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This thesis aims to provide a comprehensive and systematic analysis about the growing popularity of Korean pop music (K-pop) worldwide in recent years. On one hand, the international expansion of K-pop can be understood as a result of the strategic planning and business execution that are created and carried out by the entertainment agencies. On the other hand, external circumstances such as the rise of social media also create a wide array of opportunities for K-pop to broaden its global appeal. The research explores the ways how the interplay between external circumstances and organizational strategies has jointly contributed to the global circulation of K-pop. The research starts with providing a general descriptive overview of K-pop. Following that, quantitative methods are applied to measure and assess the international recognition and global spread of K-pop. Next, a systematic approach is used to identify and analyze factors and forces that have important influences and implications on K-pop’s globalization. The analysis is carried out based on three levels of business environment which are macro, operating, and internal level. PEST analysis is applied to identify critical macro-environmental factors including political, economic, socio-cultural, and technological. On the industrial level, major forces that shape the music industry in which K-pop’s business operates are evaluated based on the framework of Porter’s Five Forces. External environmental analysis is followed by the review of the global strategies of major Korean entertainment companies in achieving their organizational objective of turning K-pop into a successful global business. We identify all the key value-creating activities ranging from talent acquisition to customer relationship management in the value chain of K-pop’s industry, and analyze how each of these activities have contributed to K-pop’s success in the global market. In conclusion, the recent success of K-pop on the global stage can be understood as the rewards for the capability of its internal strategy to anticipate and capitalize new opportunities in external environment.
The Syrian Refugee Crisis in Germany has been lately a constant research topic in many fields; politics, economics, cultural, social and safety aspects etc. popping up in all the news worldwide. Everybody is concerned about it and tackling it from a different point of view. Some believe that it a mutual benefit to both the country (Germany) and the refugees. As Germany benefits a lot form the cheap labor of migrant workers in the different industries. Specially the fast growing industries like the rural ones. Others fear that they will weaken the German culture and economy. And that they are burdens on the national people and will cause many problems.
In this paper two aspects of the challenges facing the Syrian refugees in Germany are discussed: the first is their integration and acculturation with the German society and the second is the challenges facing the refugees in entering the German labor market and case studies of Syrian entrepreneurs who developed their own family businesses in Germany are presented. The interviews were held with Syrian refugees in the state of Baden-Württemberg in 2015/2016 in Arabic language. The groups that were interviewed were in Villingen-Schwenningen and Stuttgart. An analysis of the cases presented along with the findings of the surveys and interviews are presented and finally some recommendations are suggested.
There is an increase in concern for the environmental impact such as GHGs emission and hazardous chemicals discharge along with the wastewater, from the product production process. Likewise the concern in the social impact also rises, in which it include the use of forced and child labor, unfair wages and inhumane treatment of worker in the production process of various industry.
Moreover, with the change in business strategies to fast fashion, in which new product collections are launch four times a year. In response, company have change the structure of their supply chain to shorten lead-time, higher inventory turnover, high order fulfilment and lower price for their customer. However, while focusing on these factors, environmental and ethical are being overlooked.
With the pressure from the public, laws mandate by the government, as well as the foreseen market opportunity make many of the large company to start thinking about a way to eliminate environmental and ethical impact from their supply chain. Various techniques and instruments are developed in order to help the company to analyze and abolish these problems.
Two companies are used as an empirical studies, which are H&M and Inditex. Though the analysis the challenges they faced and instruments and technique they used in response to the challenges, one can clearly observe the different approach in handling the challenges of these two companies. Nevertheless, positive improvement in eliminating environmental and social impact from their supply chain can clearly be seen from their effort.
This research aims to study transactional cost and organizational change management in a pharmaceutical company that had gone through the SSC implementation process through different regions, including Latin America. Eli Lilly SSC in Latin America is located in Mexico and was aimed to centralize standard routines and administrative transactions related to finance and accounting back office services for the entire region. In implementing changes of this magnitude, it is necessary to be prepared to encounter the transaction costs related to this strategic decision and for the internal resistance applied in organizational change process. In this sense, this research aims to study what are the main challenges and transaction costs involving a process of re-structuring the organization to the SSC business model, especially in Latin America. Taking as a base the change resistance elements mentioned by Burns and Scapens (2000) and transaction costs theory basis by Williamson (1981). The SSC, a relatively recent business model and a trend between multinational organizations, was implemented in Lilly across 4 different regions to support over 70 countries in all continents. Latin America the last region to be implemented had a proposed migration schedule within less than one year. The findings show that the main resistance to the existing process is related to lack of competence/information and attachment to control and existing routines. In addition, the transaction costs are closely related to the dimensions of asset specificity and uncertainty. We must consider that the lack of a formal change management strategy, within the LATAM region, was a risky move and had impacted the implementation process and stabilization period results. The chronogram had also to be changed due to unexpected details in the region. Latin America was more complex than expected due to the differences in regulations and culture between countries, also expressed a non-verbal resistance that was probably expressed through the lack of commitment of some personnel. The results of this research raise inputs to the next researchers and bring elements to be considered by organizations when implementing the SSC business model. It is useful to direct actions and strategies to control de change impact and possible transaction costs. Additionally, through the research we filled the purpose to build an overview on shared services model and discuss the main points that should be considered when taking into consideration to re-structure the business with this model, characterized as a centralization of services that are provided from one single point to multiple business units in order to avoid activities duplication, optimizing resources through the integration of technology, people and standardized processes (Deliotte, 2007).
This research is aimed at analyzing social media patterns of consumers in Russia and in Germany, and social media strategy of automakers. The purpose of the paper is to observe social media presence of three major car manufacturing companies and see what the social media preferences of consumers are during purchasing journey. Furthermore, the results include comparison between Russia and Germany as well as social media best practices of automakers. For this, data was collected from a random sample of people in Russia and in Germany through online questionnaire. After that an analysis of secondary data on social media presence of automakers was done. A total of 650 people participated in the online questionnaire. The data was analyzed for each country and compared with each other. The results revealed that there are a lot of similarities in social media usage. However, existing differences are very drastic and needed to be considered by companies when it comes to establishing a social media strategy in a specific country. Furthermore, selected car manufacturing companies have a relatively strong social media presence but are different among each other with some gaps that can be improved.
Open Educational Resources (OER) in der Hochschullehre - Anwendungsfall Informationssicherheit
(2016)
Das Ziel dieser Arbeit ist es, die Chancen von Open Educational Resources (OER) im Bereich Informationssicherheit festzustellen und zu fördern. Dabei liegt der Hauptfokus auf Bildungsmaterialien für die Hochschullehre. Um dieses Ziel zu erreichen, wird eine analytische Bestandsaufnahme der aktuellen Quellenlage von Materialien der Informationssicherheit durchgeführt. Die Ergebnisse werden in einer Datenbank festgehalten und theoretisch ausgewertet. Dies zeigt, dass aktuell nur wenige OER im Bereich Informationssicherheit verfügbar sind. Es stehen jedoch vielseitige Ausgangsmaterialien zur Verfügung. Um diese verarbeiten zu können, wird ein Handbuch für OER-Ersteller erarbeitet. Dieses bietet didaktische und lizenzrechtliche Hinweise für die OER-Erstellung. Als Beispiel zur Umsetzung dient das erstellte OER "Risikomanagement in der Informationssicherheit - Risikoidentifikation". Abschließend evaluiert diese Arbeit in theoretischer Form eine Möglichkeit, studentische Arbeiten unter einer freien Lizenz zu veröffentlichen.
Although the market share of a specific airline is very often a rough estimation, it is still of great importance for the airline top management. In order to make the right strategic decision, management should be aware of its current position and its competitors. This information is important to decide on the airline’s fleet assignment, revenue management and planning and scheduling. A variety of different models exists for market size and market share forecasting. Since no single model provides accuracy, airlines usually combine and compare the results of different approaches. Generally speaking, market share can be estimated using different starting parameters, such as flight frequency, fare, quality of service, number of airplane’s seats, time of departure, etc. The market share depends also on its competitors’ strategy and current economic situation. As it is almost impossible to take into consideration all these parameters in one model, different techniques very often provide different results, and it is the task of the airline network planners to calibrate and validate the model. In this Master Thesis I consider market share as a parameter whose value is between 0 and 1 and which is calculated as a ratio of passengers travelled by a specific airline to a total number of passengers travelled between a given pairs of cities. This Master Thesis presents two objectives. First, it gives an introduction to the history of the airline industry. It analyzes the main factors affecting the demand, gives and overview of the airline network management and presents the most popular models for market size and share forecasting. Second, it estimates the airlines’ market shares for a given set of city pairs for 2013 and 2014 and finds the formula which can be used for future network planning. The estimation is conducted using the Multinomial Logit (MNL) model.
Highlighted as a promising field that targets cost related problems and high research costs, the concept of Lean Management is applied in the biotechnology sector. Specifically, the thesis aims to develop and test a Lean Management implementation model suitable for biotechnological research laboratories. Using multiple mixed methods, a deductive case study approach is taken to investigate requirements for an improvement model. The use of observations and interviews deliver findings which enable the comprehension of the implementation environment. The review of academic literature provided the basis to conceptualize, develop and test a new model, called Biotechnological Laboratory Implementation Model or BLIM. Overall, the results of the implementation can be described as successful since the BLIM meets all requirements fully or with minor restrictions. Effects of the Lean Management implementation are positive and promise to deal with the mentioned cost related problems and high research costs. The findings of this thesis challenge preexisting views on the argument that the success of Lean Management models is subject to the individual characteristics of the organization. As the newly developed BLIM is separated into structured and agile implementation phases, this joint characteristic represents a contribution to research in the field of Lean Management implementations as such and proposes further areas to be researched on.