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Author
Baumgarth, Carsten
(2)
Binckebanck, Lars
(2)
Year of publication
2011
(2)
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Article (peer-reviewed)
(1)
Conference Proceeding
(1)
Language
English
(2)
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Conceptual framework (2)
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Sales force impact on B-to-B brand equity: conceptual framework and empirical test
(2011)
Baumgarth, Carsten
;
Binckebanck, Lars
A management-oriented approach towards CSR branding
(2011)
Baumgarth, Carsten
;
Binckebanck, Lars
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