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Schulten, Matthias B. (20)
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Affective commitment
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Attitude toward the Ad
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Attitudinal and behavioural a cceptance
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Content congruence
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Customer loyalty
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Location based mobile couponing
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User-Generated Brand Storytelling: Nutzer als Storyteller und User-Generated Content als Instrumente der Markenführung
(2016)
Hennig, Carsten W.
;
Ruf, Oliver
;
Schulten, Matthias B.
The Psychology of Online User Reviews: Creating Website Satisfaction and Purchase Intentions Through Online User Reviews
(2016)
Schulten, Matthias B.
;
Eckerle, Felix
Social Branding
(2013)
Schulten, Matthias B.
Return on Social Branding
(2012)
Schulten, Matthias B.
Ready to Win? Generating High-Quality Leads Through Online Sweepstakes and Contests
(2015)
Schulten, Matthias B.
;
Rauch, Michaela
Optimal Design of Online Sweepstakes and Contests: A Conjoint Analysis
(2013)
Schulten, Matthias B.
;
Rauch, Michaela
Online User Reviews: Towards an Integrative Perspective
(2016)
Schulten, Matthias B.
Native Advertising: The Effect of Design and Content Congruence on Attitude toward the Ad and Publisher Credibility
(2017)
Leister, Lukas
;
Schulten, Matthias B.
;
Decker, Alexander
Markenführung in Mehrkanalsystemen
(2013)
Schulten, Matthias B.
Kundenpräferenzen im Mobile-Location-Based-Couponing
(2015)
Schulten, Matthias B.
;
Rudigier, Silvia
;
Stolz, Patricia
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