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- IBM - International Business Management (44) (remove)
In the time of a globalizing economy where the costs of production and the closeness to customers, due to transportation cost, become more and more important. More and more medium-sized companies seek for the advantages of production facilities abroad either to cut cost and stay competitive or to follow other companies using their products. For several years Freilacke has been active in the Russian Federation via a subsidiary company (sales office in Moscow). This paper will analyze chances and risks for a possible production facility inside Russia. After tremendous changes in the situation in Ukraine, the production location Russian Federation has lost a bit of attractiveness. Nevertheless Russia is largest country in the world and with more than 146.3 million inhabitants on the ninth rank due to population worldwide and therefore remains an interesting destination. Follow-up analysis and numbers will show that even if the western world will close the borders to east Eurasia, the domestic market bares a high potential and attractiveness for investors.
In the last few years no other innovation has been able to influence the marketing environment like neuromarketing, the new science of consumer behaviour, which combines neuroscientific techniques with marketing in order to understand brain functions in terms of marketing activities. This combination helps to improve the understanding of the influence of emotions and senses on decision-making and buying-behaviour. The aim of this study is to investigate the potential and limitations of neuromarketing, by taking a close look into published data, conducted studies and expert opinions concerning this new field of science. The published data retrieved from studies using brain-imaging techniques found that emotions and human senses influence every second in human beings’ perception and that consumers are not able to decide completely economically. Nevertheless, further research is recommended in order to gain a deeper understanding of the human brain and how it conducts
decision-making processes. Additionally, consumer neuroscience has high potential to become a commonly used technique, which sustainably supports traditional
market research. Neuromarketing seems to become a promising technique to provide consumers with desired products, services, web shops and advertising
design.
This research study will analyze the flourish and outcomes of the sharing economy nowadays. The sharing economy has raised controversy in our society, rising significant importance on ecological and economic matters, thus it is imperative to evaluate its total effects. It is intended to discover the issues of the sharing economy model and its impacts towards sustainability and economic development. Who is being benefited by the sharing economy? A broad and deep analysis and breakdown of the structure involved by the sharing economy was made in order to clarify the overall positive and negative effects of such a model. Upon the examination of the influences and drivers of the sharing economy concerning the economy, society and ecology, awareness and insights of sustainable and economic enhancements are built. A distinctive perspective of the sharing economy is obtained based on evaluations of the relevant evidence collected.
A few years ago Porsche AG defined its “Strategy 2018”, to be followed by all subsidiaries worldwide. This includes ambitious sales and financial targets, which only can be fulfilled if Porsche becomes more efficient. One of Porsche’s core measures to reach the set targets is the development of its global dealer network. Currently, the subsidiary Porsche Middle East and Africa, responsible for the future growth in the Middle East, India and Africa, lacks this efficiency. A defined process for the set up of a new dealership in this region is not existent and tasks as well as responsibilities are not transparent among the task force.
This thesis was used to analyze the set up process of Porsche Middle East and Africa and to define an overall concept. Based on relevant literature, conducted interviews and gathered information, the required activities to successfully establish a new dealership have been identified and finally an all-encompassing concept have been created. The three stakeholders of a dealer set up, the parent company, its regional and its local presence served as informants.
The proposed concept provides Porsche Middle East and Africa and the new investors with a detailed guideline during the whole process and permits a smooth and punctual dealer set up and opening. The process integration takes Porsche Middle East and Africa a major step forward on its way to Porsche’s ‘Strategy 2018’.
Purpose – The purpose of this paper is to examine leadership trends in France and Germany. It is examined whether leadership in both France and Germany is going to become participative in the near future due to increasing internationalization and due to the emergence of a new leadership generation in France and Germany with different expectations and behaviors, namely
Millennials.
Design/methodology/approach – This thesis comprises three major parts: First, leadership career paths in France and Germany are compared. Second, French and German management cultures are compared and their likelihood of convergence examined. Third, a closer look is taken at inter- as well as intra-generational differences with particular focus on Generation Y/ Millennials – the new leadership generation. Their differences and similarities in comparison with older generations as well as across national cultures are presented and discussed.
Findings – The analysis shows that outstanding leadership in both France and Germany seems to be participative. Further, French and German Millennials tend to be more open towards participative leadership than older generations. Nevertheless, participative leadership is more likely to be practiced in Germany than in France. French top managers still share very distinct national career path patterns, providing an elitist reputation and certain privileges. This often leads to rather non-participative, but authoritarian command-and-control based leadership
practices in France.
Research limitations/implications – Limitations of this thesis include the enormous scope of the topic - not everything could be covered in depth. Further, the up-to-date nature of the data used must be questioned - the incredible speed of change in today’s business world makes even recent research studies outdated within a short period of time.
Originality/value – French and German top management career paths as well as French and German management practices have been examined individually as well as comparatively in countless studies. However, different than probably any research study so far, this thesis also
includes inter- generational as well as intra-generational differences and similarities in France and Germany in order to reveal future trends. All in all, this thesis provides a broad outline of leadership trends in France and Germany and points out where further research must be carried out in more depth.
Strategic Performance Management with the Balanced Scorecard in Small and Medium-Sized Enterprises
(2015)
Although the Balanced Scorecard, designed by Kaplan and Norton in 1992, seems to be established as accepted performance measurement and management tool, a minority of small and medium-sized enterprises were recognised using it. Thus, further investigation of this minority was seen as interesting. Therefore, the purpose of this study is to demonstrate and examine possible drivers and challenges within small and medium-sized enterprises using a Balanced Scorecard and additionally provide areas of improvement for the analysed company, tecnotron. In order to reach this, a company study was conducted, clustering around three types of data collection, including the analysis of company documents, information obtained from general managers, and semi-structured personal interviews with six key persons of the middle management. This enabled to create a holistic view of the current practices used at tecnotron and revealing possible issues with regard to their performance measurement framework and system. The results of the study demonstrated that quality certification norms are supportive approaches and can be seen as drivers to succeed in developing and using a Balanced Scorecard in small and medium-sized enterprises. Moreover, the study results primarily indicated challenges regarding the selection of measures and the movement towards a strategically linked Balanced Scorecard with the perception as strategic management tool. For tecnotron it was recommended that the consideration of establishing linkages among their objectives, with the help of a strategy map, could be advantageous for their future development.
This thesis deals with the first evaluation of an entry program for the specialist career path,using the example of the ‘Graduate Specialist Program’ of the cooperation partner and topic initiator Bosch Rexroth AG. The overall research question examines whether the ‘Graduate Specialist Program’ comes out to be a success story to compete in the ‘War for talent’ and to what extent it contributes to fill high level expert positions. Background information about Graduate Programs and the Expert Career is therefore provided as a first step. In order to get an overview and detect any conspicuity, a quantitative data analysis is used which expresses the program’s development in figures. The focus hereby lies with the former candidates’ wage development as success indicator and the parallel existing program for the
management career, namely the ‘Junior Managers Program’, is used for a comparison. Qualitative interviews with former ‘Graduate Specialist Program’ participants and current mentors are conducted, inquiring the atisfaction with the program execution and its relationship with the subsequent career. Moreover, their opinion on the feasibility of an expert career in general and related to their department is inquired. The results state a clear satisfaction with the program, yet requires minor changes in the program elements. Generally, the concept of a graduate program tailored for future specialist is supported, even though the majority of the program respondents strive for a career in management in the long-run. It is named in this context that limits in career prospects can lead participants to switch to the management career. It can be concluded that the ‘Graduate Specialist Program’ is a success story as graduates are attracted for specialist tasks in the short to medium term. To conclude, the program’s major impact as a general recruitment instrument to compete on the labor market for junior staff in general outweighs the intention of training young talents for a career as high level experts in the long run. Thus, its characteristics relate more to the category of Generalist Graduate Programs.
The following thesis aims at analyzing the development of media in travel planning and the role of Google.
The theoretical part of this thesis deals with the media used and their evolution and impact in travel planning. Due to tools like Google Maps, Google Hotel Finder and Google Flight Search the company has enormous opportunities to step further into the online travel market. If the European Parliament does not restrain Googles power, it is likely to extend its current position as an uncontested market leader in search engine marketing even further, leading to a monopoly in online travel planning. The vast impact of Google in travel planning is tested and proven by the advertising spending of the Danish holiday house portal Cofman A/S and a survey among newsletter subscribers of this company in the practical part.
This bachelor thesis is about a Business Plan in form of a Business Model for a healthcare and mediation company for Germany and Switzerland.It basically asks the question how can vale for the customer, the placed employees and the company be created, maintained and increased. The purpose of this assignment is to analyze the existent HR Industry market and position the Company in a profitable niche in order to achieve a strategically important growth into other fields. The present work consists of five parts.In the following first part the HR Industry and its market potential are explained. Secondly the Business Model is explained theoretically and then applied to CarePers. In the third part the Philippines are analyzed culturally and the effects are used on an elaborated business adaptation. In the fourth part mayor basic strategy concepts are introduced and applied to CarePers. The fifth part concludes the work.
Several interviews have taken place with the company’s founder and the company’s COO. Extensive analysis of the market has been done by revising several official statistics. Based on theoretical aspects presented and explained a practical realization and adaptation of the academic content has been done
According to the United Nations, more than 70% of the world trade is carried out by the multinational companies which represent nearly 250% increase in the last four decades. This also represents the extended number of inter-company transactions such as transfer of money as well as transfer of goods and services from parent company to daughter company and vice versa. This issue of transfer of goods and more specifically transfer of money – as in transfer of profits – gave rise to debates in ‘Transfer Pricing’ in the international context. The companies use number of complex business models such as the Principal Company model as their supply chain network and move profits between different entities and create the tax advantages on basis of corporate tax rates in the different tax jurisdictions by allocating all the sales and profits to the principal company. The entities in high-tax jurisdictions, however, perform business activities on contractual basis and remunerated on cost plus mark-up by the principal company. This results several tax saving benefits for the group as a whole.
Under this behavior of the MNCs, the finance ministers of G20 and the authorities in OECD developed a 15 Action Plan under Base Erosion and Profit Sharing (hereafter “BEPS”) Agenda to develop ways to avoid tax evasions by the multinational corporations in the high-tax jurisdictions. The Action 7 of BEPS Agenda – artificial avoidance of Permanent Establishment status – was introduced for the change of wordings in the Article 5 of the OECD Model Tax Convention which explains the definition of a Permanent Establishment. By doing so, the contractual entities in high-tax jurisdictions, performing business activities on behalf of their cross-border parent in a low-tax jurisdiction, will be given a status of a PE and the sales and profits generated by these entities will be allocated to them and subjected to be taxed accordingly in a high-tax jurisdiction.
The analysis of the profit distribution and taxation of the contractual entities of the cross-border principal company in Germany is conducted by the author in this piece of research and shows the effect on the taxation of a company if the Action 7 of BEPS Agenda carries forward as a local legislation in the OECD countries.