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Die Volkshochschulen befinden sich im Zentrum des Weiterbildungslandschafts und sind fast in jedem kleinen Ort zu finden. Sie verfügen über ein reiches Angebot und erfüllen den politischen Auftrag des Staats. Der Lockdown im März-Mai 2020 hat die Arbeit der Volkshochschulen in vielen Aspekten beeinflusst. Die totale Schulschließung wegen der Corona-Epidemie hat aktuelle Probleme der VHS hervorgehoben. Dazu fehlende Analyse der Zufriedenheit und Wahrnehmung der Teilnehmer über die VHS-Angebote, Schwierigkeiten bei der Digitalisierung des Lernprozesses, mangelhafte Medienkompetenzen von einigen Dozenten und Kursteilnehmern usw.
In der vorliegenden Arbeit wird das VHS-Portfolio, Teilnehmerbereitschaft zum Online Learning, Teilnehmerzufriedenheit und Bewusstsein über die VHS-Angebote vor dem Hintergrund der Corona-Epidemie kritisch untersucht. Die Arbeit enthält auch eine SWOT-Analyse und die Analyse einiger VHS-Wettbewerber. Ein dreiwöchiges Experiment mit der Lerngruppe und seine Ergebnisse wurden beschrieben und interpretiert.
"Die Welt von morgen ändert sich [...]. Am Ende ist der persönliche, menschliche Kontakt entscheidend für ein internationales Geschäft.“-R. Metze
In einer von Krisen und Konflikten geprägten Welt, in der sich das Handlungsumfeld eines Unternehmens ständig verändert, steht gerade im Dienstleistungssektor nach wie vor der Mensch im Fokus. Zwischenmenschliche Kontakte und Humanressourcen stellen somit eine wichtige Grundlage für internationale Vorhaben dar. Diese sind jedoch nicht alleiniger Bestandteil einer erfolgreichen Internationalisierungsstrategie. Um darzustellen, welche weiteren Punkte in der Planung einer Internationalisierung berücksichtigt werden müssen, gibt die vorliegende Arbeit eine Übersicht über relevante strategische Vorgehensweisen in Bezug auf Internationalisierung und formuliert anschließend darauf aufbauende Handlungsempfehlungen für eine in der Zukunft liegende geographische Expansion für die Communardo Software GmbH. Daraus ergibt sich folgende dieser Arbeit zugrundeliegende dreiteilige Fragestellung: Welche strategischen Ansätze zur Umsetzung einer Internationalisierung gibt es, wie werden diese in der IT-Dienstleistungsbranche erfolgreich umgesetzt und welche Handlungsoptionen lassen sich daraus für die Communardo Software GmbH ableiten?
Die Beantwortung dieser Frage erfolgt mithilfe von acht qualitativen Experteninterviews, einer induktiv-qualitativen Inhaltsanalyse und einer Literaturrecherche. So können relevante Informationen zusammengetragen und sinnvolle, erfolgsversprechende Handlungsoptionen formuliert werden. Aufgrund der Dynamik des Handlungsfeldes und der Notwendigkeit einer intensiven Unternehmens- und Umweltanalyse, werden diese Handlungsoptionen in Form von drei Planungsschritten, innerhalb eines strategischen Vorbereitungsprozesses ausgearbeitet. So kann aufbauend auf diesen Planungsschritten unter Einbezug unternehmens- und situationsspezifischer Faktoren eine auf das Unternehmen angepasste Internationalisierungsstrategie konzipiert werden.
Die OKR Zielsetzungsmethode wurde von Andy Grove als Weiterentwicklung der Methode „Management by Objectives“ von Peter Drucker entwickelt mit dem Ziel ein System zu schaffen, welches Outputs wertschätzt und hervorhebt. Mit der OKR Methode sollen klare, ambitionierte und transparente Ziele formuliert und erreicht werden.
In dieser Bachelorarbeit soll untersucht werden, ob die OKR Zielsetzungsmethode, wenn sie gezielt eingesetzt wird, als Garantie für Unternehmenserfolg gesehen werden kann. Dafür wird zunächst die OKR Methode genauer betrachtet sowie eine Analyse durchgeführt, um die Faktoren herausarbeiten, welche zu Unternehmenserfolg führen. In einer finalen kritischen Betrachtung sollen dann diese beiden Teile zusammengeführt werden um zu einer abschließenden Beantwortung der Forschungsfrage „Verhilft die OKR Methode einem Unternehmen zu größerem Erfolg?“ zu führen.
Sustainable product offerings in food retailing have been increasing in the last years, making their way from specialized stores to mainstream food retail stores. It is the case of Germany in which sustainable food products are found in many retailing channels, even discounters. Many pieces of research have been focusing on the bio- and fair-trade labels effect on consumers' behavior, and increased interest has been put in the effect it has regarding WTP towards food products. These studies tend to conclude in a higher WTP towards sustainable labeled food products. However, the studies focus only on the valuation of the product qualities and leave the retailer format aside, which is the location where the product and the labels are being displayed and evaluated by the customer. This research will focus on assessing if the retailer format influences consumers WTP towards bio and fair-trade labels in the German food retail market. In total, 400 randomly selected participants answered one of four surveys regarding WTP towards food products in different retailer formats. Two retailer formats are considered discounters and supermarkets. This research analyses if the labels are performing adequately throughout all food retailing formats in order to provide valuable information for the future of sustainable consumption and regulation. In the end, we cannot conclude a statistically significant difference through the analysis of variance of the means of the label performance in both retailer formats.
This thesis deals with the determination of decision criteria for the development of a fixed-floating mix for non-financial firms and applies them to the example of Heineken.
Existing literature fails to offer a clear guidance on how to approach the fixed-floating decision. Managerial incentives, leverage, the availability of natural hedges, firm liquidity and the shape of the yield curve are frequently mentioned as factors influencing the fixed-floating mix of non-financial firms. I analyse a theoretical approach to constructing the fixed-floating mix and depict the difficulties that such a model based on historical data has in the current interest rate environment.
Conducting a peer group analysis, I study the trends in interest rate risk management in the brewery and alcoholic beverages industry. A clear tendency of the firms in the sample to maintain a high percentage of debt with fixed interest rates is visible. Furthermore, I analyse the risk-return trade-off and conclude that the importance of the fixed-floating split decision for the individual firm depends mainly on leverage and the firm’s capability to absorb volatility in interest expenses, measured by interest coverage.
Additionally, I determine leverage, the level of interest rates, the shape of the yield curve and the comparison to a core peer group as decision criteria Heineken should apply when reconsidering its fixed-floating mix in place. The analysis of these criteria leads to the conclusion that the current interest rate environment, financial metrics of Heineken and the comparison to a core peer group justify having a high percentage of debt with fixed interest rates and can even trigger Heineken to further increase the fixed portion of its debt.
A growing population, climate change, animal welfare and health concerns are issues with increasing relevance. They draw attention to new technologies that focus on more sustainable and healthier solutions. This thesis analyses the market of meat substitutes with the aim of getting a deeper understanding of the market drivers, what contributes to consumer acceptance and a successful market positioning. The focus lies on the factors that make meat substitutes successful alternatives in Germany.
The research includes previous literature, expert interviews and a marketing mix analysis. The secondary literature is used to introduce the topic, to analyse the market drivers and to gain insights into consumer food choice behaviour, whereas the expert interviews focus on market assessment and effective company positioning. The marketing-mix analysis is conducted on the basis of purchased meat substitute products which are compared to regular meat products. The researcher included a place analysis that takes the entire German market into account, as well as a promotional analysis that highlights effective marketing strategies.
Based on the findings of the thesis, it can be concluded that animal welfare, sustainability and health trends are major drivers of meat substitutes. The market is expanding and has great future potential. However, large scale consumer acceptance is highly dependent on the preferred sensory properties such as authentic taste and texture, as well as a product variety that meets German consumer preferences. All in all, the promotion of meat replacement products should focus on a combination of benefits that include both functional and emotional aspects.
Given the increasing diversity in today’s business environment and workforce, having the right skills and abilities to manage intercultural interactions become increasingly important. Universities and business schools try to equip their students with the right capabilities by sending them abroad for a study semester or internship.
Within this thesis, the multidimensional construct of Cultural Intelligence, which is defined as being effective in intercultural interactions will be introduced and how students’ international experiences are influencing it.
Using quantitative data from a self-conducted survey which includes the widely used and validated Cultural Intelligence Scale is going to demonstrate if both a study semester and an internship abroad influence Cultural Intelligence more than just one kind of international student experience. The study also tries to find out if previous international experience and Cultural Distance have a significant impact on Cultural Intelligence.
The results indicate that both kinds of international student experiences are not enhancing Cultural Intelligence more than just one type of student experience abroad. There is also no significant influence to be found from prior international experience and Cultural Distance. Although the survey results are not going to provide significant findings, internal and external factors which are enhancing this intelligence are going to be identified theoretically, as well as the positive effects of Cultural Intelligence on the business environment.
Job contentment, interpersonal relationships at work, quality of life – for a long time, these aspects were not given importance in an organizational context. Companies were considered rational units, and emotional aspects were neglected. Where people are recognized as an increasingly important resource in a company, emotions play a significant role. In the course of this, the interest in emotional intelligence in the workplace emerged. Especially in the field of leadership, emotional intelligence is now being given more and more attention and has proven to be a cause for numerous positive effects. Due to the limited research on this relation, this thesis aims to find out if and how emotional intelligence in leadership influences employee job satisfaction, specifically in a Danish organization. After outlining the foundations of emotional intelligence in leadership, job satisfaction, and Danish business culture, the empirical research focuses on employee interviews and an evaluation of the emotional intelligence of two managers. Specific focus is put on the employees' perception of their job satisfaction and their assessment of the importance of emotionally intelligent leadership. The results show the importance of emotionally intelligent behavior, and recommendations regarding the implementation of emotional intelligence to overcome workplace challenges are given.
In the light of incremental environmental degradation, social awareness and resource depletion along with high and volatile resource prices, food packaging manufacturers in Germany increasingly perceive pressure towards the implementation of circular business models. However, there does not exist any data neither about the current deployment of circular business models nor about the active efforts dedicated by manufacturers in the German food packaging industry while in many cases there is lacking expertise of how to implement circular business models. This thesis is going to close this gap by conducting a systematic observation of 41 food packaging manufacturers’ product portfolio and company policy in order to identify the current state of deployment and active efforts dedicated to the implementation. Moreover, the most applicable measures will be analysed in order to capture the level of circularity in the focal industry, while providing a step-by-step guidance of how to implement circular business models. There was found that the German food packaging industry is characterised by an open-loop approach since manufacturers focus on circular inputs but neglect the reuse and recycling of packaging materials. Besides, there could be identified six highly applicable metrics, which measure a range of different fundamental aspects of the circular economy. Finally, there was found that the process of implementing circular business models can be structured into four phases, whereas a set of key enablers permits food packaging manufacturers to overcome certain barriers and facilitates the implementation of circular business models. The conclusion was drawn that food packaging manufacturers in Germany still show noticeable potential for enhancement in order to increase circularity, especially by launching circular product designs, the reuse of certain types of food packaging and implementing a more holistic approach of circular business models.
The impact of human trust on business performance by the example of non-governmental organizations
(2020)
How important, scalable and influenceable is the factor trust for charities? This thesis deals with this question regarding social media appearances of three NGOs. Furthermore, it aims to capture the general state of trust of millennials in non-governmental organizations.
This work is predicated on extensive literature research, an online survey, a group discussion with millennials and an application of the HuTrust Model by mext consulting.
Findings indicate that the level of trust matters in different areas such as social media engagement rate and the willingness to donate money to an NGO