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Course of studies
The impact of human trust on business performance by the example of non-governmental organizations
(2020)
How important, scalable and influenceable is the factor trust for charities? This thesis deals with this question regarding social media appearances of three NGOs. Furthermore, it aims to capture the general state of trust of millennials in non-governmental organizations.
This work is predicated on extensive literature research, an online survey, a group discussion with millennials and an application of the HuTrust Model by mext consulting.
Findings indicate that the level of trust matters in different areas such as social media engagement rate and the willingness to donate money to an NGO
This research focuses on explaining the relevance of social media and innovation process within companies. The main scope of this paper is to explain the different types and platforms of social media, how they can be of an importance to companies & businesses and to explain in details which aspects of the Innovation process could be influenced by social media. In order to develop a deeper understanding, an interview with Chief Innovation Officer Dr. Marcell Vollmer was conducted, followed by a mini case study and market research to test the validity of the information received. Several factors can work as a barrier on the way of utilizing social media networks for business purposes as well as current and future challenges, what they are and what their possible outcomes are, are discussed in details in this paper.
Roles and responsibilities regarding HR marketing on online business networks in mid-sized companies
(2020)
This paper discusses the roles and responsibilities in managing online business networks for human resource marketing and then applies these concepts to the case of the German company IMS Gear SE & Co. KGaA. It is important for companies to consider which departments and employees are responsible for social media, as this is the first step to ensure the success of a possible social media strategy.
For the practical part of this paper, a benchmark analysis with four companies and interviews with the employees of IMS Gear were conducted. The findings were used to develop a feasible recommendation for IMS Gear.
The literature review shows that it is not advisable for companies to only have roles and responsibilities regarding business networks and human resource marketing, but that they need a comprehensive strategy for all social media channels and a cross-departmental approach for managing social media. At the end of the paper, a possible team structure for IMS Gear is developed. However, the employees would not have the time to add the necessary roles to their daily working routine. Various ideas have been collected to suggest how the company could still build up an active social media presence and ensure the accomplishment of the tasks connected to social media.