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Author
Schäfer, Fabian (3)
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Year of publication
2015
(2)
2017
(1)
Document type
Conference Proceeding (3)
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Language
English
(3)
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(3)
Keywords
Attitudinal and behavioural a cceptance
(1)
Ease of use
(1)
Location based mobile couponing
(1)
Perceived usefulness
(1)
Privacy risks
(1)
RFM criteria
(1)
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Attitudinal and Behavioural Acceptance of Location Based Mobile Couponing (LBMC): The Role of Perceived Usefulness, Ease of Use, and Privacy Risks
(2017)
Schäfer, Fabian
;
Schulten, Matthias B.
;
Blitz, Patrick
;
Decker, Alexander
Crowdsourcing in Retail: The Influence of Process Satisfaction and Sense of Virtual Community on Affective Commitment and Customer Loyalty - An Experimental Study
(2015)
Schäfer, Fabian
;
Schulten, Matthias B.
;
Pietsch, Gotthard
Generating Customer Loyalty Through Crowdsourcing: Evidence From an Experimental Study
(2015)
Schulten, Matthias B.
;
Schäfer, Fabian
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