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Willingness to pay lip service? Applying a neuroscience-based method to WTP for green electricity
(2015)
In the Job Satisfaction- Performance literature largely, job satisfaction is portrayed and
discussed positively as a performance driver for organizations that embark on the journey
of progress. This research asks whether job satisfaction inevitably leads to negative
implementation outcomes and how. This research focuses on factors other than job
satisfaction that can be used to drive better performance of employees and how
satisfaction could also lead to negative outcomes. In an attempt to answer this question,
the research undertakes three key tasks. First, it contextualizes how job satisfaction has
minor affects on performance. Second, it outlines the factors that can increase
performance. Third, it discusses crisply the adverse affects on job satisfaction through
empirical evidence to provide focus and 'evidential grounding' for the research.
Essentially, the research contends that for institutions that are unable to manage and lead
productivity from employees, this research serves a powerful purpose ensuring the multi-dimensional approach to view employee performance and modelled to take account of
the people on whom it may impact as well as the overall value it may deliver.
In recent years, the topics of new work and agile practices have received growing at-tention. The concept and mindset Working Out Loud are embedded in this field. It is described by five practices and attitudes being visible work, relationships, leading with generosity, purposeful discovery, and having a growth mindset.
The present study attempts to evaluate whether it holds that this concept is predomi-nantly adopted by employees in hierarchical companies. The underlying assumption is that employees in hierarchical settings are deprived of a sense of self-efficacy which they gain by applying Working Out Loud. The results and conclusions are based on a combination of the findings of existing academic literature and the outcomes of con-ducted interviews with Working Out Loud promoters. As the concept Working Out Loud is not yet scientifically proven, the interviews are particularly important to draw relevant conclusions. For this purpose, employees were asked questions aiming at de-fining the present organizational structure in their companies and the underlying rea-sons for them engaging in Working Out Loud practices.
The conducted interviews and analyses yielded the result that employees tend to adopt Working Out Loud practices due to an underlying missing sense of self-efficacy, among other reasons. It could be shown that although not previously selected, the in-terview sample of Working Out Loud promoters appeared to be predominantly posi-tioned in hierarchical structures. Whether this proves the hypothesis right or whether the benefit and visible change in a hierarchical context is higher than in an agile one, needs to be further analyzed in future research.
This bachelor thesis is a comparative study between German and French consumers. Why do Germans spend less on food than French consumers? This question, which is the main one of this paper, leads to a subdivision in three other questions: How do the culture and some financial aspects of Germany and France impact their food buying decisions? German consumer vs. French consumer: how important are the characteristics of each consumer behaviour Profile? Are the other parameters being taken into account while buying food the reasons why French consumers spend more on food than Germans?
In order to answer the first two questions not only an analysis of both culture is required but also an examination of the consumption behaviours of each population. By means of qualitative and quantitative research methods the third question will be treated.
According to this comparative study, the results show that buying decision related to food is strongly influenced by some cultural aspects of each population. An answer of the main question of this study can also be derived after analysing the German consumer Profile.
XXXXXXXX, according to XXXXXXXX is a disruptive technology. This technology offers producers several advantages, such as more efficient and sustainable production, as well as cost savings and process optimization. Many producers are under increasing pressure to adapt their production in the long run tothe fast-growing technological standards andincreasing worldwide environmental consciousness. They are now facing the challenge of maintaining their competitive advantage in the medium to long run. Unfortunately, mostcompanies are not familiar with the new XXXXXXXX and XXXXXXXX might encounter rejection. Therefore, it is necessary to understand what actions need to be taken to convince a potential customer in the B2B relationship of the new technology. For this purpose, the following research question is posed: Which strategy supports the market entry of XXXXXXXX printing applications?-The impact of XXXXXXXX on technology introduction. To answer the research question, results were compiled on the basis of a literature research and an online survey on customer needs in décor baseboards and in vehicle interior design.
The research and the survey show, that decisions are always based on an emotional basis. In addition, information which is communicated several times and on different sensory levels, is better absorbed. The aspects sustainability, cost savings, individualization, waiting times and competent consultation play a central role for customers. Moreover, an economic challenge is crystallizing due to the Covid-19 crisis. As a result, the focus should be on emotionalizing and dramatizing the content when presenting the new XXXXXXXX technology. Here, the customer’s wishes should be included, and a personal connection should be built up as well as strong emotions evoked. This enables the creation of a very good customer experience, which is essential for decision-taking. In addition, the communication should take place on all sensory levels to provide the potential customer a multisensory experience. In order to better implement the proposed actions, it is recommended to meet the customer at a trade fair or in the XXXXXXXX building.The correct use of the proposed actions will help XXXXXXXX to successfully convince the potential customer of XXXXXXXX.
This thesis deals with the investigation of internationally operating project teams, using the automotive division of the cooperation partner and topic initiator Marquardt Group. The overall research question examines which skills in terms of emotions, culture and know how are required from program managers as a result of globalization. Background information about globalization, project management and the company itself is provided as a first step. In order to get an overview, qualitative expert interviews are conducted with program managers, their superiors, disciplinary supervisors and team members. The interview process serves to gain a stronger knowledge of the weaknesses in project management within the Marquardt Group. The results reveal clear problems, particularly in the analyzed subject areas processes, intercultural competence and communication.
Further information concentrating on intercultural competence and its potential training measures, as well as communication in so-called virtual teams due to the lacking face-to-face communication is given, followed by recommendations for improvements for the analyzed fields with weak points. It can be concluded that globalization and the consequent internationalization have a major impact on project teams requiring especially the advancement of professional, the related methodological, as well as leadership and social competences of program managers.
This thesis focuses on what factors make a food- or restaurant franchise successful in general and what factors make a food-or restaurant franchise in Freiburg im Breisgau, Germany, successful. A literature research was conducted to combine these factors into a framework for food- and restaurant-franchises and potential entrants in Freiburg im Breisgau. Furthermore, a PEST- and location analysis for Freiburg im Breisgau for food- and restaurant franchises was performed. Results show that success factors break down into two main topics namely the franchisor-franchisee relationship and food- and restaurant-franchise key performance indices. Belonging to the franchisor-franchisee relationship, extensive communication and cooperation lays at the core of each successful franchise. Average check, revenue per available seat per hour, and meal duration feature important key performance indices which contribute to the franchise ́s success. Menu analysis, the nine segment matrix and good quality of food and service ensure a competitive advantage if reviewed regularly and lay the foundation of a regular customer basis. Food- or restaurant-franchises in Freiburg im Breisgau include the following success factors: offering vegetarian and vegan options, operating out of the city district of Altstadt-Mitte, and orienting prices to the industry standard although respecting locally produced ingredients. This work gives a first orientation framework for the success of franchises as well as concrete success factors for Freiburg im Breisgau, which could be tested and optimized by further research.
The purpose of this thesis is to determine which factors of the German entrepreneurial attitude can ensure a successful transition onto the Mexican market, defining the values and characteristics of a German entrepreneur.
In this context, explanations of the characteristics of the German entrepreneur, his "entrepreneurial attitude", "entrepreneurial characteristics" and "entrepreneurial intention" are of importance for the further investigation.
Through the literature research, this content was composed and defined. The Mexican market was taken as the focus and considered in the context of culture, values, and characteristics. Subsequently, the findings were verified and discussed through several expert interviews. By that, the research questions were aimed to be answered.
The results show that the terms of achievement, sense of duty and time-dominated are relevant success factors of German entrepreneurial attitude. There is a need for adaption for those terms and especially for the terms of authoritarian leadership style and hierarchical.
The results of the literature review with regard to the content of the definition of German entrepreneurship were seen by some of the experts as outdated and not up to date.
Finally, this work provides recommendations for a successful transition of German entrepreneurs to the Mexican market to promote entrepreneurial activities. Here, reference is made to the values and characteristics that have found approval or rejection through the interviews.
The literature research was limited to the dimension model of Hofstede and is not including other cultural models. The sample amount of five experts permits only a general analysis and conclusion.