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Course of studies
- IBW - Internationale Betriebswirtschaft (89)
- IBM - International Business Management (38)
- BMP - Business Management and Psychology (23)
- APE - Advanced Precision Engineering (8)
- MZT - Mikromedizintechnik (8)
- IMM - International Management (5)
- EBCD - International Economics, Business and Cultural Diplomacy (1)
- INM - Informatik (1)
- IRCD - International Relations and Cultural Diplomacy (1)
- MBA - International Business Management (1)
Ziel der vorliegenden Bachelorarbeit ist die Erforschung ökonomischer Effekte des Corona Virus auf den Berufsfußball. Dazu wird folgende Forschungsfrage gestellt:
„Welche wirtschaftlichen Auswirkungen hat Covid-19 auf den professionellen Fußball in Europa?“
Um die Forschungsfrage zu beantworten wird eine Literaturrecherche betrieben. Zunächst wird dafür der Profifußball definiert und die Spezifitäten der Branche aufgedeckt. Im Anschluss werden sowohl die finanziellen Daten vor der Krise als auch die aktuellsten Daten herangezogen, um die Auswirkungen analysieren zu können. Abschließend werden mögliche Lösungsalternativen ausfindig gemacht und bewertet.
Die Studie zeigt, dass die Branche durch den Wegfall von wichtigen Spieltageinnahmen sowie einer bereits vor Covid-19 bestehenden finanziellen Belastung wirtschaftliche Probleme aufweist. Insgesamt weisen die Ergebnisse darauf hin, dass der Profifußball sich zukünftig nachhaltiger aufstellen muss, um Krisenzeiten besser zu überstehen.
A deep learning spatial-temporal framework for detecting surgical tools in laparoscopic videos
(2021)
Kartographierung ethischer Sollbruchstellen : Schleichender Wertewandel und neue Vulnerabilitäten
(2021)
Prior research agrees that consumer choice is heavily influenced by the choice context.
According to the compromise effect, the middle alternative in attribute space is preferred over more extreme options. However, the role of the spatial order of alternatives seems to be neglected by most compromise effect studies. Usually, alternatives are ordered by attributes, meaning that the compromise option is placed in the spatial middle of the choice set, despite the fact that research indicates a consumer preference for the spatial middle of a choice set. To investigate this issue, we hypothesized that an alternative would be chosen more frequently when positioned in the spatial middle of a choice set versus at the edge of a choice set. We assumed that this effect would be stronger when consumers are unfamiliar with a product category. Therefore, we expected to observe a negative correlation between decision-makers’ familiarity with a product category and their tendency to choose an alternative more frequently when positioned in the spatial middle of a choice. To find out, we conducted an online survey targeting 907 university students. The results support our hypothesis and the notion that the compromise effect might be partly driven by a preference for the spatial middle position of a choice set rather than only by a preference for the compromise option.
Abstract
With the writing of this paper, I have the intention to move the legal entity further into the public discourse and test the hypothesis whether the legal entity in its current form is still contemporary. The principle of separability combined with the economic principle is offering much potential to exploit the current economic landscape. Although they are partly constrained by several laws. This cause frictions between governments and corporations. In the following, this paper will show you different ways how companies such as Nestlé, Ikea, or E.ON use the legal entity to follow the economic principle. Furthermore, this paper will show how professional football clubs uses the legal entity to attract investors and in which manner the German Football Association (DFB) use their status as a non-profit organization. The government is trying to restrain companies with laws and restrictions such as a new form of a class action or regulations that prevent nuclear energy operators from outsourcing liabilities to subsidiaries, which arguing against the initial hypothesis. An important part deals with the justification for the existence and criticism of the legal person. Here, the focus is located on statements beside legal professionals such as Christian Jaag who thinks that the current version of the legal person does not fit to the international tax law. He mentioned as a reason for its existence that without the legal person there would not be a taxation in the country it is located as customers, suppliers or employee may locate somewhere else. Experts outside of jurisprudence rarely comment on the legal person. Economists are silent about it and take it for granted, as it is to their advantage.
With increasing globalization, the importance of logistics services within companies is also growing. In the automotive industry, logistics is equally important with the aim of achieving optimum logistics performance in terms of vehicle transports. To optimize logistics performance in vehicle logistics, there must be a balance or trade-off between logistics service and logistics costs. Even though vehicle transportation has a significant role in enterprise logistics, there has been little research in this area. This thesis aims to close this research gap by comparing three transport concepts with the actual situation in the test and technology center of Mercedes Benz AG in Immendingen. Four expert interviews were conducted at Mercedes Benz AG, in which the individual concepts were compared with the actual status in terms of logistics performance and evaluated. The extent to which the concepts are applicable to the site in Immendingen was evaluated. In addition, opportunities and risks of the concepts and the current status were identified. It was determined that there is no single correct concept, but that a mixture of concepts is most effective.
The market for direct drive technology is said to have great growth potential. In order to increase its presence in this market, two new sensors from SICK Stegmann GmbH are currently in the market launch phase. The aim of this paper is to show the changes and challenges that arise in this market. As a result, new target groups and the resulting change in the distribution channel are proving to be the greatest changes and challenges for the company. Lack of knowledge about the product portfolio of the Motor-Feedback-Systems department on the part of the sales force further intensifies this problem. In this paper, approaches are elaborated on how these challenges can be counteracted and how a successful product launch can be realized. To this end, a training concept will be designed to enable the provision of the necessary product information. Further-more, product purchases of SICK Stegmann GmbH and other locations of the company are analyzed in order to be able to identify a causal relationship. As a result, correlations were identified, which is why cross selling represents another promising approach. Online presence in social media is also becoming increasingly important to companies. Another approach therefore relates to the use of Social Media to attract potential customers. Based on the insights gained in this paper, recommendations are defined, with whose implementation the market potential can be increased.
Der Digitalisierung oder digitalen Transformation von Unternehmen wird zunehmend eine wichtige Bedeutung attestiert. Die Prinzipien des Lean Managements werden in einem ähnlichen Ausmaß oftmals gelobt und von einer wachsenden Anzahl an Entscheidungsträgern eingeführt und umgesetzt. Beide Phänomene haben gemeinsam, dass sie einerseits Zeit- und Effizienzgewinne versprechen und andererseits eine – wie bei größeren Veränderungen innerhalb einer Organisation üblich – Inklusion der Betroffenen benötigen, um vorrangig langfristige Erfolge vorweisen zu können.
Diese Bachelorarbeit setzt an diese Ähnlichkeiten im Bereich des Lean Managements und der Digitalisierung an und untersucht zudem, inwiefern eine Integration der Belegschaft eines Unternehmens vonnöten ist. Hierbei wird der Fokus auf die Abläufe im Vertrieb gesetzt. Nachdem eine Klärung der grundsätzlichen Terminologie vorgenommen und der entsprechende wissenschaftliche Stand aufgezeigt wurde, folgte eine Auswertung qualitativer und quantitativer Daten, die im Rahmen einer Umfrage der betrachteten Firma erhoben wurden. Anschließend wurde untersucht, wie ein Lean Office durch eine strategische Digitalisierung erreicht werden kann und ob dies profitabel sein kann. Abschließend wurden anhand der Erkenntnisse Empfehlungen an andere KMU sowie offene Forschungsfragen abgeleitet.
The objective of this paper is to build on well-established theories like extremeness aversion and extend those to a spatial context. Extremeness aversion occurs as disadvantages loom larger than advantages. Therefore decision-makers tend to avoid the extremes and choose the middle alternative, implying that a product that becomes the intermediate alternative becomes more attractive. However, a vast majority of literature seems to neglect spatial aspects. Therefore, we propose that positioning a product in the middle of a choice architecture will lead to a relative increase in likelihood of its being chosen. In a six-week field experiment in a retail market, we displayed three choice sets of different categories. Results are inconsistent with previous research, as there was no increase in choice for the product positioned in the middle of the choice architecture.
Die vorliegende Arbeit dient der Beurteilung einer virtuellen Substitutionsmesse hinsichtlich deren Erfolgspotenzial und den Stärken und Schwächen gegenüber physischen Messen. Dabei gibt die Literaturrecherche allgemeine Blickpunkte wieder, die Bezug nehmend auf die Reitsportbranche im praktischen Teil vertieft werden. Eine Analyse des Messewesens und der Reitsportbranche geben vorweg einen Einstieg in die Thematik. Aspekte der Flexibilität, der Wirtschaftlichkeit, des Messe-Erlebnisses und der Multisensorik sowie der Kommunikation und Technik werden zur theoretischen Betrachtung herangezogen und bilden die Grundlage für die Einschätzung der virtuellen Messe. Im Rahmen einer zusammenfassenden SWOT-Analyse können Stärken innerhalb der flexiblen Zeitgestaltung und der technischen Funktionen festgestellt werden. Zusätzlich werden Schwächen innerhalb der Kommunikation und der Erzeugung eines multisensorischen Messererlebnisses erkannt.
Das praktische Beispiel anhand der Pferdemesse „Online Horse Fair International“ unterstreicht die Stärken und Schwächen und resultiert in konkreten Empfehlungen zur Weiterentwicklung einer virtuellen Publikumsmesse im Rahmen der Pferdebranche. Anhand einer Teilnehmer Zufriedenheitsumfrage kann ein besonderer Fokus der Informationsfunktion der Messe festgestellt werden, während das Einkaufen in den Hintergrund rückt. Folglich kann sich die virtuelle Messe durch Schaffung eines Ortes des Erfahrungs- und Wissensaustausch von der physischen Messe abheben. Allgemein gilt es daher nicht die bestmögliche Annäherung an eine reale Messe zu kreieren, sondern ein aus den Stärken abgeleitetes Alleinstellungsmerkmal hervorzubringen.
Can the different framing of price promotions decrease consumer value perception and their willingness to pay? Prior research provides evidence of differences in consumer perception of economically equivalent monetary and non-monetary price promotions. In detail, many research works suggest that non-monetary promotions positively affect consumer perception and are therefore preferred over monetary ones that are associated with a drop in quality. Results suggest that this biased consumer behavior is caused by the framing of the promotion, causing difference in cognitive processing and dissimilarities in perception of benefits and product quality. We put this theoretical foundation to the test on the Turkish consumer market of non-durable goods, in order to contrast effects on consumers of the economically equivalent formats ‘50% discount’ as a monetary and ‘buy-one-get-one-free’ as a non-monetary promotion. In particular, the focus was set on analyzing attractiveness perception of the two promotion types and the development of WTP pre- and post-promotion. To achieve this, the non-durable goods rice and antibacterial soap were selected as product stimuli to stage scenarios before, during and after a promotion period. Four sets of questionnaires were shared on social media and distributed to a total of 919 participants via randomization generator. The survey results put forward empirical validation of product-related decrease in value perception as a consequence of both promotion types, namely the ‘promotional effect’. Nevertheless, our data provide no evidence for the ‘framing effect’ in neither attractiveness perception nor post-promotional WTP. This paper aims to bridge the gap on empirical research of key theoretical implications of promotional impact on consumer behavior and to benefit domestic and foreign marketing managers conducting business operations on the Turkish market.
Die kontinuierliche Optimierung innerbetrieblicher Logistikprozesse ist eine notwendige Maßnahme, um den Einfluss fehleranfälliger Prozesse zu reduzieren und die Prozessqualität zu sichern. IT-gestützte Systeme sind dafür ein vielversprechender Ansatz. In der Cockpit Vormontage, Halle 56, im BMW Werk Regensburg, sind Fehler bei der Behälterbereitstellung am Durchlaufregal aufgetreten. Um diesem Problem entgegenzuwirken, umfasst die vorliegende Arbeit die Erarbeitung eines prozess- und softwarebezogenen Konzepts für die Unterstützung der Behälterbereitstellung im Rahmen der Kommissionierung am Durchlaufregal und baut auf den Projekten der „Papierlosen Logistik“ der BMW Group auf. Dabei wird ein IT-gestütztes „Put-to-Light“ Kommissioniersystem mittels der Integration digitaler Displays (ePapers) mit visueller Blinkfunktion konzipiert.
Das Ziel ist, mit möglichst geringem Einsatz von Ressourcen die aktuellen Schwachstellen zu beseitigen, um nach dem „Poka Yoke“ Prinzip die Fehler im Ist Prozess zu reduzieren. Im Rahmen dieser Bachelorarbeit erfolgt dazu zuerst eine Analyse des Wertstroms in Halle 56. Daran orientierend werden das Optimierungspotenzial, die Konzeptidee sowie die Anforderungen an die Funktionalität des IT-gestützten „Put-to-Light“ Kommissioniersystems identifiziert und beschrieben. Darauf aufbauend werden die prozessseitige Umsetzung und die softwareseitigen Maßnahmen erläutert. Das Potenzial der Konzeption wird mithilfe unterschiedlicher Bewertungskriterien verifiziert. Neben der Analyse von Risiken wird nach dem MTM-System die Veränderung der Prozesszeit beurteilt. Zusätzlich werden auf Basis qualifizierter Abschätzungen sowie Erfahrungswerten die fehlerhaften Behälterbereitstellungen im Ist-Prozess quantifiziert. Die Wirtschaftlichkeit wird mittels der Kapitalwertmethode bewertet. Um einen werks- und unternehmensübergreifenden Nutzen zu erzielen, werden abschließend Rahmenbedingungen für die Skalierbarkeit definiert. Unter den aktuell gegebenen Rahmenbedingungen ist der Kapitalwert allerdings negativ und somit eine Investition nicht angebracht. Im Hinblick auf die prozessseitige Fehlerreduzierung wird ein „schwaches“ „Poka Yoke“ erreicht. Bei geänderten
Rahmenbedingungen, zum Beispiel der unternehmensübergreifenden Einführung einer eindeutigen Behälteridentifikation, ist das Konzept neu zu bewerten.
Die vorliegende Bachelorthesis untersucht Social Media Marketing in Business-to-Business Unternehmen als Instrument zur Steigerung der Markenbekanntheit im Business-to-Business Segment und erklärt die Einsatzmöglichkeiten der sozialen Medien im Business-to-Business Bereich. Diese Arbeit wurde in Kooperation mit der Angelo Oberflächentechnik GmbH erstellt, ein Kleinunternehmen aus der Beschichtungsindustrie mit Hauptsitz in Tuttlingen. Unternehmen aus dem Business-to-Consumer Sektor nutzen die sozialen Medien schon länger, da diese sehr früh erkannt haben, dass die Social Media Präsenz ein ausgezeichnetes Instrument ist, um mit den Kunden direkte Kontakte aufzubauen. Aufgrund der dauernd wachsenden Nutzerzahlen von Plattformen wie LinkedIn oder XING wird auch im B2B Bereich die Frage gestellt, wie vielversprechend Social Media Marketing in diesem Sektor ist.
Abrasive tools
(2021)
Abrasives
(2021)
Contact mechanics
(2021)
In Anbetracht der anthropogen verursachten Veränderung des Klimas seit Beginn der Industrialisierung werden Unternehmen zur Verantwortung gerufen. Das Treibhausgas Kohlenstoffdioxid und seine Erfassung dienen Firmen als Werkzeug, ihre umweltschädigenden Praktiken zu messen und Reduktionsmaßnahmen durchzuführen. Dies ist besonders für energieintensive Sektoren, wie der deutschen Automobilindustrie, von Bedeutung. Viele Unternehmen konzentrieren sich auf Reduktionen des CO2-Ausstoßes innerhalb der eigenen Produktion, jedoch werden diese innerhalb der Lieferkette Experten zufolge nicht genügend ausgeschöpft. In diesem Zusammenhang wird in dieser Bachelorarbeit der Status Quo bei Automobilherstellern und Maßnahmen zur Reduzierung der CO2 Ausstöße entlang der Lieferkette betrachtet.
Zunächst wird der Nachhaltigkeitsbegriff und seine politischen Rahmenbedingungen vorgestellt, um die Komplexität und die Multilateralität des Begriffs festzulegen. Anschließend wird die deutsche Automobilindustrie, ihr CO2-Fußabdruck und Möglichkeiten, ihn zu reduzieren, näher betrachtet. Als Fazit kann festgehalten werden, dass zahlreiche Maßnahmen zur Messung und Reduktion der Emissionen existieren, es jedoch der Branche, Experten zufolge, noch einer gewissen Einheitlichkeit bezüglich der Berechnungs- und Erfassungsmethoden bedarf.
Außerdem müssen Potenziale zu CO2-Reduktionen innerhalb der Lieferkette noch weiter ausgeschöpft werden. Bedeutende Hindernisse sind jedoch die massiven Investitionen, die Zulieferer zur Einhaltung von CO2-Grenzwerten tätigen müssen.
Ferner stellt das praktische Fallbeispiel Maßnahmen und Ambitionen des Automobilherstellers Daimler vor und vergleicht diese mit dem Konkurrenten BMW. Die Maßnahmen der beiden Hersteller zeigen Gemeinsamkeiten auf, jedoch unterscheiden sich die Strategien hauptsächlich in den unmittelbaren Hauptschwerpunkten und den Planungshorizonten. Außerdem kritisieren Experten besonders die widersprüchlichen Ziele und ihre Auswirkungen, wie beispielsweise der stets wachsende Materialverbrauch.
In der Gesamtbetrachtung lässt sich folgendes Fazit ziehen: Unternehmen sind sich ihrer Verantwortung bewusst, der Erfolg der Maßnahmen wird sich jedoch erst in Zukunft zeigen. In Anbetracht potenziell strenger werdender Richtlinien und weiter fortschreitenden Megatrends befindet sich die Zukunft der automobilen Lieferkette in einem spannenden Umbruch.
Starting from the direct exchange of goods and services to the first traces of money almost 3,000 years ago to contactless payments with our smartphones and bank cards in the 21st century. Along the way we have recorded a lot of innovation in the field of payments like the invention of the credit card in the 1940s or the implementation of a debit system for debit cards in the 1980s.
Each of those innovations was greeted with skepticism at the time of their introduction. The concerns of the people are understandable since the innovation in this field touches a very important topic to most humans: money.
At first people did not trust physical money when they did not exchange goods and services directly anymore since it did not feel like it is a fair exchange. Then people were not believing that plastic cards will one day substitute cash. Now people are pessimistic about contactless payment methods that don’t even require those plastic cards anymore.
Yet experts agree on the idea that the future of payment is contactless.
In my thesis I am focusing one of the technologies used for contactless payments called NFC.
The goal of this thesis is to give an overview over the usage, chances, risks and the competitors of this contactless technology, highlight the impact of the COVID-19 pandemic and answer the following question based on empirical data:
“Is NFC the best method to handle contactless payments?”
This thesis aims to investigate the presence of herding behaviour in the German DAX40 market during the period of the COVID-19 pandemic. Herding behaviour is a phenomenon in behavioural finance where investors ignore their own information and base their decisions on fellow market participants. This behaviour most often presents during times of high market volatility. The COVID-19 pandemic has had a critical effect on the German financial markets, making it an appropriate time period to detect herding behaviour among investors of the DAX40.To begin this investigation, a literature review is used to build a good understanding of the causes and effects of herding behaviour. The literature review also presents some of the most influential models which aim to explain herding behaviour in financial markets. This is followed by using the methodology of the Cross-sectional standard deviation (CSSD) and the cross-sectional absolute deviation (CSAD), two empirical models to detect herding in financial markets. For the investigation, daily stock data of the DAX40 performance index and the DAX40 companies was collected for two years surrounding the pandemic's beginning in March 2020. No significant evidence of herding was detected in the DAX40 market during the sampling period of the COVID-19 pandemic.
The onset of COVID– 19 has accelerated digital trends facilitating the rise of social media and the financial technology industry. Especially in the private equity sector, investors are increasing their online presence and marketers need to define a tactical social media plan to improve its integrated marketing communications and facilitate lead generation.
The objective of this thesis is to develop a social media marketing proposal and action plan for the fintech company: Moonfare GmbH. The aim is to identify the most suitable content marketing, social networks and techniques to power sales growth, brand awareness and community engagement through its current social media channels.
In order to develop a deeper understanding, the literature review presents different digital marketing frameworks applied to social media marketing. Moreover, a careful study of the fintech private equity industry is developed through a Porter’s 5 forces model alongside an explanation of the case of Moonfare through a blue ocean canvas.
For the research, secondary data and internal desk research were performed including, statistical insights directly gathered from the company. The study was further designed with an internal and external situation analysis, concluding with a SWOT model and the establishment of objectives through a SMART goals framework. The final action plan is presented in an OGSM model.
The topic of traditional fashion retailers fighting for their position against growing e-commerce suppliers has been omnipresent in recent years. Therefore, it is important to understand what possibilities modern technology and innovation has to offer, and how these innovative technologies can be leveraged to achieve traditional brick-and-mortar-retailer’s goal of staying relevant and competitive.
The objective of this thesis is to examine and compare the effectiveness of different in-store digitalization concepts and technologies in retail organisations, analyzing different challenges such as the practical implementation in stores, customer adoption and acceptance factors in context of socio-demographic, and measuring the success of the concepts. Also, the current situation will be explored to see what is already being done today and where there is more potential using different approaches and technologies. For this purpose, a variety of studies, papers and other literature will be analyzed and put into context with the research topic.
Concluding the thesis, we find that all technologies and its practical applications affect relevant variables in different models such as TAM, the convenience/social presence model, and the customer decision-making process. Besides that, the socio-demographic variables geography, age and gender all influence adoption and readiness towards technology to a certain extent. Finally, we give examples on how the technologies can influence classic fashion retail KPIs.
Separation of respiration and perfusion in Electrical Impedance Tomography by harmonic analysis
(2021)
Harmonic Analysis for the Separation of Perfusion and Respiration in Electrical Impedance Tomography
(2021)
Hygiene im Alltag
(2021)
This research paper aims to provide an overview of companies listed in the German DAX, MDAX and SDAX indices that have been involved in prosecution procedures directly contradicting their Corporate Social Responsibility strategies and how they present themselves as a Corporate Citizen. The terms Corporate Citizenship and Corporate Social Responsibility will be further defined and the reasons companies implement them elaborated. The results will be structured according to the stock index they belong to and whether they had any active prosecution procedures by government organizations against them during the last ten years that would go against their Corporate Citizenship strategy. The end result will be judged in terms of how a company can propagate certain values while being investigated for actions that directly contradict them and whether it could be considered hypocritical for companies to be involved in them while claiming to be a “good” Corporate Citizen.
The COVID-19 crisis in 2020 shook the whole world with an enormous impact on the global economy and every belonging area. Mergers and Acquisitions are an integral part of the corporate management used by companies to generate growth from outside the company. Even though mergers and acquisitions are likely to support company’s growth, it carries risks which can enhance in times of crisis. This scientific term paper aims to analyze the impact of the COVID-19 crisis on companies and their mergers and acquisitions. Using interviews with representatives from companies from different branches, the results show that the impact on the mergers and acquisitions activities have been marginal. Companies were able to handle negative impacts from the COVID-19 crisis due to different indicators of crisis resistance. As a result of this research, it proves that mergers and acquisitions do not react causally to business operations due to middle- to long-term orientation. According to experts, the COVID19 crisis did not carry negative impacts only. The crisis showed companies their grievances in digitalization and led to the implementation of more flexible forms of work. The results of this research are useful for companies to benchmark their level of crisis resistance in terms of further crisis.
Durch eine ständig wandelnde Unternehmensumwelt sowie der Komplexität der Globalisierung sehen sich immer mehr Unternehmen gefordert systematisches, effektives und effizientes Risikomanagement zu betreiben. Vor allem Rohstoffmärkte sind durch weltweite Wechselbeziehungen sehr undurchschaubar. Diese Arbeit beschäftigt sich mit der praktischen Anwendbarkeit eines beschaffungsseitigen idealtypischen Frühaufklärungssystems am Beispiel der Unternehmensgruppe bott herangezogen, welches die Preisentwicklung der Beschaffung von Aluminiumstrangpressprofilen in den Fokus stellt. Zudem wird analysiert welche Faktoren für die Treffgenauigkeit des Systems zu beachten sind. Die Forschung erfolgt anhand von Literaturarbeit sowie semistrukturierten Leitfrageninterviews.
Die Ergebnisse zeigen, dass das modellhafte Frühaufklärungssystem ein großes Potenzial hat die Unternehmensgruppe bei der Beschaffung von Aluminiumstrangpressprofilen zu unterstützen, jedoch eine Kombinationslösung mit verwandten Systemen zielführender sein kann. Ebenfalls riefen manche theoretische Erfolgsfaktoren des Systems praktische Hinterfragungen hervor.
Comparison of Geometrical Lung Models to Calculate Tidal Volumes during Spontaneous Breathing
(2021)
The objective of this study is to answer the question of what effects and modes of action are noticeable after the implementation of in-house FuckUp events. In order to answer this question, a qualitative research based on guided interviews with experts was conducted. Eight interviews were performed with persons who organize FuckUp events. The results of the expert interviews show the trend of an increasing positive attitude towards mistakes in organizations. Furthermore, a homogeneity within the ex- pert statements could be determined, regarding the effects and modes of action of the FuckUp Events. On the basis of the knowledge gained, the statements could be compared with the literature, whereby hypotheses could be generated.
Die Bachelorarbeit „Erweiterung des Produktportfolios eines Unternehmens als Reaktion auf die Corona-Krise“ beschreibt die strategische Vorgehensweise eines Unternehmers bei der Einführung eines neuen Produktes. Dabei war das Projektziel möglichst viel zusätzlichen Gewinn bei möglichst geringem Risiko zu erwirtschaften. Es werden verschiedene Einflüsse erklärt, die den Projekterfolg maßgeblich gestalten. Die Vorgehensweise bei der Segmentierung sowie die Positionierung innerhalb einer Nische wurde dargestellt.
Der Projekterfolg wurde gemessen an ROI und EBIT.
This paper reflects the topic of risk regarding an individual’s propensity to engage in risky behavior. Therefore, a survey was conducted among four different cultures to study cultural effects on risk-taking behavior. These contained Germany, France, China, and Latin America with a total sample size of 655. The applied questionnaire covered seven different domains regarding social, recreational, health/safety, ethical, investment, gambling, and business risk for which the participants had to assess the likelihood to engage in theoretical situations on a scale of 1 to 6. Significant cultural differences, as well as domain-specificity, could be confirmed using several one-way ANOVAs for the statistical evaluation. In this case, in comparison with the other cultures, Germany showed the highest risk propensity in the social domain, France for recreational and ethical risk, Latin America in the business as well as health/safety sector, and China in the investment and gambling domain.
Important prior studies regarding customers purchasing behaviour proved that customers tend to avoid products showing extreme deflections in attributes and feel more comfortable purchasing articles with a balance in attributes (compromise option). Hence, for marketers, supermarket chains etc., it can be of an advantage knowing whether this effect can also be measured or even be amplified in where the spatial middle of a shelf is occupied with the compromise option. We hypothesized that the tendency towards the compromise option, eventually even higher in the spatial middle position, can also be observed in an in-store experiment with real-life circumstances. In order to fulfil our study, we worked with a hardware store in southern Germany. In total, we sold 610 items consisting of 5 different products with each 3 alternatives. The result corroborated our hypothesis partly as it showed in some cases, the compromise option was indeed preferred when in the middle of a choice set. Nevertheless, in many cases, products on extreme position with “extreme” attributes were preferred. Leading to the conclusion that other factors like the brand may have higher importance in purchasing decisions.
This paper investigates the influence of manipulated attention on the perceived severity of financial risks. Participants undertake an online survey where they get exposed to images of various financial risk sources, while their attention is directed towards one of five available visual images of financial risk hazards.
Beforehand, they are instructed to remember and repeat the respective labeling of all pictures. It is ensured that the attended picture is randomly chosen, and the participants are aware of the corresponding names. Subsequently, participants are asked to rate the risk on four related characteristics.
Considering the responses of 292 people, only the numerical values indicate differences between attended and unattended risks, but the applied statistical measures provide no evidence for this hypothesis.
Comparison of a histology based multi layer artery model to its simplified axisymmetric model
(2021)
Pro-environmental attitude is, on many occasions, a weak indicator for pro-environmental behavior. Personal interests interfere with the human desire to follow normative goals during the decision-making process, which may result in the unpleasant state of attitudinal ambivalence. The more balanced two contrary attitudes are, the higher is the chance for external persuasion as it may decrease the internal ambivalent conflict. However, moral informational interventions seem not to cause the desired behavioral change but may instead increase the sense of resignation and guilt. This paper aims to set focus on the attitude-behavior relationship in the concrete example of plastic-packed food and how post-decisional evaluations vary when either individual (hedonic or gain goal) or collective motives (normative goal) are being followed. Measured indications for actual disengagement or attitude adaption are relatively weak but felt ambivalence in the case of immoral decisions could be demonstrated in the form of response times. Practical conclusions that may facilitate pro-environmental behavior are being presented at the end of the work.
Atomic Layer Deposition of Bioactive TiO2 Thin Films on Polyetheretherketone for Orthopedic Implants
(2021)
A unified strategy for the synthesis of amorfrutins A and B and evaluation of their cytotoxicity
(2021)
Chemie der Werkstoffe
(2021)
Die vorliegende Bachelor-Thesis beschäftigt sich mit der Täuschung auf maschinellem Lernen basierender Schadsoftwareerkennung unter realitätsnahen Bedingungen.
Neben der detaillierten Betrachtung des Forschungsgegenstandes werden hierfür, die vom aktuellen Forschungsstand hervorgebrachten Angriffe, hinsichtlich des Effektivitätskriteriums der Über- tragbarkeit auf zum Angriffszeitpunkt unbekannte Modelle, evaluiert und ein speziell für diese Bedingungen konzipierter, iterativer Ensemble-Ansatz zur Generierung von übertragbaren Adversarial Examples vorgestellt.
Die aus den Untersuchungen stammenden Ergebnissen zeigen, dass die Leistung herkömmlicher Verfahren, unter wirklichkeitsnahen Bedingungen oder im Einsatz gegen kommerzielle Produkte, stark abnimmt. Weitere Erkenntnisse der Forschung umfassen den Ausschluss eines linearen Zusammenhanges zwischen verfügbarem Wissen und Evasionserfolg, die Steigerung der Übertragbarkeit durch Zunahme der Ensemblegröße sowie die Einsatzfähigkeit der entwickelten Methodik gegen kommerzielle Antivirus Produkte.
Die Inhalte der vorliegenden Thesis verfolgen dabei einen rein edukatorischen Ansatz, der durch das Aufdecken von sicherheitsrelevanten Schwachstellen als Handlungsimpuls für Betreiber kommerzieller Antivirus-Lösungen dienen und nicht zum Begehen von Straftaten animieren soll.
In times of demographic change, globalization, digitalization and change in the coming generations, human resources development with the qualification and further development of executives is becoming increasingly important. The company Adolf Würth GmbH & Co. KG has introduced the new management level of team leader for sales and administration since the beginning of 2021. In addition to the team leaders in sales and administration, there is an unofficial management level in logistics. The team leader level at Adolf Würth GmbH & Co. KG has already existed for several years but has received little attention in terms of development and qualification.
The topic of the paper deals with the importance of the qualification of managers on team leader level in the logistics of Adolf Würth GmbH & Co. KG. Thereby the work deals with the construct of leading, the manager in general and the development measures in a company. A deeper insight is given in this area into the various qualification programs of Adolf Würth GmbH & Co. KG.
The qualitative content analysis according to Mayring is applied for the question to be answered, whether the qualification of the managers on team leader level is attributed an importance and if so, how this is weighted. The results of the interviews indicate that the Würth company attaches great importance to the qualification of managers at team leader level, and thus a high significance. This is made clear by appropriate points, such as the influence on the employees by their shown behavior and actions. Furthermore, this is in direct connection with the leadership styles and leadership behavior, which can be influenced by the development and promotion of competencies.
Diese Arbeit befasst sich mit der Umsetzung der Richtlinie 96/71/EG über die Entsendung von Arbeitnehmern, kurz EU-Entsenderichtlinie, in den meist bereisten Ländern der CHT Germany GmbH innerhalb der Europäischen Union, des Europäischen Wirtschaftsraums und der Schweiz. Anhand dessen werden Handlungsempfehlungen zur strategischen Ausrichtung der CHT Germany aufgezeigt. Dabei wird die Frage, was die Auswirkungen der EU-Entsenderichtlinie für die CHT Germany GmbH sind, beantwortet. Zusätzlich ist die Beantragung der A1-Bescheinigung bei regelkonformer Abwicklung von Dienstreisen essenziell. Die A1-Bescheinigung bestätigt die Fortgeltung der deutschen Rechtsvorschriften während eines Auslandsaufenthalts des Arbeitnehmers. Bei Nichteinhaltung der rechtlichen Anforderungen drohen monetäre und nicht-monetäre Strafen. Aufgrund dessen ist es für ein Unternehmen wichtig, zu entscheiden, inwieweit Dienstreisen regelkonform abgewickelt werden.