellen Welt. Im Laufe dieser Arbeit soll festgestellt werden, ob und inwieweit sich die Repräsentativität der durch Beobachtung des Internets gewonnenen Erkenntnisse von den durch direkte Befragungen ermittelten Ergebnissen unterscheidet. Dazu wird der Autor zunächst basierend auf einer umfangreichen Literaturrecherche grundlegende
Begriffe der Umfrageforschung, datenbasierten Marktforschung sowie des Web 2.0 definieren. Zusätzlich erhält der Leser einen Überblick über Methoden und Funktionen von Web Analytics sowie Social Media Analytics, die anschließend im praktischen Teil dieser Arbeit eingesetzt werden. In diesem werden mit Web Analytics und Social Media Analytics ermittelte Kennzahlen für Marken unterschiedlicher Produktkategorien in einen direkten Vergleich mit den Ergebnisses einer im Rahmen dieser Arbeit
durchgeführten Online-Befragung gesetzt. Basierend auf den im praktischen Teil dieser Arbeit gewonnenen Erkenntnisse erhält der Leser abschließend Handlungsempfehlungen zum Umgang mit Social Media als Marktforschungsinstrument.
The objective of this work is to determine which strategic management model is the most suitable for developing a strategy framework for an international, decentralised organisation to ensure sustainable e-business growth. To achieve this, primary and secondary data are analysed, using a combination of comparative and qualitative approaches. Three strategic management models are presented. The Balanced Scorecard and the Objectives and Key Results are selected for a deeper literature review to assess their applicability according to criteria considered critical in a decentralised e-business context. Based on the literature, a hypothesis is formulated suggesting that Objectives and Key Results is the most suitable model for this purpose. Using a concrete case study, -the e-business project Vision 30 of the Würth Group-, both models are developed. The results and development processes are compared and evaluated, showing that although the Objectives and Key Results has significant advantages, it cannot serve as a universally applicable framework. The Balanced Scorecard‘s strategy map uses predefined perspectives, allowing for customisation and individual adaptations for companies. Therefore, the hypothesis was rejected. This demonstrates that the strategy map provides the necessary flexibility while maintaining alignment, which is crucial for success in today’s decentralised business landscape. Further research in the field of strategic management models could investigate the effectiveness of combining both models.
Steuerliche Gestaltungsmöglichkeiten von privaten Vermögensgegenständen über einen Familienpool
(2024)
The following paper deals with the topic of which tax structuring options are possible for the transfer of private assets via a family pool under German tax law. The research question examined here is whether it is worthwhile from a tax perspective to transfer private assets to a family pool and which legal form is most suitable for this. In particular, the difference in terms of inheritance tax between a transfer through a family pool and an inheritance upon the death of the testator is examined. In order to answer the research question, a detailed literature review was first carried out on the special tax circumstances of the legal forms suitable for a family pool. Subsequently, the topics brought to light by the research were introduced into three case studies for better comprehensibility in order to demonstrate the tax advantages of a family pool.The tax burden calculations show that a family pool can be worthwhile for tax and administrative reasons if set up early on
Understanding consumer behavior is a crucial task for businesses as it is fundamental to analyze and implement successful marketing strategies. The following Bachelor thesis investigates the consumer behavior of Millennials, a consumer group that, due to its size and unique consumer patterns, has become ever more interesting for businesses in recent years. Firstly, this work gives an overview of the necessary steps to analyze consumer characteristics to understand the main concept of consumer behavior as analyzing consumer characteristics forms the basis of developing and finally implementing appropriate marketing strategies. Secondly, as modern technologies play an important role in consumer behavior, this Bachelor thesis analyzes the influence of advanced technological marketing tools on consumer behavior in greater depth. Thirdly, this paper takes a closer look at the millennial generation, thereby focusing on its distinct consumer behavior and its importance for businesses and societies – across time as customers as well as employees. To understand the significance of the millennial customer segment, it is not only important to contrast the consumer behavior of Millennials to those of other generations but to also get familiar with the Millennials’ main characteristics that define their consumption patterns such as their focus on status and sustainable consumption. Finally, this Bachelor thesis outlines potential opportunities and challenges for marketers today and in the years to come and provides suited recommendations on how to effectively target the millennial customer segment to best meet the expectations of Millennials.
The e-Commerce market is continuously gaining importance, leading to a fast market development and to equally rapid transition in business models. This thesis analyses the impact of the e-Commerce sector on stationary trade, based on a case study of an internationally established retailer with focus on the Swiss market. The paper builds up on the explanation of the term e-Commerce and the e-Commerce sector, then evaluates the effects of e-Commerce on stationary trade. Based on this information, a case study will be analysed using specific key performance indicators. The aim is to clarify whether the e-Commerce sector is a threat for stationary trade and to elaborate recommendations for retailers. Therefore, innovative concepts of retail stores are mentioned and applied to the case study, in order to give concrete recommendations for further development of multi channel strategies. It can be concluded that although e-Commerce is a growing business model, stationary trade is indispensable. Both sectors should be understood as complementary concepts. Consequently, strategies for implementing multi-channel schemes should be implemented in order to stay competitive and satisfy customer needs.
The currently ongoing COVID-19 pandemic and the resulting recession in the economy offers opportunities for start-ups and times of hardship are a driver for entrepreneurship. Although the bargaining power of suppliers and buyers is high, and financing becomes increasingly difficult, many start-ups managed to report a strong fiscal year through innovative processes, especially in the finance and insurance, healthcare, pharmaceuticals, and education sector. To combat the crisis, governments across the EU implemented state aid schemes to support businesses, which however, SMEs often do not receive. The coronavirus pandemic potentially sparks a rethinking process and with an increasing share of start-ups in the economies across the EU, the recognition and funding opportunities will improve, with InvestEU being a step into the right direction.
This thesis is concerned with the analysis and the improvement design of the Disposal Structure Optimization Process (DSOP) which is used by Global Flow GmbH (GF) within the waste consulting services conducted for its clients. The study is elaborated on behalf of GF that desires formalizing its procedure in order to identify deficiencies and yet unrecognized potentials to be leveraged. Thus, a process analysis according to Harrington was applied to the DSOP, in which the process was first documented through description and visualization and then evaluated in order to eventually come up with suggestions for improvement. The process-related data was drawn from interviews with GF management and evaluated from the author’s perspective. The subsequent design of an advanced DSOP was based on the previous evaluation and focused on the enhancement of the process’ value creation by providing improvement measures concerning knowledge-creation for customers, work organization for consultants and decision-making support for management. Hence, four measures were elaborated for purposeful process improvement and designed into the advanced process model: knowledge management, software support, performance measurement and a process infrastructure of standardized information flows. If implemented, the advanced process could enhance GF’s performance and support proactive consideration of strategic stakes.
Stakeholder analysis as an instrument for a successful development for a departmental strategy
(2016)
Functional strategy development is a vital key lever for any manager to provide direction, and to define the purpose and the value contribution of his organization. In this context, the increasing usage of stakeholder analysis in today's business world confirms the realization that stakeholders' input is an essential tool to shape and influence the decision making process. To that effect, obtaining input on their perceptions, beliefs, intentions and interests represents a valuable instrument for managers to furthermore facilitate the implementation of organizational objectives and the development of a functional strategy.
This paper reviews the fundamental aspects of functional strategies and stakeholder analysis, followed by theoretical approaches of research design and data collection methods, as well as organizational change. In relation to these concepts, it introduces a business area of concern and explains the research framework. A thorough investigation of the research outcomes, their potential origins and boundary conditions will lead to recommendations of corrective measures.
The paper proposes the business area concerned to face a major root problem, which suggests being the main cause for multiple related problems that were all detected in the course of the research.
This paper aims to evaluate the European Green Bond market's current state by analyzing the issuer countries, types, and sectors. Moreover, the impact of regulatory developments in the last two years on the market is analyzed. As a basis for discussion, both literature review and qualitative research in the form of a semi-structured interview were conducted. The interviews were held with four market experts to gain insight into the actual market's reaction to the EU Green Bond Standard and the upcoming EU Taxonomy. In detail, the following questions are answered: What is the current state of the European Green Bond Market? How many bonds are currently issued in Europe and in which countries? Which entities are the most active issuers, and to which sectors do they belong? What are the current developments with regards to regulations? How might upcoming regulations affect the market actors? The European green bond market made up 45% of the global market in 2019, dominated by Germany, France, the Netherlands, Sweden, Spain, and Italy. The market is still in its growth phase, with the amount issued nearly doubling each year. With the introduction of an EU Green Bond Standard, detailed standardization and framework is established. It will help issuers to overcome market barriers such as the risk of greenwashing and helps in identifying eligible projects. However, with the alignment of the EU GBS, an entity has to align with the extensive EU Taxonomy as well, which represents entry barriers to else willing corporations. Whether an activity counts as green or not based on thresholds is defined by the classification of economic activities. The thresholds are heavily discussed in the market as either too high and excluding whole sectors from the market or too low and not ambitious enough. The alignment with the EU GBS and thus with the EU Taxonomy is connected to various efforts. Nonetheless, it offers a great chance for the market by emphasizing the need for climate action. Through this, a strong green market can emerge and hopefully impacts the world positively.
There was an increased in the number of high-skilled Spaniards that decided to leave their home country. The economic situation and the high unemployment rate have complicated the chances to find a well-paid job and responsibilities according to their level of education. Therefore, Spaniards with a tertiary education find new opportunities in foreign countries like Germany with a robust and stable labour market.
This issue is gaining importance and must be deeply analysed. Thus, the purpose of this thesis is, by the use of secondary and primary data, to describe what are the push and pull factors, and what are the consequences of the Spanish brain drain for Germany and Spain. The conclusion, will confirm and give possible recommendations that the Spanish government may apply in the future.
The onset of COVID– 19 has accelerated digital trends facilitating the rise of social media and the financial technology industry. Especially in the private equity sector, investors are increasing their online presence and marketers need to define a tactical social media plan to improve its integrated marketing communications and facilitate lead generation.
The objective of this thesis is to develop a social media marketing proposal and action plan for the fintech company: Moonfare GmbH. The aim is to identify the most suitable content marketing, social networks and techniques to power sales growth, brand awareness and community engagement through its current social media channels.
In order to develop a deeper understanding, the literature review presents different digital marketing frameworks applied to social media marketing. Moreover, a careful study of the fintech private equity industry is developed through a Porter’s 5 forces model alongside an explanation of the case of Moonfare through a blue ocean canvas.
For the research, secondary data and internal desk research were performed including, statistical insights directly gathered from the company. The study was further designed with an internal and external situation analysis, concluding with a SWOT model and the establishment of objectives through a SMART goals framework. The final action plan is presented in an OGSM model.
The topic of this bachelor’s thesis is the connection between culture and social media marketing for environmental nonprofit organizations. It focuses on the question whether culture does have an impact on the performance of social media marketing for environmental nonprofit organizations. Based on this, the hypothesis is made that culture does have an influence on the intercultural performance of an environmental nonprofit organizations’ social media marketing. To provide an answer, the characteristics of environmental nonprofit organizations and social media marketing are analyzed by the use of cultural frameworks. Furthermore, a closer look towards the connection between culture and social media marketing for environmental nonprofit organizations is provided. As a result, this paper supports the hypothesis that culture does have an impact on the performance of social media marketing for environmental nonprofit organizations. The analysis shows that social media marketing and environmental nonprofit organizations both have characteristics that can be impacted by culture. This can lead to an effect on the performance of the environmental nonprofit organizations’ social media marketing caused by different cultural perceptions and aspects.
Social media has become inseparable from our daily lives thanks to the widely use of internet and mobile technological advancement. Travel and tourism has benefited a lot from social media, especially the travelers. Not only can they find travel-related information on social media platforms, but they can also discuss and exchange necessary and relevant opinions and information.
The purpose of this research study is to examine how social media influences where German millennials determine their holiday destination. This dissertation analyzes to what extend social media influences the individual German millennial’s decision and whether reviews and comments affect their decisions.
The research study comprises of 5 chapters which represent the analytical process from beginning to end. The first chapter is the introduction, then literature reviews, then the methodology for primary research of this research is identified and explained. Results from the online questionnaire are then presented followed by an analysis and interpretation. Finally, the conclusion and limitation of the research have been discussed.
This research study concludes that social media does influence German millennials when they use social media to compare the holiday destinations in comparison to those who do not use social media for this purpose. It is clear that social media is the main source of information when they are looking for holiday destination information and is preferred compared to travel books and travel agencies. The results have shown that TripAdvisor is the most used holiday destination information page among other social media platforms. Furthermore, most of German millennials are passive users of travel-related social media platforms. That means they only consume information but do not necessarily write reviews or comments after their holiday experience.
The awareness of fintech has been on the rise, as more banks participate in technological changes, new unconventional companies and start-ups begin to offer fintech solutions to the public, and an increase in fintech exhibitions and fairs can be observed all around the world. Below is a figure obtained from Google Trends, which illustrates the trend of Google searches related to fintech the past 5 years. As Google is known to be one of the most frequently used search engine around the world, the trend depicted will accurately reflect the awareness in fintech.
With reference to Figure 1, a value of 0 indicates that there is insufficient information regarding searches for fintech and a value of 100 indicates the maximum peak popularity for fintech. Therefore, Figure 1 represents the growing attention of fintech since 2015. The ‘note’ in Figure 1 represents an improvement made on Google Trends to collect search results.
Fintech is most known for its disruptive and unconventional impacts it brings to the traditional banking industry. (World Economic Forum, 2017) In light of fintech, the perception of banking today has changed drastically as compared to the past. As opposed to traditional banking that was once the monopoly of the industry, banks these days are following the trend of moving towards digitalisation, in order to remain competitive. (Williams-Grut, 2015) (World Economic Forum, 2018)
Attention for fintech amongst the public, investors and governments grew rapidly since 2014. (Arner) The graph below indicates a flourishing expectation in the fintech investments. (Statista, 2015) From the year 2008 to the year 2020, the value of fintech investments all around the world is projected to grow to a USD$46 billion industry. A market analysis that was done by Deloitte also suggests the same growing trend. (Deloitte, 2015)
Numbers in Figure 2 represent the total value of fintech investments across all segments of fintech. In general, fintech is divided into 4 segments: payments, financing, asset management and others. (Gregor Dorfleitner, 2017) However, there are variations from publications to publications. An industry report conducted by Statista found that digital payments segment in fintech was the largest in 2017, with a global transaction value (TAV) of US$2753.70 billion. (Statista, 2018) Following digital payments was alternative lending, followed by personal finance and lastly alternative financing.
As part of the thesis, an expert survey was conducted. Professionals who are currently working in the fintech industry, in addition, expressed most positivity and expectations in the payment sector of the fintech industry. Moreover, results gathered from another survey participated by members of the public also indicated the most interest in payment/personal banking. Approximately 50% of all responses collected indicated “Yes” for payment/personal banking services. Due to this uprising expectations of the payments sector by experts in fintech, this thesis aims to focus on the payment sector in fintech and to predict trends as accurately as possible. The integration of fintech initiatives into payments has brought about new areas of studies, in terms of business models, types of services, customers as well as the security of data. (Salmony, 2014) Therefore, this thesis aims to address these areas, as well as to offer suggestions to counter threats faced by payments in the fintech industry.
This thesis will be based heavily on business to customers (B2C) fintech products and services. It will consist of an extensive literature review and empirical research on reliable sources of information. Data used in this thesis will be from both primary and secondary sources. Primary data is collected through two surveys. The survey was divided into two target groups- first for the mass market and second only for senior professionals in the fintech industry. The purpose of the first public survey is to understand the preferences and needs of the mass market. The second expert survey was done to understand the strategy of two highly successful fintech company and their future expectations from a professional’s perspective. The experts are current professionals from Murex and Allianz Technology. As for secondary data, it is obtained from credible sources, such as government websites and industrial analysis reports. As certain names and keywords vary from sources to sources, they will be classified accordingly, as accurately and closely as possible. The information used in this thesis is further explained under “Methodology”. Primary data collected and secondary data gathered will be compared with each other to verify their accuracy.
The first chapter of this thesis gives an introduction to the fintech industry. The second chapter will analyse the digital payment environment. This includes the SWOT, PESTEL analyses and advantages and disadvantages. In the third chapter, it will discuss the digital payment industry today. The fourth chapter will be related to primary data findings through surveys and a comparison with secondary data gathered. Future predictions will be covered in chapter five. In chapter six, challenges and suggestions will be discussed to help fintech companies to overcome challenges and remain competitive. Finally, a conclusion will be in chapter seven.
Presently a lot of emphasis has been put on the need for brick-and-mortar stores to reinvent themselves, in light of increasing competition. Therefore, the topic of shopping experience has recently received special attention by retailers, as they increasingly endeavor to create pleasant store environments. Several studies have shown, that a positive shopping experience results in increased customer satisfaction, store loyalty and thus long-term success of a company.
While new technologies are on the rise, they have so far not been fully exploited in retail stores, neither extensively researched in the context of shopping experience.
Therefore, this bachelor thesis aims to provide a general understanding on the construct of shopping experience and explores how certain phases of the customer journey can be complemented by in-store technologies. Moreover, it provides valuable insights on the capabilities and limitations of in-store technologies. Particularly, RFID equipped tablet computers, as an in-store technology for fashion retailers, are researched in-depth.
Secondary data retrieved from academic journals, academic books, press articles and study reports are used to provide an overall understanding on the construct of shopping experience, certain customer journey phases, technologies in retail stores and on the changed buying behavior caused by digitalization.
Primary research is conducted to research RFID equipped tablet computers as a in-store technology for fashion retailers. It identifies which shopping experience determinants should be targeted, when considering the implementation of in-store technology in a fashion retail store. Moreover useful information regarding the perception towards chosen tablet functions are highlighted.
Findings are discussed with reference to available literature. Conclusions are drawn and presented as implications for fashion retailers.
This research study will analyze the flourish and outcomes of the sharing economy nowadays. The sharing economy has raised controversy in our society, rising significant importance on ecological and economic matters, thus it is imperative to evaluate its total effects. It is intended to discover the issues of the sharing economy model and its impacts towards sustainability and economic development. Who is being benefited by the sharing economy? A broad and deep analysis and breakdown of the structure involved by the sharing economy was made in order to clarify the overall positive and negative effects of such a model. Upon the examination of the influences and drivers of the sharing economy concerning the economy, society and ecology, awareness and insights of sustainable and economic enhancements are built. A distinctive perspective of the sharing economy is obtained based on evaluations of the relevant evidence collected.
The topic of sexism in advertising has attracted the attention of many scholars for more than four decades now. It is 2019, and the topic remains current and open to debate.
This study explores the relationship between sexism in advertising and society’s views on the roles of men and women on the basis of German dwellers. The investigation has been conducted based on significant theories and current examples and reinforced with empirical data collected from a survey. The results showed that most of the participants surveyed thought that men and women were not being accurately pictured in advertising. In addition, those who have cataloged an ad as sexist disagreed with that content reflecting their opinion about the roles that men and women play within society. Moreover, it was observed that factors like age and occupation have an influence on both the recognition of sexism in advertising and the conception on gender roles.
This research examines the role of self-actualization at work. Following the theory of Maslow’s hierarchy of needs, self-actualization is a goal that all human beings strive to achieve. Through the work field of VIŠE, which proves to be profound and consequently wants to build on current findings, self-actualization is an integral part of the company’s operations. For this reason, it is researched how self-actualization can be made tangible to employees using the reward system. In developing a method that uses the hierarchy of needs as a proceeding, reward types were assigned to each pyramid stage. The research was conducted both quantitative and qualitatively through a cross-industry questionnaire. The results present reward elements that make employees feel supported in their self- actualization at work. The quantitative results show a preference for extrinsic rewards, whereas the qualitative results present a great desire for intrinsic rewards. A balance can be achieved by involving each employee's perception, which has proven to be very important. Respectively, the inclusion of different rewards, both extrinsic and intrinsic, transmits important values into employees' lives and facilitates self-actualization at work.
This paper explores the different techniques used by search engine optimizers to increase a website ́s ranking, thus visibility. The author focuses on modern methods from the areas of On-Page and Off-Page SEO. Findings, gathered through a literature review, conclude that SEO has become a more complex process, as search engines algorithm have advanced; transforming from a pure technical optimization to a more user-oriented optimization. Furthermore, the paper identifies several areas that a webmaster can use to collect data to monitor a website ́s performance. In addition, insights into what the data can have for a meaning, are given. The paper finales with a brief overview of various ways to monetize a website.
Purpose – To empirically examine the impact of a set of influencing factors on B-to-B sales call success from a buyer, salesperson and neuroscientific perspective
Design/methodology/approach – A literature review was conducted to find potential non-economic influencing factors and a set of hypotheses was generated. Subsequently, findings were verified through an expert interview. Then two surveys examining the buyer and sales perspective were carried out and hypotheses were tested. Lastly, results were aimed to be explained from a neuroscientific perspective.
Findings – The results show that trust, emotion and empathy are positively correlated to sales call success. However, communication, listening skills, empathy, appearance and personality variables were on average still perceived as somewhat important for sales call success by both survey groups. Neuroscientific literature could provide insights into the effects of trust, emotion, appearance and extroversion on sales call outcome.
Research limitations – The sample size permits only a general analysis and conclusions. Buyers participating in the survey tended to evaluate sales calls as rather successful, leading to an underrepresentation of “unsuccessful” sales calls in the data set. Neuroscientific literature provided insights but could not fully explain the suggested model.
Practical implications – Emotional and non-economic factors including trust, positive emotion and empathy should be part of a successful sales methodology so that the effects of these factors are considered to improve the outcome of sales calls
The car business is confronting huge change, with expanding challenges in shopper requests, innovation advancement, globalization, incorporation, and joint effort. A new future is rapidly coming in which automotive industry is moving towards more digitalized & mobility world. Multimodular transportation will turn out to be progressively normal, and shrewd vehicles will oblige various customer requirements for data, ecological obligation, and security. Automotive organizations need to create new and advanced business models to maintain and gain sales growth. In this unique new age, I trust, an emphasis on the advancement of convincing individual versatility arrangements, retail change, worldwide execution and broad banding together will be the keys to accomplishment in 2020
This bachelor thesis aims at elaborating a relationship between corporate sabbatical programs and their impact on employee retention by taking the dimension of flexible working as mediating tool. The trend towards offering multiple ways of flexible working is growing as employees are demanding workplaces that encourage work-life balance. Sabbaticals are one type of flexible working arrangements regarding the continuity of work. Flexible working is becoming more and more commonly used by organisations with the goal to increase their recruitment attractiveness and their (employee) retention capability for “high potentials”. A relationship between sabbaticals and employee retention could be hypothesised in two theories. First, the component Flexible Working with the example of sabbaticals was added to the employee lifetime value (ELV) model. The ELV model describes an approach to employee retention, recognising the employee as an internal customer of the organisation. With applying the ELV model, an indirect relationship between sabbaticals and retention could be developed. Second, the retention impact of sabbaticals was implied by transferring the retention effects of flexible working in general on sabbatical leaves directly. The retention effects were measured in the dimensions of job embeddedness and organisational commitment. Both theories are able to design a relationship between the two variables, directly and indirectly, but always considering and linking flexible working to the concepts.
Roles and responsibilities regarding HR marketing on online business networks in mid-sized companies
(2020)
This paper discusses the roles and responsibilities in managing online business networks for human resource marketing and then applies these concepts to the case of the German company IMS Gear SE & Co. KGaA. It is important for companies to consider which departments and employees are responsible for social media, as this is the first step to ensure the success of a possible social media strategy.
For the practical part of this paper, a benchmark analysis with four companies and interviews with the employees of IMS Gear were conducted. The findings were used to develop a feasible recommendation for IMS Gear.
The literature review shows that it is not advisable for companies to only have roles and responsibilities regarding business networks and human resource marketing, but that they need a comprehensive strategy for all social media channels and a cross-departmental approach for managing social media. At the end of the paper, a possible team structure for IMS Gear is developed. However, the employees would not have the time to add the necessary roles to their daily working routine. Various ideas have been collected to suggest how the company could still build up an active social media presence and ensure the accomplishment of the tasks connected to social media.
In times of talent shortage and increasing competition, companies are constantly
looking for methods to recruit better fits in a more time and cost-efficient manner. One
such method, which an increasing number of companies turn towards, are so called
“Robot Recruiters”, or more specifically, artificial intelligence enhanced digital
recruiting tools. However, the impact of the associated automation and dehumanization
of parts of the recruitment process on the candidate experience, remains unclear. In order to assess the potential influence of mentioned tools, candidate experience influencing factors are elaborated, to then analyze how these factors are affected in an artificial intelligence supported recruiting process.
The analysis has shown, that AI recruiting tools do have the potential to satisfy
candidates’ needs by automating simple, yet time consuming tasks like scheduling or initial communication. However, candidates are likely to show adverse reaction to their
usage in later stages of the recruitment process, which are traditionally characterized
by personal interaction.
Reviewing Expats' perceptions on global leadership competencies: the case of multinationals in Asia
(2023)
In an era of increasing globalization, companies struggling with a leadership gap in Asia feel compelled to equip their leaders with global leadership competencies that meet international standards. Therefore, this paper clearly defines the role of the worldwide standard of global competencies and how it contributes to a company's human resource development program. We use a multinational company as a case study. Qualitative interviews were conducted to explore how expats perceive global leadership competencies in relation to global standards and the personnel development program. By reflecting on the staff development program concerning the standardized global leadership competencies, the case study can be beneficial for the company as opportunities for improvement of the development program were found, and approaches were presented on this basis.
The endowment effect shows that selling prices are higher than buying prices (Kahneman et al. 1990). This paper wants to answer the question whether the endowment effect can be reversed and the value perception for the sellers can be lower than the one of the customers. To answer the question two studies were executed where sellers and customers were asked to tell their willingness to pay or rather their willingness to accept. The product for the studies was a wedding dance course, customers were potential participants, sellers the dance schools/ teachers offering the course.
The results show that customers were willing to pay a much higher price than what sellers found was as an appropriate price. Sellers were accepting a much lower price. The endowment effect was reversed for this product. Reasons were the high involvement of the customer and the missing loss aversion on the part of the seller. However, the reasons show that it might not be possible to reverse the endowment effect for every product on the market.
The continuous growth of e-commerce combined with new developments in mobile technology make it vital for sporting goods retailers to look for strategies to increase their online competitiveness. Dynamic pricing is a powerful strategy to increase revenue and at the same time ensure price competitiveness. With this in mind, the aim of this thesis is to explore revenue maximization in e-commerce sporting goods retail through dynamic pricing of product inventories. To do so, a multi-method approach was performed using three parts, namely a literature review on e-commerce sporting goods retail and various dynamic pricing strategies, an analysis of empirical sales data, and an interview segment amongst experts from e-commerce sporting goods retail.
The research in this thesis has produced two key findings. In theory, inventory and demand-based dynamic pricing is the optimal choice for revenue maximization of product inventories in e-commerce sporting goods retail. In practice, inventory and demand-based dynamic pricing can only be used for revenue maximization of clearance inventories. The reason for this is because the multichannel pricing strategies used by sporting goods retailers prohibit inventory and demand-based pricing of all product inventories in e-commerce.
Future research should seek to combine multichannel pricing strategies with dynamic pricing, and doing so would enable e-commerce sporting goods retailers to exploit the full potential of revenue maximization through dynamic pricing of product inventories.
The creation of a positive organizational culture has become of increasing interest during the past decades. Various studies have assessed the impact of organizational culture and employee satisfaction in relation to individual and organizational performance. A cross-comparison of these studies is difficult, as the results strongly depend on the definition of the investigated variables. Additionally, the concept of organizational culture remains a unique concept within the group and is influenced by the respective organizational structures and processes.
Therefore, this bachelor thesis attempts to investigate the concept of organizational culture and its determinants in general, as well as making the case of the critical im-portance of organizational culture, specifically for the company MS Plastic Welders, LLC (MSPW).
In this context, to form a comprehensive analysis and theoretical framework, secondary data was examined. In line with the qualitative findings, the application of a descriptive employee survey at MSPW intended to examine the employees’ perceptions towards their job satisfaction and the overall working environment. The aim of the study was to uncover the main areas for improvement, forming the basis of leading a positive culture change. Following the survey, conclusions about the organizational culture at MSPW were drawn and put into perspective in the form of recommendations for the company. The survey results indicated that the company needs to communicate a clear organizational mission and additionally needs to determine and communicate their organizational values, in order to clearly direct the employees’ mindsets, behavior and actions. After determining the organizational direction, the internal structures and processes need to be aligned to support the desired behavior patterns and in order to enhance the long-term organizational performance perspectives through positive culture change.
This thesis analyzes reverse logistics exemplified by Kärcher, a manufacturer of cleaning devices, and elaborates a conceptual framework for developing a business model for reverse logistics. A literature review is undertaken for theoretical infor-mation; expert interviews and a quantitative study are carried out. The aim of the lit-erature research is to investigate the importance of reverse logistics and its future viability. Reverse logistics can be divided into two parts, the entry channel and the value-adding part, whereas this thesis focuses on the value adding part. Previous studies mention that reverse logistics is ignored and underestimated by companies; nevertheless it is important for a functioning returns process as return quantities are increasing in the future inter alia because of online retailing. Furthermore, the re-verse logistics process of Kärcher is compared to the industry-wide standards. For understanding the process at Kärcher, exploratory interviews with several SDCs and a census are conducted. To compare the Kärcher reverse logistics process with the industry, a benchmark is performed. The benchmark is carried out with competitors based on short expert interviews and two international companies are analyzed from the literature. The outcome of the benchmark is that until now, there are no industry-wide standards to be found and therefore Kärcher cannot adhere to standards. Last-ly the business model concept Canvas is investigated in theory and applied to the reverse logistics process at Kärcher with the objective to explore, to what extent Canvas can be implemented. In addition, the Canvas is used to define a conceptual framework for further elaboration with the aim to possibly regain value from returns in the future. Finally a recommended course of action for Kärcher concerning reverse logistics is derived.
Die Leitfrage der Bachelorarbeit lautet: „Wie reagieren Zulieferer von Verbrennungs-motorkomponenten auf die Veränderung der Automobilbranche durch den Trend der Elektrifizierung von Fahrzeugen?“. Aus dieser Leitfrage ergeben sich die folgenden Key Research Questions: „Was ist die Veränderung der Automobilbranche durch den Trend der Elektrifizierung von Fahrzeugen?“, „Wer sind die Zulieferer von Verbrennungsmotor-komponenten?“ und „Wie sind die untersuchten Unternehmen hinsichtlich externem Handlungsbedarf, internem Handlungsbedarf und Richtungsänderung zu bewerten?“. Durch die Beantwortung der Leitfrage und der Key Research Questions werden Beratungspotentiale identifiziert. Außerdem werden Zulieferer von Verbrennungsmotoren identifiziert, deren strategische Reaktion bereits Erfolg zeigt. Diese können bei einer Beratung als Benchmark dienen.
This bachelor thesis examines the emerging concept of re-commerce in the fashion industry with a particular focus on the factors influencing its adoption in the German market. In the context of changing economic dynamics and the increasing importance of sustainability, the thesis analyzes the basic principles of the circular economy in relation to the fashion industry and discusses the role of re-commerce initiatives in promoting resource conservation.
The study uses a comprehensive PEST analysis of the German market to uncover political, economic, sociocultural, and technological factors influencing the adoption of re- commerce. In addition, a detailed market analysis reveals the current state and growth prospects of re-commerce in Germany. This includes an examination of trends, target groups, demand for sustainable fashion and the acceptance of second-hand goods.
Using the case study of the fashion brand Levi's, which has successfully integrated a re- commerce platform, the study shows how established companies can achieve their sustainability goals and discover new business opportunities.
Finally, the paper concludes by summarizing the identified factors and the opportunities and challenges for companies looking to enter the German re-commerce market. The assessment of the potential benefits and risks associated with launching re-commerce initiatives in Germany provides a comprehensive basis for future decision-making. All in all, the German fashion resale market offers promising prospects. The current expansion and future potential of this sector are strongly influenced by consumer behavior and driven by extrinsic factors.
Thus, this work contributes to a deeper understanding of the relevance of re-commerce practices in the fashion industry and provides valuable insights for companies in the German fashion market aiming at sustainable business strategies.
In response to the global financial crisis, some of the major central banks in the world have implemented so-called unconventional monetary policy tools, in particular Quantitative Easing. These tools were aimed to improve conditions in financial markets, to provide liquidity and later on, in response to the European sovereign debt crisis, also to stimulate the economies. At the height of the European sovereign debt crisis Mario Draghi, president of the European Central Bank, said that “…the ECB is ready to do whatever it takes to preserve the euro” on 26 July 2012. How much will it take? What could be the negative side effects? And in particular, what are the implications for financial stability? These questions become increasingly important, as the balance between benefits and costs of such tools tends to worsen the longer QE is in place.
This paper wants to answer whether QE could have negative impacts on financial stability and if so, whether it could lead to another episode of financial instability, i.e. a financial crisis. First, it will explain what monetary policy is, which goals it has and what the conventional and unconventional monetary policy tools are, that central banks can use, e.g. QE. The next part will explain what financial stability is and which factors can lead to a financial crisis by using the most recent episode, the global recession.
This thesis will mainly focus on the negative impacts, the QE programme of the European Central Bank has on financial markets and the banking sector. Only in the analysis of the financial markets, it will make an exception and also include the programmes of the Bank of England, Bank of Japan and the Federal Reserve. The analysis of the financial markets will include results of other research papers, studies and journal articles as well as a self-conducted event study, by analyzing QE announcements and their impact on bond yields and stock indices. The analysis of the banking sector will focus on financial stability indicators, their response to QE announcements and their development in the time QE was implemented incorporating results found by other researchers. In the final part, all results found here will be brought together to answer whether or not QE negatively affects financial stability.
Quality Management has attained top priority in many sectors, notably in the airspace industry. A thereby integrated mechanism to ensure the containment and correction of production errors should include a consistent and effective tracking system to maximise business process efficiency on the internal as well as overall company level.
The A350 Doors Program of Airbus Helicopters Deutschland GmbH has identified the need for an improvement project to augment the quality of the associated summary report in terms of time, money and scope. This research aims to document as well as evaluate the effectiveness of this optimisation through the measurement of key indicators.
Through the application of various project and business process management tools this research measures the consumption of financial and time resources as well as the change in the quality of the reported outcome. Thereby it found that the optimisation achieved a radical reduction in scope of the document, thus limiting the amount of time and financial resources consumed. Similarly, previous tracking errors were corrected and the procedure altered, increasing the decision-making quality of the content. These results and their attainment process are to be considered for future company internal optimisation projects.
Oversupply on the market and excessive consumption by consumers are a by-product of a globalized world, causing severe societal and environmental damages. These factors have increased society's fears and have resulted in a loss of trust in corporate’s business operations, leading companies to gradually lose market share. Modern society is increasingly becoming aware of the necessity to behave sustainably, resulting in higher expectations towards sustainable practices of businesses. As a result, a growing number of consumers are demanding companies to operate in a more environmentally friendly way, with more transparency, collaboration, and consumer participation to alleviate societal fears. Consequently, responding to customer needs and desires is crucial for the company's success and future survival. In general, companies are now expected to attract and retain a loyal customer base and help make the world a better place by developing a sustainable corporate brand.
This paper studies based on a selected case study, the impact a Purpose-Driven Marketing Strategy can have on business operations, illustrating how the latter societal requirements can be addressed and fulfilled through a Purpose-Driven Marketing Strategy.
The aim of this piece of work is to elaborate a conceptual approach for supporting market development in Asia Pacific. It includes the investigation of relevant criteria for an objective analysis in terms of market attractiveness for eight markets. The first part of this research project describes the theoretical framework and concepts used in international market selection as well as international market development strategies. The second part of the study consists of defining relevant criteria in order to evaluate market attractiveness and competitive strength. In conjunction with this, the level of significance of each criterion is determined by the conception of an appropriate classification model. The results reveal that the levels of market attractiveness and competitive strength differ significantly in each market. Additionally, the country with the highest score in market attractiveness and competitive strength is being investigated in further depth with the aim to understand the market dynamics. The study then concentrates on determining strategic objectives and key performance indicators in order to improve the corporate’s strategy. Finally, research findings are discussed critically and several recommendations are formulated. To conclude the study, a conclusion is made followed by limitations and recommendations for further analysis.