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Course of studies
New product development is essential for a company to grow and sustain itself. Usability testing is a crucial part of the new product development process, and it helps reduce product uncertainty and market failure. There are many methods available and they vary depending on the product development phase. This thesis focuses on methods used in the deployment phase, which is the final stage before mass production. The methods used differ subjecting to different customers.
A number of studies have suggested that marketing and sales should vary when the nature of customer differs. However, only a few studies focus on how the nature of customer influences new product testing. This research compares the involvement of B2B and B2C customers during the product innovation testing phase.
The comparison has been subcategorised into four smaller hypotheses. First, the methodologies used, such as virtual prototype testing, field testing, lab usability testing, and more, are discussed whether companies use them differently according to customers' nature. Second, the process of identifying and recruiting testers is examined. Third, testers' qualification is analysed, whether participants are ordinary users or professionals or companies prefer a mixture of both. Last, the sample size, which is simply the amount of testers who participated in the usability test.
The leisure industry experiences a shift in selling their services online. While external sales channels have been dominating the online ticket sales in the last decade, a new trend of Direct-to-Consumer (DTC) sales through individual platforms has been on the rise. This study aimed to research on the usage of external and direct sales channels in the leisure industry and tried to find reasons for the rapid increase of leisure venues shifting their sales channels on their own online platform and abandoning external sales channels. For this study, a primary research with leisure venues across Germany, Switzerland and Austria in the form of a questionnaire with 104 participants was conducted. The topic of the questionnaire was the usage of external and direct sales channels and ticket reseller as well as promotion methods of the leisure venues participating. Furthermore, an expert interview with the CEO of a wellness centre was conducted to gain first-hand knowledge on the research topic. The thesis ends with an analysis of the survey results and conclusions on what the usage of external and direct sales channels in the leisure industry are and how the DTC trend emerged from the state of the industry.
This paper reflects the topic of risk regarding an individual’s propensity to engage in risky behavior. Therefore, a survey was conducted among four different cultures to study cultural effects on risk-taking behavior. These contained Germany, France, China, and Latin America with a total sample size of 655. The applied questionnaire covered seven different domains regarding social, recreational, health/safety, ethical, investment, gambling, and business risk for which the participants had to assess the likelihood to engage in theoretical situations on a scale of 1 to 6. Significant cultural differences, as well as domain-specificity, could be confirmed using several one-way ANOVAs for the statistical evaluation. In this case, in comparison with the other cultures, Germany showed the highest risk propensity in the social domain, France for recreational and ethical risk, Latin America in the business as well as health/safety sector, and China in the investment and gambling domain.
When translanguaging, individuals use and combine all their available language repertoires in order to increase comprehension. The use of different languages together
implies that there is no strict language separation. First studied in a school context, the primary purposes of this concept are the complete understanding of subject matter and the simultaneous development of additional languages. Recent studies in different business contexts show the concept’s transferability to other environments. This brings forth questions about, firstly, the implementation of translanguaging in a workplace and, secondly, the possible effects of translanguaging on interpersonal relationships in work teams. The focus of the analysis hereby lies on work teams with intellectual and creative
tasks. The transferability of International High School’s eight core principles, which are meant to improve students’ translanguaging skills, into a business context is discussed. The theoretical analysis results show that the eight principles are, in theory, all applicable
to creative and intellectual teams, but further challenges may arise. No definite answer is presented regarding the effect on interpersonal relationships; both positive and negative effects are possible. Results are all context-dependent, and further empirical research is needed to study the theoretical assumptions made in the present paper.
The food delivery industry is growing rapidly. As the biggest delivery platform in the western world, Just Eat Takeaway.com (JET) must adapt its processes according to its growth. This growth is especially reflected in need for delivery drivers. To adapt to this increasing need, JETs current recruitment marketing affiliate campaign is examined by reviewing the literature, such as books, magazines, journals, and business reviews. Best practices and processes within JET are explained in depth to draw a picture of the current campaign status. Through this research, hypotheses on campaigns issues are drawn. Through a qualitative publisher survey, these hypotheses are either accepted or rejected. Furthermore, a SWOT analysis discusses the strengths, weaknesses, opportunities, and threats of the program. Finally, conversion strategies are used to discuss where JET can improve by highlighting potential plans for the optimization of recruitment marketing affiliate campaigns.
This thesis examines bank-internal, industry-specific and macroeconomic determinants of bank profitability in the Western European banking sector with specific focus on determinants related to risk management and regulation. A linear panel analysis and a dynamic panel data analysis are conducted based on a sample of 53 Western European banks over the post-crisis time period from 2011 until 2019. This time period lies in-between the end of the financial crisis and the beginning of the COVID-19 pandemic. The results of the panel analysis show a stronger relationship between bank profitability and bank-internal determinants than bank-external determinants. Credit risk and operational efficiency are found to be the most significant determinants of profitability. This implies that especially factors in control of the bank management are central to safeguard and advance profitability but regulation is needed to prevent procyclical decision-making by managers.
The present paper aims to identify role conflicts according to social role theory that leaders acting as managerial coach might be exposed to during their work. Therefore, several behavioral approaches that are characterizing for managerial are identified through literature assessment. These distinctive behavioral patterns are analyzed upon alternative reasonable expectations that role senders might have in regard of leadership.
Hereby this study can identify several potential sources of person-role conflict due to incongruencies between expectations of role senders and the actual leadership behavior of a managerial coach. As literature indicates that role conflicts have serious impacts on the effectiveness of leadership behavior, this study furthermore presents a guideline for organizations and managerial coaches on how to support the acceptance of coaching.
This research paper aims to provide an overview of companies listed in the German DAX, MDAX and SDAX indices that have been involved in prosecution procedures directly contradicting their Corporate Social Responsibility strategies and how they present themselves as a Corporate Citizen. The terms Corporate Citizenship and Corporate Social Responsibility will be further defined and the reasons companies implement them elaborated. The results will be structured according to the stock index they belong to and whether they had any active prosecution procedures by government organizations against them during the last ten years that would go against their Corporate Citizenship strategy. The end result will be judged in terms of how a company can propagate certain values while being investigated for actions that directly contradict them and whether it could be considered hypocritical for companies to be involved in them while claiming to be a “good” Corporate Citizen.
An Analysis of Group Context Effects on Perceptions of Characteristics Relevant to Mate Choice
(2021)
Research on the perception of faces proposes a significant influence of social context on trait judgements. For instance, the “cheerleader effect” suggests an increase in the attractiveness of an individual based on the presence of additional faces. Further extensions to other trait characteristics have resulted inter alia in the awareness of the “banker effect”, which indicates that individuals in a group setting as opposed to in isolation are perceived to earn a higher salary. In light of recent findings in evolutionary psychology respective mate preferences, it is of interest to investigate potential nodes to social context effects. In addition to the replication of the cheerleader and banker effect, our study aimed to examine the effects of group context for characteristics relevant to mate choice. Besides the significance for attractiveness and salary, we were able to observe statistical significance for health and intelligence on both a subject and stimulus basis in a within-subjects design. However, we were not able to find significant differences in the isolated and group ratings for vanity, emotional stability, pleasing disposition, and unreliability. Furthermore, the evolutionary significance and the results of our study prompted us to address commonalities between the effects of social context on cognition and the social brain hypothesis and to reflect on possible underlying mechanisms and consequences.
Agriculture in Tanzania is not only the biggest employer, but also it is the highest contributor of the GDP. Apart from being an important sector in the country, it is characterized by small scale subsistence farming which is not mainly profitable. In order to transform the agriculture from traditional to commercial, young people, who make 35% of the entire population, are the main driver however they are facing many challenges. Having that in mind, Tanzanian government has enacted several policies whose main aim is to make it easy for young people to engage in agriculture.
In this bachelor thesis, the agricultural policies which have been enacted by the government to attract young people will be discussed and it will be analyzed if they have brought the impacts desired by the government. In order to do that, a survey was conducted in a district called Bukombe in Tanzania and in one agricultural university which is found in Eastern Tanzania.
The results of the above mentioned studies show that majority of youth policies which have been enacted in Tanzania do not involve youth from the beginning of the preparation. Also, there the general studies found that not many young people are aware of the policies which have been enacted to protect them or make their farming activities easier.
The limitation for this study is that the study sample which is used is from only one district and one university so it may be difficult to compare that the results represent the whole country. Also another limitation is that there are still not many studies which have been conducted in Tanzania for this matter so it is difficult to find the up to date resources. This leads to the resources used to be a bit older and in most of the time to depend on only resources from the websites of government institutions.
An Empirical Investigation of the Effect of Packaging Design on Consumers' Willingness to Pay
(2021)
This study sheds light on the extent to which high-quality aesthetic packaging can positively influence consumer choice and raise willingness to pay at the point of sale. In two separate parts, we measure purchasing decisions and willingness to pay by contrasting high- and low-quality packaging of a pullover and a vodka bottle.
Findings show that, compared to cheap and standardized designs, visually appealing packages can significantly raise willingness to pay for a product. Besides, packaging design is crucial when consumers buy the product as a gift rather than for self-consumption. This research provides evidence that beautifully designed packages can positively influence consumer choice at the point of purchase. However, packaging can only influence purchase decisions within a specific price range. If prices are too high and above the individual’s accepted price limit, packaging cannot convince consumers to buy the product. Further, our investigation shows that consumers’ age, gender, educational level, and occupational status can be related to their package choices. The late adulthood, men, and individuals with higher education and professional status are likely to spend more on attractively packaged products than other demographic groups.
The impact of the Fourth Industrial Revolution has driven companies towards an ongoing digital transformation. This creates a considerable market push and pull from consumers for innovative technologies given the benefits they convey. In the corporate world this translates to the objectives of companies for gaining competitive advantages, created by the integration of new digital solutions, for the creation of value.
The advantages of a continuous integration of technologies within all areas of an organizations conveys the need for more adaptive resources. A major player in charge of leading said transformation for the obtention of unprecedented benefits is the Information Technology Department (IT). Therefore, the ongoing accelerated demand for digital solutions requires an accelerated delivery as well from the IT.
The limited resources, particularly from employees capable of continuously developing digital solutions, represents an unsustainable approach given the gap between growing demand and supply for new technological advancements.
Employees within the organizational context of MHP Management- und IT Beratung GmbH, who are addressed in this thesis as the customers of the MHP-IT, are presented with an alternative approach to fulfil the current demand for digital solutions through their integration in the process; this would empower them to contribute in the companies digital transformation journey. The proposed way of doing so is through the introduction of the Power Platform tools in corporate MHP.
The objective of this thesis focuses on the fundamental change that the incorporation of the Power Platform conveys on individuals within their work environment. This is aimed at the identification of possible approaches that can foment organizational acceptance, for the abovementioned platform, as an alternative way of creating value. This is achieved through the evaluation of individual values for their successful incorporation as citizen developers empowered to create.
The Organizational Cultural Assessment Instrument has been chosen as a methodology for answering the research objectives of identifying the current values that employees have in their work environment, as well as to bring forward tailored recommendations as adequate measures to drive the incorporation of the Power Platform. Complementing this is the identification of predispositions from potential users via qualitative and quantitative methods.
Given the benefits that the Power Platform creates in different operational fields, results indicate a premature acceptance for the introduction of the same as a suitable alternative for creating digital solutions. Furthermore, the conducted organizational environment study, also referred to as culture, highlights the dominant values present among the workers of MHP. This delineates a tailored approach of different measures that can be taken for introducing the Power Platform, as a digital transformation tool, and empowerment of citizen developers.
Emphasise is given to the identified inclinations from employees, as these constitutes the prioritization of procedures according to their values, through which the implementation of change can be coped with and the acceptance of the Power Platform tools increased.
Important prior studies regarding customers purchasing behaviour proved that customers tend to avoid products showing extreme deflections in attributes and feel more comfortable purchasing articles with a balance in attributes (compromise option). Hence, for marketers, supermarket chains etc., it can be of an advantage knowing whether this effect can also be measured or even be amplified in where the spatial middle of a shelf is occupied with the compromise option. We hypothesized that the tendency towards the compromise option, eventually even higher in the spatial middle position, can also be observed in an in-store experiment with real-life circumstances. In order to fulfil our study, we worked with a hardware store in southern Germany. In total, we sold 610 items consisting of 5 different products with each 3 alternatives. The result corroborated our hypothesis partly as it showed in some cases, the compromise option was indeed preferred when in the middle of a choice set. Nevertheless, in many cases, products on extreme position with “extreme” attributes were preferred. Leading to the conclusion that other factors like the brand may have higher importance in purchasing decisions.
In 2020 a pandemic caused the universities in Germany to close their doors for their
students. For the Hochschule Furtwangen University, it was the first time that online
classes were introduced on a large-scale. The objective of this thesis paper is to
investigate how international students at HFU Business School cope with having online
classes due to COVID-19 and to derive based on those findings a recommended course
of action.
The researcher conducted 32 semi-structured in-depth interviews with international
students, local students, professors, and university employees to examine the status quo.
A thorough literature review on studying and working from home formed the interview
questions' foundation. The interview covered several aspects of students' life, such as
studying, language development, or social factors.
Based on the findings, a recommended course of action was derived. Those 14
recommendations include practical suggestions covering different facets for the
university to implement to improve international students' ability to cope with the
restrictions caused by the pandemic and the resulting online classes successfully.
Prior research agrees that consumer choice is heavily influenced by the choice context.
According to the compromise effect, the middle alternative in attribute space is preferred over more extreme options. However, the role of the spatial order of alternatives seems to be neglected by most compromise effect studies. Usually, alternatives are ordered by attributes, meaning that the compromise option is placed in the spatial middle of the choice set, despite the fact that research indicates a consumer preference for the spatial middle of a choice set. To investigate this issue, we hypothesized that an alternative would be chosen more frequently when positioned in the spatial middle of a choice set versus at the edge of a choice set. We assumed that this effect would be stronger when consumers are unfamiliar with a product category. Therefore, we expected to observe a negative correlation between decision-makers’ familiarity with a product category and their tendency to choose an alternative more frequently when positioned in the spatial middle of a choice. To find out, we conducted an online survey targeting 907 university students. The results support our hypothesis and the notion that the compromise effect might be partly driven by a preference for the spatial middle position of a choice set rather than only by a preference for the compromise option.
Currently, a digital transformation is taking place in logistics and manufacturing environments of the Robert Bosch GmbH. This digital transformation consists of several central initiatives, resulting in big impacts on the organizations of the business units. This paper aims to provide an overview of these organizational changes with regard to the role of change management. After identifying the organizational setting at Bosch, the ongoing digital transformation at the business unit Powertrain Solutions is analyzed by focusing on the future collaboration strategy between logistics and manufacturing as well as the organizational transformation along the Value Stream Integrated Processes and IT program. The complexity of the ongoing transformation is narrowed down to the changes in processes and IT-landscapes before elaborating the future interaction between the landscape documentation tools “scout.it” and “Lean IX”. The readiness of plants in preparation for the Bosch Manufacturing and Logistics Platform is determined by creating a dashboard using Microsoft Power BI.
Ahead of the analytical work, the paper considers theoretical insights about the current state of research in terms of the digital development and change management to ensure successful planning, implementation and preservation of future organizational changes at Bosch.
Das Unternehmen XYZ befindet sich in einer entscheidenden Phase in der Umsetzung der Digitalisierungsstrategie. Im Rahmen dieser Strategie wird die neue Unternehmenshomepage mit dem neuen Onlineshop gekoppelt. Die Plattform fungiert zum einen als zeitgemäßer Onlineauftritt und zum anderen soll dadurch ein neues Rollenverständnis für das Unternehmen geschaffen werden. Herzstück der Plattform ist die mit dem Onlineshop verbundene Onsite Suchfunktion.
Ziel dieser Arbeit ist Teile der Strategie zu analysieren und teilweise kritisch zu würdigen. Um die Suchfunktion für den neuen Onlineshop neben grundlegenden sprachlichen Features zu erweitern, wurde eine Umfrage mit ausgewählten Mitarbeitern durchgeführt.
Die Ausgangssituation dieser Arbeit ist das Unternehmen zu präsentieren. Darauf aufbauend wird die Schnelllebigkeit der Digitalisierung erläutert, sowie die Reaktion des Unternehmens darauf. Kern der Arbeit ist die Analyse von User Experience (UX)- und User Interface (UI)-Komponenten des Shops sowie die Suchfunktion im Allgemeinen, als auch im Kontext von XYZ zu beschreiben.
Darauf erfolgt die Erklärung der Methodik der qualitativen Datenerhebung, welche für die Umfrage eingesetzt wurde. Anschließend werden Ablauf, sowie die dazugehörigen Ergebnisse dargelegt. Das letzte Kapitel liefert einen wertenden Ausblick auf Teile der Ergebnisse und fasst die gesamte Arbeit nochmals reflektierend zusammen. Abschluss der Arbeit bildet eine Diskussion, sowie ein persönliches Fazit.
Beim Kauf eines Produktes achten Kunden heutzutage nicht mehr ausschließlich auf den Preis. Durch das Internet lassen sich alle Aspekte von Kaufpreis über Produktfeatures einfach und unkompliziert vergleichen. Vor allem in Krisenzeiten gewinnen Aspekte aus dem Servicebereich, wie Garantie, immer mehr an Bedeutung. Ziel dieser Arbeit ist es, für die KaVo Dental GmbH eine Strategie im Servicebereich mit Fokus auf die Garantiebestimmungen in der Business Unit Instrumente zu entwickeln, mit der die auftretenden Probleme minimiert werden können. Dazu wird der Dentalmarkt und der Wettbewerb analysiert und anhand eines definierten Produktportfolios die Probleme und Herausforderungen erarbeitet. Daraus resultieren zu kurze Garantiezeiten und hoher Druck der Konkurrenz. Mithilfe einer Unternehmen- und Complaintanalyse wird die interne Situation des Unternehmens betrachtet. In dieser Arbeit werden Ansätze erarbeitet, wie diesen Herausforderungen entgegengewirkt werden kann, Diese Ansätze werden mit einer Entscheidungsmatrix miteinander verglichen und bewertet. Aus dieser Bewertung lässt sich die Handlungsempfehlung für das Unternehmen ableiten. Mit der Umsetzung dieser definierten Empfehlung kann das Unternehmen und die Marke KaVo am Markt mit Innovation und „Service Excellence“ profitieren.
Service in industrial manufacturing is a field with a lot of potential for development. The industrial automation company SICK rises to the challenge by developing a service-oriented business model. The disadvantages of the free of charge loan for customers, created the idea to implement a rental model for the testing phase. This bachelor thesis analyzes the service implementation in manufacturing industries and classifies the rental model in the context of service-oriented business models. Further the rental model on the example of a non-contact motion sensor is evaluated and further characteristics are developed. Moreover, the loan and rental process are compared in order to analyze the effort created by the rental model. The main goal is to analyze the need of a service-oriented business model to make a recommendation about the implementation for other products besides the non contact motion sensor. To develop a theoretical background of the topic of service-oriented business models, the researcher refers to literature in the field of service in manufacturing and business models. A practical approach applies to the analysis of the development of the rental model as a business model. Further,expert interviews are conducted to make a recommendation based on the expert’s opinions. In conclusion, manufacturers have further potential to develop service-oriented business models. The core business of the industry is manufacturing which makes it risky to further develop the service portfolio. The findings indicate that the rental model as a service-oriented business model should be an additional option for the testing phase for higher priced products at SICK.
In this bachelor thesis, the basis as well as the methodology of a life cycle assessment are explained. In particular, the focus is on the approach to create a carbon footprint, which can be seen as part of a life cycle assessment. The aim of this thesis is the creation of a product-related carbon footprint for a product of the Marquardt Group in accordance with the DIN EN ISO 14067 standard. For the determination of the product-related carbon footprint, the relevant processes are identified and the necessary data are collected through interviews with individual employees, supplier request and calculation. As a result, a partial product carbon footprint can be calculated. In order to close the gaps identified in this work, it is recommended to improve data availability and to build up the required knowledge within the company. Consequently, Marquardt will then be able to determine a complete product-related carbon footprint in the future.
Jedes Jahr werden Ranglisten veröffentlicht, in welchen Länder basierend auf ihrer Innovationsstärke und Tätigkeit bewertet und miteinander verglichen werden. Dabei kann das gleiche Land, aufgrund von verschieden stark gewichteten oder anders gewählten Indizes bei verschiedenen Ranglisten sehr unterschiedliche Ergebnisse erzielen. Die Betrachtung der Länder orientiert sich dabei oft an dem Konzept des Innovationssystems.
In dieser Arbeit soll überprüft werden, wie realitätsnah und anwendbar das Konzept des Innovationssystems ist. Dafür wurden nach einer Einführung in den theoretischen Hintergrund verschiedene Innovationsranglisten betrachtet, nach welchen schließlich auch die drei betrachteten Länder Deutschland, Südkorea und die USA bewertet und eingeordnet werden sollten. Schließlich wurde, basierend auf drei Bereichen, in welchen während der Corona-Pandemie besonders starke Innovationsleistungen gesehen werden konnten, versucht, die aktuelle Innovationstätigkeit der Länder zu bewerten.
Dabei ergab sich, dass die Platzierungen innerhalb der Innovationsranglisten nicht zwingend der tatsächlichen Innovationskraft der Nationen entsprechen.
Die Coronakrise trifft die deutsche Wirtschaft mit voller Wucht. Klein und mittelständische Unternehmen sind der Motor der deutschen Wirtschaft und finanzieren sich verstärkt über Bankkredite. Ziel der vorliegenden Arbeit ist es herauszufinden, welche Auswirkungen die Coronakrise, sowohl für klein und mittlere Unternehmen als auch für die kreditvergebenden Banken hat. Dabei sollen zukünftige Folgen und mögliche Entwicklungen aufgezeigt werden.
Um dies zu beantworten, wird in der Arbeit auf die staatlichen Förderhilfen, die Kreditnachfrage- und Ratingveränderungen, die Entwicklung ausfallgefährdeter Kredite und die Kreditmargen eingegangen. Unterstützt wurde die Arbeit durch die Sparkasse Schwarzwald-Baar, die sowohl interne Kreditdaten als auch Experteneinschätzungen in Form eines Interviews bereitstellte.
Eine große Bedeutung bei der Unternehmensfinanzierung spielten 2020 staatliche Förderprogramme der Bundesregierung. Ohne die schnellen Hilfen wären viele Unternehmen bislang nicht durch die Krise gekommen. Diese Förderhilfen bieten auch Risiken, die in den kommenden Jahren erhebliche Auswirkungen mit sich führen werden. Die Nachfrage nach neuen Krediten ist im Verlauf der Coronakrise kurzzeitig stark gestiegen. Langfristig ist mit einem passiven Investitionsverhalten und einer sinkenden Kreditnachfrage der Unternehmen zu rechnen. Die Bonitätseinschätzung der Unternehmen im Ratingprozess hat sich je nach Branche und Zeitpunkt unterschiedlich entwickelt.
Es gibt viele Verlierer, aber auch Gewinner der Coronakrise. Die Krise beschleunigt einen Strukturwandel. Einige Branchen werden an Bedeutung verlieren, während andere in den nächsten Jahren an Wichtigkeit gewinnen werden. Die Höhe der ausfallgefährdeten Kredite ist zum Jahresende 2020 noch moderat. Nach Ablauf der Förderprogramme ist 2021 mit einem Anstieg an Insolvenzen im Unternehmenssektor zu rechnen, was die Risiken in den Kreditportfolien der Banken ansteigen lässt. Die Margen im Kreditgeschäft sind aufgrund der hohen Anzahl an KfW-Krediten rückläufig geworden.
Während der Digitalisierung stehen viele Bereiche des Unternehmens vor einer digitalen Transformation. Das Controlling steht auch vor großen Veränderungen, die viele Chancen und Risiken mit sich bringen. Ziel dieser Arbeit ist es, die Auswirkungen der Digitalisierung und der damit verbundenen neuen Technologien wie Big Data, Business Analytics und Machine Learning auf das Controlling zu übertragen. Es stellt sich die Frage, welche Auswirkungen die Digitalisierung auf das Controlling haben wird und wie sich die Rolle des Controllers in Zukunft ändern wird. Zur Beantwortung der Forschungsfrage wurden die neuen Technologien definiert und auf das Controlling übertragen. Mit Hilfe wichtiger Studien war es möglich, die Rollen des Controllers in der Zukunft zu definieren und die Chancen und Risiken zu erläutern. Als Ergebnis dieser Arbeit wurde festgestellt, dass das Controlling vor weitreichenden Veränderungen steht und der Einsatz neuer Technologien die Rolle des Controllers verändern wird. Die Ergebnisse sind im Fazit zusammengefasst.
Das an der Hochschule Furtwangen University angebotene Outdoor-Wildwassertraining (WWM-Seminar) verknüpft die Managementlehre mit dem Kajakfahren auf dem Wildwasser. Studierende können dieses mehrtägige Wahlpflichtfach freiwillig belegen, nehmen an Theorieeinheiten teil und erfahren sowie erproben das Gelernte auf dem Wildwasserfluss. In der vorliegenden Arbeit wird anhand einer Studie überprüft, welche Auswirkungen das WWM-Seminar auf die Management Skills der Studierenden hat. Dafür wurden Teilnehmende (Testgruppe) sowie Nicht-Teilnehmende (Kontrollgruppe) des Trainings mithilfe eines Fragebogens im Pretest-Posttest-Design befragt. Die Auswertungen der Daten durch analytische Statistik zeigen signifikante Verbesserungen der Einschätzungen der Teilnehmenden bezüglich ihrer Managementfähigkeiten und-fertigkeiten. Lernerfolge durch das WWM-Seminar können angenommen werden.
In times of demographic change, globalization, digitalization and change in the coming generations, human resources development with the qualification and further development of executives is becoming increasingly important. The company Adolf Würth GmbH & Co. KG has introduced the new management level of team leader for sales and administration since the beginning of 2021. In addition to the team leaders in sales and administration, there is an unofficial management level in logistics. The team leader level at Adolf Würth GmbH & Co. KG has already existed for several years but has received little attention in terms of development and qualification.
The topic of the paper deals with the importance of the qualification of managers on team leader level in the logistics of Adolf Würth GmbH & Co. KG. Thereby the work deals with the construct of leading, the manager in general and the development measures in a company. A deeper insight is given in this area into the various qualification programs of Adolf Würth GmbH & Co. KG.
The qualitative content analysis according to Mayring is applied for the question to be answered, whether the qualification of the managers on team leader level is attributed an importance and if so, how this is weighted. The results of the interviews indicate that the Würth company attaches great importance to the qualification of managers at team leader level, and thus a high significance. This is made clear by appropriate points, such as the influence on the employees by their shown behavior and actions. Furthermore, this is in direct connection with the leadership styles and leadership behavior, which can be influenced by the development and promotion of competencies.
This bachelor thesis is dedicated to the topic of insurance in the outdoor sports sector. The range of services offered by personal liability insurances, business liability insurances, association liability insurances and accident insurances were examined. For this purpose, all insurance terms and conditions available or obtainable in spring 2021 by companies organized in the German Insurance Association
(Gesamtverband der Deutschen Versicherungswirtschaft e.V.) were compiled and examined for commonalities and differences. Exclusions, inclusions, and special features by the insurance companies were also considered. The results are presented in a tabular overview. As a result, it was possible to determine that in the case of personal liability insurances, coverage for all types of sports is basically provided by all insurance companies without distinction. Deviations can only be found in the areas of horses/riding, water sports and air sports. Only in this spectrum personal liability insurers each make their own offer, which can clearly distinguish them from their competitors. In the case of business liability, no generalized regulations could be identified, except that the respective business purpose is insured.
Thus, specialized outdoor sports companies or outdoor events of other companies are insured. In conclusion, competition among insurance companies is likely to be most pronounced in business liability insurances. Association liability insurances lag behind these major liability areas because sports associations can obtain coverage from a major insurer. The offers by the insurance companies focus on the purpose of the association and are evaluated individually. With the exception of air sports activities, accident insurances indiscriminately insure all bodily injuries that occur as a result of an accident in a private context in outdoor sports. In general, outdoor sports activities of all kinds are always insured or can be insured through appropriate rate or contract negotiations.
As COVID-19 forces school to shutdown, distance learning or homeschooling is increasingly becoming the preferred and safest mode of delivering education. The new trend however, raises underlying questions on the implication it will have on the educational gap and attainment between advantaged and disadvantaged students in Germany, stemming from the diverse economic, cultural and social situation among the student population. This study presents results of a comparative analysis between advantaged and disadvantaged students in Germany using the PISA data 2018. The study investigated, how large the educational gap in Germany between advantaged and disadvantaged students is and what influences this gap. More specifically, what effect COVID-19 induced school interruption has in increasing the educational at- tainment between the student population. The findings show that there is an educa- tional gap between advantaged and disadvantaged students in Germany and socio- economic and cultural factors influence student performance which aligns with the findings in the literature review. Furthermore, school closures of 51 days result to a loss of 3.26, 3.37 and, 4.12 PISA point for advantaged students in maths, science and reading respectively and a loss of 8.4, 8.1 and 5.01 PISA points in maths, sci- ence and reading for disadvantaged students. The results show an increase in the educational outcome and inequality between advantaged and disadvantaged students in Germany. The findings, necessitate the need for policy makers to neutralize the learning losses resulting from the COVID-19 induced remote learning.
Can the different framing of price promotions decrease consumer value perception and their willingness to pay? Prior research provides evidence of differences in consumer perception of economically equivalent monetary and non-monetary price promotions. In detail, many research works suggest that non-monetary promotions positively affect consumer perception and are therefore preferred over monetary ones that are associated with a drop in quality. Results suggest that this biased consumer behavior is caused by the framing of the promotion, causing difference in cognitive processing and dissimilarities in perception of benefits and product quality. We put this theoretical foundation to the test on the Turkish consumer market of non-durable goods, in order to contrast effects on consumers of the economically equivalent formats ‘50% discount’ as a monetary and ‘buy-one-get-one-free’ as a non-monetary promotion. In particular, the focus was set on analyzing attractiveness perception of the two promotion types and the development of WTP pre- and post-promotion. To achieve this, the non-durable goods rice and antibacterial soap were selected as product stimuli to stage scenarios before, during and after a promotion period. Four sets of questionnaires were shared on social media and distributed to a total of 919 participants via randomization generator. The survey results put forward empirical validation of product-related decrease in value perception as a consequence of both promotion types, namely the ‘promotional effect’. Nevertheless, our data provide no evidence for the ‘framing effect’ in neither attractiveness perception nor post-promotional WTP. This paper aims to bridge the gap on empirical research of key theoretical implications of promotional impact on consumer behavior and to benefit domestic and foreign marketing managers conducting business operations on the Turkish market.
The project business in the packaging machine industry is highly volatile. Although the industry is steadily growing, firms face increasing financial constraints due to external, difficult to control, factors. This thesis examines the underlying concepts and processes of a Supply Chain Finance implementation, using the Syntegon Group as an empirical example. Due to the extended payment terms of customers and the currently undergoing refinancing measures, the analysis about potential liquidity increasing measures becomes extremely relevant for Syntegon. The research questions covered focus on cash liquidity increases, working capital improvement and alternatives to Supply Chain Finance solutions.
This research aims to provide an informed recommendation about the implementation of Supply Chain Finance. The research is divided into two major parts. The first part discusses the underlying theoretical frameworks to understand the concept of working capital and supply chain management. These concepts are of great importance for the understanding of Supply Chain Finance and its relevance in today’s globalized world. The second part focuses on a detailed empirical analysis of the Syntegon Group. Hereby, the qualitative research involves expert interviews with various departments of the Syntegon Group. The answers of the interviewees are evaluated based on the different categories. This allows for a direct comparison of the interviewee’s answers.
The quantitative analysis consists of the key figure analyses. These allow an informed statement about the current financial situation of the group. By calculating potential payment term extensions and the consequential cash flow opportunities, an estimation about the benefit of the implementation of Supply Chain Finance can be made. Lastly, the cost-benefit analysis of implementing such a solution versus receiving the money as a bank loan is determined.
The results of the calculation and analyses have shown that payment term extensions offer large cash flow opportunities for the Syntegon Group. Receiving a bank loan in the same amount as the unlocked working capital would result in a lower benefit.
Although further research beyond this thesis is needed, the clear benefits of implementing a Supply Chain Finance solution to increase liquidity are demonstrated.
In the wake of global warming, consumers and companies are increasingly attaching importance to a more sustainable performance. Nowadays, this performance is often disclosed in so-called Integrated Reports, which focus on sustainable and non-financial information. However, the problem is that there are still no uniform accounting and auditing standards for disclosing such information.
For this reason, this work aims to investigate whether one can apply traditional financial auditing concepts to the audit of sustainable and non-financial information in an Integrated Report.
To answer the research question, qualitative research was conducted through an expert interview with staff from the Climate Change and Sustainability Services department at Ernst & Young Wirtschaftsprüfungsgesellschafts GmbH. The focus was on four key audit concepts: Understand the Business, Determining Materiality, Accounting Estimates, and Identification of Fraud Risk. In addition, this research examined how the traditional job description of the auditor will change in the future, considering the increasing importance of sustainable and non-financial information.
The research results showed that the financial audit concepts often serve as the basis for auditing non-financial and sustainable information. However, it was also found that transfer was not possible in some places. This was due to the lack of taxonomy, processes, or difficulty in quantifying qualitative information. In addition, research made it possible to identify new risks, such as the creation of new incentives through variable compensation linked to sustainability performance. Furthermore, challenges, and opportunities for the future of the Integrated Report and suggestions for the application of the concepts, could be elaborated.
Im Ingenieurwesen herrscht trotz laufender Bemühungen nach wie vor eine starke geschlechtsspezifische Segregation. Die weibliche Unterrepräsentation von Frauen hat mehrere Gründe: Stereotype bedrohen die Selbstwirksamkeit von Frauen,
was sie oft davon abhält, sich für einen Ingenieurberuf zu entscheiden. Außerdem wird der Ingenieurberuf häufig mit stereotypisch männlichen Attributen in Verbindung gebracht. Dennoch ist die Erhöhung des Frauenanteils in den Ingenieurberufen aus Gründen der Chancengleichheit und Gleichberechtigung, aber auch aufgrund des demografischen Wandels von großer Bedeutung. Ziel dieser Bachelorarbeit ist es daher, die Erfolgsfaktoren von Ingenieurinnen zu identifizieren. Die Studie zeigt, dass erfolgreiche Ingenieurinnen oft schon in der frühen Kindheit technische Berührungspunkte hatten und in einem technischen Familienumfeld aufgewachsen sind. Neben einem hohen Maß an intrinsischer Motivation, weisen Ingenieurinnen auch eine hohe Identifikation mit der Technik auf, genau wie ihre männlichen Kollegen. Darüber hinaus zeigen die Ergebnisse, dass weibliche Unterstützungsnetzwerke eine zentrale Rolle für den Erfolg von Ingenieurinnen spielen. Auch berufliche Vorbilder tragen zum Erfolg bei, wobei das Geschlecht hier nur eine untergeordnete Rolle spielt. Die Ingenieurinnen nehmen sowohl männliche als auch weibliche Kollegen zum Vorbild. Die meisten Befragten lehnen eine Frauenquote ab, da im beruflichen Kontext keine geschlechtsspezifische Diskriminierung wahrgenommen werde.
Understanding how consumers choose between alternatives and how they use the context in doing so is the aim of numerous consumer behaviour studies. The effect of extremeness aversion has been found to be a replicable phenomenon in this field. According to this context effect, alternatives with extreme numerical attributes are less likely to be chosen than the alternative with intermediate attributes in a choice set. A new research direction regarding extremeness aversion considers not only these numerical attributes of a choice set but also the implications of the spatial dimension. Therefore, it has been hypothesized that there could also be a preference for the spatial middle in a choice set. As the phenomenon of extremeness aversion corresponds with decision uncertainty, this research aimed to investigate numerical and spatial extremeness aversion in a product class of high uncertainty and complexity. Thus, consumer preferences regarding the product class of wine were analysed in different choice architectures. Interviews in a wine specialist store and an online survey were conducted with a total number of 924 participants. The study’s results are not consistent over both data collection methods. However, independently of each other, they support the notion that consumer choices may be partly influenced by a preference for the numerical middle option, as well as by a preference for the spatial middle option.
Over many decades, greenhouse gas emissions caused by human activity have been increasing and negatively impacting the environment and promoting climate change. One sector that contributes heavily to these emissions is the food industry.
With the aim of reducing these environmental impacts, climate labeling has been introduced as one possible approach to target emissions related to consumer purchasing behavior. This thesis investigates consumer responses to the possible introduction of climate labeling of food products. Moreover, necessary criteria for such an implementation and the potential consequences in terms of increasing sustainability in the food industry are evaluated.
Findings indicate that a label can be effective and change consumer behavior if food labels meet specific label criteria such as an attractive design and little but comprehensible information. Moreover, other factors such as pricing of products can influence the success of food labels.
Regarding the overall food industry, a label could have positive effects but is dependent on changes on both consumer and producer sides following the label introduction. However, it is difficult to exactly evaluate the impact of a label on an entire industry, as green-house gas reductions caused by a label would be hard to measure specifically. Due to the lack of data, it is impossible to predict the actual impact of a climate label on the food industry, but it is possible to assume a positive tendency towards more sustainability.
This thesis deals with the CO2 footprint of the Porsche Taycan. Porsche aims to become a carbon neutral company by 2030 and is therefore looking for potentials of improvement. This thesis intends to find solutions to reduce the carbon footprint of the Porsche Taycan over its entire life cycle.
First, the thesis deals with the theoretical framework of conducting a Life Cycle Assessment based on the DIN EN ISO 14040 and DIN EN ISO 14044 standards. Then, the Porsche Taycan and its battery system are introduced.
A CO2 hotspot analysis is carried out for the entire life cycle of the battery of the Porsche Taycan Turbo S and thus potential for improvement is identified. The main CO2 hotspots are… [DELTED FOR CONFIDENTIALITY REASONS].
Furthermore, an Excel tool is built to model the entire life cycle of the Taycan. This tool is used to carry out a sensitivity analysis for selected parameters. The analysis shows how sensitive the carbon footprint reacts to changes and thus helps making decisions upon where improvements can be made.
Based on the two analyses it is, among other things, recommended that Porsche… [DELTED FOR CONFIDENTIALITY REASONS].
Customer Relationship Management has focused on numerous data privacy practices in the current information and big data era. The present study focuses exclusively on the declaration of consent (DoC) in the context of the automotive industry, particularly in the sector of premium car manufacturing. A DoC is an individual's authorization to an organization for data processing; within the context of this study, a DoC is referred to as the authorization of an individual for processing its personal data in order to receive personalized marketing communications. Not much is known about the factors that influence individuals to grant such permission. Relevant literature on consumer behavior, permissions marketing, and psychology is reviewed from a marketing perspective to develop a framework based on the privacy calculus, which distinguishes individuals' costs and benefits based on assessing selected cost and benefit drivers. The influence of perceived benefits, incentives, both monetary and non-monetary, consumer control, trust, information protection, and transparency is identified as benefit-associated factors, whereas the influence of opportunity costs entitled to the providing the consent, privacy concerns, intrusiveness, and the quantity of the information supplied by the organizations during the consent collection is identified as costs-associated factors. In accordance with the literature, several hypotheses were formulated to estimate the consumers' intention to consent. This study supports Mercedes-Benz AG to improve its consent capturing management and related processes.
This thesis is written based on secondary research to understand the main determinants of purchase intention of Generation Y women towards Fast Fashion products and how important is sustainability among those determinants. There are many different studies dedicated to Generation X and Z, however, when it comes to Generation Y there are not many sources available. I decided to put them together in this study.
This thesis consists of secondary researches, mostly journal articles and case studies from different countries, with detailed specific information.
The gathered information is categorized into 3 small hypotheses, which include theoretical and practical approaches.
More research can be made conducting primary research in different countries using physical stores and online stores.
The topic of education and web-based training in particular in the technical domain has gained wide acceptance as an effective medium for enterprises to deliver learning and training for their employees and customers. Since learning through the web has several didactic challenges to face, companies must choose the adequate learning method to deliver training to their employees. In the case of Bosch Communications Systems, using web-based training for instruction in the field of professional audio engineering, software remains a subject of investigation and constant innovation. The present study aimed to determine which method of web-based training is better to apply for Expert Level learning on the use and configuration of the sound system software SONICUE. To achieve so, the instructional design of the two methods of study, video tutorial and simulation tutorial, were developed based on cognitive theories. Learning outcomes and levels of user experience of both methods were measured and compared. A sample of 31 participants of Bosch Communications Systems, divided into the two tutorial groups, took part in the present research. Results indicated no significant differences in learning outcome; however, the video tutorial received higher levels of preference among participants and was perceived in a more positive manner than the simulation tutorial in terms of practicality, design, features and navigation. The results of this evaluation reflect the importance of incorporating cognitive research based frameworks to improve the learning quality.
As globalization continues and markets are getting more international, skilled workers from different cultural backgrounds providing language skills as well as expertise about local customs can be a competitive advantage and key success to succeed on foreign markets. Further, cross-cultural teams are said to be more effective compared to homogenous teams. However, this is only the case if this team is managed and led by a good leader. Poorly led cross-cultural teams often underperform and are highly ineffective. Therefore, a leader of cross-cultural teams has to handle cultural differences in addition to his motivating and inspiring responsibilities.
A highly discussed ability of leaders that should have a significant influence on team performance and effectiveness is “Emotional Intelligence”. The model of Emotional Intelligence includes the capability to correctly appraise, express and regulate one’s own and others’ emotions as well as to manage emotions for better outcomes. Some proponents of Emotional Intelligence even consider these abilities as more crucial as an individual’s general intelligence.
However, Emotional Intelligence has its origins mainly in Western literature and research, and there is a lack of comprehensive research on cultural influences on Emotional Intelligence. This implies that an individual is probably considered as emotionally intelligent in one culture but fails in recognizing and handling emotions in other cultural setting.
This work provides a review on research on the field of intelligence and the development of the concept of emotional intelligence, the basis of emotions as well as leadership requirements. Further it will be analysed how the abilities of recognizing, regulating, and managing emotions differ among different national culture.
The result implies that abilities relating to emotional intelligence differ strongly among cultures and the cultural background of an individual has significant impacts of his/her emotional intelligent abilities. Moreover, an individual that is emotional intelligent in his/her own culture might not be emotional intelligent in another culture. Therefore, an emotionally intelligent leader might succeed in positively influencing his followers if they are from the same cultural background but fails when leading a cross-cultural team.
Limitations of the findings are the dominant Western literature about the topics as well as the complexity of emotions and culture.
Das Ziel der vorliegenden Arbeit war es zu prüfen, inwiefern der Entwurf des deutschen Sorgfaltspflichtengesetzes für den Schutz der Menschenrechte und Umweltstandards wirksam und notwendig ist. Das Forschungsthema wurde anhand der Textilindustrie beleuchtet. Es wurden internationale Standards, Richtlinien und Vereinbarungen näher betrachtet. Des Weiteren wurden die menschenrechtlichen Sorgfaltspflichten und die Inhalte des Entwurfes für ein allgemeines Grundverständnis evaluiert. Die Arbeit analysierte die Lieferkettengesetze im Ausland und alternative Maßnahmen. Durch Experteninterviews mit Unternehmen aus der Textilbranche wurden neue Erkenntnisse gewonnen. Die Ergebnisse der Arbeit zeigten, dass freiwillige Maßnahmen nur eine eingeschränkte Wirksamkeit haben, da nicht alle Unternehmen verpflichtet werden und die Maßnahmen nicht rechtsbindend sind. Jedoch helfen freiwillige Maßnahmen in der Regel dabei, die menschenrechtliche Sorgfaltspflicht und den Entwurf des deutschen Sorgfaltspflichtengesetzes einzuhalten. Grundsätzlich hängt die Wirksamkeit eines Lieferkettengesetzes von der inhaltlichen Ausgestaltung ab. Viele der Auswirkungen des deutschen Sorgfaltspflichtengesetzes sind weitestgehend ungeklärt und werden sich erst nach der Einführung des Gesetzes zeigen. Es wurde festgestellt, dass Lieferkettengesetze mit Sanktionen, wie Geldstrafen und Klagemöglichkeiten meist verstärkt eingehalten werden.
The paper deals with the German Supply Chain Act ("Lieferkettengesetz") and the impact it will have on the retail sector - in particular the textile industry. To illustrate this development, the historical predecessors are first discussed, which are decisive for the further development of national plans and legislation. Other national legislations are also discussed, which have the same goal of a sustainable, decent working situation and the protection of the environment.
Since the German law was passed only a few months ago, statements on its effectiveness as well as on possible problems associated with it can only be made with extreme caution, but a comparison is nevertheless possible to a certain extent and the voluntary commitments that existed previously are also included in further consideration.
It can be seen that the Supply Chain Act is not without criticism, and in this context, numerous problems are attested, as is already the case with the international equivalents, which have already been in existence for a few years.
The paper examines these connections and concludes that the Supply Chain Act is an important decision in the right direction to ensure humane conditions along the entire supply chain and to consistently prosecute human rights violations. However, this will require an enormous effort by companies at the current time. Nonetheless, these efforts must be made and it seems that this is also where future competitive advantages can be gained.
It remains to be seen what resistance the Supply Chain Act will still have to face before it is seen as an established standard for German companies and is implemented consistently.
The trend of digitalization has fundamentally changed numerous industries. The field of marketing in particular has changed significantly in recent years. Technological progress makes it possible to reach new customer groups individually with the targeted use of artificial intelligence. It is highly relevant for companies to know how modern marketing can be used profitably with the help of artificial intelligence and which hurdles and challenges need to be considered. The numerous applications of artificial intelligence in marketing include, for example, sales forecasts, personalization of websites or chatbots. This bachelor thesis focuses on the use of artificial intelligence in marketing and analyses the effects on customer loyalty. In order to explain the success of the use of artificial intelligence in marketing, three established theories are considered. The trust-commitment theory emphasizes the role of trust and commitment in the process of developing relationships between buyers and sellers. Several studies show that customers trust a company or a deployed artificial intelligence technology more when the services are personalized, convenient and of high quality. A high level of trust in turn has a positive impact on the overall service experience. The expectation-confirmation model consists of three determinants to explain users' intention to continue using the artificial intelligence enabled service: confirmation of expectations, perceived usefulness and satisfaction. When users' expectations are met or even exceeded, this has a positive impact on customer satisfaction, which in turn has a positive impact on the intention to reuse a technology. The technology acceptance model predicts an individual's attitude towards technology use, taking into account two main determinants: perceived usefulness and perceived ease of use. Various studies show that perceived usefulness and perceived ease of use are necessary preconditions for user satisfaction and intention to reuse the artificial intelligence technology. These results are also in line with the findings from the expectation-confirmation model.
This thesis aims to identify various individual definitions of the term agility in business literature and to analyse their core characteristics in order to develop a universally applicable agility model that helps to understand the focus of each agility definition. In the process, commonalities and differences between a large number of individual agility definitions are examined with the help of content analysis. The methodological procedure of the content analysis is based on word identification on the one hand and implication analysis on the other. With the help of the results of the content analysis, dimensions are developed which group commonalities of different definitions. By combining the dimensions and the results of the content analysis, a model is created that makes it possible to categorise all definitions of the term agility in the business literature and make them comparable with each other. The results of the individual definitions applied to the model show that there are different views and understandings of the term agility. For example, the term agility can symbolise extrinsic motivation or intrinsic motivation and a focus on threats or goals for the company. The agility understanding model manages to successfully map all the focuses of the authors of the agility definitions and shows that there is no universally valid definition of the term agility.
Ziel dieser Arbeit ist es, einen Lösungsansatz für den Zwiespalt zwischen dem grossen Marketingsegment für Werbung für Programme für Gewichtsverlust und der steigenden Fettleibigkeit der Gesellschaft zu finden. Neben der physischen, soll die psychische Gesundheit in Bezug auf das Selbstbild der weiblichen Gesellschaft langfristig geschützt werden, weswegen die Darstellung der Frauen in Werbung genau analysiert wird.
Besonderes Augenmerk liegt hierfür bei der ASA (Advertising Standards Authority), wie sie bereits in Großbritannien existiert. Es soll geklärt werden, ob dieses Konzept ebenso für die in dieser Arbeit angesprochene Problematik funktionieren könnte.
Als Ergebnis wird die Werbung für Gewichtsverlust als Folge für ein grundlegendes gesellschaftliches Problem genannt. Es werden mehrere praktische Lösungsansätze geboten, bei der alle Unternehmen zusammenarbeiten müssten. Das Prinzip der ASA stellt dabei einen guten Anfang dar.
This thesis intends to develop a key performance indicator system for the operational controlling of the Talent Relationship Management for the Adolf Würth GmbH & Co. KG. The main complexity is to select exclusively the most relevant key figures to link them to the process objectives of the company. Therefore, the following research question is raised: Which key performance indicators are relevant for the controlling of the Talent Relationship Management? In order to answer the research question and assess the relevance of the parameters, a qualitative research was conducted on the basis of expert interviews. The study revealed a total of 15 relevant key figures, which were allocated to the process objectives in the key performance indicator system. However, the study revealed that some metrics of the results do not entirely cover the company’s objectives for the Talent Relationship Management. Thus, a universal controlling of the process is ineffective. The thesis provides practical orientation for the controlling of the Talent Relationship Management, nonetheless, further company-specific selection is recommended.
Das Ziel der vorliegenden Bachelorarbeit war es auf Grundlage der wichtigsten theoretischen Konzepte der Kostenrechnung die Integration der Spartenrechnung im neuen ERP-System der AGVS Aluminium Werke GmbH und die damit verbundene Vorbereitung auf eine Profit-Center-Analyse der Produktionssparten zu erläutern. Weiterführend sollte noch die Möglichkeit einer Teilkostenrechnung der vorhandenen Vollkostenrechnung gegenübergestellt werden. Die theoretische Beleuchtung von Systemen der Vollkosten- sowie Teilkostenrechnung als auch des Profit-Center-Konzepts ermöglichte die fachliche Erörterung der Kostenrechnung innerhalb der AGVS Aluminium Werke GmbH und der Integration der Spartenrechnung in das System. Dabei wurden bestehende und angestrebte Vorgehensweisen als auch Probleme und Lösungen aufgezeigt. Das Vorhaben einer erfolgreichen Systemintegration der vorhandenen Spartenrechnung wurde umgesetzt und darüber hinaus wurden Optimierungen und Potenziale bezüglich der Rechnung geschaffen.
Durch die Coronapandemie wurden die kleinen und mittelständischen Unternehmen (KMU) in eine schwere finanzielle Lage gebracht. Die von Bund beschlossenen Coronahilfen sollten den angeschlagenen Unternehmen helfen, ihre Umsatzeinbußen auszugleichen. Durch eine Umfrage bei KMU und Experteninterviews wurde die Situation der Unternehmen im Bezug auf die Hilfen betrachtet und neue Lösungsvorschläge erarbeitet.
The subject of this paper is the effectiveness of radio advertising with a focus on attracting technical specialists from regional medium-sized companies. This is done on the basis of BDT Media Automation GmbH, a medium-sized B2B company from Rottweil. For this purpose, the target group is first determined and analyzed. Subsequently, five hypotheses are formed in view of the employer branding concept and an extensive literature research regarding radio advertising. These hypotheses will be examined in the empirical part of this paper by means of a study with 31 human resources managers and recruiters, and their accuracy will be tested. After evaluating the data, the results of the study are presented in order to provide BDT as well as other medium sized companies with recommendations for action regarding the effectiveness of radio as a communication tool for employee recruitment.
Ziel der vorliegenden Bachelorarbeit ist die Erforschung ökonomischer Effekte des Corona Virus auf den Berufsfußball. Dazu wird folgende Forschungsfrage gestellt:
„Welche wirtschaftlichen Auswirkungen hat Covid-19 auf den professionellen Fußball in Europa?“
Um die Forschungsfrage zu beantworten wird eine Literaturrecherche betrieben. Zunächst wird dafür der Profifußball definiert und die Spezifitäten der Branche aufgedeckt. Im Anschluss werden sowohl die finanziellen Daten vor der Krise als auch die aktuellsten Daten herangezogen, um die Auswirkungen analysieren zu können. Abschließend werden mögliche Lösungsalternativen ausfindig gemacht und bewertet.
Die Studie zeigt, dass die Branche durch den Wegfall von wichtigen Spieltageinnahmen sowie einer bereits vor Covid-19 bestehenden finanziellen Belastung wirtschaftliche Probleme aufweist. Insgesamt weisen die Ergebnisse darauf hin, dass der Profifußball sich zukünftig nachhaltiger aufstellen muss, um Krisenzeiten besser zu überstehen.
Diese Arbeit befasst sich mit der Umsetzung der Richtlinie 96/71/EG über die Entsendung von Arbeitnehmern, kurz EU-Entsenderichtlinie, in den meist bereisten Ländern der CHT Germany GmbH innerhalb der Europäischen Union, des Europäischen Wirtschaftsraums und der Schweiz. Anhand dessen werden Handlungsempfehlungen zur strategischen Ausrichtung der CHT Germany aufgezeigt. Dabei wird die Frage, was die Auswirkungen der EU-Entsenderichtlinie für die CHT Germany GmbH sind, beantwortet. Zusätzlich ist die Beantragung der A1-Bescheinigung bei regelkonformer Abwicklung von Dienstreisen essenziell. Die A1-Bescheinigung bestätigt die Fortgeltung der deutschen Rechtsvorschriften während eines Auslandsaufenthalts des Arbeitnehmers. Bei Nichteinhaltung der rechtlichen Anforderungen drohen monetäre und nicht-monetäre Strafen. Aufgrund dessen ist es für ein Unternehmen wichtig, zu entscheiden, inwieweit Dienstreisen regelkonform abgewickelt werden.
Die COVID-19-Pandemie ist Treiber der Digitalisierung, welcher das Verhalten von Menschen nachhaltig beeinflusst und Organisationen vor neue digitale Herausforderun-gen stellt. Diese Forschung untersucht hierzu 75 Sparkassen aller Größenklassen und Regionen Deutschlands auf deren Digitalisierungsstand während der COVID-19-Pandemie. Der DSV-Gruppe als zentraler Lösungsanbieter der Sparkassen, liegt derzeit keine aktuelle Forschung zu Einstellungen und Maßnahmen bezüglich der Digitalisie-rung in den Sparkassen vor. Daher sollen die Forschungsfragen „Welche digitalen Her-ausforderungen bestehen zum aktuellen Stand bei den Sparkassen?“ und „An welchen Punkten kann die DSV-Gruppe ansetzen, um die Sparkassen bestmöglich in ihren digita-len Herausforderungen zu unterstützen?“, durch eine quantitative Online-Umfrage be-antwortet werden. Die Ergebnisse zeigen, dass die befragten Sparkassen Unterstüt-zungsbedarf in der Digitalisierung von Prozessen, vor allem für Beratungsgespräche und Home-Office, aufweisen. Zudem wurden Defizite in der Agilität und Gewinnung digi-tal geschulter Mitarbeitenden identifiziert. Die DSV-Gruppe könnte den befragten Sparkassen in der Digitalisierung mehr Führung durch zentralere Steuerung zeigen und eine individuellere strategische Beratung bieten. Außerdem könnte die Schulung von Mitarbeitenden in ihrer digitalen Fitness unterstützt und tiefergehende Forschungen zum Zusammenhang zwischen dem Kostendruck, der digitalen Einstellung und den digitalen Maßnahmen der befragten Sparkassen angestellt werden. Die Forschung erkennt Relati-onen, welche die DSV-Gruppe in weiteren Forschungen auf Kausalität untersuchen soll-te, um die untersuchten Sparkassen bei der Anpassung ihrer Geschäftsmodelle an die veränderten Gegebenheiten der Digitalisierung zu unterstützen und somit die Ge-schäftsbeziehung zu den Sparkassen nachhaltig zu festigen.
Recent years have shown a shift in consumer demand in favor of environmentally and consumer-friendly products. These dynamics can be observed in the market through the rapid growth of the natural cosmetics segment. To highlight the ecological products, producers increasingly use ecolabels. The objective is to facilitate vertical product differentiation and to attract the environmentally aware consumer. This research aims at analyzing whether the natural cosmetics user is aware of the implications of the different ecolabels and whether the knowledge depends on demographical factors. The overall result indicates that the consumer possesses a superficial knowledge about ecolabels, which is not correlated to the purchasing behavior or demographic factors. The profusion of ecolabels hinders consumers from taking advantage of the information provided by the ecolabels. In the future, efforts should be made to improve the knowledge of the consumer, which will boost purchasing behavior.
This paper investigates the influence of manipulated attention on the perceived severity of financial risks. Participants undertake an online survey where they get exposed to images of various financial risk sources, while their attention is directed towards one of five available visual images of financial risk hazards.
Beforehand, they are instructed to remember and repeat the respective labeling of all pictures. It is ensured that the attended picture is randomly chosen, and the participants are aware of the corresponding names. Subsequently, participants are asked to rate the risk on four related characteristics.
Considering the responses of 292 people, only the numerical values indicate differences between attended and unattended risks, but the applied statistical measures provide no evidence for this hypothesis.
The demand for sustainable products has risen noticeably throughout the last years. For this reason, credence labels have gained enhanced importance, as customers use them as indicators for product quality. A rich body of literature investigated the effect of labels on product quality perception, but findings on label effects are still rather controversial. While researching the effects of labels on the one hand, previous studies tend to neglect other important influences on quality perception on the other hand. This paper examines the role of retailer formats and the presence of quality labels on consumer willingness to pay (WTP). For this purpose, a total of 400 participants received a monetary incentive to execute a novel survey based on neuroscientific assumptions, in an attempt to identify the impacts of credence labels in supermarkets and discounters on customer WTP. The results indicate that the magnitude of prices can influence reaction times and hence show that reaction times offer researchers an effective parameter to determine customer WTP. The presence of labels on food products was found to positively influence quality perception in a significant manner. A significant difference between the retailer formats, as well as a potential interaction between the two factors related to WTP, could not be detected. In conclusion, general assumptions about the label performance within distinct retailers should not be made. The results, however, indicate that the subject offers a promising topic to conduct further research in.
The objective of this study is to answer the question of what effects and modes of action are noticeable after the implementation of in-house FuckUp events. In order to answer this question, a qualitative research based on guided interviews with experts was conducted. Eight interviews were performed with persons who organize FuckUp events. The results of the expert interviews show the trend of an increasing positive attitude towards mistakes in organizations. Furthermore, a homogeneity within the ex- pert statements could be determined, regarding the effects and modes of action of the FuckUp Events. On the basis of the knowledge gained, the statements could be compared with the literature, whereby hypotheses could be generated.
Eigenschaften und Einfluss verschiedener Basisflüssigkeiten auf die Leistung im Bereich Schleifen
(2021)
The new VUCA world leads to faster processes in companies, why the strategic planning
for employee training has changed.
The company Continental AG in Villingen therefore wants to introduce an LMS in shopfloor. The introduction of a new learning platform leads to a change in the learning culture. This paper aims to answer the research question:
“How can a learning culture be created with the help of the introduction of an LMS?”
Thereby barriers and success factors that promote a learning culture by using an LMS will be noted. To answer the research question, a qualitative research study was
conducted. Based on conducted expert interviews, formed categories were used to answer
the research question. The analysis shows that marketing of LMS leads to an increase in
acceptance of the LMS. Created frameworks support continuous learning and by means of the defined strategy the implementation of independent learning can take place. With
the help of the effectiveness and the implementation of the goals, the learning culture can now be measured and promoted. Further research could be to determine the influence of voluntary use on the learning culture.
Diese Bachelorarbeit zeigt Empfehlungen auf, welche bei der Projektplanung und Projektumsetzung eines digitalen Lernkonzeptes mit einem LMS beachtet werden sollten. So können Projektziele erreicht werden, welche zum Erfolg des Konzeptes und damit des Projektes führen. Durch das Konzept soll eLearning in einem mittelständischen Familienunternehmen eingeführt werden. Es ist ersichtlich, dass die Integration der Zielgruppe in das Projekt zum Erfolg führen kann. Auch bedarf es einer Akzeptanz von Veränderungen und Weiterbildung. So kann es zur Nutzung des Konzeptes kommen. Dieses kann dabei bei aktuellen Herausforderungen der vorliegenden Unternehmensform helfen.
The market for direct drive technology is said to have great growth potential. In order to increase its presence in this market, two new sensors from SICK Stegmann GmbH are currently in the market launch phase. The aim of this paper is to show the changes and challenges that arise in this market. As a result, new target groups and the resulting change in the distribution channel are proving to be the greatest changes and challenges for the company. Lack of knowledge about the product portfolio of the Motor-Feedback-Systems department on the part of the sales force further intensifies this problem. In this paper, approaches are elaborated on how these challenges can be counteracted and how a successful product launch can be realized. To this end, a training concept will be designed to enable the provision of the necessary product information. Further-more, product purchases of SICK Stegmann GmbH and other locations of the company are analyzed in order to be able to identify a causal relationship. As a result, correlations were identified, which is why cross selling represents another promising approach. Online presence in social media is also becoming increasingly important to companies. Another approach therefore relates to the use of Social Media to attract potential customers. Based on the insights gained in this paper, recommendations are defined, with whose implementation the market potential can be increased.
Die vorliegende Bachelorarbeit wurde in Kooperation mit der ZF Friedrichshafen AG verfasst, welche am 1. Januar 2021 eine neue unternehmensinterne Division für Elektromobilität gegründet hat. Im Zuge der Umstrukturierung in dem Unternehmen soll die Digitalisierung der internen Kommunikation vorangetrieben werden.
Ziel der Arbeit ist es, im Rahmen der Neugründung der Division zu erarbeiten, wie die bisherige Nutzung digitaler Medien ausgebaut werden kann, wie digitale Medien als Informations- und Kommunikationsmittel bei den verschiedenen Mitarbeitergruppen des Unternehmens wahrgenommen werden und wie die interne Kommunikationsabteilung die Mitarbeiter der neuen Division am besten durch digitale Medien erreichen und beteiligen kann. Für die Analyse wurden interne Dokumente, Experteninterviews sowie eine internationale Mitarbeiterumfrage als Erhebungsinstrument herangezogen.
Anhand der Forschung der Arbeit zu dem Thema der internen Kommunikation mit einem besonderen Fokus auf digitale Medien, kann eine Basis für ein digitales Kommunikationskonzept innerhalb der neuen Division erarbeitet werden. Zusätzlich werden Handlungsempfehlungen bezüglich der Integration der gefundenen Ergebnisse in das bereits bestehende Kommunikationskonzept der internen Kommunikation abgeleitet.
Ziel dieser Arbeit ist, den Markt für Fleischersatzprodukte in Deutschland und Spanien darzustellen und Empfehlungen für neue Wettbewerber auf dem deutschen und spanischen Markt und die Regierungen auszuarbeiten. Hauptgrund dafür sind die weitreichenden Auswirkungen auf Umwelt und den Klimawandel durch den Fleischkonsum. Dafür wird die Porters 5 Forces Analyse auf Deutschland und Spanien angewandt und generelle Kundenwünsche und mögliche Unterstützungsmöglichkeiten durch die Regierungen recherchiert. Die Analysemethode wurde gewählt, da diese einen besonders guten Überblick über die Marktsituation bietet.
Annahmen haben sich während der Recherche hauptsächlich bestätigt. Wie erwartet ist der deutsche Markt weit entwickelt, während der spanische Markt noch viele Chancen und Entwicklungsmöglichkeiten bietet. Sowohl bei der deutschen als auch der spanischen Regierung gibt es noch viel Luft nach oben, da aktuelle Unterstützungen kaum existieren.
Der erste Teil behandelt den theoretischen Hintergrund dieser Arbeit. Er befasst sich mit relevanten Definitionen und geht auf die für Teil zwei relevante Analysemethode Porters 5 Forces ein. Auch wird auf die Umweltauswirkungen der beliebtesten Fleischsorten eingegangen und diese mit den Umweltauswirkungen von pflanzlichen Produkten verglichen.
Im zweiten Teil wird die Porters 5 Forces Analyse auf Deutschland und Spanien angewandt und grafisch dargestellt. Auch werden generelle Kundenwünsche aufgeführt.
Im dritten Teil werden dann Empfehlungen für Wettbewerber auf dem deutschen und spanischen Markt ausgesprochen und mögliche Strategien evaluiert. Ebenfalls werden Empfehlungen für die deutsche und spanische Regierung aufgestellt.
With increasing globalization, the importance of logistics services within companies is also growing. In the automotive industry, logistics is equally important with the aim of achieving optimum logistics performance in terms of vehicle transports. To optimize logistics performance in vehicle logistics, there must be a balance or trade-off between logistics service and logistics costs. Even though vehicle transportation has a significant role in enterprise logistics, there has been little research in this area. This thesis aims to close this research gap by comparing three transport concepts with the actual situation in the test and technology center of Mercedes Benz AG in Immendingen. Four expert interviews were conducted at Mercedes Benz AG, in which the individual concepts were compared with the actual status in terms of logistics performance and evaluated. The extent to which the concepts are applicable to the site in Immendingen was evaluated. In addition, opportunities and risks of the concepts and the current status were identified. It was determined that there is no single correct concept, but that a mixture of concepts is most effective.
Die Bachelorarbeit „Erweiterung des Produktportfolios eines Unternehmens als Reaktion auf die Corona-Krise“ beschreibt die strategische Vorgehensweise eines Unternehmers bei der Einführung eines neuen Produktes. Dabei war das Projektziel möglichst viel zusätzlichen Gewinn bei möglichst geringem Risiko zu erwirtschaften. Es werden verschiedene Einflüsse erklärt, die den Projekterfolg maßgeblich gestalten. Die Vorgehensweise bei der Segmentierung sowie die Positionierung innerhalb einer Nische wurde dargestellt.
Der Projekterfolg wurde gemessen an ROI und EBIT.
COVID-19 has caused severe consequences for the tourism sector, many small- to medium sized travel agencies went bankrupt. Furthermore, the digitalization has been an important global trend, which also affects tourism. The question “how a travel agency could survive in these external circumstances?” is now under the spotlight.
With information from secondary literatures, the macroenvironments surrounding the Chinese and German travel markets are examined. This comparison results in two PEST analyses in order to find out the differences. The case of KaiYuan GmbH, a travel company with Sino-German background, represents a survivor of COVID-19. The SWOT analysis on the company´s microenvironment shows that to possess a broad portfolio and to enter new markets are crucial. The results from the macro- and microenvironment analyses lead to the creation of the new business model Intelligent Travel Agency (ITA), which combines digital developments and a diversified product portfolio. Refined marketing strategies as a German travel agency towards Chinese customers are presented, such as utilizing different Chinese media channels. With feasible components and implementation suggestions, ITAs could replace traditional travel agencies and ensure the existence of travel agencies.
Gesellschaftliche Megatrends und ihre Auswirkungen stellen insbesondere kleine und mittelständische Unternehmen vor große personelle Herausforderungen. Die vorliegende Arbeit beschäftigt sich daher mit der Frage, wie KMU, vor dem Hintergrund der häufigen Problematik mangelnder Führung und Personalentwicklung und unter Einbeziehung der Mitarbeiter und Führungskräfte, eine „echte“ Führungskultur etablieren können. Hierfür wird mittels einer reinen Literaturrecherche ein Leitfaden erarbeitet, der auf die für KMU typische Struktur und Größe abgestimmt ist und geeignete Maßnahmen und Instrumente zur Führung und Entwicklung der Mitarbeiter sowie Befähigung der Führungskräfte für ihre Führungsrolle aufzeigt. Damit ist auch das Ziel der Arbeit definiert. In den einzelnen Kapiteln werden die generelle Situation und Problematik von KMU hinsichtlich der Themen Personalführung und -entwicklung behandelt. Ebenso wird der Führungsbegriff näher beleuchtet, sowie die wichtigsten Aufgaben und Anforderungen, die sich an Führungskräfte stellen, genauer betrachtet. Als Schlüsselfaktor für die erfolgreiche Etablierung einer Führungskultur in KMU hat sich insbesondere der institutionalisierte Einsatz von Mitarbeitergesprächen als ein zentrales Führungsinstrument herausgestellt.
For a couple of years, the comparison of active and passive investing has been a big topic in the financial world. For this reason, an abundance of literature on this topic exists and multiple studies have been carried out. The COVID-19 crisis came fast and only little is known about the impact on ETFs and active funds. This scientific paper critically examines both investment strategies during the COVID-19 crisis. The goal is to identify important factors and indicators for investors and whether ETFs or active funds are crisis-proof. To answer these questions a qualitative analysis was conducted. A sample of five experts regarding ETFs and active funds were interviewed with the same questions. The combination of the literature and the qualitative analysis shows that there is no crisis-proof strategy. Nevertheless, a broad and global diversified portfolio and a balanced asset allocation are important factors to make a fund more resistant against a crisis. In addition, the Sharpe ratio was identified as an important indicator for investors. The purpose of this paper is to add value for private investors and enable them to make rational decisions when choosing a fund based on the given indicators.
The aim of this study is to understand the concept of Ethical Branding from the perspective of Generation Z. This umbrella question was divided into three research questions: 1. What constitutes an ethical brand for Generation Z, 2. What is Generation Z´s attitude towards ethical brands, and 3. How will the future of ethical brands look like? For this, ten individual online interviews with undergraduate students were conducted. Findings reveal that young people view Ethical Branding as an important personal issue. Members of Generation Z view an ethical brand as holding values such as fairness, honesty, integrity, and consideration at its core and consistently acting according to these values. This manifests itself in the fulfillment of environmental, social, legal, and economic responsibilities. Participants depict a largely positive outlook for ethical brands as society – in particular young consumers – becomes more aware of the importance of mindful and responsible consumption, challenging existing brands in the future. Companies should therefore focus on delivering what they promise and aligning all business activities if they want to be perceived by Generation Z as a truly ethical brand.
Experience Management has established itself in the business environment, first in the context of the customer and user experience and recently also in the context of the employee experience. This bachelor thesis explores how to improve the experience of a particular employee, the expatriate, by experience management. For this purpose, the implementation of existing experience management concepts is examined by using secondary data. The insights gained hereby are then transferred to the expatriate experience. A corresponding procedure is developed and exemplarily applied to Beiersdorf. This includes conducting primary research in the form of qualitative interviews and results in a set of recommendations for action on how the company can improve their expatriate experience. The results suggest that experience management is a promising approach to improve the experience, not only of expatriates but also of international assignees in general, which should be subjected to further research.
The objective of this paper is to build on well-established theories like extremeness aversion and extend those to a spatial context. Extremeness aversion occurs as disadvantages loom larger than advantages. Therefore decision-makers tend to avoid the extremes and choose the middle alternative, implying that a product that becomes the intermediate alternative becomes more attractive. However, a vast majority of literature seems to neglect spatial aspects. Therefore, we propose that positioning a product in the middle of a choice architecture will lead to a relative increase in likelihood of its being chosen. In a six-week field experiment in a retail market, we displayed three choice sets of different categories. Results are inconsistent with previous research, as there was no increase in choice for the product positioned in the middle of the choice architecture.
Die Fast-Fashion-Industrie ist Vorwürfen der mangelhaften Umsetzung von Nachhaltigkeitsstandards ausgesetzt. Die einzelnen externen Stakeholder fordern deshalb, nachhaltige Unternehmensstrategien konsequenter umzusetzen. Zielsetzung dieser Arbeit ist es, die Fortschritte innerhalb der nachhaltigen Entwicklung der Textilwirtschaft zu durchleuchten sowie den Istzustand anhand zweier repräsentativer Unternehmen festzustellen. Der Fokus liegt dabei auf den sozialen und ökologischen Aspekten des Sustainable Supply Chain Managements. Eine Betrachtung der aktuellen Entwicklungsfortschritte in der nachhaltigen Baumwollgewinnung, der umweltfreundlichen Verpackungsherstellung sowie der Reversen Logistik bildet dabei den Schwerpunkt der Analyse, da diese Faktoren bisher nur unzureichend in der Literatur untersucht wurden.
Anhand der beiden Firmen H&M Group und Inditex wird aufgezeigt, inwieweit diese nachhaltigen Praktiken in den beiden Großkonzernen bereits aktiv gelebt werden. Die abschließende Betrachtung zeigt auf, dass insbesondere in der ökologischen Dimension der Textilwirtschaft erste Fortschritte vorhanden sind. Im Hinblick auf geplante gesetzliche Lieferkettenbestimmungen ist es künftig entscheidend, auf die praktische Umsetzung der sozialen Dimension einzugehen, um über die Gesetzgeberseite positive Impulse auszulösen.
The recent launch of the app MeasureOn by Robert Bosch Power Tools GmbH, which focuses on the connection of measuring tools to smartphone or tablet, floor planning and photo functions has raised new challenges and questions within the company. The app, which targets pro and ‘do-it-yourself’ users of Bosch PT will soon receive additional features and is set to be divided into a free (no cost) version and a pro (paid) version.
Intention of the thesis is to provide its reader with a classification of the current basic plan and potential as well as missing functions of MeasureOn with respect to its predecessors, competitors, and customer feedback.
Furthermore, recommendations for the classification of planned functions as well as the identification of functions whose misclassification could prove critical, will be provided.
In a last step, a strategy, which will serve as a guide for how to find out which future features should be included in the free plan, and which should be included in the pro plan will be presented.
The results of the thesis are based on the consolidation of data regarding former apps and app concepts offered by Bosch PT, data concerning MeasureOn and insights, which can be derived when comparing MeasureOn to competitor apps.
It is concluded that the currently defined free functions primarily cover the needs of the users. However, the function of exporting projects and exporting workspaces is considered difficult to classify, as risks and potentials are indicated in equal measure. Furthermore, the sales potential is identified, especially with 3D functionality and export, and a template for a survey is created to assess the ambiguities about the export functions as well as functions planned but not yet defined.
Durch die Covid-19 Pandemie kam das Thema Home-Office in aller Munde. Die Arbeitsweise des mobilen Arbeitens eignet sich hierbei nicht für jede Tätigkeit gleichermaßen.
In der vorliegenden Arbeit wurden die Führungskräfte betrachtet. Das Ziel ist es zu untersuchen, ob ein bestimmter dominierender Führungsstil sich besonders für das Führen von Mitarbeitenden im Home-Office eignet und ob Führungskräfte mit verschiedenen Führungsstilen diese Arbeitsweise anders einschätzen. Dafür wurde eine quantitative Studie durchgeführt, die von Führungskräften Einschätzungen zur Eignung von kreierten Szenarien sowohl im Büro als auch im Home-Office einholt. Spezifisch wurden die Teilnehmenden dabei in die dominierenden Führungsstile des Bosses und des Coaches klassifiziert und anschließend zu ihrer Einschätzung der Eignung des Arbeitsortes in verschiedenen Szenarien befragt. Diese Studie zeigte, dass die hier betrachteten Führungsstile und der Arbeitsort einen Effekt auf die Einschätzung der Eignung hatten. Hierbei zeigte sich, dass die Teilnehmenden, die mit dem dominierenden Führungsstil des Coaches klassifiziert wurden, die Eignung der Szenarien für die Arbeit im Home-Office positiver einschätzten.
Weitere Forschung hierzu könnte sich sowohl mit der Sicht der Mitarbeitenden auf die Führungsstile beschäftigen als auch weitere spezifische Gruppen und Tätigkeiten betrachten.
Gedruckte Implantate
(2021)
Purpose - The venture capital (VC) company Antler is striving for a gender balanced start-up program. Nevertheless, with average numbers of 21% - 32% of female founders within their programs in Europe, Antler can still improve their numbers of female entrepreneurs. The purpose of this thesis is to conduct general research on women entrepreneurship and to develop a strategy on how Antler could increase their numbers of female business founders in their programs.
Methods - The thesis reviews literature on female entrepreneurship to conduct general research and internal company data is used to analyse the current position of Antler with regard to their female company founder representation within their programs. Expert interviews are conducted to gain information about biases at Antler and the significance of females within the entrepreneurial industry.
Findings – In order to increase their ratio of female entrepreneurs in their start-up programs, Antler should focus on a long-run approach and stay in contact with the women who did not join Antler initially, as many of them need more time to be convinced. Media coverage can raise awareness, educate and give women role-models of successful female company founders. Quotas and legal guidelines could change the numbers of female entrepreneurs right now, until a change in the mindset and social views towards women is created.
Limitations - As this thesis is based on internal company data, it is only covering the perspective of the venture capital company Antler and the European market. Further research would be needed to widen the conclusions.
Value - This thesis shows the importance of female entrepreneurs and the difficulties they face. It provides Antler with information and a strategy on how to increase their numbers of female entrepreneurs in their start-up programs.
Gender Marketing für Kinder - Wie Gender Marketing zum Erhalt veralteter Geschlechternormen beiträgt
(2021)
Die vorliegende Bachelorthesis erörtert wie gängige Gender Marketing Methoden bei Kindern zum Erhalt veralteter Gendernormen und Rollen beitragen. Weiterführend soll gezeigt werden, dass Gender Marketing nicht nur ein Resultat der Gesellschaftsordnung ist, sondern diese durchaus auch beeinflusst. Studien zeigen, dass Stereotypen im Gender Marketing Kinder vermehrt beeinflussen, da ihnen das Wissen und die Reife fehlt um diese zu erkennen. Kinder beginnen schon früh mit der Entwicklung ihrer Persönlichkeit, dabei orientieren sie sich an den Vorbildern ihres Umfelds. Um diese Frage zu beantworten werden in der folgenden Arbeit wissenschaftliche Artikel, Bücher und Studien analysiert.
Die Arbeit ist in vier grundlegende Bereiche aufgeteilt. Diese Bereiche sind die Hinführung zum Thema und der Forschungsfrage, eine Einführung in die Grundlagen der Marktsegmentierung sowie in die Entwicklung moderner Genderkonzepte. Es folgen der Hauptteil und im Anschluss eine abschließende Diskussion verschiedener Kritikpunkte.
Der Hauptteil erörtert anhand der angegeben Literatur, wie Firmen und Marketingexperten Gendermarketing nutzen um ihre Zielgruppen anzusprechen. Des Weiteren wird in diesem Abschnitt gezeigt, dass Gendermarketing Kindern hauptsächlich beibringt wie die Rolle des Mannes und der Frau im Beruf-, Sozial-, und Privatleben aussieht.
The thesis examines challenges of virtual feedback and possible differences to face-to-face communication with the aim of finding out which challenges and advantages employees perceive regarding virtual feedback and virtual communication. Based on the challenges mentioned, recommendations are developed that can be used by companies to counteract the challenges of virtual communication. It is crucial to look at the challenges of virtual communication because the Corona pandemic caused an increase in virtual working and, according to some forecasts, virtual working will continue to gain importance after the pandemic. To find out how the change to home office affects feedback from the employee's perspective, an online survey was created in which 15 employees from different industries were interviewed. The results show that employees in the virtual context receive less feedback, but most employees in the home office still feel sufficiently praised. In addition, there is an increased inhibition threshold to contact others in the virtual context, which means that employees solve problems themselves more often, but employees ask for the same amount of feedback from their manager virtually as they do on site in the company. In addition, spontaneous and informal communication is significantly reduced in the virtual context and new communication tools are sometimes introduced in the virtual context, for example the use of MS Teams has risen strongly in many companies since the corona pandemic.
This thesis aims to investigate the presence of herding behaviour in the German DAX40 market during the period of the COVID-19 pandemic. Herding behaviour is a phenomenon in behavioural finance where investors ignore their own information and base their decisions on fellow market participants. This behaviour most often presents during times of high market volatility. The COVID-19 pandemic has had a critical effect on the German financial markets, making it an appropriate time period to detect herding behaviour among investors of the DAX40.To begin this investigation, a literature review is used to build a good understanding of the causes and effects of herding behaviour. The literature review also presents some of the most influential models which aim to explain herding behaviour in financial markets. This is followed by using the methodology of the Cross-sectional standard deviation (CSSD) and the cross-sectional absolute deviation (CSAD), two empirical models to detect herding in financial markets. For the investigation, daily stock data of the DAX40 performance index and the DAX40 companies was collected for two years surrounding the pandemic's beginning in March 2020. No significant evidence of herding was detected in the DAX40 market during the sampling period of the COVID-19 pandemic.
Hilfe! Corona im Haushalt
(2021)
In light of the rising commoditization of products, manufacturers worldwide are adopting the strategy of offering value-added services to remain competitive. With the emergence of the new single-use technology, it is becoming increasingly difficult for traditional endoscope manufacturers to create competitive advantage by enhancing the product quality.
The aim of this paper is to investigate how value-added services can effectively differentiate the company KARL STORZ in the single-use endoscope market. In this
regard, insights into the decision-making process of customers in the medical technology industry are provided.
Qualitative exploratory research in form of in-depth expert interviews with KARL STORZ sales & marketing managers and physicians were conducted to gather new ideas and perspectives about the research topics.
The number of companies around the globe that are utilizing budgets to cut their costs is rising, especially in times of crisis. However, there seems to be an abundance of budgeting methods. Two of the most well-known methods are Traditional Incremental Budgeting and Zero-Based Budgeting. These two methods will be compared in this research paper on ‘How does Zero-Based Budgeting affect a company’s performance as compared to Traditional Incremental Budgeting?’. In order to give a satisfactory answer to this question annual reports and figures of Mondelez International, Inc. were utilized as the snack and food company has used both budgeting methods in the past.
The research showed that there is a measurable effect on which budgeting method is used by a company. However, the favourable option for one specific company depends on a variety of reasons.