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Rauch, Michaela (2)
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2013 (2)
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Erfolgreicher Einsatz von Online-Gewinnspielen im Dialogmarketing
(2013)
Rauch, Michaela
;
Schulten, Matthias B.
;
Pietsch, Gotthard
Optimal Design of Online Sweepstakes and Contests: A Conjoint Analysis
(2013)
Schulten, Matthias B.
;
Rauch, Michaela
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