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Author
Schulten, Matthias B. (11)
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2016
(4)
2015
(3)
2017
(3)
2013
(1)
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Conference Proceeding (11)
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English
(8)
German
(3)
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(11)
Keywords
Attitude toward the Ad
(1)
Attitudinal and behavioural a cceptance
(1)
Content congruence
(1)
Design congruence
(1)
Ease of use
(1)
Location based mobile couponing
(1)
Native advertising
(1)
Perceived usefulness
(1)
Privacy risks
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Publisher credibility
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Attitudinal and Behavioural Acceptance of Location Based Mobile Couponing (LBMC): The Role of Perceived Usefulness, Ease of Use, and Privacy Risks
(2017)
Schäfer, Fabian
;
Schulten, Matthias B.
;
Blitz, Patrick
;
Decker, Alexander
Going Native: Choosing the Right Strategy as a Publisher
(2017)
Leister, Lukas
;
Schulten, Matthias B.
;
Decker, Alexander
Native Advertising: The Effect of Design and Content Congruence on Attitude toward the Ad and Publisher Credibility
(2017)
Leister, Lukas
;
Schulten, Matthias B.
;
Decker, Alexander
Optimal Design of Online Sweepstakes and Contests: A Conjoint Analysis
(2013)
Schulten, Matthias B.
;
Rauch, Michaela
Brand Management Competences in an Increasing Digital World: A Qualitative Study
(2016)
Mertens, Artur
;
Schulten, Matthias B.
;
Knahl, Martin
;
Furnell, Steven
Online User Reviews: Towards an Integrative Perspective
(2016)
Schulten, Matthias B.
The Psychology of Online User Reviews: Creating Website Satisfaction and Purchase Intentions Through Online User Reviews
(2016)
Schulten, Matthias B.
;
Eckerle, Felix
User-Generated Brand Storytelling: Nutzer als Storyteller und User-Generated Content als Instrumente der Markenführung
(2016)
Hennig, Carsten W.
;
Ruf, Oliver
;
Schulten, Matthias B.
"Gekaufe Sympathie": Eine explorative Untersuchung zur Praxis von Facebook-Fankäufen
(2015)
Sellak, Melanie
;
Schulten, Matthias B.
;
Pietsch, Gotthard
Generating Customer Loyalty Through Crowdsourcing: Evidence From an Experimental Study
(2015)
Schulten, Matthias B.
;
Schäfer, Fabian
Crowdsourcing in Retail: The Influence of Process Satisfaction and Sense of Virtual Community on Affective Commitment and Customer Loyalty - An Experimental Study
(2015)
Schäfer, Fabian
;
Schulten, Matthias B.
;
Pietsch, Gotthard
1
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11